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Human Insight Podcast

61 Episodes

31 minutes | Dec 19, 2022
Season 6 recap: connecting insights in a relatable way to solve problems
In this episode, Andy and Janelle recap season six of the Human Insight Podcast. Thank you to all the listeners of the podcast, wherever you may be. And thank you to all the guests for making time for us and sharing their stories.We’re currently planning Season 7. If you have an insight you want us to investigate, or a guest you recommend, please email us at podcast@usertesting.com.  Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
38 minutes | Dec 12, 2022
13 episode clips that'll make you a better product leader
In this episode, we curated 13 clips from past episodes of the Human Insight Podcast to give you insights on being a better product leader.  You will hear from C. Todd Lombardo, author of several books including Product Roadmaps Relaunched; Silicon Valley Product Group’s Christian Idiodi; Product School’s Carlos Gonzalez de Villaumbrosia, Harvard Business School’s Julia B. Austin, Radhika Dutt, author of Radical Product Thinking; Teresa Torres, author of Continuous Discover Habits, Ignition’s Karthik Suresh, and IDEO’s Iain Roberts. How the role of product management evolving How the product leader’s role has changed Key skills product managers need to be successful 3 fundamental characteristics that makes a great product manager What makes a great product team Three pillars of radical product thinking What is continuous discovery Why customer feedback is critically important to your success Key elements for a successful product launch How do you include execs in a design sprint How do you know when you have good product market fit The seven diseases of  of product strategy & development The future of product Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
39 minutes | Dec 5, 2022
Center for Human Insight: using human insight for business decision-making
What is Human Insight? What can you do with human insight? And how do you get started gathering human insight?  Those are the big three questions the Center for Human Insight, presented by UserTesting, hopes to answer.  “People tend to think of user tests as being something just tied to usability when in fact it's a way to get broad feedback on anything that you need to get reactions to or input on in real time,” said Michael Mace, VP of the Center for Human Insight. “And the range of things you can do with it, the range of things you can learn are just amazing. We want to bring that to life for everybody so that they see what you can do.” Mace along with Michael Domanic, Head of Solutions Partners at UserTesting; and Sean Treiser, Insights Strategist at UserTesting, were guests on this week’s episode of the Human Insight Podcast.  In their conversation, they also discussed:  What is the Center for Human Insight Who is the center’s target audience How does someone submit an article or tip for gathering feedback to the center Links from the show Center for Human Insight Emailing the center: centerforhumaninsight@usertesting.com Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
30 minutes | Nov 21, 2022
Creating a great product onboarding experience
Customer onboarding is critical to the success of a business not just in activation, but in the long-term retention of those users. Typically, we think of the example of when we sign up a new customer and then onboard them on our product or service.  But onboarding is more than that. You’ll need to re-onboard a once-every-few-months user every time they log on. And you’ll need to successfully onboard a customer every time you release a new product feature.  “If you don't,” says Pulkit Agrawal, cofounder and CEO of Chameleon, “that feature won't get adoption activation, retention, and won’t be part of the reason why customers stick around.” Chameleon helps companies build better onboarding experiences. Agrawal was this week’s guest on the Human Insights Podcast, joining co-hosts Andy MacMillan and Janelle Estes.  “User onboarding, while it's typically considered at the start of the product journey, really applies across the product lifecycle as you build functionality,” Agrawal said. “And in the world of product-led today, where really the companies that have the best products and the most usage in engagement are the ones that win, it's really vital that companies have a method, a process, a system and tooling to continue to onboard users onto features and continue to drive engagement adoption.” Listen to the episode and learn more about:  Why companies should focus on the why and not just the how with onboarding The importance of onboarding, especially in a usage-based pricing model How a friction log can help improve your customers’ onboarding experiences Episode links:  Chameleon Pulkit Agrawal on LinkedIn Chameleon funding round Gerrard: My Autobiography by Steven Gerrard Nudge: The Final Edition by Richard H. Thaler Jonathan Livingston Seagull: The Complete Edition by Richard Bach Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
17 minutes | Nov 14, 2022
Our 2nd annual book recommendations from guests
Welcome to our second annual roundup of book recommendations from guests on the Human Insight Podcast.  It is a good mix of books, covering creativity, money, innovation and product development. There is even a children’s book recommendation, as well as one for a newsletter.  And don’t forget, our own Janelle Estes and Andy MacMillan also wrote User Tested, which was published earlier this year.  Brave New Work by Aaron Dignan Gerrard: My Autobiography by Steven Gerrard Nudge: The Final Edition by Richard H. Thaler Jonathan Livingston Seagull: The Complete Edition by Richard Bach Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell The Gruffalo in Scots by Julia Donaldson The Book of Joy: Lasting Happiness in a Changing World by Dalai Lama The Marginalian by Maria Popova Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel Birdgirl By Mya-Rose Craig End of Bias: A Beginning by Jessica Nordell Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez How Democracies Die by Steven Levitsky Permanent Record by Edward Snowden The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
33 minutes | Nov 7, 2022
When you can stop talking to your customers
Julia Austin is a strong advocate for feedback never stopping, whether she is pushing her students to get out and talk with customers or talking with business leaders.  “I'll get this question, especially from founders early on, of ‘when do I stop talking to my customers and getting feedback and start building my product?,’” said Austin, Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. “And I'm like, ‘Never ... You need to be talking to them all the time.” In this episode of the Human Insight Podcast, Austin joins UserTesting’s CEO Andy MacMillan and Chief Insights Officer Janelle Estes to discuss the importance of customer feedback, as well as:  What makes a great product manager? How do you know when you have product market fit? Her advice to legacy companies making the digital transition and developing new products or reinventing how their current products are offered in the marketplace? Links in the show:  Julia on LinkedIn Julia on Twitter Julia's page at the Harvard Business School Course description for her class, StartupOperations Good for Her Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
31 minutes | Oct 31, 2022
Digital initiatives and understanding how people work
You have to understand how people work, and why, says Kaj van de Loo, UserTesting’s Chief Technology Officer, on this week’s episode of the Human Insight Podcast.  “What do they actually want to do or need to do to reach their goals, vs. what are they doing as weird workarounds or because they are being told to do,” he said. “Look at the former, and support it. In our case, every product manager, designer, and engineer wants to understand our customers and users and they all want to hear about how our product is being used, what people think of it, and how we can make it better. We lean into that.”  In their conversation with Kaj, co-hosts Andy and Janelle ask him about business workflows and how the pandemic and digital acceleration changed the way we think about processes and workflows.  The also discuss how understanding how people work, and how they leverage tools and technology, as well as customer insights, to launch products successfully.  Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
33 minutes | Oct 24, 2022
Cultivating customer empathy in a data-driven world with Brian Solis
Producer’s note: This week’s episode is a conversation Janelle had with futurist and author Brian Solis at The Human Insight Summit held last week in New Orleans. We hope you enjoy the conversation.  Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? You think you know your customers, but you really have no idea–until you talk to them! Brian Solis, author of X: The Experience When Business Meets Design, joined Janelle Estes, UserTesting’s Chief Insights Officer and co-author of User Tested, met onstage in a fireside conversation at The Human Insights Summit last week in New Orleans to discuss the importance of customer understanding and empathy in an always-on world, and why today customer experience is your brand. Solis is a world-renowned digital anthropologist, futurist, 8x best-selling author, and international keynote speaker. He serves as VP, Global Innovation at Salesforce and has consistently been recognized as one of the world's leading voices in innovation, business transformation, and leadership for over two decades. Leveraging insights from each of their books and professional experiences, Brian and Janelle spoke about the parallels in their books and beliefs on powering customer-centric experiences. Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
30 minutes | Oct 17, 2022
Why human-centered government matters
Amanda Renteria, the CEO of Code for America, joined the Human Insight Podcast to talk about using technology AND regularly talking with your audience to reimagine government to better serve communities.  Amanda has worked in the financial sector, been a teacher in her hometown, and spent most of her career in the public sector, from serving as Chief of Operations at the California Department of Justice to being national political director for Hilary Clinton’s 2016 US presidential campaign. And, oh yeah, she ran for the U.S. Congress and for California’s state governor. Among the topics discussed include:  Simplifying tax filing Code for America’s Safety Net Innovation Lab What is human-centered government Amanda’s thoughts on Hispanic Heritage Month following her recent appointment by President Biden to his Commission on Advancing Educational Equity, Excellence, and Economic Opportunity for Hispanics Links in the show:  Amanda Renteria on Twitter Code for America  Safety Net Innovation Lab Simplified tax filing Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
39 minutes | Oct 10, 2022
Solving business problems with big 'D' design
The digital acceleration is changing everyone’s lives, especially for designers who are more and more in demand across companies, industries and geographies.  The past decade has seen incredible changes to design, and who is a designer. In fact, the US Bureau of Labor Statistics this year officially recognized the job of “web and digital interface designer,” says Andrew Hogan, who leads insights and analysis at Figma and was this week’s guest on the Human Insight Podcast.  “And there’s also this realization that design can impact things at a business level, call it Big D design,” Hogan said. “It’s not just about moving pixels, it’s also about solving business problems.” Podcast co-hosts Andy MacMillan and Janelle Estes talked with Andrew before Adobe’s announced its intentions to acquire Figma for $20 billion. In addition to discussing how much design has changed, as well as what’s ahead, they also discussed what are the best practices across the industry, especially as it pertains to big, global, and/or enterprise organizations.  Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
42 minutes | Oct 3, 2022
Helping SMBs close the customer intimacy gap
Kausamby Manjita joins the Human Insight podcast this week to discuss her work bringing the complex technologies that Walmart, Alibaba and Amazon use to the rest of the retail world. Kaus is CEO and co-founder of Mason, an all-in-one platform that helps entrepreneurs automate their online stores. Currently, she said, about 98 of every 100 people who land on any online store (that is not big tech) usually drop off before buying anything compared to the 15 of every 100 for a big retailer. She wants to help close that gap for entrepreneurs, especially when the cost of acquiring web traffic to your store is increasing. Additionally, Kaus outlined the specific challenges these owners face, whether that was in sales and promotions, personalization, or data-driven merchandising. She also discussed how she helps these vastly different online businesses connect with their audiences in a way that is authentic. Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
11 minutes | Sep 30, 2022
12 HIP guests share their tips and advice for convincing others to invest in customer feedback
In this bonus episode celebrating International Podcast Day 2022, 12 past guests on the show share their tips and advice for convincing others to invest in customer feedback.In order of appearance are: Ep. 48: Wesley FaulknerEp. 46: Patrick QuattlebaumEp. 17: Christian IdiodiEp. 47: Karthik SureshEp. 20: April DunfordEp. 45: Radhika DuttEp. 41: Bobbie WoodEp. 40: C. Todd LombardoEp. 28: Jennifer LeeEp. 15: Susan RiceEP. 18: Catherine RichardsEp. 26: Brent Leary Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
43 minutes | Sep 26, 2022
Connecting with your audience through sponsored communities
"When you're thinking about measuring a community, usually what you measure is what you effect," said Wesley Faulkner, Senior Community Manager at Amazon’s AWS. "So, if you're not measuring the success of the people who are in the community, if that's not part of the measurements, then you're really not going to be tracking that. Thus, you may lose sight of what makes your community good."Wesley talked with Andy MacMillan, UserTesting's CEO, and Janelle Estes, UserTesting's Chief Insights Officer, in Episode 48 of the Human Insight Podcast. Wesley is a first-generation American, public speaker, and podcaster. He is a founding member of the government transparency group Open Austin and a staunch supporter of racial justice, workplace equity, and neurodiversity. His professional experience spans technology from AMD, Atlassian, and Dell among others. Wesley is currently . He also co-hosts the developer relations focused podcast Community Pulse and serves on the board for SXSW. He said measuring what makes a sponsored community successful can be complicated. Ask the sales team and they want to know how many leads are coming from the community. Ask customer service and they want to know how many tickets are being diverted to and answered in the community. "But if I had to boil it down to anything," Faulkner said, "it is what does the community itself say its worth?"Listen to the episode to hear Faulkner's tips for putting metrics to that measurement. Additionally, they discuss:  What do Faulkner mean when he says community shapes us?  What are the benefits of a community to those within the community, and what are the benefits to the sponsoring organization?  How do you authentically build an audience, especially as everything seems to shift to more digital, more remote, and more global ?  Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
42 minutes | Sep 19, 2022
Creating a process for a successful product launch
This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch. Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product.In their conversation, they discuss: What are some ways to ensure you successfully launch?  Whether that changes  based on the business size (small or large), or model (B2B or B2C) What are the elements of a GTM plan? What are the key ingredients in building a culture of innovation? How can digital product leaders best support a culture of innovation? Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
43 minutes | Sep 12, 2022
Uncovering your customers' key moments as a design target
We all have special moments. There are signature moments, critical moments, key moments, moments that matter, moments of truth and so forth.For this week's episode of the Human Insight Podcast, we talk with Patrick Quattlebaum, Co-founder and CEO of Harmonic Design and author of Orchestrating Experiences. Quattlebaum believes moments are a powerful concept worth exploring. "What I have been fascinated by is this concept of moment and how it can be an architectural element that we can think about: this moment occurs and this event occurs that we can actually observe and that we can collect data on and that we can then do additional research to then really understand the dynamics around that moment," he said. "And that taps into some systems thinking in terms of drilling into structure and mental models and can we then start to see moments as a design target together? "We can measure it, we can try to understand it, understand how moments are connected to one another.  And if we start using that similar language, and using the term the same way, it can unlock that cross functional collaboration that companies find it really hard to get everybody focused on the same thing." Besides the concept of moments, we also discussed:  How do you engage more stakeholders in the process, especially when not everyone is a designer? The concept of zooming out The role storytelling in sharing insights across the organization  Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
49 minutes | Sep 5, 2022
Why your organization needs a Radical Product Thinking mindset
We talked with Radhika Dutt in this week’s episode of the Human Insight Podcast. Radhika is an engineer, entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising technology, government, consumer, robotics, and wine. She is currently Advisor on Product Thinking for the Monetary Authority of Singapore, Singapore’s central bank and financial regulator.  She is also the author of Radical Product Thinking: The New Mindset for Innovating Smarter.  Among the topics discussed included:  Why do you think iterative product design is a bad thing? How can product team leaders best mitigate risk in developing products? What are the challenges with Lean and Agile with product development? What are the seven diseases of product strategy & development? What are Three Pillars of Radical Product Thinking? Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
26 minutes | Jun 14, 2022
Season 5 Recap: The customer experience, the 'only we' strategy, sharing insights, UX writing, and web3 integrations with real life
Today we’re recapping our fifth season of the Human Insight Podcast. Maybe the biggest change to the podcast this season you’ll have noticed is we started including into episodes more clips from our opt-in contributor network. These are people from around the world, responding to questions we asked either related to that episode’s guest and topic, or to a current news event or trend.This week's insightIn many episodes, as well as in our book User Tested, we’ve talked about the rising importance of the customer’s experience with your product or service. In fact, Google's search trends for the term “customer experience” has increased 400 percent in the last 10 years. For this Insights segment, we asked our contributors what does Customer Experience mean to them, and for examples of good and bad experiences. Here is what they had to say: [video] What does customer experience mean to you?  This season's episodes:  Ep. 39 Dan Misener - Growing your audience with an "Only we" strategy Ep. 40 C. Todd Lombardo - Delivering value to both your customers and your business Ep. 41 Bobbie Wood - Understanding the accessibility and usability of UX writing Ep. 42 Adam Thomas - The three survival metrics for building better products Ep. 43 Ethan Song - Building deeper web3 relationships between creators and their fans Thank you to all the listeners of the podcast, wherever you may be. And thank you to all the guests for making time for us and sharing their stories. Season 6 will launch in September. If you have an insight you want us to investigate, or a guest you recommend, please email us at podcast@usertesting.com.  Until then, you can go back and listen to any of past episodes of the Human Insight Podcast wherever you get your podcasts. Thank you. Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
36 minutes | Jun 6, 2022
Building deeper web3 relationships between creators and their fans
Ethan Song, Co-founder and CEO of RareCircles, joins the Human Insight Podcast this week.  Ethan was previously the co-founder and CEO of Frank And Oak, a leading direct-to-consumer brand, and he’s an active investor in Web3. As the RareCircle’s CEO, Ethan empowers a new generation of entrepreneurs and brands to build deeper relationships with their communities through NFTs and blockchain technology. Its intuitive platform allows anyone to make, sell and manage powerful NFT memberships under one operating system. We asked Ethan about what brands and the general public should know about NFTs, as well as:    How creating a community is the foundation to today's businesses  How does he connect with his customers? And why that is important. How brands may start to include NFTs in the products and services they offer their customers How NFTs will be integrated into our real life experiences.  Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
42 minutes | May 30, 2022
The three survival metrics for building better products
Adam Thomas believes the role of a product manager is one thing only: how do you help the organization make better decisions consistently?  Part of that is knowing when to stop work on a product idea, when to pivot on a product, and when to double down on a product initiative. Adam, lead product manager at SmartRecruiters, as well as a speaker, consultant and technologist, has developed what he calls  Survival Metrics to help product managers do just that.  Adam joined Janelle Estes, UserTesting’s Chief Insights Officer, on this week’s episode of the Human Insight Podcast. They talked about his Survival Metrics, the difference between them and success metrics, and more.  Insights this week In this week’s Insights segment, we asked consumers what advice they had for brands to consider as they advertise between Memorial Day through early fall? For many Americans the Memorial Day weekend marks the unofficial start of summer, family vacations, grilling in the backyard, swimming at the pool or lake, and enjoying the longer days.  That’s also the time we start seeing and hearing more advertising and other brand messaging for such things as travel and outdoor activities, yard and home improvement projects, as well as for events such as Pride Month, the Fourth of July or going back to school. But consumers are also living amid the third year of the pandemic, rising inflation and gas prices, the Russia-Ukraine war, as well as other national and global violence and other issues.   So we wondered what advice do people have for brands to consider so that they can be both human-centered and innovative. You can also watch their response in this highlight video.  Help us, help you We’re looking for your input in helping us improve the podcast. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.   Survey: https://forms.gle/nCSTZFR5affEs2k1A Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
43 minutes | May 23, 2022
Understanding the accessibility and usability of UX writing
Good UX writing begins with usability and accessibility.  Bobbie Wood, founder and CEO of UX Content Collective, joins the Human Insight Podcast this week to discuss UX writing and the importance of making it inclusive to everyone and all abilities.  Bobbie and co-host Janelle Estes, UserTesting’s Chief Insights Officer, also discuss how Artificial Intelligence will impact UX writing. We also solicited feedback from UX writers and content writers from around the world, asking their thoughts about AI and how it may affect their careers. You can watch highlight reel videos of what they said. In the first, they answer whether AI will take their job. And in the second, we ask what advantages do you think humans have over AI when it comes to writing.  This week’s insights Last week, the U.S. Congress held its first hearing on UFOs in 50 years. At the hearing, a Navy intelligence official told lawmakers no evidence of aliens had been found. However, a database of reports of UFOs now includes about 400 incidents, up from 143 assessed in a report released about a year ago. The military says improved sensors, an increase in drones and other non-military unmanned aerial systems, and "aerial clutter" such as Mylar balloons as causes for the uptick in reported incidents.  In a Gallup poll in June 2021, one-third of Americans said they believed some UFOs are indeed alien spacecraft, and a resounding three-fourths of Americans said that "life of some form" exists elsewhere in the universe. If you had one question to ask someone from another planet or solar system, what would it be? We asked UserTesting contributors if they had one question to ask someone from another planet or solar system, what would it be.  We'd love your feedbackAnd as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.  Survey: https://forms.gle/nCSTZFR5affEs2k1A Follow us on LinkedIn or Twitter Co-host Janelle Estes | @janelle_estes Co-host Andy MacMillan | @apmacmillan Producer Nathan Isaacs | @isaacsnd UserTesting | @usertesting Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights Get a free video of a real person reviewing your website
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