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The Daily Creative with Brendan Dell
42 minutes | Jul 22, 2021
How to unlock productivity through PROCESS [Amazon Operations Leader] feat. Darrell Alfonso
37 minutes | Jun 24, 2021
Follow your ENERGY: How Wes Bush Helped Found the Product-Led Movement (and how you can start a movement of your own)
Wes Bush is one of the pioneers of the product-led growth movement--an end user focused growth model that relies on the product itself as the primary driver of acquisition, conversion, and expansion. It's the secret of companies like Hubspot, Slack, Calendly, Dropbox and many many more. In this episode, we talk to Wes about the strategies he used to help define and evangelize this category, and how we can use his principles to define a product category and movement of our own: How Wes Bush Helped Found the Product-Led Movement (and how you can start a movement of your own) About Wes Bush Wes Bush is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself." He's also the founder and CEO of ProductLed (they're hiring!).
53 minutes | May 27, 2021
How to set and ACHIEVE goals feat. Tayler Foutz
Don’t Live a Life Filled With “I Wish I Would Haves” Goals are a tricky thing. They can empower us or overwhelm us. Excite us or stymy us. Enter Tayler Foutz. Coach at MAPs business coaching and evangelist of Gary Keller’s ONE thing methodology. During our chat, Tayler shared his learnings coaching dozens of leaders on the ONE thing methodology: How to Set and ACHIEVE Goals • How big goals can actually sabotage success. • The keys to ensuring you actually achieve whatever you set out to. • The common traps that hinder our success.
36 minutes | May 7, 2021
Interview with Asher Mathew
59 minutes | May 1, 2021
Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights
Rand Fishkin is the Co-Founder and former CEO of Moz, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and currently founder and CEO of SparkToro. Join us to hear Rand share his story, as well his insights on what’s effective in growing companies today: Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights. In this episode: • Why SEO is no longer as effective at growing a business? • How Rand Fishkin grew Moz from an SEO blog to a million-dollar software company? • The goal behind Rand’s company, SparkToro. • The marketing techniques that Rand uses to successfully promote SparkToro. • Rand debunks some common myths from marketing and startup spaces. • The critical importance of brand. • Rand’s thoughts on “blitzscaling”. • The modern alternative to SEO: episodic content. • Rand’s three-part process for deciding which marketing channels will work best for his business. • How are marketing campaigns similar to political campaigns? Listen here: Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights Note: This episode was recorded last September but is as relevant now as ever. Enjoy!
48 minutes | Apr 22, 2021
How to Use Messaging to Unify and Align Teams feat. Marie Garnier
52 minutes | Apr 15, 2021
Interview with Udi Ledergor
49 minutes | Apr 9, 2021
How to become Obviously Awesome feat. April Dunford
Whether you sell software, services, or products, your goal is the same: become sought after for what makes you unique. To be seen as a Market of One, rather than a commodity. The question is, how? This is what we explore in our chat with author, consultant, and positioning expert April Dunford: How to become Obviously Awesome. We explore: April’s journey from executive to freelancer to sought after expert. How she remains booked out up to 6 months in advance. How she got over her fear of saying “no” to projects outside her area of focus. Among many other topics. Watch our chat on YouTube, listen on Spotify, or check it out The Daily Creative.
39 minutes | Apr 1, 2021
The Modern eCommerce Stack feat. Joshua Voydik
41 minutes | Mar 25, 2021
A Hidden Gem: Innovations in Legal Tech feat. Zach Posner
Discover why Zach decided to focus on the legal technology space, what characteristics he looks for in founding teams, the critical success factors for founding a business and more. Enjoy this conversation with founder of The Legal Tech Fund Zach Posner.
44 minutes | Mar 18, 2021
High-Impact Pricing feat. Mark Stiving
If you’ve ever asked yourself the question, can I raise my prices? Or wondered about things like: • What is the most effective way to arrive at a price • What process should we employ • What factors should we weight or variables to consider This podcast is for you: High-Impact Pricing with Mark Stiving We cover: 1. Value based pricing 2. The importance of finding your value-metric 3. How determine how people measure value And much more.
36 minutes | Mar 11, 2021
Watch This if You're Founding a Tech Start-Up: Wealth Building Strategies for Founders feat. Jason Saunders
Kobe Bryan famously said, “when you have a clear goal, and you work hard to achieve it, don’t be surprised when it becomes a reality.” Many times in entrepreneurship, business ownership, life—we spend much of our mitigating the downside. Instead, how do the best play offense rather than defense? Enter Jason Saunders, wealth manager to many of the brightest minds in the Portland area, angel investor, and wonderful guy as well. While this chat was focused on technology founders, there are wonderful lessons in here for all of us: Wealth Building Lessons for Early Stage Founders & Creative Entrepreneurs We talked about things like: -Key wealth management steps to take upon founding, growth, and exit stages of a company -How Jason evaluates angel investments -Jason’s advice for his 21 year old self And much more.
46 minutes | Mar 4, 2021
Founding, Growth, Exit: Key legal considerations for entrepreneurs and creatives feat. Jerry Carleton
Founding, growing and exiting a company is a fraught process. Luckily, we have Jerry Carleton. Over the last 20 years Jerry has advised some of the brightest entrepreneurs in technology, food, CPG, publishing, new media, and beyond. Here, he shares his insights to help guide our journey: Founding, Growth, Exit: Key legal considerations for entrepreneurs and creatives with attorney Jerry Carleton Founding, middle, exit: Key legal considerations for every stage of the journey How 1202 treatment can make you millions on the back end Founders that inspire Jerry Advice to his 21 year old self And much more. Enjoy this conversation with Jerry Carleton.
50 minutes | Feb 26, 2021
How to Evaluate Seed Stage Opportunities feat. Adam Burrows
Delve inside the world of top seed stage technology investor Adam Burrows. We explore: How Adam evaluates opportunities + what makes a great deal Top mistakes seed stage companies make Adam’s top books And much more. About Adam Burrows Adam Burrows has been instrumental in building several of the most successful tech companies in Denver and is dedicated to partnering with the most ambitious founders in Colorado to create the next generation of big winners. As senior vice president and general manager at HomeAdvisor, Adam was part of the executive team that grew the company from $100M to over $1B in revenue, taking the company public in 2017 in Colorado’s largest tech IPO. As the first C-level executive at Guild Education, he helped the company raise its Series C and sign their largest clients towards a $1B+ valuation. Additionally, Adam has served as an advisor to the founders of two other successful Denver exits, Artifact Uprising and FareHarbor.
50 minutes | Feb 19, 2021
Architecture of a Modern Go-to-Market Team from an IBM GTM Leader feat. Ewing Gillaspy
What makes effective selling? That’s what we’re going to dissect in today’s episode. We’ll explore the process, tactics and unique approaches of one of the brightest minds working in sales today.
46 minutes | Feb 12, 2021
High-Impact Venture Capital feat. Zac Zeitlin
In this episode, we're going to talk about how to become a successful VC founder. We’ll dissect common attributes, Zac’s path to VC, and how this intersects with entrepreneurs. We’ll also explore how to identify a good company to invest in including the basic investment philosophies Zac uses to evaluate a wide range of businesses in many different industries.
62 minutes | Dec 8, 2020
SEO Secrets with Chris Vincent
Chris Vincent is the Director of Demand Generation at Datashield, an ADT company and one of the most tenured cybersecurity firms in North America. For Datashield, Chris manages the digital marketing specialist along with a team of sales development representatives, serves as the champion, power user, and implementation expert for HubSpot Enterprises, and supports channel sales through event management, webinar production, and more. Outside his role as an SEO and marketing expert, he is also the host of Datashield's podcast, The Hash-Time Show, and the sales/marketing training series, The Quaff and Pony Show. Equipped with his content marketing expertise, Chris has the power to craft a powerful vision for launching Datashield to new heights—and help clients take charge of their cybersecurity strategy. In this episode… What makes a website stand out in the sea of information? The answer? SEO. But, it's much deeper than you think. SEO isn't just using a few keywords here and there and instantly ranking as the first option on Google. Instead, it’s a combined effort of crafting a strategic content marketing plan and creating an opportunity for others to expand their knowledge in the most accurate way possible. Don't believe us? Chris Vincent, Director of Demand Generation at Datashield, has used effective content marketing strategies to connect and communicate with clients while creating new sales channels. He describes SEO as a "long game" where the content creator has to pay special attention to their cross-section, including locale, pain-points, and solutions. Tune in to this week's episode as host Brendan Dell sits down with Chris Vincent, SEO expert and Director of Demand Generation at Datashield. They discuss how to build content that stands out, what defines effective inbound marketing, and the purpose of marketing. Chris also shares his love for content creation and how he got his start in marketing. Stay tuned.
45 minutes | Dec 1, 2020
How to Differentiate Your Brand in a Red Ocean with Chief Product Evangelist Stephan Mathys
Stephan Mathys is a big-picture thinker, storyteller, and Chief Product Evangelist for Slope Software, an actuarial financial projection modeling software company that helps actuaries get back to being actuaries again. His personal goal is to make innovative professionals like actuaries, data scientists, and engineers as well-known and respected as doctors, lawyers, and the clergy. Stephan's creative and data-driven approach to marketing and content creation, sales, and product expertise make him a triple threat in and out of the field. In this episode… If marketing were a calculated science, then we would conclude that there are diminishing returns in specificity. Specificity robs us of our time—but what if you could use the ability to specify without complex codes or software and make your work hours shorter and productive rather than longer and ineffective? Wouldn't you opt-in for the dramatic change over time while building an accurate and effective workflow? Stephan Mathys, copywriter, marketer, and Chief Product Evangelist for Slope Software, is here to show you more about how Slope is changing their piece of the pie in actuary science. Slope is differentiating how actuaries get stuff done and save time to focus on the bigger projects. Stephan Mathys, Chief Product Evangelist for Slope Software, and Brendan Dell sit down to talk about the importance of Slope in small and emerging companies, how to differentiate yourself in a red ocean, and the purpose of marketing. Stephan shares his three tactics for engagement and how Slope is making a difference. Keep listening.
46 minutes | Nov 24, 2020
Inside an Effective Digital Transformation: Insights from Ex-Sapient Exec Phil Golub
Phil Golub is a seasoned UX designer with over 20 years of experience and a unique focus on digital product innovation, service design, and cognitive experiences. His deep understanding of creating the best user experience has helped redefine how companies interact with their users. He is currently the Senior Director of Digital Product & Innovation at Total Wine & More. Before joining Total Wine, he pushed the bounds of creativity and client satisfaction at Sapient. In this episode… A brand is a promise; experience is proof. The marketing world has continued to shift to a more digital role in the last 30 years. Words like digital transformation, UX/UI, interface developer, and many more now define what it means to create user-friendly software. Companies can’t develop new products with just their name as a promotion anymore; now, they have to innovate and adjust their content to match the fast-paced market. Phil Golub understands the need for effective market strategies and the process of nurturing an idea from its infancy stage to a final product. His user experience and the digital world's expertise gives him the knowledge to actively dictate the roadmap for product and user experience success. In this week's episode of The Hook, host Brendan Dell discusses the intricacies of marketing and development with the Senior Director of Digital Product & Innovation at Total Wine & More, Phil Golub. They discuss UX Developer vs. UI Designer, opportunity vs. complexity, and what companies need to know about digital transformation. Phil shares his thoughts on companies who have taken advantage of this transition to create an unshakeable product development and marketing strategy roadmap.
45 minutes | Nov 17, 2020
How to Build a Market-Leading Brand: Growing AppsFlyer from Start-Up to 1,000 Employees with Ran Avrahamy
Ran Avrahamy is the CMO at AppsFlyer, the leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran was the Co-Founder and VP of Marketing and Products at Scringo, which allowed native apps with social and communication capabilities to become more than a pipedream but a reality. For more than 13 years, Ran has worked in various marketing and business development roles, including helping startups grow In this episode… The market is like artificial intelligence: consistently growing and evaluating its potential to accumulate more data—and produce more results than ever before. It can be hard to keep up with the new trends, whether you support the mid-market or not. But it’s not impossible: it merely requires prioritization, consistency, and re-evaluation at every point of contact. Ran Avrahamy has shown the world that market fit and consistency are some of the key elements in success. By using one of Ed O'Keefe's principles of Time Collapsing in the early days of AppsFlyer, Ran skipped the lesser points of AppsFlyer marketing campaign to fine-tune what makes their product stand out: their ability to pivot creatively. In this episode of The Hook, host Brendan Dell sits down with Ran Avrahamy, CMO of AppsFlyer, as they discuss data attribution, the purpose of marketing, and the importance of consistency. Ran emphasizes building a brand that lives up to its name and the beauty of making connections. He also shares his thoughts on how marketers can take their campaigns to the next level. What to find out how? Keep listening!
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