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Frustration! We've all felt it at some time; particularly running a home-based business. Sometimes it feels like HARD is a habit. But it doesn't have to be. Let's face it: work and business are challenging. Have you ever wondered if you are on the right path? And what can you do to break out of old habits, and start seeing things in a new way? A way that makes things easier. Richard “Capt’n” Henderson interviews Chris Westfall (www.WestfallOnline.com), who wants to help YOU Discover your own easier pathways to greater freedom and TO clarity around your business identity. Christ Westfall Is the author of a new book, EASIER, 60 Ways to Make Your Work Life Work for You. He’s here to talk about the book and a new way to approaching leadership, such as in your business. Subjects discussed podcast include: • Chris Westfall’s background as an author, business coach, speaker and consultant • Why he wrote a book called "Easier" • Can life really be easier...and, if so, how? • How did Chris go about creating the story of the Client and the Coach? • What if people are in a difficult work environment, or facing changes in their business, or disappointments...what are some ideas to make things easier? • How do you pivot from “How do I get through this?” to “What can I get from this?” • How to access innovation and empathy to find true personal freedom • Are resilience and adaptability are available to anyone, anytime; regardless of their circumstances? • What is one thing you can do tomorrow morning to take action on Chris’s “Easier” principles? Episode Sponsor City America * https://CityAmerica.com Interview Guest Coach, Author, Speaker and Consultant Chris Westfall[/caption]   Your Host Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with “Talk Business” Radio Host Erin Joy After almost three decades of advising women business leaders, Erin Joy has learned what opportunities and challenges women in business encounter. She knows what they are thinking and the best failproof practices for business success. With a knowledge base this wide, it’d be a shame not to sit down with the brightest female minds in business and share it with the world. That’s how the “Erin Joy Talks Business brand” was born; which she distributes through a radio show, an App, and YouTube. Richard “Capt’n” Henderson talks to Erin Joy (www.ErinJoy.com) about her brand and valuable business advise you can use in starting up and succeeding in a business – “Business Talk” that will help you, today! Subjects discussed podcast include: • The spark that lit the fire for the “Erin Joy Talks Business” Brand • Developing a broad reach through multiple media distribution channels • Breaking ceilings and breaking rules, revenue goals, and expectations • “Beginning stage” start-up challenges women may have to overcome when launching a business • “Business psychology” to being successful in a start-up • “Professional well-being” - Keeping yourself in tip-top shape • What is one thing a woman should do tomorrow morning to further their business success? Episode Sponsor Kaeser & Blair * https://Kaeser-Blair.com Interview Guest “Talk Business” Radio Host Erin Joy   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with “The Inner Matrix” author Joey Klein Success in a home business cannot just be achieved by building and delivering a better mouse trap. Entrepreneurs are under constant pressure and stress, and that can get in the way of achieving your business goals. Having a mastery of one’s emotions under this pressure can mean the difference between a home business owner’s epic success or miserable failure. Richard “Captain” Henderson and Shelby Cara Henderson interview Joey Klein (www.TheInnerMatrix.com), author of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results. Joey Klein is one of the world’s leading experts in how you can better master your emotions for increased success. Subjects discussed in podcast include: • How Joey Klein got into the world of helping people in personal mastery and development • Your Inner matrix we all possess • Mastering your Inner Matrix system starts with being aware of emotions • Levering your thoughts after gaining awareness of your emotions • Driving actions that produce the results you want. • How mastering your emotions is central to the process of driving the right actions • Joey’s thriving worldwide business model using Inner Matrix System principles • Becoming an author packaging his system into a book The Inner Matrix Episode Sponsor Ad Benches * https://adbenches.com Interview Guest Joey Kleinauthor of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results.[/caption]   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with Productivity Consultant Megan Sumrell Most women are finding it hard to squeeze everything into one day and feeling more overwhelmed than ever. Running a home-based business part-time can greatly increase that pressure. Are you ready to ditch that feeling of being overwhelmed, and find work Life harmony? Today’s guest, Megan Sumrell, believes that the majority of time management and productivity strategies on the market are failing women.   Richard “Captain” Henderson interviews Megan Sumrell (MeganSumrell.com), a well-known and highly sought-after productivity consultant. She can help our listeners – men or women– to better manage our tasks, planning and schedules. Subjects discussed in podcast include: • After 20+ years in the corporate IT world Megan punched out to become an entrepreneur • Gravitating into the high-demand world of time management and productivity. • Task Management - How do we get control over our to-do lists? • Using integrated planning to improve productivity • Another time killer are schedules – How to prevent being overwhelmed by them. • Systems and processes for better time management • Megan’s “Ditch the Overwhelm Cheat-sheet” • One thing every woman should do first thing tomorrow morning to start getting control over their tasks and schedules Episode Sponsor Little Jimmy’s Italian Ice * ItalianIce.net Interview Guest   Your Host                 Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

The biggest reason why small businesses fail is lack of revenue. Looked at another way, the best you can ensure your small business success is to maximize your revenue. What better way to do that than to diversify your business and your income streams? And who better to talk with us about business diversification than Sara Bendrick (https://SaraBendrick.com). Richard “Captain” Henderson and Shelby Cara interview Sara Bendrick; a HGTV “Lawn & Order” star, TV host, author of Big Impact Landscaping, and – of course – a thriving small business owner. She’s a small business expert who can help us get on the right path to diversifying revenue. Subjects discussed in podcast include: • Sara Bendrick’s diverse background of reality TV, author, and thriving business owner. • What are we talking about when we use the term “Diversifying Revenue”? • Why is diversifying recurring revenue so important for any small business owner? • Ways for small businesses to leverage services they already offer, for additional revenue • Advice for a new business owner to expand revenue sources • How can entrepreneurs begin to expand services to create new income streams? • Success factors in selecting and succeeding in a business that diversifies your core established business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil' Bubba - https://LilBubba.com Interview Guests: Author, TV Star and small business owner Sara Bendrick         Your Host:        

It’s that dreaded season of the year. It’s tax time. So what does that mean for you, as a small business owner? It’s time to get ready. The most important tax thing you can do right now is plan out what you need to do! Getting ready for tax time isn’t a big thing, it’s a lot of little things, little things that relate from one to the next. Richard “Captain” Henderson and Shelby Cara interview Barbara Weltman (https://bigideasforsmallbusiness.com), to help us get ready for tax time. Barbara Weltman is a well-known business expert and author of The Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-guide). Subjects discussed in the podcast include: • Barbara Weltman intro and her book the Home-Based Business Start-Up Guide. • What key tax deadlines should we know about? • Tax strategies: Anything one can still do to reduce 2021 taxes? • Is taking a home office deduction an audit red flag? • Should I do my own return or use an accountant tax pro? • Any advice on getting “your books” ready for tax time? • Are there any common deductions that home business owners often miss? • Tips for filing after your taxes are finally ready for the IRS Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  il’ Orbits * http://LilOrbits.com Interview Guests: Barbara Weltman, business expert and author of The Home Business Start-Up Guide.[/caption]               Your Host:        

Interview with Greg Berry Founder/CEO of Municibid Did you know that most municipalities and government agencies auction off big ticket surplus items that are no longer needed or in service? Business owners can benefit from buying vehicles, heavy equipment and other big items they need through government auctions. Government auctions can also open up a lucrative side business buying and selling auction items.  Richard “Capt’n” Henderson interviews Greg Berry, the CEO and founder of Municibid, the go-to online marketplace for government auctions. Learn about the fascinating world of government auctions. Subjects discussed in the podcast include:  • Greg Berry’s journey into his online auction business Municibid • The basic fundamentals of a government auction • How can business owners benefit from government auctions?   • Benefits of buying vehicles and equipment from government auctions versus from dealerships and online seller platforms like Craigslist? • How government auctions can be a business opportunity within themselves, buying and selling big ticket items.  • What are some of the most interesting or craziest items that have been sold on Municibid? • Success tips for acquiring items through auction • Where does Greg hope to see Municibid in five years? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Safety Technology * https://SafetyTechnology.org

Interview with Author and Sales Training Guru Tom Stanfill. The number of customers who would rather talk to a bot or do a Google search than talk to a seller has more than doubled in the past three years. That explains why – even with all the advances in sales enablement tools – the number of sellers “hitting their quotas” continues to decline. Traditional approaches to selling are backfiring on the growing population of “unreceptive” deciion makers. Richard “Capt’n” Henderson interviews Tom Stanfill, who has a surprisingly simple solution: Shift the focus from crafting the perfect message to creating receptivity. Tom Stanfill is CEO of ASLAN Training and author of unReceptive: A Better Way to Sell, Lead & Influence (UnreceptiveBook.com). He’s shifting the entire art of selling to lasting relationships; that could help set you up for long-term sales success. Subjects discussed in podcast include: What made Tom Stanhill want to tackle writing his book unReceptive: A Better Way to Sell, Lead & Influence The approach to “unreceptive” selling starts with addressing selling barriers Motivating the customer to take action, in what may often be a virtual sales connection “Servant Selling” – What are ways to serve the customer for better long-term results? Converting the unreceptive requires you to “validate the view” of your customer Post-Sale: How do you keep selling barriers from creeping back in with a client? Maintaining long-term leadership and influence with your client through the selling process Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  Episode Sponsor: Hotels, Etc. * https://HotelsEtc.com/Go Interview Guests: Tom Stanfill, CEO of ASLAN Training, and author of unReceptive: A Better Way to Sell, Lead & Influence[/caption]                         Your Host:        

Are you feeling a little “down” today or need more motivation? Maybe it’s time to look no further than your own home office. Yes, your home workspace could be the source of flagging motivation. Simple and inexpensive upgrades and changes to your home office could make all the difference. When it comes to the home office, we too often consider its layout, furnishings or location for ways to improve it. Jeanelle Ditto working with a client at her interior design office.[/caption] Richard “Capt’n” Henderson and Shelby Cara interview Jeanelle Ditto, who recommends instead that you should start with easy-to-do “Spruce Ups” to greatly improve your daily home office experience. Jeanelle is owner of Blush Interior Designs (blushinteriordesigns.com). Subjects discussed in podcast include: Surrounding yourself with positive energy When making changes to interior surroundings - “First Impressions Matter” Home office updates that are inexpensive Simple and cheaper office furnishings and cabinetry ideas that can “spruce things up” Easy office reconfigurations with such things as computer cords and power strips Combining two functions into one - simple interior designs that make the transition seamless and inviting How can different fragrances - perhaps seasonal fragrances - spruce up your workspace? Warmer vice brighter - Making improvements in lighting. Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  C&C Ltd * https://MyBigBucks.com Interview Guests: Jeanelle Ditto, owner of Blush Interior Designs[/caption]   Your Host:  

Interview with Business & Life Coach Bill Goodwin We’ve all heard the term – no pain, no gain. Every small business owner struggles through difficult times and situations. It’s part of the process of succeeding as an entrepreneur. The truth about pain is that No one likes difficult times - but we can choose to embrace the lessons we learn from pain. Done successfully, conquering your painful situations can even help your business achieve greater success. Who better to help us triumph from pain than Bill Goodwin, owner and operator of Priority Living of Minnesota? Richard and Shelby interview Bill Goodwin, who helps business owners and others achieve higher levels of performance and greater satisfaction in their personal lives. Subjects discussed in podcast include: Bill Goodwin’s successful consulting business with Priority Living Stressors and how these can be catalysts for growth How does one have a positive life stance? As business owners, how do we embrace the value of pain? How can we then make good changes after pain? Personal responsibility - how does one be a victor, and not a victim? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Kaeser & Blair * https:Kaeser-Blair.com  Interview Guests: [caption id="attachment_130468" align="alignleft" width="500"] Bill Goodwin owns and operates Priority Living of Minnesota[/caption]   Your Host:        

Interview with Digital Transformer and CEO Ray Blakney Nowadays, the world we live in is ever-more online. People are constantly scrolling down their social media feeds on their smartphones, buying products at ecommerce websites, launching fully virtual businesses… what does this all mean? Well, one thing this trend points to is the need for businesses to prioritize digital transformation. Just ask Ray Blakney, CEO and co-founder of the Live Lingua online language school (www.LiveLingua.com). Digital transformations don’t “just happen.” You need to take key steps to successfully make a digital paradigm shift. Richard “Capt’n” Henderson and Shelby Cara interview Ray Blakney, to learn more about his true digital transformation success story. Learn from his digital lessons. Subjects discussed in podcast include: • Ray Blakney’s business “Live Lingua” • Competitive advantages: What sets Live Lingua apart from other online language learning platforms? • How did his business stem from digital transformation? • Tips for business owners who want to digitally transform their companies • What common mistakes should be avoided when going through a digital transformation? • How can entrepreneurs better manage a fully remote enterprise? • Things a small business owner should do each day to make sure their digital operations stay intact and working well • How can learning a new language benefit a business owner? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net Interview Guests:         Your Host:        

Pushed upward by increased bandwidth, smarter smart phones, new ideas about work, and even workplace shakeups from Covid, we are in a home-based revolution. Every year brings an increasing number of people working from home and operating home-based businesses. Balanced right, you can create multiple income streams from your home and still have time for what matters most in your life. So, who better to comment on this explosion than Martha Krejci, author of the new book “The Home-Based Revolution”? Martha Krejci (https://WithMartha.com) is a self-described “high-vibin’ mama,” a wife, life coach, business coach and growth strategist, and social media marketing powerhouse who is taking the internet by storm. Richard “Capt’n” Henderson interviews Martha Krejci, who shares her perspectives on how you can build greater home-based business success. Special Tool: http://marthaekrejci.com/tool Subjects discussed in podcast include: • How did Martha Krejci come up with the term “high-vibin’ Mama”? • How did she know that it was time for a change in her career path? • The first steps for someone in search of financial freedom? • How Martha Krejci helps others fulfill their own passions in their home business • Success stories in her book The Home-Based Revolution • What does it mean to grow your mindset? • Embracing the “be you” when it comes to succeeding in your home business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil’ Orbits * http://LilOrbits.com Interview Guests: [caption id="attachment_128738" align="alignleft" width="500"] Author and Business Coach Martha Krejci     Your Host:

Too many business owners think that achieving financial success must be the ultimate goal in their entrepreneurial journey. However, one CEO and entrepreneur is on a personal mission to change the conversation in the business world, moving away from the pursuit of success, to focusing on fulfillment instead. Christan Hiscock is the CEO and co-founder of Kardia (https://HelloKardia.com), which offers what he terms “heart-centered” financial services to help people reach their goals. Christan is also a leader of 14 thriving businesses across a range of industries. Richard “Capt’n” Henderson interviews Christan Hiscock, who shares advise that will help any home-based entrepreneur to achieve greater success through achieving greater fulfillment. Subjects discussed in this podcast include: What is Christan Hiscock and Kardia all about? The spark that started it all with Christan and his multiple businesses Why is Christan adamant about practicing his “heart-centered” business practices? Why does Christan believe it is more important for business owners to strive for fulfillment rather than success? What has been the biggest challenge that Christan had to overcame in his entrepreneurial journey? Diversification is Challenging – How does Christan balance out leading 14 thriving businesses? What is one thing a business owner can do today to get started in being more heart-centered in their business operations? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil’ Bubba * LilBubba.com Interview Guests: [caption id="attachment_128632" align="alignleft" width="500"] Christan Hiscock, CEO of Kardia[/caption]   Your Host:

Have you always wanted to be a new business owner, but are scared of the risk? Wouldn’t it be great if there was a business opportunity that was already pre-packaged and proven to be successful? Well, there is one! And these businesses have been around forever. They are call Business Franchises, and number in the hundreds of thousands! You can be your own boss and greatly reduce start-up risk by becoming a franchise owner. Richard “Cap’t” Henderson and Shelby Cara interview Neel Parekh, to talk about how business franchising is all the rage. The number of franchises that can be operated home-based are also growing. Neel Parekh is the founder & CEO of MaidThis (https://MaidThisFranchise.com), one of the top-rated national cleaning franchises for individuals. Subjects discussed in the podcast include: What inspired Neel to found MaidThis? What does he believe sets MaidThis apart from other cleaning businesses? Benefits of becoming a franchise owner versus launching a whole new business or company Evaluating a franchise business model, regardless of the type of franchise Tips for others who want to be a franchise owner, to help ensure start-up success What are fundamentals of running a fully virtual franchise company? Where does Neel see the future of the franchising industry going? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Safety Technology * http://SafetyTechnology.org Interview Guests: [caption id="attachment_128487" align="alignleft" width="500"] Interview with National Franchise Operator Neel Parekh[/caption]                         Your Host:        

Many of today’s home-based entrepreneurs put so much of their time and effort into building and maintaining their company that they overlook one crucial business detail: the actual office space they work in. Added to that, with the pandemic driving many employees—some for the first time—to a work-from-home situation, there are many households with more than one person working from home; creating more need for workspace in the home than ever before. This all begs the question: “How can your home office space increase your productivity and actually allow you to work better?” To answer this, Richard “Cap’t” Henderson interviews Dave Adams, Vice President at BDI (https://Bdiusa.com), a leading manufacturer of contemporary, design-focused furniture for home office and entertainment spaces. Episode Sponsor: Pipeline Paychecks * http://PipelinePaychecks.com Items discussed in podcast include: How Dave Adams developed his passion for office organization Why has a home office become more important than ever? What are some of the significant changes in office furniture since the pandemic hit? How has the transition to working from home for so many new home-workers affected how we build a home office space? What are some of the key things to consider for a new office or office make-over? How do you factor in ergonomics when buying office furniture? How do you create a professional virtual office for interactions via Zoom or another online meeting platform? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Pipeline Paychecks * http://PipelinePaychecks.com Interview Guests: [caption id="attachment_128378" align="alignleft" width="500"] Interview with Furniture CEO and Workplace Trend-Setter Dave Adams[/caption] Your Host:        

Have you ever dreamed about partnering with the right team and building a break-out company in the fast-changing tech industry? Elyse Dickerson has done just that. She is the Co-Founder and CEO of Eosera Inc. (https://eosera.com), a Dallas Fort Worth-based majority woman-owned biotech company. Richard “Capt’n” Henderson interviews Elyse, who shares her unique experience as a female entrepreneur in biotech, and Eosera’s unique and impressive growth story! Eosera is ranked no. 753 on Inc. Magazine’s List of America’s Fastest-Growing Private Companies and has achieved Three-Year Revenue Growth over 650 percent! Elyse Dickerson also shares advise on penetrating the huge retail store distribution channel, as she has gotten Eosera’s ear care product line into over 13,000 stores. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Crown Equity Group * https://CrownCapitalFunding.com Subjects discussed in the podcast include: How did Elyse Dickerson find herself as a top female entrepreneur in a biotech field? Elyse’s innovative company Eosera and its product line What were some of the challenges to building her business team, with its different technical levels? Advice on team-building Her success factors in getting a product line onto store shelfs Advice on achieving better results with Amazon What’s a day like in the fast-paced, dynamic world of a female BioTech-Preneur? Investing in product and sales expansions to build on high growth Advice on how to succeed as a female entrepreneur Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Crown Equity Group * https://CrownCapitalFunding.com Interview Guests: [caption id="attachment_128209" align="alignleft" width="500"] Tech Leader and CEO Elyse Dickerson[/caption]                                 Your Host:

Most people “suck” at negotiations–even if they think they don’t; says today’s podcast guest. Negotiation is all about handling emotions in the moment, and how you’re used to handling your emotions is why you probably suck at negotiating. You can be an experienced negotiator because you’ve done it many times or a lucky negotiator who has managed to come out on top more often than not. But none of those things help you navigate the minefield of emotions—which means that when those emotions come up in a negotiation, you’re unprepared to handle them. Richard “Capt’n” Henderson and Shelby interview Gaëtan Pellerin (NavigatesGroup.com), who argues that negotiation isn’t about skills or knowledge, but about being able to perform under stress, while you’re experiencing emotions. Gaëtan Pellerin is the author of Mindful NEGOtiation: Becoming More Aware in the Moment, Conquering your Ego and Getting Everyone What They Really Want. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Subjects discussed in podcast include: What made Gaëtan Pellerin want to write a book on Mindful Negotiations? Why negotiation is more about Ego What are the four biggest myths of negotiation? what are four simple steps to close more negotiation deals? When negotiating, how do you become more aware in the Moment, and conquer your ego? How do you get everyone what they really want? How can we obtain that ever-elusive goal of a win-win negotiation? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Hotels, Etc. * https://hotelsetc.com/go Interview Guests: [caption id="attachment_128065" align="alignleft" width="480"] Author and negotiation guru Gaëtan Pellerin[/caption]                       Your Hosts:

Interview With Health-Preneurs George Kramb and Patrick Frank It’s a start-up nation out there, and we cannot learn enough from all the different start-up stories out there. Start-ups in a particular industry can share unique lessons and business-building advise for any entrepreneur. George Kramb and Patrick Frank are co-founders of the healthcare start-up PatientPartner; and are Forbes 30 under 30 Entrepreneurs. Richard “Capt’n” Henderson interviews George and Patrick, who like to call out lessons learned that they could have never learned in any business school. Competing in an industry filled with plenty of competition provides numerous lessons learned that can help you. Furthermore, are there “start-up secrets” that George Kramb and Patrick Frank could only learn on the job? Let’s find out. Subjects discussed in podcast include: How they found themselves in the world of a healthcare industry start-up The bigger challenges faced in their start-up journey, particularly in its early stages Advise on having that “vision thing” Things they learned on the job that they could never learn in B school Sizing up the competition and then looking for competitive advantages Moving quickly to capitalize on growth potential Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Episode Sponsor: C&C LTD * https://MyBigBucks.com Interview Guests:   Your Hosts:  

As the home-based business world goes more online, the importance of video grows. Your marketing tool-box should contain a good balance of video content. Clients and colleagues have grown to expect video connections. But video content has its own nuances and difficulties and critical success factors. The big challenge comes down to answering this question: how do you make videos that your audience will respond to? You have to also link videos to your business brand and its content marketing. To help us in our candid-camera journey, Richard “Capt’n” Henderson interviews Dallin Nead. Dallin helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world. Subjects discussed in podcast include: Dallin Nead’s business helping clients create authentic, results-driver media Why should an entrepreneur use video in their marketing and business building? The first step in planning out an engaging video people will want to watch? Preferred platforms for creating video content Is Tik Tok really a serious way to market by Video? How do you tie video into your brand’s message? Critical success factors to creating a video your audience will respond to Additional advice for marketing a finished video Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Kaeser & Blair * https://kaeser-blair.com Interview Guest:                       Your Hosts:

Interview with Luxury Marketing Expert Kathryn Porritt In your home business, have you ever thought about really thinking big? Or let’s take this one step further to dream of leaping from entrepreneur to icon? Let’s takes those first steps now. On today’s podcast we are joined by Kathryn Porritt (KathrynPorritt.com), the world’s foremost expert in luxury marketing and premium offers. Richard “Capt’n” Henderson interviews Kathryn, to discuss the importance of establishing authority and high-end market positioning; to commercialize your influence. If done right, you might even find yourself a luxury influencer and marketer! You can also discover ways to extend your brand with higher-end offers. Subject discussed in the podcast include: Operating her media company that focuses on luxury marketing and premium offers How can you produce a personal brand that utilizes social media and why is it necessary to do that? Building yourself up as a social media influencer, in your business niche why it is important to treat your online presence as a business The importance of “intentional marketing” Using intentional marketing to attract the right audience for your offers Can anyone extend their brand to market higher-end offers for higher-end clientele? Monetizing your growing influence - Why 100,000 followers is good but followers with $100,000 is better! Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net Interview Guest: [caption id="attachment_126912" align="alignleft" width="500"] Luxury Marketing Expert Kathryn Porritt[/caption]   Your Hosts: