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In this episode, host Charlotte Chipperfield welcomes Kyira Wackett to discuss the challenges and neurology of change. Kyira Wackett is the founder of Adversity Rising and holds a Masters Degree in Counseling Psychology and is a licensed therapist specializing in eating disorders, anxiety disorders and trauma. Kyira is also an artist and speaker who speaks on topics related to mental health, authenticity and personal & professional development for over 10 years with a focus on assertive communication, shame and fear, and moving from a life of "busy" to "fulfilled.” Here are highlights of the discussion points in this episode: -We explore the idea of knowing when it is time to quit  -Learn to understand why change is hard -Having flexible grace with change is powerful -Learn how we work with our neurological implications of change -Processing emotions in our body vs. pushing through them because it is more convenient -Learn about being able to sit with discomfort, ask questions and have a willingness to let go   -Learning to deal with burnout and overwhelm by getting curious about our fear and emotions -Learning to understand what is in our control and what isn’t  -How we can get clear on what we want by better understanding our fears to make the right decision for yourself  -Understanding the role of shame This is a juicy episode exploring how our brains work when it comes to making life decisions along with the mind-body connection of shame and fear. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. To Connect with Kyira Wackett: Website: https://adversityrising.com/ Newsletter: https://adversityrising.com/email-list About Kyira Wackett: Kyira Wackett is an artist, public speaker and community advocate. She holds a Masters Degree in Counseling Psychology and is a licensed therapist specializing in eating disorders, anxiety disorders and trauma. Kyira has been speaking on topics related to mental health, authenticity and personal & professional development for over 10 years with a focus on assertive communication, shame and fear, and moving from a life of "busy" to "fulfilled". She brings a unique blend of didactic and hands-on learning to all she does and believes in empowering people to take the "next right step" for themselves and write the story they want to exist within. In 2017, her company received an America’s Small Business Award about which Kyira notes she is still in shock but has used to remind herself every day about how important the work is that she is doing. Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield shares how to create a value proposition. This episode shares the audio from Module #6 of The Holistic Marketing Roadmap, a course Charlotte created to help business owners create an intentional and holistic marketing strategy. Here are highlights of the discussion points in this episode: -“In a busy marketplace, not standing out is the same as being invisible.” ~ Seth Godin. -Learn what a value proposition is. -Learn why are we creating a value proposition important. -Learn the three questions to answer in order to build your value proposition -Learn how to create your value proposition. -How to use a value proposition once it is created. This is a great episode for founders and business owners looking to articulate exactly who their business is for and why it matters. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. To learn more about The Holistic Marketing Roadmap: Udemy Course: The Holistic Marketing Roadmap Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield welcomes co-founders of The SaF App, Shahrzad Vossoughi and Yalda Moshiri. The SaF App is an on demand line concierge service that allows anyone to never wait in line again. Shahrzad and Yalda share what it takes to build a startup, the importance of knowing your audience, and being flexible to pivot during a pandemic when their app was rendered useless. Here are highlights of the discussion points in this episode: -Hear advice for building a healthy co-founder relationship.  -Hear how The SaF App founders created a solution based on a frustration they both experienced. -Learn how to define the ideal user and develop customer demographics. -Learn how The SaF App founders targeted customers as they are experiencing the problem or “pain point.”  -Hear how The SaF App founders were able to get curious and successfully pivot at the onset of the Global Pandemic that rendered their app useless. -Learn how your gut is sometimes the best data point to make the best decision for your business.  -Hear advice for founders looking to embark on an app based business.  This is a great case study episode for remaining curious and open to pivoting a startup under pressure while also leveraging strategic marketing initiatives. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. To Connect with Shahrzad and Yalda: Website: https://www.thesafapp.com/  Instagram: https://www.instagram.com/thesafapp Twitter: https://twitter.com/TheSafApp  Facebook: https://www.facebook.com/thesafapp/  The SaF App for Clients: https://apps.apple.com/us/app/saf-for-clients/id1479851323  The SaF App for Concierges: https://apps.apple.com/us/app/saf-for-concierges/id1479851329 Yalda on Linkedin: https://www.linkedin.com/in/ymoshiri/ Shahrzad on Linkedin: https://www.linkedin.com/in/svossoughi/  About The SaF App: Have you ever found yourself waiting in line for far too long? When co-founder, Yalda Moshiri found herself in line for brunch facing a 2-hour wait at 11:00am in Seattle, WA, she took to Instagram to share her experience. Yalda received an overwhelming response to the post. More than 70% of her community would rather pay someone to wait in line than waste two hours. We’ve all experienced waiting in line knowing our time could be better spent. One of the responders to Yalda’s post was her friend and fellow co-founder, Shahrzad Vossoughi. Coincidentally, as a mom frequently pressed for time, Shahrzad had been thinking about how this problem might be addressed as she was often facing long lines. Together, they decided this was a problem that needed to be solved, not just for the brunch crowd, but for any time when waiting in line gets in the way of life.Saf, meaning “queue” in Farsi, is an homage to the Founders’ Iranian heritage. Yalda Moshiri and Shahrzad Vossoughi continually found themselves compromising valuable time with family and friends to wait in line at restaurants, the DMV or collecting show tickets. SaF is on a mission to connect our communities and enjoy the best that our cities have to offer. Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield welcomes Josh Carter to discuss the world of investment. Josh is the Navy Vet, serial entrepreneur, podcast host, Program Director for the Washington Maritime Blue Innovation Accelerator, and the Principle of 1859 Ventures. In this episode, Josh breaks down how to assess when is the right time to take on investment for your company, the different types of investment, and how to get in front of investors. Here are highlights of the discussion points in this episode: -Learn what it means to take on investment -Learn about the different types of investment available  -Understand when is the right time to on an angel investor or venture capital -The difference between smart money vs. dumb money -Understand how to set expectations for an investor -Learn how to establish how much investment is needed for your business by building a financial model -Learn more about the stages of investing from Series A,B,C, etc. along the road to an IPO or selling the company -Learn about the pitch process and what’s needed in the pitch deck to tell your company’s story to investors -Getting to a “yes” or a “no” as quickly as possible -Tips for getting in front of investors -Tips for finding ethical investors and steering clear of the “bad boy club” characters -In 2020, 2.3% of VC capital went to women-owned businesses. BIPOC representation is an even smaller percentage. Learn how we create better distribution of investment to minorities. This is a great episode for any entrepreneur considering or preparing to take on investment. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. Resources Mentioned in this Episode: Troy Henikoff of MATH Venture Partners: Financial Modeling To Connect with Josh: Linkedin: https://www.linkedin.com/in/joshuajcarter/ 1859 Ventures: https://1859.vc/ Email: Josh@1859.vc Veteran Founders Podcast About Josh Carter: Josh Carter is a US Navy Vet, a serial entrepreneur, a speaker, a podcast host, and a mentor for early stage startups. Born in the San Francisco Bay Area he spent time traveling the globe before settling into a career in telecom. For over 15 years he worked for companies like Pacific Bell, Google, and Twilio on a variety of large scale projects.Having started a number of companies he has led teams working on projects for companies like Disney, Pabst Blue Ribbon, Taco Bell, and many more. He led BrightWork, a developer infrastructure company, into top tier accelerator program Techstars and helped secure some venture funding. Josh also led a Techstars affiliated non-profit called Patriot Boot Camp where he was instrumental in creating new programs and partnerships.Today Josh hosts veteran and music focused podcasts and continues to work with early stage startups. He also hosts a monthly meetup for founders in the area called Coffee w/ Co-Founders. When he's not found at local meetups and events, you can find Josh with his family hiking or kayaking. Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield welcomes Paloma Medina, who is a TEDx speaker, management trainer, coach and entrepreneur. She has 10+ years of experience merging the neuropsychology of work and life to support leaders and managers in building high-performing and human-centered workplaces. Here are highlights of the discussion points in this episode: -What is neuropsychology? And how can we use it to improve our emotions and cognitive abilities to support the lives we want to lead.  -How neuropsychology can help leaders support their teams instead of making it up as you go. -How managers can make better decisions. -The six core needs (BICEPS) our brains are always scanning for to assess threats and how leaders can track these responses of employees and self lead.  -How DEI and leadership are not separate subjects and need to be integrated into all leadership development. -How leaders already know how to create a DEI framework and stay accountable. -How we can continue to nurture teams in the virtual world with meeting rules. This is a great episode for any leaders looking to deepen and strengthen human-centered relationships in and around the workplace. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. To Connect with Paloma: Website: https://www.palomamedina.com/  BICEPS Assessment: https://www.palomamedina.com/biceps Linkedin: https://www.linkedin.com/in/paloma-medina-241b7727/ About Paloma Medina: Paloma is a TEDx speaker, management trainer, coach and entrepreneur. She has 10+ years of experience merging the neuropsychology of work and life to support leaders and managers in building high-performing and human-centered workplaces. Her work focuses on the daily details, policies, and habits that lead to organizational and individual wellbeing.  For the past five years, her work has further emphasized the intersection of leadership, equity and inclusion, humor and life-affirming productivity.  In her past lives she was a performance coach, healthcare administrator, and founder of companies such as  11:11 Supply, an office supply and productivity store in Portland, Oregon. Paloma’s clients represent a wide cross-section of industries (from homeless healthcare teams  to rapidly scaling tech companies such as Etsy and AirBnB) and share a common thread: a commitment to be values-aligned and walk the talk of supporting the whole employee. Paloma  was born in Guadalajara, Mexico, grew up bi-nationally in Guadalajara and Southern California, and has made the Pacific Northwest her home for the past 20 years. Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield welcomes Michael Jonas, who is the Principal Attorney and Owner of Rational Unicorn Legal Services, a community based business law firm offering pay-as-you-go legal services. In this episode, we demystify everything a new entrepreneur needs to be thinking about from a legal perspective when launching a business. Here are highlights of the discussion points in this episode: -Be a rational unicorn. A business leader who has big dreams but can also take the time to do their legal homework in order to frolic in their business. -Instead of having thousands of dollars in retainers, Micheal works with project-based pricing to help small businesses owners budget for legal services. -Forgiving yourself for not knowing what you don’t know. -Approach business as a realist and a dreamer while surrounding yourself with the right business advisors. -Start the legal process early on to avoid issues in the future. -Learn the top four legal tasks to complete when opening a new business. -Learn at which stage you need to register your business from a liability perspective. -The difference between an agreement and a contract. -How to assess and protect your intellectual property. -How often a business owner should be reviewing their legal documents. This is a detailed episode for any entrepreneurs looking to start a business or review their current legal documents to ensure they have the legal protection they need. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. To Connect with Michael: Website: https://rationalunicornlegalservices.com/ Instagram: https://www.instagram.com/rationalunicornlegalservices/ Facebook: https://www.facebook.com/rationalunicornlegalservices/ Webinar Events: https://rationalunicornlegalservices.com/events About Michael Jonas: Michael Jonas is the Principal Attorney and Owner of Rational Unicorn Legal Services PC, a community based business law firm. The firm offers pay as you go legal services including business formation, contract review and drafting, trademark and copyright applications, and conflict resolution. The firm is a certified Oregon Benefit Company and strongly believes in and practices the triple bottom line. Passionate about community engagement, Michael dedicates time to volunteering with several nonprofit organizations. He currently serves on two nonprofit boards: New Leaders Council (NLC), the hub for progressive Millennial thought leadership; and The Sean Goodman Foundation for Performing Arts, that envisions a world where people from all walks of life regardless of race, creed, ethnicity, religion, sexuality, gender identity, age, special needs, disabilities, and socio-economic level are given the necessary support and resources to express themselves, their beauty, and their essence in the form of art. Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield welcomes Kevin L. Nichols, the Founder of The Social Engineering Project. The Social Engineering project is funded by Google and Microsoft and is a social impact venture with Stanford University designed to address the lack of diversity in the tech industry. In this episode, we discuss diversity, equity and inclusion (DEI) and building a social impact business. Here are highlights of the discussion points in this episode: -“You’re either a part of the problem or part of the solution.”  -Learn about the top 3 contributing factors to the lack of diversity in tech. -Learn about the solutions for addressing these factors.  -How we can change the model to give as many opportunities as possible to build a more diverse workforce. -How to get involved The Social Engineering Project. -Learn how companies can stay accountable to DEI commitments and change. -How to proactively invest in more than lip service when it comes to recruiting.  -When it comes to marketing, let’s address the question of: “How do we create a more welcoming and inclusive messaging where everyone feels comfortable being a part of our brand’s community?” -Tying mission to the brand is a way to ensure inclusivity of messaging and recruiting.  -Advice for entrepreneurs embarking on building a social impact. This is a rich episode for any entrepreneurs looking to build a social impact business or non-profit, as well as, business leaders who are leading real change when it comes to DEI and recruiting. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. To Connect with Kevin: Website: https://www.thesocialengineer.org/ Instagram: https://www.instagram.com/socialenginproj/  Facebook: https://www.facebook.com/thesocialengineerproject  Donations and Fundraising Support: https://www.thesocialengineer.org/donate.html  Connect with Kevin on Linkedin: https://www.linkedin.com/in/klnichols/ About Kevin L. Nichols: Kevin L. Nichols has worked in multifaceted capacities in some of the most prolific international law firms in the country, such as Morrison & Foerster, Paul Hastings, Heller Ehrman, and Holland & Knight. His interest in diversity and technology began while he was a mechanical engineering/diversity intern at the Lawrence Livermore National Laboratory.  Later, he became the Executive Director of the California Diversity Council and the African American Wellness Project. Kevin has become a social networking expert and full-time consultant specializing in litigation technology (eDiscovery), diversity, and social media marketing for the legal industry.  Nichols has been featured on LinkedIn’s Hall of Fame, Yahoo’s Blog, in the Examiner, CNN Money, Reuters, MarketWatch and the Wall Street Journal. Millions saw Kevin while logging in to LinkedIn.com from 2011-2014.  He is the Founder of The Social Engineering Project, Inc., an Oakland based, Google and Microsoft funded, social impact venture with Stanford University designed to address the lack of diversity in the tech industry and a Senior Diversity Leader at Lawrence Berkeley National Laboratory.  Kevin attended the University of California, Berkeley, recently completed an Executive Program for Social Entrepreneurship at Stanford's Graduate School of Business, certification program called the Fundraising Academy through the Sanford Institute of Philanthropy at JFK University, and an Inclusive AI Data Science Executive Program at the Haas School of Business. For a full biography and CV, please visit http://bit.ly/KLNport. Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield welcomes Erin Moore, who discusses all things sales! Before you hit pause and run away as so many of us do when we hear the word “sales,” know that Erin is a rockstar in coaching women and female entrepreneurs on sales. I have experienced her magic firsthand and she helped me completely reframe what it means to do sales and helped me create a system that works for me. Here are highlights of the discussion points in this episode: -How sales shows up in many professions and even day-to-day interactions. It’s a skill that most of us can do and hone. -Sales that feels manipulative or greedy is an outdated model -Buyers have the power of information which doesn’t allow for manipulative sales tactics  -Sales can feel very transactional and for women, that isn’t how we want to operate  -Relational vs. transactional sales, what’s the difference and how can we create a new model for women in business  -Reframing sales as a solution for solving a problem  -Educate to the sale -Women lead with likability and we can benefit from leading with value -Tips for reframing what it means to do sales -Reframing a “no” into a piece of information to feed the cycle of sales -Sales is a long game -Tips for structuring your sales process  -Tips for dealing with rejection This is a highly insightful episode for anyone who has ever felt nervous or afraid of sales. The tips shared in this episode can’t be found in traditional sales books. This is a true master class on sales! Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. To Connect with Erin: Linkedin: https://www.linkedin.com/in/erinzmoore/ About Erin Moore: Wife. Mother. Latina. Sales Leader. Erin Moore wants to see more women in sales.  She is a sales leader, working in the tech space for almost six years in a very male dominated field. Erin has been coaching women in sales, teaching a Sales Mindset approach that she wasn’t finding in traditional sales books.  Despite the constant of raising two young kids, working full time - she is on a mission to teach women that “you don’t have to sell like me, you can sell like you.” Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, host Charlotte Chipperfield welcomes Amy Jermain, who is the Executive Director of the Xxcelerate Fund to discuss the current environment surrounding female entrepreneurs. There’s been a number of reports on the disportioncate impact COVID has had on women in their households and with raising childcare, all of which has caused many women to leave work or put their business on hold. Here are highlights of the discussion points in this episode: -Women have been disproportionately impacted by COVID. 1.1 million people lost their jobs in 2020 and 80% of them were women and actively still leaving the workforce from exhaustion and caretaking at home. -COVID has wiped out a decade of progress for women. -Build safe spaces for female entrepreneurs for building economic freedom and generational wealth  -Xxcereate provides business support, 1-on-1 coaching, peer mentorship to help women, and those that identify as being women, grow their businesses. -The implications of our mental health as a result of this massive shift that is delaying business growth and the compounded trauma of the pandemic for women and how women of color are disproportionately affected. -Text 741741 if you are having a mental health crisis. -How men and women show up differently in the world of business and how women approach business differently. -2.2% of venture capital went to women in 2019, where evidence shows that women often run more profitable businesses. -Zebra growth instead of unicorn growth and how we role model what’s possible for women in business to participate in a way that makes sense for them. -Caution against the glamorization of entrepreneurship during “the great recession” but rather have a plan in place for market fit, brand, and capital infusion. -Personal growth is a key component of growing your business. This is a raw and honest look at what women are currently facing within our careers, businesses, families, mental health and speaks to the importance of finding community and resources to support us. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com. Resources mentioned in this episode: -Website: https://www.xxceleratefund.com/  -Email: hello@xxceleratefund.com -Zebras Unite: https://zebrasunite.coop/  -Instagram: https://www.instagram.com/xxcelerate/  -Facebook: https://www.facebook.com/xxcelerate/  -Twitter: https://twitter.com/xxceleratefund  -Crisis Counselor Text Hotline: Text 741741 About Amy Jermain: Amy comes to Xxcelerate inspired by a diverse and creative professional background that has weaved in and out of the intersections of food, culture and socio-economic structures. She will tell you she has a southern heart (she hails from Atlanta, GA) but that heart lives and thrives in the Pacific Northwest. She holds a Masters degree in International Development Economics from the University of Kent at Brussels – a platform for her work at various international organizations and NGOs. Her experience has taken her all over the world to explore enterprise within informal and emerging economies with vulnerable populations. Her commitment to improving the resiliency and self-sufficiency of underserved groups is reflected in her work at the United Nations World Food Programme, the International Finance Corporation, International Planned Parenthood Federation and Friends International. Most recently,  she was living in Cambodia, where she was managing vocational training programs for marginalized youth throughout SE Asia.  Amy is the Principal of her own consulting collaborative, Plumbline CoLAB, where she works with nonprofits, social enterprises, and public entities in creating pragmatic solutions for sustainable and impactful operations and programming. As an avid traveler, glutton and adventure seeker, you may find Amy racing motorcycles at the local race track, thumbing through the travel section at Powell’s, kayaking the Columbia or browsing a local farmers market…...and tacos - it really is all about the tacos. Did you enjoy this episode? You’re invited to connect further:  Visit CharlotteChipperfield.com Connect with me on Linkedin This podcast is written, developed and edited by Charlotte Chipperfield.

In this episode, season #2 kicks off! Host Charlotte Chipperfield shares her own career shifts since the end of season 1. Charlotte also shares a brief overview of what to expect for season 2 of The Holistic Marketing Podcast. Be sure to subscribe and rate this podcast wherever you listen, and share this podcast with #HolisticMarketingPodcast. Did you enjoy this episode? You’re invited to connect further:  -Visit CharlotteChipperfield.com -Connect with me on Linkedin

In this episode, the season #1 finale, host Charlotte Chipperfield shares her own personal experience in crafting her story. Charlotte also shares a recap of all the guest interviews and shares what is coming next for The Holistic Marketing Podcast. Here is a detailed breakdown of this episode: -Learn what it means to write your story. -Some things to think about as you create, edit or rewrite your story in 2021. -A review of guest interview episodes to revisit as you write your own story. -Hear how the theme of values was a thread throughout the season. -Listen as Charlotte shares how being intentional shows up in her life and business. -An enormous THANK YOU to all the guests and to you for listening. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. If you have any suggestions or ideas for season 2, please DM Charlotte on Instagram @CharlotteChipperfield. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. Did you enjoy this episode? You’re invited to connect further:  Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield explores what it means to build a holistic business and marketing strategy. Charlotte lays out a model for 5 ways in which you can implement a holistic business environment that nurtures all stakeholders. Here are topics discussed in this episode: -The importance of scheduling time to future-pace your company. -Spending time working ON your business and not always IN your business. -This process is more about the journey than it is the outcome, which goes against our current capitalistic-physical-output focused mentality. -Listen to Charlotte’s 5 metrics for building a holistic DNA in your company. -To lead great companies, we have to get uncomfortable. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. Study mentioned in this episode: -Kin+Carta analysis To Book a Marketing Consultation with Charlotte: -https://chipperfieldmedia.com/consultation Did you enjoy this episode? You’re invited to connect further:  Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield welcomes Brie Falough who is a celebrity nanny turned brand and visualization strategist. In this episode Brie serves up a masterclass in creating an Instagram strategy for small businesses through a lens of conversions. Here are topics discussed in this episode: -Learn how Instagram fits into a marketing strategy that leads to conversions. -How to allocate your time effectively and efficiently on Instagram. -Understand the role of the number followers vs. the power of engagement. -Learn tips for building your following by being SOCIAL on social media. -Learn when to have a business profile vs. a personal profile on Instagram.  -Learn the 80/20 rule for content topics to avoid sounding salesy. -Learn the best practices for Instagram from post frequency to the best times of day to post. -Learn how to leverage hashtags as a part of your strategy and how not to avoid using dead hashtags. Learn what the “Oprah Effect” is and how you can use it to build community. -Understand which analytics are most helpful to track to maximize the reach on your content. -Hear recommendations for optimizing your profile.  -Learn more about Brie’s company that promotes the health, wealth and the connection to the divine through her Brunch with Brie helping entrepreneurs dealing with doubt around worthiness and dealing with imposter syndrome. This is a juicy episode with tips for protecting using Instagram as a part of your overall marketing strategy. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. Tools mentioned in this episode: 1. http://best-hashtags.com/  2. https://linktr.ee/ To connect with Brie Falough: Instagram: https://www.instagram.com/briefalough/ Brunch with Brie: https://www.instagram.com/brunchwithbrie/ About Brie Falough: Brie Falough is a celebrity nanny turned brand and visualization strategist. With one billion people on the platform per month, her main focus these days is Instagram. She helps her clients turn "likes" into revenue, "Passion" into profits.Did you enjoy this episode? You’re invited to connect further:  Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield welcomes Natalie Puglisi, a small business attorney who empowers women to figure out the legal base required to support their online businesses. In this episode Natalie breaks down everything we need to know when it comes to setting the legal foundation at each stage of business. Here are topics discussed in this episode: -Learn about the consequences of not protecting our businesses correctly from the start.  -Learn about the legal requirements that need to be on your website and in your client contracts. -Learn about the key legal items do you need to have in place as you launch your business  -Hear the legal items to monitor and update as you grow your business. -Learn how working with an attorney at the start of your business is an investment to plan for when starting your business. -Understand when to purchase legal templates vs. working with an attorney. -Learn what a trademark is, the standard for trademarks and learn when this is appropriate to file for one for your business. -Learn the pitfalls to avoid when it comes to legally protecting your business such as copying and pasting terms and conditions from another website or sharing legal contracts. This is a juicy episode with tips for protecting your business legally at every stage. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. To connect with Natalie Puglisi: -Website: https://www.nataliepuglisi.com  -Instagram: https://www.instagram.com/nataliepuglisi/ -Facebook Group: https://www.facebook.com/groups/empoweredfemaleentrepreneurs  About Natalie Puglisi Natalie is a small business attorney and legal resource for online entrepreneurs. Close to a decade ago she opened up her own law firm. She was scared shitless and felt so overwhelmed with all that was needed to start her own entrepreneurial journey. So she dug deep and did the research to find out what would not only keep her legally compliant but also legally protected! With the boom of online entrepreneurs, she found herself consulting with more and more friends on what they legally needed for their businesses. She noticed that when they had the right legal documents in place, they emerged more confident and they truly stepped into the CEO versions of themselves. Then it dawned on her, there is truly a desire for other female entrepreneurs to figure out the what they legally need in their businesses. Natalie considers the life force behind her business to be empowerment!⁠ She believes helping other female entrepreneurs legally protect themselves, will empower them to share more freely, post more freely, create more freely... change the world more freely! This Butterfly Effect is exactly what lights her up! She wants to let you all know that legally protecting your businesses is easier and cheaper than you think and that when we have a strong legal base we emerge more confident to share our gifts with the world! Did you enjoy this episode? You’re invited to connect further:  Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield welcomes Kathryn R. Smith, a Shopify expert and a marketing coach and consultant. Her company Walton Burch which helps small businesses and entrepreneurs grow their business with online marketing. She teaches workshops on marketing and website building using Shopify. Here are more topics discussed in this episode: -When to choose Shopify over other platforms such as Etsy, Squarespace or Wix.  -When to decide on hiring a designer vs. DIY to build your Shopify website. -Learn more about the Shopify partners available to engage and support you along the way. -Learn about the robust marketing tools integrated within the Shopify platform such as email marketing, social media, web traffic, etc.  -Tips for driving traffic to your website. -How to use data to make decisions that strengthen your customer journey. -Leveraging the power of data. How to define marketing metrics to measure on your website. -Tips for holiday marketing for the upcoming largest online shopping season ever. This is a juicy episode with tips for understanding what to consider when creating your ecommerce shop on Shopify and tips for holiday marketing. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. To connect with Kathryn R. Smith: Website: https://waltonbirch.com/ Instagram: https://www.instagram.com/krs_consulting/ About Kathryn R. Smith Kathryn R. Smith is a marketing coach and consultant based in Marietta, GA. After working over 10 years in marketing and communications for Fortune 500 companies she exited corporate America to found Walton Birch, a consulting firm that helps small businesses and entrepreneurs grow their business with online marketing. Kathryn believes in business ownership as a means to economic empowerment for women and underrepresented groups. She teaches workshops on marketing and website building, and you can find her teaching DIY marketing on Instagram as @krs_consulting. (https://instagram.com/krs_consulting). Did you enjoy this episode? You’re invited to connect further:  Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield welcomes Quinn Rose. Her company Story Based Brands creates video marketing content for impact for mission-driven companies. Her videos, stories and interviews have aired in 256 countries, reaching a TV audience of over one billion. Quinn breaks down how video can be used to generate impact and convey connection. Here are more topics discussed in this episode: -Learn the three parts to creating a story-driven video for your business. -Learn how to think about creating a video that has a story arch and wrap it up in a bow. -Learn how to slow down to convey the most important pieces of your message such as your name and company name. -How to prepare for and create interview style videos. -Learn a powerful last question to always ask at the end of your interview. -Tips for being interviewed in marketing videos and how to feel more comfortable on video. -How to leverage video as a part of your social media marketing strategy. -Understand when to hire a video production company vs. a DIY project. -Hear Quinn’s take on the future of video.  This is a juicy episode with tips for understanding the role of video in marketing. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. To connect with Quinn Rose: Website: https://storybasedbrands.com/ Email: Quinn@storybasedbrands.com Facebook: https://www.facebook.com/quinnrose317 About Quinn Rose Quinn Rose is on a mission to help businesses and organizations make a bigger impact through video. Native to Portland, she moved to New York City to pursue her childhood dream of being an investigative reporter. There, she co-produced a documentary on the NYPD’s Stop & Frisk policy (which now has over eight million views and is mentioned in a federal ruling). Next up, she reported courtside at the 2016 Summer Olympics in English, Spanish, and Portuguese. Her stories and interviews aired in 256 countries, reaching a TV audience of over one billion. From there, Quinn ventured to Europe and beyond—writing, producing & directing videos, and teaching workshops to students and adults. While living in Cape Town, she decided it was time to move home to focus on one goal: use her journalistic lens and passion for stories to support mission-driven companies. So far, so good. Quinn started Story Based Brands and her team's corporate videos continue to break records around the world. Want to get in touch? Email Quinn@storybasedbrands.com. Did you enjoy this episode? You’re invited to connect further:  Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield welcomes Michael Knouse, a business coach and sales expert. We discuss why growing a business faster isn’t always the goal. Michael breaks down why a bigger business doesn’t always mean better and how to outsmart the hustle. Here are more topics discussed in this episode: -Learn how to dream bigger for your business, craft your vision, and backwards engineer a strategy to achieve your goals. -How to outsmart the hustle - Learn what it means and to work smarter, not harder. -How to know when you are stuck in the hustle and understand when the hustle becomes a choice. -Be able to question the following: Is the business “growth bandwagon” even right for your business? -As entrepreneurs, we have to be smart with our time and energy to become more intentional with how we are evolving our businesses which can be a game changer over “bigger being better.” -Stop chasing tactics and build a strategy with the highest probability of success. -When starting a business, focus on developing and marketing one core offer. -How we often make things harder than they need to be by doing things that don’t come most naturally to us. -Learn about the art of niching. -Learn how do we design a business for slow and intentional growth. This is a juicy episode with tips for understanding how to position our companies for intentional growth. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. To connect with Michael Knouse: -Website: https://www.michaelknouse.com/ -Email: michael@michaelknouse.com About Michael Knouse Michael Knouse is a business coach and sales expert. He is a champion for mission-driven coaches and entrepreneurs. He is the creator of The Council of Visionary Business Builders (a peer-to-peer coaching cohort for experienced entrepreneurs) and he recently launched his latest program called Coaching That Sells: an insanely simple approach for helping coaches reach their first $150k. Michael is focused on two things... 1) Mentoring coaches who are ready to make their first $150k and... 2) Coaching entrepreneurs to achieve extraordinary outcomes and live impeccable lives. After a 14 year career in corporate software sales and working with hundreds of entrepreneurs and coaches, Michael is obsessed with ushering in a new generation of business builders that accomplish more by hustling less.When not fighting for the sanity of coaches and business builders everywhere, Michael can be found on the trail, on the yoga mat, shredding steeps on powder days, or adventuring with Jill (his amazing wife) and Dug & Addiebelle (the cutest dogs in the world). Did you enjoy this episode? You’re invited to connect further: -Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. -Learn more about Chipperfield Media. -Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC. Email: michael@michaelknouse.com

In this episode, host Charlotte Chipperfield welcomes Nicole Early, on all things public relations. Nicole is the Founder of Early PR and is a creative entrepreneur with serious media savvy skills. We dive into what public relations really means, when a small business can seek public relations, and the process for creating a strategy. Here are more topics discussed in this episode: -Learn what “Public Relations” really means and how to set PR goals. -Learn the difference between how the company defines itself and how the public thinks about your brand. -Understand when to engage PR services. (Hint: It’s like inviting people over to your house). -Learn what you can be doing now to prepare for PR in the future. -How to craft your pitch. -Understand what working with a PR professional looks like. -How brands can use storytelling to cut through the noise of the current news cycle. -Learn what the future of PR could look like. This is a juicy episode with tips for understanding the role of Public Relations as a part of a marketing and communication strategy. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. To connect with Nicole Early: -Website: https://www.earlypr.com/ -Early PR on Instagram: https://www.instagram.com/earlypragency/ -Nicole on Instagram: https://www.instagram.com/nicoleisearly/ About Nicole Early Nicole founded EARLY PR in 2018 after several years of helping political leaders get elected and decoding complex health-care challenges into digestible content. Frustrated with the divisiveness of politics, she sought to apply her creativity and media savvy skills to help grow businesses doing good across sustainability, health & wellness, and lifestyle industries Nicole’s political and public policy background provides her with a strong strategic eye that helps to keep clients focused and on track. And, like all of her clients, Nicole is an entrepreneur and advocate who possesses the passion and drive to help propel their businesses forward and make a positive impact on our world. In addition to EARLY PR, Nicole is the Co-Founder and Executive Director of Rose City Wellness Week in Portland, Ore. A platform and annual event series that exists to expand the concept of wellness through education and meaningful social events. Nicole graduated from the University of Florida with a degree in Public Relations. She lives in Portland but splits her time between Los Angeles to better serve her clients and stay connected with her family in SoCal. Did you enjoy this episode? You’re invited to connect further: Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield welcomes Andréa Jones, the host of the Savvy Social Podcast, and the creator of the Savvy Social School In this episode, we discuss how entrepreneurs and business owners can create and implement a Linkedin strategy. Here are more topics discussed in this episode: -The power of social media and using it as a tool to build your business. -How to leverage Linkedin beyond a digital resume. -How entrepreneurs can use Linkedin for business development and thought leadership. -The power of Linkedin is in the search to find the specific people you are looking for. -We discuss how to create the perfect headline in your bio as well as to optimize your Linkedin profile to help potential clients understand how they might work with you. -We explore the three things entrepreneurs should have in your About section. -Learn how to overcome the fear of “putting yourself out there” on social media. -We discuss the algorithm and how these plays into creating a content strategy for Linkedin. -We discuss the art of requesting new connections on Linkedin and using your intuition to nurture relationships ongoing. -Andréa answers the question: “Does it make sense to upgrade your Linkedin account to a paid account?” -Lastly, we touch on what metrics to measure and monitor as your grow your presence on Linkedin. This is a juicy episode with tips for understanding the role of Linkedin as a part of a marketing strategy. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. To connect with Andréa Jones: -Website: https://onlinedrea.com/ -Instagram: http://instagram.com/onlinedrea -Podcast: https://onlinedrea.com/podcast/ -Linkedin: http://linkedin.com/in/onlinedrea About Andréa Jones Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow. Did you enjoy this episode? You’re invited to connect further: Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing. Learn more about Chipperfield Media. Learn more about The Holistic Marketing System and Roadmap. This podcast is written, developed and edited by Chipperfield Media LLC.

In this episode, host Charlotte Chipperfield welcomes Bridget Burnham, the founder of BurnBright Communications. In this episode, we discuss what it really means to have a marketing strategy and its role within your business. As Bridget says, “strategy can’t live in a bubble.” She explains the importance of creating a strategy and the various pieces for consistent communication. -Here are more topics discussed in this episode: -Learn how to create a strategy by starting with the end point and then reverse engineer how you are going to get there. -How a strategy should never a document left to collect dust, it’s a living breathing roadmap to incrementally help you get to where you want to go. -Consider how your customer sees you and how can you share your unique value to stand out amongst the noise. -Establishing goalposts to keep you on track to keep you moving forward towards your end goal -Learn the key components to building a marketing strategy. -Understand when to hire an expert to aid in your strategy development and the collaborative team approach. -Why believing that the end goal is possible is part of the strategy. This allows you to align with how YOU want to get there based on core values. -Learn how to own your strategy and not to build a strategy based on shiny objects. -Why you need to drive your strategy even if you are delegating to get the most value out of your strategy partners. -Why you get stuck or have resistance without a strategy. -How to pivot for sustainability and updating your story. -Setting expectations and defining the right metrics to measure. -How it’s time to start planning again for the end of 2020-2021 and the importance of planning especially when things are in chaos. -How a strategy is a grounding tool to keep coming back to with key insights. This is a juicy episode with tips for understanding the role of a marketing strategy, why it’s important to have one and tips for creating.a living, breathing approach to strategy development. Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. For more information on The Holistic Marketing Podcast, please visit Chipperfield Media. To connect with Bridget Burnham: -Website: http://www.burnbrightcom.com/ -Connect with Bridget on Linkedin