38 minutes | Jan 18, 2021

How to turn your mess into your message and inspire others on social media - Preston Sin

In this episode of #HighlySoughtAfter, I had a chat with fitness transformation coach Preston Sin who also won the Social Media Personality Award by Fitness Superstar in 2018. With 92K followers on TikTok, his private clients are all over the world and they are movers and shakers in their own industries. So how did Preston stood out from the crowded fitness industry and became his clients’ preferred choice? Short answer: his backstory which helped his clients relate well to him. Pay special attention to 21:52 when Preston revealed the secret to getting strangers to fall in love with you on social media. Fail to do so and you will be doomed to a life of invisibility. Do it well, you will have a lifetime of raving fans who only want to do business with you, and you only.Also listen out for Preston’s answers to the following questions. What is your story and did you already know you’d be a fitness coach? - 0:49With 34K Instagram followers and influence on social media & how do you stay grounded? - 16:17Now that you’re highly sought after, what is some of the craziest things that your followers have done for you? - 19:27What would you advise those who are in the process of building their personal brand online? - 21:52How can we get more recommendations from existing customers & get them to proactively recommend them us others? - 33:43What’s your words of advice to inspire us for the coming year? - 35:12If you want to keep in touch with Preston, you can reach him on Instagram @pressonpreston or email him at preston@pressonpreston.comThank you for listening to this episode of #HighlySoughtAfter! If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
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