How to hustle on social media without losing your peace - Doctor Winston
In this episode of #HighlySoughtAfter, I had a chat with a highly celebrated aesthetic doctor based in Singapore. Even though he doesn’t have a very big following on social media, but he’s constantly booked full and his business is entirely referral based.During my conversation with him, I realised that Zen Buddhism has a big influence on how he uses social media for his business. My biggest takeaway is learning how to hustle on social media without losing my peace.Pay special attention to 12:38 when Doctor Winston revealed how we can build a 100% referrals-based business even with a small following. He specifically highlighted the example of financial advisors and insurance agents so look out for that!Also listen out for Doctor Winston’s answers to the following questions:What led you to the medical profession in the first place & then evolve into aesthetics? – 0:12What was your biggest struggle as an aesthetic doctor and how do you deal with it? – 2:11Would you say one of the challenges is acquiring customers, and is it a big problem for most doctors? – 3:05What do you think are a few things you’ve doing right in building a personal brand? – 7:33How did you transition your practice to being predominantly referral based? Is there a formula to it? - 12:38What advice do you have for financial advisors & service professionals. What advise do you have for them to sell their services? What kind of people can they start knowing offline so that they can build their brand? – 19:20I have a sense that Zen Buddhism has a very big part in the way you grew your personal brand. Would you say so? – 20:42How do you balance hustle and harmony? – 24:06How do we nurture positive energy within us? – 25:00How can we slowly start to accept our inadequacies and our lacks? – 26:43What are some ways we can practice self-love? – 28:55Any advice for those who are in the process of building their personal brand? – 37:41If you want to keep in touch with Doctor Winston, you can reach him on Instagram @drwinstonlee.Thank you for listening to this episode of #HighlySoughtAfter! If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify. I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!