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The Hidden Falls Media Experience

57 Episodes

63 minutes | May 31, 2021
EP 53: Marketing Strategies for the Tactical Mind with Zach Babcock
What is it worth to you to be able to live in your customers’ minds 24/7? You can access all that staying power, and the success that comes with it, with a few well-planned (and well-placed) marketing moves.   On this episode of The Hidden Falls Media Experience, Alex and Zach dig into the psychology secrets used by the best marketers and sales teams out there, mind tricks you can use to price your products more effectively, what it takes to pull away from the dishonest Internet “experts” and create engagement-worthy content, and how to use sensory elements in your brand and products to completely revolutionize your customer experience. Tune in to learn how to carve out your place as a trusted authority in the minds of your target audience. What You’ll Learn:   What marketing really means without all the trends, showmanship, and bad advice - and what you need to know about marketing directly to your customers’ brains How to build customer trust, and raise your prices in the process, with just one short sentence Why our favorite smells (and the memories associated with them) have more power than we think over what we buy and how buying makes us feel And much more! Favorite Quote:   “How do we create behavioral patterns? How do we take and hijack systems and behaviors to modify them to what we want? They use it in the context of counseling, but it's the same context for business. It's looking at human behavior, figuring out where your business or product or service overlaps with the habits they already have, and then starting to stack and deconstruct those in ways that we want.” Alex Vonderhaar How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
34 minutes | May 24, 2021
EP 52: The Neuromarketing Cheat Sheet
Storytelling is a mission-critical artform. Friction is the biggest deterrent for consumers crossing that checkout finish line. You aren’t addicted to technology, you just haven’t mastered how to be indistractable yet. And failure is your best window to view success.   We are all human beings and right here is the best insight on how to market like one. Your host Alex Vonderhaar has brought on a diverse set of experts throughout the course of this show who have shared, explained, and confessed the lessons they wished they learned sooner and the obstacles they are still trying to overcome.    On this episode of the Hidden Falls Media Experience, we look back on the best advice, stories,  and sentiments that have come to life because of this show. Listen in for an episode that brings you the best of Hidden Falls – all in one place.     What You'll Learn: What tools and skills are essential to developing tactics that tap into another human’s psyche   How technology has a bigger role in your everyday life than you could possibly imagine Why your mindset towards work is the most influential component to success And much more!   “You have to have the courage to abandon the people who are seeing the fake you so that people when they see the real you, can accept you. That leap from changing one tribe to another is really frightening. But if you do it, oh my god, the upside is so rewarding.” Mike Michalowicz   “Boredom, loneliness, anxiety, fatigue, uncertainty, stress – these are the internal triggers that we seek to escape from. The first step to becoming indistractible is mastering those internal triggers.” Nir Eyal   “The model of business that wins today is a flexible business mindset – that as a CEO it’s okay to fail. It's okay to be curious, to ask questions, to test stuff that we're not sure about. That is the only way you will build a roadmap to success.” James Jacobi   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
6 minutes | Apr 30, 2021
Daily Habits  - Friday Fast Track #4
Have you ever wondered what the secret is to living your best life? We all know we have to put in the work to get what we want...but more importantly, it takes being consistent and having good habits to make the work count!    On this episode of “Friday Fast Track,” Alex shares daily habits he’s implemented that have changed his life. They’ve allowed him to grow in his business and achieve many personal goals, getting him to be where he wants to be.   If you want to excel when it comes to your income, fitness, and cognitive capacity, then this episode is for you. Tune in to learn more on how to get work done faster and be performing at a higher level.  . What You'll Learn:   That you have to be clear when creating your goals. How by following these steps you can become more creative, and have less anxiety. Why without consistency your time will be wasted and your goals will fail.   Favorite Quote:   “ You really can't expect to get what you want or achieve anything in particular without having a direction.”     – Alex Vonderhaar How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  
32 minutes | Apr 26, 2021
EP 51: James Jacobi – Making it Modern, Rethinking Business Growth
The pandemic forced businesses to adapt to new systems and operations rapidly. Some struggled, others stumbled, and many signed off ultimately.    James Jacobi helps everyone from small businesses to CEOs improve their leadership, market development, and operational excellence. He generates growth and improves the operations and sales of any business.    In this episode of the Hidden Falls Media Experience, James and Alex explain how to refine any business while strategically positioning them for exponential growth. James emphasizes the importance of listening to your audience and explains productive ways to do so. Listen in for an episode that will modernize your business model.   What You'll Learn:   Why optimizing your business’ traffic online is one of the most effective growth methods What roadmaps Google provides to simplify and accelerate your business strategy How actively taking risks and failing forward is the best way to ensure your business continues to grow And much more! “If you have that growth mindset, you can't go wrong. You really can't. Even if you have a bad day, or you lose, you’ll learn from it.” James Jacobi   Connect with James:   jamesjacobi.com   LinkedIn   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
5 minutes | Apr 23, 2021
Do You Own Your Data?  - Friday Fast Track #3
Do You Own Your Data?  - Friday Fast Track #3    Marketing techniques are considered the standard and are accepted in the industry even though they shouldn’t be. Marketers are supposed to help grow your business, but some play a short-term game of gain that does not benefit YOU, the business owner.   Today Alex asks a crucial question to us all: Do you own your data? Some digital agencies will do work for you on their account, and you’ll end up paying money to them while not even owning the data!   On this episode of “Fast Track Friday,” you will learn the secret behind this marketing strategy and the steps you can take to prevent your business and data from being robbed blind! Tune in to learn more. . What You'll Learn:   How slimy people in the marketing world only have their best interest in mind. Why this form of marketing should always be considered theft and fraud. That there are three steps, you can take to prevent someone else from owning your data.   Favorite Quote:   “ I know as a marketer that when you win, I win.”     – Alex Vonderhaar How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
31 minutes | Apr 19, 2021
EP 50: Tomas Keenan – Every Day Success
Start celebrating every win, every day – no matter how small. By celebrating positive action with your team you will motivate one another through lessons and losses.    Tomas Keenan is the COO of Break Free Academy. He has owned and operated multiple businesses but had a more humble start as a technician installing car audio systems. All of the advice Tomas offers to clients and when speaking has been derived from his personal experience as a blue-collar worker, entrepreneur, and human being.    On this episode of the Hidden Falls Media Experience, Tomas and Alex examine what makes a healthy routine and how to stack your day for success. Tomas reveals the challenges he overcame in order to maximize his everyday wins. Listen in for an episode that will get you to see success with clear vision.    What You'll Learn: How setting anchor points during your day will motivate you to reach even the smallest milestone What taking a step back from your business will do to refocus your vision Why visualizing your end goal will help it become a reality And much more!   Favorite Quote:   “Intentional focus and putting structure in place will improve your business exponentially” – Tomas Keenan   “If I go into work and I get sidetracked, I get smashed, there's fires to put out all day and the day goes to complete shit. I've still won the day. I've still put the time into my family, even if I can't make it home for dinner that night”  – Tomas Keenan   Connect with Tomas:   tomaskeenan.com connectwithtomas.com How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
6 minutes | Apr 16, 2021
The Race To The Bottom Of The Pyramid - Friday Fast Track #2
We all know that we shouldn’t put our brand out racing towards the bottom when it comes to pricing, but some larger companies do this to their advantage. The challenge is this: if you drop your prices too low,  will it hurt your brand?    In this episode of “Fast Track Friday,” Alex shares with us in eleven steps how all successful low price-low volume companies begin and what makes them effective at this type of marketing.   You will learn that there is no wiggle room in their business model and know their role to the consumer. Tune in to this episode to learn how only a few can conquer this scale of marketing.   What You'll Learn:   How there are companies that utilize the low pricing strategy to play the marketing game. The 11 steps of how they do it! That low pricing strategy is super effective when done correctly.   Favorite Quote:   “If you’re not focused on scaling, you have a hobby, not a business.”     – Alex Vonderhaar How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  
39 minutes | Apr 12, 2021
EP 49: Nir Eyal – Becoming In-Distractable
We have all done it. You turn on the TV and, without thinking, start scrolling through social media while the nightly news plays aimlessly in the background. This isn’t because you are addicted to your feed – you are distracted by it. Distracted behavior is likely to present in aspects of your life you haven’t even noticed.   Nir Eyal is an expert on the intersection of psychology, technology, and business. His most recent best-seller, Indistractable: How to Control Your Attention and Choose Your Life, breaks down the habit of distraction many people fall victim to every day.    In this episode of the Hidden Falls Media Experience, Nir and Alex dive into what constitutes addiction, habits, and triggers to give a comprehensive take on how to overcome distraction in your life. Listen in for an episode that will realign the way you approach productivity.   What You'll Learn: What is pseudo-work, and why it is harmful to your productivity How internal and external triggers influence your response to uncomfortable emotional states Why any task can’t become a habit and how activities that are performed within this stream of unconscious thought don’t necessarily make you more productive  And much more!   Favorite Quote:   “When you tell people they're addicted to something; they believe there's nothing they can do. Because addiction is this compulsive dependency; because it is a pathology – we medicalize and moralize behavior that we can control.” Nir Eyal   Connect with Nir:   nirandfar.com   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
4 minutes | Apr 9, 2021
Most Lucrative Marketing Campaign - Friday Fast Track #1
Have you ever been to the grocery store and came across deals that you just couldn’t pass up? Often they look like buy one get one free, or buy ten for a dollar apiece... what a deal! What do we often do? We buy it out of fear that the deal won’t be around the next time we go to the store.   On this episode of “Friday Fast Track”, Alex talks about how he has discovered the one technique that sticks out to him the most after over a decade’s worth of experience: scarcity. The technique is simple: normalize the perceived scarcity of a product set at a certain amount, and your product will get sold! Tune in to this episode to learn more.   What You'll Learn:   How companies can manipulate the buyer by selling their product in amounts that no one actually needs. How scarcity marketing actually works! The words to use to increase scarcity.   Favorite Quote:   “When you start to see marketing campaigns, it’s really hard not to see them anymore.”     – Alex Vonderhaar How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  
30 minutes | Apr 5, 2021
EP 48: Jordan Mederich – DropFunnels & Ditching Hustle Culture
Are you always burnt out but feel pressured to work overtime? Learn to enhance your productivity while doing less. Jordan Mederich created DropFunnels on the belief that we don’t need to be working more, but working more efficiently.    As one of the fastest growing, online marketing platforms and the only tech-free tool of its kind, DropFunnels allows you to build a website, blog, sales funnel, and more – all in one place. Jordan has a passion for innovating and investing in the future of marketing.    On this episode of The Hidden Falls Media Experience, Jordan and Alex discuss the harsh reality of hustle culture and how the marketing world tends to enforce this unsustainable lifestyle. Jordan describes how his work schedule – 6-hour days, working in 90-minute “sprints” – allowed him to efficiently launch DropFunnels while also maintaining a healthy work-life balance. Listen in for an episode that will make you rethink working overtime.    What You'll Learn: How hustle culture has been scientifically proven to be unproductive  What influence sales funnel psychology had on the tech world Why integrating DropFunnels with WordPress allowed them to grow swiftly while fulfilling a substantial need in the market  And much more!   Favorite Quote:   “You can have everything that you want in your life, just don't want what other people have. It's like a cardinal sin. Want what you want. Go get what you want. Decide what you want, and then go get it.” Jordan Mederich   “It's amazing how any project that you do, when you understand marketing, can be amplified by those strategies”  Jordan Mederich   Connect with Jordan:   jordanmederich.com   dropfunnels.com   LinkedIn   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  
35 minutes | Mar 29, 2021
EP 47: Friction Hunting with Roger Dooley
How many times have you filled up an online cart … and closed the tab? Except for your lack of finances, Roger Dooley is determined to eliminate the reason you didn’t checkout.   Roger is an international keynote speaker and author of Friction – 2019’s Best Business Book according to Strategy+Business. He’s trying to solve one of the most confounding eCommerce phenomena: why every year $3 trillion worth of merchandise makes it to a cart but fails to go through checkout. As an entrepreneur and former “corporate guy,” Roger’s experience has heightened his awareness of where the friction lies between companies and consumers.   On this episode of the Hidden Falls Media Experience, Roger and Alex connect over their neuromarketing philosophies. Roger reveals his fervor for friction hunting while breaking down how humans make decisions. Listen in for an episode that will make you reconsider why you didn’t checkout.     What You'll Learn:   Why Roger says incorporating a higher-end product will increase your original product sales What nonconscious motivators are at play when a consumer decides to make a purchase How employee-company trust can be measured through blood samples And much more!   Favorite Quote:   “It's important to remember these buyers are still human. That industrial buyer is not just worried about your product specifications. That person is worried about – will this purchase help them get promoted? Maybe it’ll get them a raise. If it goes bad, could it get them fired or demoted?” – Roger Dooley   Connect with Roger:   rogerdooley.com   Twitter   LinkedIn   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  
33 minutes | Mar 22, 2021
EP 46: Copy, Psychology & Sales with Sean Kemp
Can using the right words really drive more sales? When you effectively address problems with products it will resonate with your audience. But persuasion is an art and influencing is a science. Sean Kemp has refined these abilities to guide and grow businesses with simplicity and credibility in mind.    Sean’s minimalist approach, which fuses psychology and marketing, has grabbed the attention of entrepreneurs everywhere. He has generated multiple 8-figures online through his passion for taking the clutter out of business – specifically in the e-commerce space.    On this episode of the Hidden Falls Media experience, Sean and Alex break down what makes good, persuasive copy, where to start building a brand’s credibility, and how to develop enough intuition to take off your copywriting training wheels. Listen in for an episode that will elevate your business to stand out among the competition.    What You'll Learn: How Sean’s self-taught skills were inspired by a webinar and developed by a few strategic Google searches  Why headlines and bullet points are the first step to success in e-commerce sales What are dimensionalized benefits and how incorporating them can elevate brand awareness  And much more!   Favorite Quote:   “I might not be the best writer. I'm just a really, hella good researcher. I know exactly where to look and what to find to encapsulate the voice of the reader” – Sean Kemp   Connect with Sean:   minimalistmethods.com   Instagram   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his experience in digital marketing. Alex has built a business that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
21 minutes | Mar 15, 2021
EP 45 - Censorship & Clubhouse With Mario Nawfal
What happens when a social media algorithm isn’t mature enough to deal with humanity? The invite-only, audio-based social network, Clubhouse, has been connecting billionaires, celebrities, and everyday people since its launch in April 2020. However, the underdeveloped rules and regulations have resulted in mob-style moderation.     Mario Nawfal started his first business with only $300, selling blenders door-to-door, and is now the founder of Athena Group of Companies – a business conglomerate that operates in more than 40 countries. He also ran the largest daily room on Clubhouse until he was blocked from the app after a disagreement with an audience member.   On this episode of The Hidden Falls Media Experience, Mario and Alex hash out the endless stream of Clubhouse drama that eventually led Mario to move his #1 ranked community off the platform entirely. Listen in for an episode that will give you an insider’s look at the toxicity of emerging social networks.    What You'll Learn: How Mario’s community grew from 13 to an audience of thousands in less than a week What is happening on similar exclusive, audio-only platforms Why Mario blames this fledgling platform’s algorithm for his ongoing ban from the app  And much more!   Favorite Quote:   “It’s my escape, you know business is tough…Mike Tyson punching you is entrepreneurship”  – Mario Nawfal   Connect with Mario:   marionawfal.com   Instagram   LinkedIn    Wagh   How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  
20 minutes | Mar 8, 2021
EP 44: Fix This Next With Mike Michalowicz
Do you even know what is the weakest link in your business or are you simply dealing with each problem once it becomes overwhelming? It's time to consider the root of the issue outside the realm of logical remedies. Problems and solutions should be treated like separate entities if that issue is going to be totally and sustainably eradicated from your business model.   Mike Michalowicz is more than a business strategist and lifelong entrepreneur – he is also a regular human being. He has built a brand by embracing his authentic self and hopes to help businesses do the same. In addition to founding, leading, and selling multiple multi-million dollar companies, he has also authored a series of research-based books that narrate how to grow a healthy and strong company. His ability to explain strategy through story will simplify the prospect of entrepreneurial endeavours for any aspiring business owner.     On this episode of The Hidden Falls Media Experience, Alex and Mike break down why businesses tend to fail at identifying the links between their problems, and how this ultimately limits them from executing a viable solution. Listen in for an episode that will inspire you to realign the way your business interacts with the rest of the world.   What You'll Learn: How to leverage the senses inside your own business to amplify your company’s message.   What leaning into your authentic self means and how it will help your company resonate with the right community.  Why Mike says increasing sales won’t fix your business’ financial struggles – it may actually make the problem worse. And so much more!   Favorite Quote:   “If you're the nerdy guy, be the nerdy guy and lean into it. If you truly are the rich, jerky type guy lean into that. You know, you got to be authentic. The second we start trying to play into what we think the community wants is the second we start diluting ourselves.” – Mike Michalowicz   Connect with Mike:   Mikemichalowicz.com   Mike Up Your Business Podcast   Twitter   LinkedIn   Amazon Books   How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  
25 minutes | Feb 19, 2021
Ep 43: Grow Your Social Media: Content Secrets Revealed W/ Tony Piloseno
This will blow your mind! Tony Piloseno is one of the top content creators in the world with over 2 MILLION followers across all platforms. But not only is this young man social media savvy, he’s also a successful entrepreneur! He has got a wealth of knowledge you NEED to hear! The only way to get ahead in the social media game AND EVERY OTHER AREA OF YOUR LIFE is to outwork everyone else… but how? In this interview, Tony is sharing his unfiltered and authentic secrets about how to build a massive following on social media and revealing the HUSTLE behind the success. He wasn’t just waiting around to live an average life. Tony went out and HUSTLED follower by follower to grow his reach, but not just for his own brand, but for Sherwin Williams. He was later fired after taking their social media accounts VIRAL, and later picked up a local Florida company where he is now building his entrepreneurial passions.  Building a social empire isn’t just about clout. It’s a REAL BUSINESS strategy that requires WORK, DEDICATION, and a RELENTLESS will to win! Don’t miss out on these never-before shared strategies on how to grow your following and stand out online. PLUS Tony reveals the worst decision any content creator can make! Social media is a business and this interview is your blueprint. This episode is not just for Gen-Zers. This interview is for young and old alike who want to increase their productivity in business and digital marketing. -- Guest: Tony Piloseno https://www.instagram.com/tonesterpaints/ https://www.tiktok.com/@tonesterpaints?lang=en https://www.youtube.com/channel/UCUhLCpJxt5XmU5d0-LwhLMw -- Host: Alex Vonderhaar https://www.instagram.com/alex.vonderhaar/ Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
33 minutes | Feb 15, 2021
Ep 42: For The Dreamers W/ Allen Woods
When neighborhoods are growing, a lot of planning goes into renovating historic buildings and creating magnificent green spaces. In the same way that these locations have the potential to become booming communities, MORTAR believes that the neighborhood’s residents have the potential to create booming enterprises – just footsteps from their homes. MORTAR fulfills its purpose by building on these successes through focusing on those who are often ignored. By targeting underserved and redeveloping communities, Mortar offers these non-traditional entrepreneurs the opportunity to use their inherent talents to not just make a dollar, but to positively participate in the rise of  Cincinnati. In this episode Allen Woods - CEO, and Alex go deep into the effect Mortar is having on the local community.  -- If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;) -- Guest: Allen Woods https://www.instagram.com/wearemortar/ https://www.instagram.com/justcallmeallen/ -- Host: Alex Vonderhaar https://www.instagram.com/alex.vonderhaar/ Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
39 minutes | Feb 11, 2021
Ep 41: Body of Influence W/ Holley Mignosi
Speaker, Storyteller, and Body Language Expert, Holley Mignosi helps speakers and experts increase their influence and impact through the art of Hypnotic Body Language and the Neuroscience of Storytelling. With a combined 30 years of experience as a celebrity modeling and acting coach, fitness trainer, and public speaking coach, Holley has helped over 250,000 people embody their message with presence and passion. Using her 5 Phases of Powerful Storytelling framework Holley helps experts command the stage. Her techniques help clients land prestigious speaking gigs, powerful partnerships, and global connections.Holley has graced the stage with celebrity speakers such as Jack Canfield, Kim Kiyosaki, and Janet Atwood. She is the CEO and Founder of The Dynamic Dream Life Group Inc., and holds multiple certifications in mindset and physicality specialties such as Neurolinguistic Programming, Hypnosis, and Hypnotic Presentation Skills, and other long words that sound cool! She is grateful to be married to her “still in love soul mate” Tom. She is a self-proclaimed seminar junkie, chocoholic, gardening- goddess, beach bum, and proud mama of two crazy loving kiddos. -- If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;) -- Guest: Holley Mignosi https://www.facebook.com/holleymig/ https://www.facebook.com/groups/shineonstage/ https://www.instagram.com/holleymignosi/ https://www.holleymignosi.com (website) https://www.linkedin.com/in/holleymignosi/ -- Host: Alex Vonderhaar https://www.instagram.com/alex.vonderhaar/ Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
28 minutes | Feb 8, 2021
Ep 40: The Burnout Professor W/ Erica Cuni
It's not a matter of if, but a matter of when.... burnout is inevitable. Whether you're a surgeon, lawyer, CEO, blue collar worker, or a middle school student. Our bodies and minds are constantly in overdrive, and our society doesn't do us any favors to correct this over stimulated state of being.  .  In this episode Erica and Alex breakdown some incredible techniques to help you overcome burnout so you can live your best life! .  -- If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;) -- Guest: Erica Cuni www.theburnoutprofessor.com/burnout-quiz https://www.instagram.com/theburnoutprofessor/ -- Host: Alex Vonderhaar https://www.instagram.com/alex.vonderhaar/ Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing --
32 minutes | Feb 4, 2021
Ep 39: The DarkHorse Entrepreneur W/ Tracy Brinkmann
“Dark Horse Entrepreneur” is focused on those dark horses that want to start, restart, kick-start or start stepping up their business game… all with a personal development twist because we know that if your mindset is jacked your biz-set will get jacked   In this episode Alex and Tracy Brinkmann go into marketing, business, and sales tactics for the Dark Horses out there!   -- If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;) __ Host: Alex Vonderhaar Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe. -- Instagram: instagram.com/alex.vonderhaar LinkedIn: www.linkedin.com/in/alex-vond... Facebook: facebook.com/hiddenfallsmedia Website: www.hiddenfallsmedia.com Weekly playlist: bit.ly/HiddenFallsMedia
25 minutes | Feb 1, 2021
Ep 38: From $0 -> 7-Figure Food Truck Empire W/ Patrick Bolanos
From being canned a week before Christmas to building a 7-figure food truck empire in under 3 years - in this exclusive episode we breakdown how Patrick Bolanos was able to create a new life for himself.  -- Patrick Bolanos:  https://www.instagram.com/patrickbolanoshtx/ https://trailerkingbuilders.com/ -- If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;) __ Host: Alex Vonderhaar Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe. -- Instagram: instagram.com/alex.vonderhaar LinkedIn: www.linkedin.com/in/alex-vond... Facebook: facebook.com/hiddenfallsmedia Website: www.hiddenfallsmedia.com Weekly playlist: bit.ly/HiddenFallsMedia
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