The Patient is the Hero of the Story with Dr. J.J. Peterson | Ep.5
In this episode, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand. He is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business In this episode: Thinking differently about your messaging to patients Rules to telling a good story Children's Hospital of Orange County Getting more engagement and buy-in Applying the StoryBrand Framework to marketing Resources: 🖥 https://storybrand.com . Connect with Lisa: 🖥 https://viehealthcare.com 📱https://www.linkedin.com/in/lisamiller/ . Check out this episodes sponsor: 🖥 https://isugezt.com .