29 minutes | Jan 18, 2021

The Patient is the Hero of the Story with Dr. J.J. Peterson | Ep.5

In this episode, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand. He is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business   In this episode: Thinking differently about your messaging to patients Rules to telling a good story Children's Hospital of Orange County Getting more engagement and buy-in Applying the StoryBrand Framework to marketing   Resources: 🖥  https://storybrand.com . Connect with Lisa: 🖥 https://viehealthcare.com 📱https://www.linkedin.com/in/lisamiller/ . Check out this episodes sponsor: 🖥 https://isugezt.com .
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