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31 minutes | Jan 31, 2021
The age of disinformation
This month on the Headliner, host Matt Gray is joined by Eulogy's Director of Media, Insights and Planning, Sara Beirne, and content manager, Jack Terry. Together, they discuss one of the foremost issues in the media today: disinformation. What is disinformation? Why is it spreading at such an alarming rate? And what can be done in the fight against it? Then, in the Conversation, Matt speaks with James Steward, Eulogy's Director of Technology. 2020 was a breakout year for companies in the green technology sector. James explains why it's the smaller companies working behind the scenes that have the biggest growth opportunities ahead of them. And finally, we hear from Eulogy's experts on what the year will bring for the communications industry. Where will consumer brands need to focus their efforts? Will influencer marketing be shaken up? And how can creative campaigns appeal to distinct local communities? The Headliner is a podcast by Eulogy – an award-winning communications agency that helps brands, businesses and organisations be known in the right way. What do you want to be known for? Tell us at eulogy.co.uk
62 minutes | Nov 28, 2020
Media in the time of Covid: what comes next?
The Headliner is back with a brand-new format. Bigger and better than ever. Each month, join us as we run through three hot button topics in the world of media, marketing and communications. We’ll be joined by special guests, as well as our own gang of experts from Eulogy. In this episode, host Matt Gray is joined by Nigel Clarkson, global chief revenue officer at Hivestack. Nigel has held leadership positions at Global, Exterion Media UK and Oath, and is a true expert in out of home (OOH), programmatic, radio and digital media. He joins Elisabeth Field, our CEO, for our first feature, the Conversation. They discuss how our media landscape has changed over the course of the Covid-19 pandemic – driven by new consumption habits. Which new sources do people trust the most? How can news media brands that are struggling adapt to survive? And do we all have a responsibility to avoid sharing misinformation? Nigel then explains what trends the digital out of home (DOOH) space is seeing in the wake of two lockdowns. Advertising consumption may be down in the major cities, but a rise in people shopping locally points to brighter opportunities ahead. In this episode’s central feature, the Dive, Matt is joined by the authors of Eulogy’s Season’s Eatings food and drink report to discuss the importance of brand tone of voice – something consumer brands need to think carefully about in challenging times. How do you tailor your tone to suit your audiences? What channels should you consider? And how can a brand maintain accountability in its communications? Finally, Rich Ware and Jonny Erazo explore the local theme in more detail. The pandemic has shaped our relationship with our local communities, but there hasn’t been one shared Covid-19 experience. How does it impact different groups, regionally and socially? How are local businesses stepping in to provide change and support in their communities and what lasting effect will this have? The Headliner is a podcast by Eulogy – an award-winning communications agency that helps brands, businesses and organisations be known in the right way. What do you want to be known for? Tell us at eulogy.co.uk Selected links Season’s Eatings by Eulogy Hivestack Eulogy - Twitter | LinkedIn Follow our guests Nigel Clarkson – Global Revenue Officer, Hivestack Twitter | LinkedIn Elisabeth Field – Eulogy CEO Twitter | LinkedIn Matt Gray – Content Manager, Eulogy and host of the Headliner Twitter | LinkedIn Richard Ware – Director, Eulogy Twitter | LinkedIn Shannon Bailey – Associate Director, Eulogy LinkedIn Jonny Erazo – Senior Account Director, Eulogy LinkedIn Beth Hunt – Account Director, Eulogy Twitter | LinkedIn Kevan Barber – Creative Lead, Eulogy Twitter | LinkedIn
33 minutes | Jun 5, 2020
Black Lives Matter
The death of George Floyd in Minneapolis has sparked a wave of activism across the world, concerning the treatment of black people in the US and elsewhere. Rich joins Matt to discuss when, or if, it's appropriate for brands to be vocal the Black Lives Matter movement, and what the communications industry can do to improve its own problems with diversity. Also, Rachael discusses the Facebook walkouts and the differing approaches of social platforms to the posts of President Trump.
32 minutes | May 29, 2020
Dominic Cummings: driving blind into a PR nightmare
On this week’s Headliner we take a trip to Barnard Castle with our founder, Adrian Brady, to discuss how Dominic Cumming’s missteps have affected government messaging. We stop at the new Facebook Shops – should Amazon be worried? Finally, we share our thoughts on the massive podcast deal between Joe Rogan and Spotify.
31 minutes | May 22, 2020
This week we mourn the loss of the news outlet for digital natives, BuzzFeed UK, and dissect brands’ contributions to Mental Health Awareness Week. We also hear from our very own James Steward, host of Eulogy’s very first tech webinar, on what to expect from next week’s event.
41 minutes | May 15, 2020
Stay ‘à la mode’
In presenter Chloe's final episode of the Headliner, we discuss the future of fashion magazines in the post-coronavirus era as advertising in print magazines declines by 50 per cent and editors attempt to overcome tonal challenges. Plus, Eulogy’s take on the government’s latest Covid-19 messaging.
39 minutes | May 8, 2020
There’s an app for that
This week on the Headliner: Eulogy CEO Lis Field shares her insight into how business should navigate both external and internal comms during the pandemic. We discuss the launch of the new NHS tracing app and look at the surprising lockdown impact on podcast listenership, and what the future might bring.
26 minutes | May 1, 2020
Advertising under lockdown
On this week’s Headliner, we discuss the rise in popularity of gaming during lockdown with Shannon Bailey. Then, Kevan Barber takes us through some of the best examples of recent advertising, explaining why creativity is now more important than ever before.
44 minutes | Apr 24, 2020
Gloves off: The Sunday Times pulls no punches
This week on the Headliner we discuss criticism of the handling of Covid-19 in The Sunday Times, and how the government delivered its rebuttal. We also look at the UK broadcast sector response to the production challenges during lockdown. Finally, James Steward shares his advice on what tech business should now be doing.
40 minutes | Apr 17, 2020
TikTok goes the quarantine clock
This week on the Headliner, we discuss the wave of positive social media content that is being produced to counteract dark times. We take a deep look at the social platform doing better than any other during the coronavirus pandemic, TikTok. Also, we discuss whether the press briefings in the UK and the US are working as efficiently as they could be.
31 minutes | Apr 10, 2020
Politicising players’ pay
As staying in is the new going out, we discuss the ways previously IRL experiences are being brought into our living rooms. We also tackle the tricky and contentious debate around Premier League footballers’ pay. Finally, Sara Beirne delves into how social media platforms have adapted and responded to Covid-19.
29 minutes | Apr 3, 2020
No time for fools
This week on the Headliner, we talk about the cancellation of April Fools’ Day pranks and speculate on how social distancing will affect dating. Finally, we discuss the negative impact on newspaper advertising revenue as targeting technology blocks ads from appearing next to stories mentioning COVID-19.
31 minutes | Mar 27, 2020
Content in the time of corona
This week on the Headliner, we talk about the impact of Covid-19 on the media industry as well as the rise and rise of streaming. Our CSR expert in residence Susie Dullard discusses the impact of, you guessed it, Covid-19 on purpose-led campaigning. And in a welcome respite from the c-word, we also discuss the parliamentary pension fund cutting fossil fuel investments.
20 minutes | Mar 20, 2020
Navigating the social distance
In the first ever remotely recorded episode of the Headliner, we talk to Richard Ware about the impact of the coronavirus pandemic and social distancing on brands and advertising.
31 minutes | Mar 13, 2020
She’ll be going viral
It goes without saying that there’s one story dominating the news agenda, and our lives: coronavirus. We discuss its pandemic status, the latest measures from the government (including the budget announcement) and the future of our economy. Meanwhile, Shell launches a questionable International Women’s Day campaign... All this and more, on the Headliner.
47 minutes | Mar 6, 2020
Boris’ bun in the oven
Love and coronavirus are in the air this week, as we ruminated on the announcement that Boris Johnson and Carrie Symonds are engaged and expecting a baby. Along with millions of other viewers, we got hooked on Netflix’s new reality dating show, Love is Blind. And as coronavirus continues to spread, we discuss the impact on business and how governments are preparing for the economic fallout. Listen to this week’s edition of the Headliner for all this and more.
29 minutes | Feb 28, 2020
Storm in a teacup
The coronavirus continues to spread across the globe, with the number of confirmed cases in the UK now at 19. Ex-Chancellor Sajid Javid delivered an impassioned resignation speech, claiming planned changes to the Treasury were 'not in the national interest'. Finally, Yorkshire Tea found it’s self in hot water on social media, after the new Chancellor posted a tweet praising the brand. All this and more on this week’s edition of the Headliner.
32 minutes | Feb 21, 2020
Bezos puts up the big bucks
The climate crisis was a hot topic this week, as the world's richest man Jeff Bezos pledged a whopping $10 billion towards solving climate change. Meanwhile, car manufacturers are nervous that the UK could ban the sale of petrol and diesel cars in just 12 years. Finally, the CPS, news organisations and social media trolls have all faced criticism over their treatment of Caroline Flack, in the wake of her tragic suicide. All this and more on the Headliner.
26 minutes | Feb 14, 2020
Finger Lickin’ Love
On this week’s Headliner, love is in the air as we chat about KFC and Moonpig’s unlikely pairing to create scratch and sniff Valentine’s Day cards as well as Greggs’ and Asda’s trial courtship. Plus, South Korea and Natalie Portman steal the show at the Oscars while Google Maps celebrates its 15th birthday.
28 minutes | Feb 7, 2020
Connected kids and ketchup truffles
Half of the UK’s 10-year-olds own a smartphone, with the amount of phone owners doubling between the ages of nine and 10. Speaking to children in a high-pitched voice can add 40 words to a baby’s vocabulary, and Huawei helps teach deaf children to read through an app. Finally, Heinz and Fortnum & Mason couple up for Valentine’s Day. All this and more, on this week’s Headliner.
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