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The Hard Truth About B2B eCommerce
57 minutes | 2 days ago
Managing Complexity In B2B eCommerce With David Stillson Senior Architect At Lippert Components
In Episode 25 we have the pleasure of talking with David Stillson who has over 15 years of experience in Manufacturing, eCommerce, and business systems. David is currently the technical architect and manager of eCommerce Developers in LCI's digital experience team, a multi billion dollar public company. David has experience working with both small and very large B2B eCommerce businesses. We discuss the complexity of B2B from integrations to scaling sales and marketing as well as changing the culture within an organization. David gives great advice for people both new to the journey but also more experienced in the B2B journey looking to scale their online business.
60 minutes | 9 days ago
The 5 Step Process To Improving B2B eCommerce
In episode 24, Tim and Isaiah go through our five-step process towards improving your B2B eCommerce presence. The first thing you should do before getting to step 1 is to make sure you have an internal person qualified to run the project and a platform to build upon such as Magento, BigCommerce, Insite, or Salesforce, etc. Step 1 is to develop robust product data, step 2 is to integrate with internal systems, step 3 is to invest in user experience, step 4 is to have flexible payment and shipping options, and step 5 is to have external integrations with vendors or customers. We go through these steps in-depth to help you grow your B2B eCommerce business.
53 minutes | 16 days ago
Scaling An Enterprise B2B Brand With eCommerce
Our latest guest, Colleen Romero, has helped several massive companies scale their B2B operation online, such as leading brands like Napa auto parts. We discuss what B2B companies need to do to build and implement a successful B2B eCommerce strategy. We also cover topics such as why do companies struggle with marketing in B2B and how B2B eCommerce marketing is different from B2C. We discuss leading B2B eCommerce platforms and how to working with agencies. We also discuss what Colleen thinks it takes to find good agencies and make agency relationship successful.
53 minutes | 23 days ago
Building Robust Requirements For B2B eCommerce With Jessica Wetzel
Jessica Wetzel is an accomplished eCommerce Manager with 16 years of extensive experience providing strategy and growth in the areas of B2B sales, marketing, and eCommerce. In this podcast, we dive deep into how she helped a distributor go from offline to online with a robust eCommerce site that has evolved over the years. She wrote some impressive requirements documents to take the company to the next level and managed many agencies so she knows how to nail down requirements to get the most of your development team. Jessica is a true leader in B2B eCommerce and is now at PunchOut2Go where she can help you integrate with internal customer systems as a B2B business.
52 minutes | a month ago
Selecting A Leading B2B eCommerce Platform With Kristin Gray From Magento
Adobe's Magento was recently named a leader in the B2B eCommerce Forester report. In episode 21 we discuss why Magento is a leader in the space and how they are working with B2B companies across the spectrum of sophistication. We discuss how change management is the leading problem that companies need to overcome to implement a best in class system like Magento for their B2B business.
53 minutes | a month ago
B2B eCommerce Marketing Trends & Tactics With Isaiah & Timothy
In the first episode of season 2 co hosts, Isaiah Bollinger, and Timothy Peterson discuss our take on B2B eCommerce marketing. We discuss everything from acquisition to conversions to integrating with your sales team. We believe there is so much opportunity in B2B eCommerce to separate from your competition by being innovative in channels other players might not be spending time on. We discuss how social media is not something to ignore in B2B and can be a viable marketing channel for B2B eCommerce.
49 minutes | a month ago
B2B eCommerce Payments With Michael Noble CEO Of Apruve
Michael Noble has spent the last 8 years building a leading B2B payments company Apruve. They can instantly turn your invoices into cash so you don't have to spend countless overhead on accounts receivable. Michael has a fascinating insight into the world of B2B eCommerce payments and has seen both small and large companies succeed in B2B eCommerce. We discuss everything from payments to simply what makes a company succeed or fail in B2B eCommerce.
59 minutes | 2 months ago
Marketing A B2B eCommerce Business As A Distributor
Beckie and Tyler have worked at Wolf Automation to build up a strong eCommerce backbone for their company to process new customer orders and existing customer B2B orders. They have spent over a decade as a company building an eCommerce infrastructure that is a thriving part of their company culture. They engage in Google ads, SEO, and other modern digital marketing tactics to drive new business and then use their sales team to drive increase engagement with existing customers that buy online. Hear from a distributor making the most out of eCommerce as a distributor using modern systems and marketing tactics.
65 minutes | 2 months ago
Penny Wise, Pound Foolish With Ben Rudnick From Fun Hat
In episode 17, we talk about why distributors and manufacturers need to invest more in eCommerce to stay competitive. Often times going with the cheaper solution or under-investing in eCommerce can cost much more in terms of lost opportunity and growth potential. As manufacturers go direct to consumers there is even more need for distributors to come up with an eCommerce strategy that will make them competitive as the playing field becomes wide open. Ben has worked with distributors and manufacturers for decades in B2B eCommerce and has worked with many platforms like Infor Storefront, Magento, Insite, Unilog, and other B2B focused eCommerce platforms. Ben is also a search expert and has extensive experience helping B2B companies generate more revenue via better onsite search.
53 minutes | 2 months ago
Real Time Delivery & B2B eCommerce Expectations With Richard Keller From 1800 Battery
In this episode, we speak with Richard Keller about how real-time delivery and real-time information such as pricing and availability in B2b eCommerce is critical to growing your business. Richard Keller has been in the technology space for over two decades building many different applications in the B2B industry. He has spent many years in the ERP business and worked with all sorts of B2B companies such as manufacturers and distributors. His most recent venture is an eCommerce marketplace technology he is using to build marketplaces like 1800 Battery where you can get real-time delivery and logistics of any battery from many providers.
64 minutes | 2 months ago
Agile B2B eCommerce On The Right Platform With Lori Mcdonald
In episode 15, we discuss why you need a mindset of constant improvement and agile project management to scale your B2B eCommerce business. Our guest, Lori Mcdonald, has been running Brilliance Business Solutions for over 20 years helping both manufacturers and distributors with eCommerce. In the beginning they focused on custom solutions but since focused on Episerver, Insite, and BigCommerce. In this episode we discuss why you need the right platform to scale and grow and how you can go about choosing that platform.
62 minutes | 3 months ago
Scaling B2B eCommerce International With Mark Sutherland At Transformation Digital
In Episode 13, Timothy and Isaiah talk with guest Mark Sutherland who has decades of experience in digital and eCommerce on both the client and agency side. He has been in both B2C and B2B eCommerce for small and large companies that have scaled internationally. We hear first hand how he brought a B2B eCommerce business to 8 figures that were previously struggling before he joined. He knows what it takes to scale internationally and how to scale a B2B eCommerce into the tens of millions of dollars.
38 minutes | 3 months ago
How Nessim Btesh Automates 100% Of B2B Sales With eCommerce
Nessim Btesh is based of Panama and transformed their family B2B business to 100% digital sales in one year! Based out of South America they now went from a showroom to complete digital transformation online taking all orders online due to Coronavirus and ramping their business up during a time when many are struggling. Nessim has some amazing insight into why they developed a custom eCommerce solution integrating their many back office systems like their ERP to create a seamless commerce experience. They even have automated shipping capabilities and are working to further automate their pricing algorithm and much more. He truly developed a world class B2B system in a fraction of the time most companies have even achieved just a small percentage of this kind of success online.
69 minutes | 3 months ago
Billion Dollar B2B eCommerce With Brian Beck of Enceiba
Brian Beck and co host Isaiah Bollinger dive into the nitty gritty of B2B eCommerce and why we feel there is so much left on the table. The opportunity is literally billions of dollars, hence the book Brian wrote, Billion Dollar B2B eCommerce. We discuss eCommerce platforms, integrations, and what it takes to scale B2B eCommerce. Brian Beck is a true thought leader in the space that has been in the trenches himself as well as advised many companies so he knows what it takes to grow a B2B eCommerce business. If you don't know Brian Beck and your into B2B eCommerce its about time to learn from one of the best.
52 minutes | 4 months ago
The Operations Behind Successful B2B eCommerce With Steve Engelbrecht
You may think B2B eCommerce is all about the website, but you couldn't be further from the truth. Steve Engelbrecht, CEO of Sitation, a process and operations company for B2B brands, discusses why you need to have great operations and processes to succeed with eCommerce. Co Host Timothy Peterson and Steve dive into why many processes are broken in B2B and how that stops companies from successfully growing with eCommerce. We discuss everything from PIM, ERP, and simply day to day B2B operations and how that impacts eCommerce.
47 minutes | 4 months ago
B2B eCommerce With Slatwall - A Modern Headless eCommerce Platform
In Episode 9 we invite guests David Crouch, CEO of Slatwall Commerce and Brad Gustavesen, CMO of Slatwall Commerce to discuss B2B eCommerce. Slatwall is a modern eCommerce platform that combines enterprise features with headless commerce flexibility. Timothy Peterson and Isaiah Bollinger discuss what David and Brad are seeing in the B2B eCommerce space and why they have developed unique features like subscription built into their core platform to separate themselves from other major providers.
54 minutes | 4 months ago
The B2B eCommerce Landscape With Mark Brohan From Digital Commerce 360
Mark Brohan is a master of research and is the leading researcher in B2B eCommerce. If you want to know whats going on in B2B eCommerce you need to know Mark Brohan and his research at Digital Commerce 360. We discuss all the latest trends going on in B2B eCommerce, where the market is heading, and what you can do to stay ahead of the curve. Mark believes we are at a similar point in B2B as retail was a decade plus ago when eCommerce was first starting to disrupt retail.
57 minutes | 4 months ago
How To Work Successfully With Agencies In B2B eCommerce
In episode 7 we bring in Loan Laux CEO and Founder of Outgrow to discuss his work in B2B eCommerce. Loan has been working in eCommerce in the United Arab Emirates and is our first international guest. We discuss the challenges of working as an agency in B2B eCommerce and what companies can do to be more successful with their agency. We also discuss the interesting challenges of international B2B eCommerce and why Loan has chosen a unique platform Reaction Commerce to work in B2B eCommerce.
48 minutes | 4 months ago
Integrating Systems In B2B eCommerce With Jeremy Rudolph From Celigo
Integrations are the backbone of B2B eCommerce for most use cases. We discuss iPaaS (integration platform as a service) and why this is so hard for companies to overcome with Jeremy Rudolph from Celigo. Jeremy has Over 10 years of sales experience, including 5+ years focused on building and selling a disruptive SaaS & PaaS solution to startups, SMB’s and enterprise businesses. We discuss logistics, fulfillment, back office systems and why these systems all need to be talking to other systems in some way or another to make the customer experience unified and successful for B2B eCommerce.
38 minutes | 5 months ago
Building A Multisite B2B eCommerce Infrastructure With Nick Seagers
In episode 5, we talk with Nick Seagers, Director of Operations at Stran. Stran is a top 40 promotional products distributor that continues to grow and lead the charge in distribution. Stran and Trellis worked together to build a massive multisite B2B eCommerce infrastructure that has been very successful for the growing distributor. We discuss the challenges of getting a technical infrastructure in place and what it takes to be successful in B2B eCommerce from someone in the trenches building a program from the ground up. Nick is an expert in operations, eCommerce, and has a great understanding of how to manage an internal organization thats naturally not technical to leverage new technology.
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