Created with Sketch.
The Grumpy Marketers - Two middle-aged nerds have moan...
17 minutes | Oct 5, 2021
34: Our marketing heroes
Today we talk about the 4 people we think have great marketing chops.
14 minutes | Sep 28, 2021
33: Is Facebook on its arse..?
I know... every month some annoying marketing 'guru' comes out and tells us that something is dead (usually email, Facebook, Instagram, SEO), but today we have a frank discussion about which demographics still use FB and where you can see some incredible returns on FB ads.
18 minutes | Sep 21, 2021
32: Idea Validation part 2
We covered some idea validation strategies back in episode 30, but the feedback was so positive, we decided to do a slightly deeper dive.
23 minutes | Sep 14, 2021
31: Live coaching session with Richard
This is a good one! We had an enquiry from a listener about launching a new offer, so we thought it would be fun if I pretended to be the listener and Richard coached me! Loads of gold in this one. PS. Want Richard to coach you? Find in on Instagram as @richardfletcherofficial
31 minutes | Sep 7, 2021
30: How to validate an idea without spending any time or money on it!
In this episode, Al steps up and explains how to validate an idea... In other words, you can quickly and easily find out if an idea for a product or service is a good one before you even have a name for it. Leaning heavily (no pun intended) on the Lean startup process, we will talk though our experiences of messing this up, plus give you tips for avoiding our mistakes.
28 minutes | Aug 31, 2021
29: A simple way to getting on page 1 of Google
Look, we get it. You're highly unlikely to rank on page 1 of Google for something like 'marketing' (or your preferred single keyword). However, that doesn't mean you can't rank for other terms. In this episode, Richard demonstrates his super-simple method for finding opportunities to rank on Google for search terms that will actually bring you business. No expensive software or yucky backlink begging required!
39 minutes | Jul 16, 2021
28: Reed Floren on using Artificial Intelligence to write content
You're gonna love this one. Reed is not only one of the top experts in the world on Jarvis, the new Artificial Intelligence tool from Conversion.ai. Listen as he tells us about: His very unusual school experience (I wish I'd gone to his school) How he started a stock trading website when he was a teenager (and got a legal letter from one of the largest stock trading companies in the world!) How he uses Conversion.ai to create lengthy articles in just a few minutes (he's done hundreds of videos on this on his YouTube channel) If you enjoyed this, then use Reed's link to trial Jarvis for yourself. Go follow Reed on YouTube. If you currently use Jarvis, then make sure you're part of the Jarvis Facebook group
21 minutes | Jul 6, 2021
Ep27: Al admits he made up 'Unmarketing'
Today it's Al's turn to take centre stage, as he explains: What the hell 'unmarketing' is, How you can use it with great effect in your marketing A simple, but so-far effective trick to get better engagement on FB ads Why he made up the word when there seems to be a perfectly good word already that describes it Sold you yet? OK - there's some swearing too. See? Thought that would push you over the edge.
1 minutes | Jul 6, 2021
Up next: WTF is Unmarketing?
What the Fk is 'unmarketing;? Has Al made the word up? You'll find out shortly.
25 minutes | Jul 6, 2021
Ep26: Wanna learn how to IG reels properly? Listen to this...
Today we listen in as Richard interviews Harley Jordan, an Instagram superstar (over 30k followers), whose main strategy for increasing followers is doing Instagram reels. Harley is not only pretty amazing at Instagram, but she's also a genuinely lovely person too. Listen in as Richard learns the right way to IG reels, and go follow Harley on Instagram: https://www.instagram.com/harleyyjordann/
1 minutes | Jul 6, 2021
Swimwear model who's killing it with IG reels? (Upcoming episode)
When I heard Richard was going to interview Harley Jordan, a swimwear model who's absolutely nailing Instagram right now, I thought he was kidding. He's nowhere near cool enough to find a guest like that. But he did - and the interview is brilliant. Full episode coming up in a day or so.
26 minutes | Jul 6, 2021
Ep 25: The 5 best marketing strategies for 2021
I know, I know, we're halfway through 2021... ...Still, that means that our choices are going to be based on what's actually starting to work now, rather than just blindly picking some random, shiny trend and hoping that we're right (and never mentioning it again if we're not). Hope you enjoy this episode. As ever, it's packed with strategies and tips you can implement today (plus a few swears - sorry mum).
1 minutes | Jul 6, 2021
Sneak peek at the 5 marketing strategies for 2021
Get a sneak peek at the upcoming episode where Al & Richard chat about the 5 marketing strategies they think will be the most effective in 2021.
3 minutes | Jul 1, 2021
Should you listen to us? We state our case in just over 3mins...
Let's be honest - there are so many marketing podcasts out there... why does the world need another? We're a little bit different. Not only do we have a combined 37 years in marketing, but we don't trot out the same old trite, like 'Just give value' - we chat about actionable, tried-and-tested marketing ideas, and take the piss out of each other whilst doing so. So, if you like grumpy middle-aged men who detest the 'bro marketers' and that bullshit 'live honestly-not-recorded webinar', then give us a go. I think you'll like it. (And if you don't, you've only wasted 3 minutes of your life - I bet you've spent at least 3 minutes on YouTube watching donkeys laughing...)
32 minutes | Mar 2, 2021
Ep24: 18 new rules for social media copywriting (part 2)
PART 2! Go to the previous episode (ep23) to hear lessons 1-9. Want to use words to sell stuff and build followers? You're going to love Richard's 18 new rules for social media copywriting. Creating persuasive posts on Facebook/Insta etc is the way Richard built his following. This week is part 2 of the two-part special where he takes us through the remainder of the 18 rules for creating effective copy.
28 minutes | Feb 23, 2021
Ep23: 18 new rules for social media copywriting (part 1)
PART 1! Part two coming next week... Want to use words to sell stuff and build followers? You're going to love Richard's 18 new rules for social media copywriting. Creating persuasive posts on Facebook/Insta etc is the way Richard built his following. This week is part 1 of a two-part special where he takes us through the first 9 of the 18 new rules for creating effective copy.
25 minutes | Feb 15, 2021
Ep22: A Lesson In Standing Out From The Crowd
Today Richard explains how to stand out from the crowd, and we chat about the marketing bullshit hacks that just make people look daft!
24 minutes | Feb 9, 2021
Ep21: Unselling: 5 Steps To Sell Without Being A Salesperson
If you're like most people, you love doing the thing you're famous for, but you hate selling it. In this episode, Al outlines his 5-step system that will help anyone who hates sales not only sell better and close more deals but actually enjoy the process. More details at unselling.co.uk.
23 minutes | Feb 2, 2021
Ep20: Profound lessons from a recent marketing experiment
This week, Richard dissects an experiment he undertook a few weeks ago. We talk about Cialdini's Influence techniques, why being nice is important and the quickest way to annoy Richard. All the episodes and links are at GrumpyMarketers.com
23 minutes | Jan 26, 2021
EP19: How To Have An Idea In The Morning And Sell It By Lunch Time
This week Al talks about the way he builds Minimum Viable Campaigns that test an idea very quickly. In the old days, generating leads could take weeks to get off the ground, but thanks to the FB algorithm and the creation of simple drag-and-drop landing page creators, you can literally build a campaign in a matter of hours. More information at TryMVC.com.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021