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The Green Note Show
8 minutes | Jun 23, 2021
Episode 8: Measuring Success
After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?
6 minutes | May 4, 2021
Episode 7: 3 Tips for Writing Effective Copy
As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.
11 minutes | Feb 17, 2021
Episode 6: No Love For Politics
New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt?Citations:http://www.dolekemp96.org/main.htmhttps://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changeshttps://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/https://about.fb.com/news/2021/02/reducing-political-content-in-news-feedhttps://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program
5 minutes | Feb 8, 2021
Episode 5: Planning a Plan
If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow. Do you have a question for the host, or want to work with us? Shoot us an email at email@example.com.
7 minutes | Dec 14, 2020
Episode 4: Funnel of Love
Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign. Show notes:Funnel IllustrationDigital Funnel Illustration
7 minutes | Nov 9, 2020
Episode 3: The Black Widow In The Room
Disney sucks at streaming. Facebook sucks at customer service. We're here to meld all of the suckiness into one really sucky podcast episode. Links:https://www.cnbc.com/2020/10/12/disney-reorganizes-to-focus-on-streaming-direct-to-consumer.htmlhttps://lightshedtmt.com/2020/10/13/disneys-restructuring-is-less-transformative-than-we-thought/https://www.cbsnews.com/news/disney-earnings-report-q3-4-billion-loss/https://techcrunch.com/2020/08/04/disney-grows-to-more-than-60-5m-subscribers/https://www.bloomberg.com/news/articles/2020-09-09/disney-very-pleased-with-mulan-but-doesn-t-release-numbershttps://www.facebook.com/policies/ads/https://facebook.com/id
4 minutes | Oct 7, 2020
Episode 2: 3 Disciplines for Marketing (During These Unpleasant Times)
It’s said that no battle plan survives first contact with the enemy, and certainly no marketing plan survived the first week of the pandemic. Every day since has presented a new crisis or new (usually regulatory) challenge to conducting business. Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.Links: Our post on pandemic marketingUnderstanding statistical significance
8 minutes | Sep 15, 2020
Episode 1: Inclusivity Gold Star
Our first episode.Show notes:https://www.youtube.com/watch?v=tjEyJhSUO_ghttps://news.nike.com/news/nike-pro-hijabhttps://www.youtube.com/watch?v=kW46iX_2tFohttps://www.bbc.com/news/business-50011279See https://evergreenmediallc.com/privacy-policy/ for privacy and opt-out information.
1 minutes | Sep 7, 2020
Every journey starts with a single step. Sometimes that step is dumb.
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