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The Graham Cochrane Show
28 minutes | Jul 13, 2021
Ep 116: 4 Ways To Increase Email Deliverability
Email deliverability is huge when it comes email marketing There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder. How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in the first place?! In today's episode I'm going to help you out. There are 4 simple things you can be doing right now to increase your email deliverability and thereby increase your chances of making a sale. Inside I cover: Your ideal open rates for a healthy email list Why open rates only tell half the story My favorite tool for ensuring my emails don't go to spam
35 minutes | Jul 6, 2021
Ep 115: The No Fridays Challenge Changed My Life
Most people assume that the only way to build a business from the ground up is to grind it out with 60, 70, or even 80 hour work weeks. Especially at the beginning. In fact, many think that's how I started my business. Sure these days it only takes me 5 or so hours a week to run it but they assume I was hustling hard in the early days. Not true. The max I've ever put into my business is 32 hours a week. And it's all because of a challenge. Years ago, someone older, and wiser than me presented me with the No Fridays challenge - and it changed my life. Today I want to share that story with you and then help you take the challenge yourself. In this episode I'll reveal: The 3 reasons you MUST take Fridays off How to easily free up 8 hours a week, without needing to hire someone Other creative ways to apply the No Fridays challenge in your business
31 minutes | Jun 29, 2021
Ep 114: Hard Sell Emails vs Soft Sell Emails: Which Is Best?
Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out. We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell) Did you know that you could sum up all promo emails into two categories? The hard sell and the soft sell. But which one is best for your business? That's what I want to discuss in today's episode, including: When exactly in your promo to use hard sell and soft sell emails How to write marketing emails that feel genuine and non pushy A simple "test" to know whether your email is going to be effective or not before you send it.
36 minutes | Jun 22, 2021
Ep 113: The 5 Biggest Time Wasters for Entrepreneurs
Most entrepreneurs I know say they don't have enough time to work on the important stuff in their business. But the reality is, that's not how time works. We don't "have" time we "make" time. And the only way to "make" more time is to stop wasting time on things that truly don't move the business forward. Today I want to share with you what I've discovered to be the 5 biggest time wasters that most entrepreneurs struggle with...myself included. After listening, your homework is simple: figure which of these 5 is your #1 time waster and take one step to eliminating it from your daily and weekly rhythm. Let's dive in!
41 minutes | Jun 15, 2021
Ep 112: How To Make Your Online Course Evergreen
If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's episode is for you. Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons: They create dependable, predictable income They allow you to work less and earn more But HOW you turn an online course into a perennial seller as an evergreen course is critical. Today I want to share with you the three components you need in place to create evergreen income from your course, including: How to time your sales pitch to be most effective What to cover in your email funnel And how to maximize your evergreen course revenue without lifting a finger Evergreen course sales are so foundational to the lifestyle I'm able to live and I bet they will be the same for you if you implement this material!
33 minutes | Jun 8, 2021
Ep 111: 3 Rules for Writing Email Subject Lines That Get Opened
If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know. But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration. What you end up with is email subject lines like this one: "Better Body Bootcamp Announcement 1" Whaaaaaaa??!! 😱 Yeah, that was an actual subject line I saw (product name has been changed). Would you open that email?! At best it's a "maybe". And that my friend isn't good enough. Today I want to share with you 3 rules for writing email subject lines that actually get people to want to open your emails. In this episode I reveal: The two core types of email subject lines that work every time What tone of subject line that will separate you from every other person promoting in people's inbox How to promote your products without having to "promote" your products Here's to writing better subject lines that actually make people click!
32 minutes | Jun 1, 2021
Ep 110: Why I Still Work After Making Millions Online
I want to ask you an important question: Why do you work? Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort. Let me put it a different way. If you had made millions of dollars in your business, would you keep working? If yes, then why? That's what I want to share with you today as I unpack the 6 reasons why I still show up to work each week even though I don't have to financially. In this episode I break down: How getting clear on your "why" helps you deal with both adversity and success Why I most certainly will never truly "retire" What specific Bible verses inform my 6 "whys"
25 minutes | May 25, 2021
Ep 109: 3 Online Course Launch Revenue Multipliers
Most people are leaving money on the table when they launch their online course. I don't want that to happen to you. I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, and relevancy of your offer. However there are still a few things you can do during launch week that will increase your revenue. I call these launch revenue multipliers, and in today's video I'm going to share with you: Why most people won't buy during your launch (and what you can do about it) How to instantly increase your average order value without making more sales How to identify your super fans during launch week and offer them even more value (so you make more money) Happy Launching!
34 minutes | May 18, 2021
Ep 108: 5 Ways To Keep People From Cancelling Your Membership Site
One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream. But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge affect on your bottom line. The key to making money with memberships is to not only sign up new members but to keep your existing members from cancelling. So in today's episode I want to share with you 5 specific ways you can keep people from cancelling your membership site. In this episode you will learn: Two pricing tricks to keep people around longer How to make your community more "sticky" The biggest thing I learned from the membership master Stu McLaren Enjoy!
29 minutes | May 11, 2021
Ep 107: How To Grow Your Email List Faster
The most important thing you could be doing for your online business is growing your email list. But Graham! How can I grow my list faster? I don't have enough people on my email list? Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve more people. Specifically I break down how you can: Know exactly what lead magnet to offer your audience Leverage every piece of content you make so it's growing your business automatically Hijack other people's audiences and email lists to grow your own! Enjoy!
27 minutes | May 4, 2021
Ep 106: How To Write a Sales Page In 60 Minutes
Just because have an online course doesn't mean you're ready to sell. Unless you have a killer sales page, no one is going to buy it! So what I thought I would do today is walk you through a simple process you can follow to write your next sales page in just 60 minutes. This framework won't be overwhelming, confusing, or long. All it takes is one hour! In this episode I walk you through the most important questions you need to answer about your product before you write a single word of sales copy. Questions that will help you: Grab your prospects attention and curiosity instantly Create empathy with your potential customers so they trust you more and want to buy from you Get to the heart of what makes people pull out their credit card and buy - even with a short sales page! I hope you not only enjoy this episode but also take massive action on it by setting aside 60 minutes this week to write your next sales page using this framework! Enjoy!
38 minutes | Apr 27, 2021
Ep 105: A Year Off Social Media (The Update)
What would your life look like if you took a year off of social media? How would you feel? Would your business continue to thrive? These were all questions I had 12 months ago when I set off on a one year social media fast. No Instagram, Facebook, Twitter, Tik Tok, Clubhouse. None of it. And now that my 365 day break has come to a close it's time for an update! In this episode I cover these big questions: Did I miss it? Did I feel out of the loop? Did not engaging with people affect my business? What was the best thing about taking the break? Am I going back? Whether or not you join me on a social media fast of your own or if you love these platforms, I hope you find this episode insightful and encouraging!
28 minutes | Apr 20, 2021
Ep 104: Should You Offer Payment Plans For Your Online Course?
So you have an online course (or two) and you're wondering whether you'd sell more copies and make more money if you offered a payment plan option. But you have questions, like: How many payments should you offer? What are the downsides to offering a payment plan? When is the best time in the sales process to mention a payment plan? Have no fear! Today I'm going to break down the pros and cons of offering payment plans for your online courses and then give you my personal stance on them so you can decide if payment plans are for you.
37 minutes | Apr 13, 2021
Ep 103: The 4 Best Investments You Can Make With Your Profit
As your online business starts growing and you begin making more profit you need to decide what to do with that money to build your wealth. The last thing you want to happen is that you make a lot of money, live it up for a few years, and then have nothing left to show for it in your later years. Business is about more than lifestyle, it's about wealth building and changing your family tree. So today I want to share with you what I think are the 4 best investments you can make with your business profit each month so you can not only make money but keep (and grow) it for the future!
35 minutes | Apr 6, 2021
Ep 102: The 3 Levels of Online Business
Not everyone running an online business has the same goals. Sure some people want to "escape" their 9-5 and go "full time" with their passive income business. But not everybody. Today I want to share with you the 3 different levels of online business so you can decide which one aligns with your goals and your dreams so you can stop feeling the pressure to model your business off of someone else with an entirely different set of goals.
19 minutes | Mar 30, 2021
Ep 101: How Often Should You Sell To Your Email List?
One of the most common struggles I see online business owners making is with promoting to their email list. They just don't know how or how often to sell. These are some of the questions I get: "What if I bug my list too much?" "What if they unsubscribe?" "What's the right ratio of sales emails to content emails?" Today I'm going to give you the simple back of the envelope answer to the "how often" question so you can feel confident promoting and selling to your list. Plus I'm going to give you a simple tool that you should 100% be using to keep your selling and promoting balanced.
34 minutes | Mar 23, 2021
Ep 100: 3 Online Business Rules I Break
If I could encourage you with anything as you build your online business it would be this: you can break the rules. There is no one "right" way to build an online income stream that serves a ton of people and takes care of you and your family. You have way more freedom thank you think to ignore the gurus (myself included) and chart your own path. To drive this point home, today I'm going to share with you 3 classic online business "rules" or best practices that I intentionally break, explain why I break them, and show you how my business has only skyrocketed in revenue and reach in spite of it all. Here's to the freedom to build your business and life your way!
31 minutes | Mar 16, 2021
Ep 99: Quit These Tasks To Grow Your Income In Fewer Hours
Pop quiz: Would you like to make more money in your business while working less? The answer should be YES! Well today I want reveal three normal everyday tasks I gave up that not only gave me my time back but actually allowed my business to skyrocket at the same time. And yes they are related! Full disclosure: one of these tasks is super controversial to quit, and another is so sneaky you don't even know you're doing it! Are you ready for permission to quit some stuff and make more money in the process? I thought so!
30 minutes | Mar 9, 2021
Ep 98: 3 Big Membership Site Myths
Membership sites are like the holy grail of passive income businesses. But they are also incredibly misunderstood. From all the students I've coached who have membership sites or want to build a membership site I've come learn there are a few huge myths out there that many online business owners are falling for. Today I want to break down the 3 big ones so you are in the know and can get the most out of your membership. Once you know the truth about what goes into a successful membership site I think you'll have a lot more fun and make a lot more money!
29 minutes | Mar 2, 2021
Ep 97: The 5 Bank Accounts Every Small Business Needs
Do you know where your money goes the moment you make it? Do you have a plan for that money before it even hits your account? Are you keeping your money in the right place? If you're like most small business owners you are likely focused on just one side of the money equation - the making of the money. Rarely are we thinking about where to put that money once it's been made. Today I want to share with you the 5 types of bank accounts you should be putting your money in each and every month so that you can avoid tax issues, build wealth, and have peace of mind.
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