34 minutes | Nov 24, 2020

161 Expert Positioning - David Newman

Marketing, Business, Sales, Relationships, Prospects

Summary

How important is it to really embrace the value of your product or service? We’ll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today’s entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today’s show.

 

Bob’s Thought of the Day

 

We’ll explore:

 

  • A powerful example of valuing your product to be legitimately worthy of a higher price. 
  • Why we must believe in the value of our product or service if we expect our customers or clients to believe in it.
  • A key principle of sales: we should not be selling on low price, but rather on high value.

 

Interview with David Newman

 

You’ll discover:

  • That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson.
  • Some of the how-to’s of thought leadership marketing.
  • Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in?
  • The importance of connecting first as a friendly expert or trusted authority.
  • The value of doing 15 minutes of research on a company you want to do business with.
  • Why a true salesperson is a catalyst for new thinking.
  • The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language.
  • A powerful David Newman-ism.

 

Click to Tweet

 

  • “If you want to stand out, you have to stand out.” ~@dnewman #business
  • “Research before reach out.” ~@dnewman #research
  • “Marketing comes down to four words: Offer value, Invite engagement.” ~@dnewman #marketing

 

Interview Links

 

DoItMarketing.com

Do It! Marketing by David Newman 

Do It! Speaking by David Newman

Free Do It! Marketing Manifesto by David Newman

Free Masterclass Training

David’s Podcast: The Speaking Show

David’s Blog

Expert Profit Formula

Connect with David on Facebook

Connect with David on LinkedIn

Follow David on Twitter

Follow David on Instagram

David’s YouTube channel

 

ResourcesTR-4=P[

 

CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg https://amzn.to/3nAx68X 

 

Endless Referrals: The Go-Giver Way 

Order The Go-Giver

Order The Go-Giver Leader

Order The Go-Giver Influencer

GoGiverSalesAcademy.com

Endless Referrals: The Go-Giver Way 2-Day Workshop

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

 

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