Show #35 with Kristian Mahony - The Go To Retail Show
Hey everyone, Kristian Mahony here with a short, 'INBETWEENISODE' to fill the void.
I've been getting asked a lot of questions around strategic marketing, so I thought I'd quickly pull together some ideas around events that you can safely hijack without coming off looking like a money hungry lurker!
Ok, so, let’s get stuck into what lies ahead for retailers for 2015. What are some key events, that you can leverage from, to gain some exposure, some excitement and some sales from. Now, Jan through to May is done, so I’m going to start this countdown from June onwards.
June
Problems that exist = It’s cold! - Sickness and poor health - Unhealthy eating - Un motivated
* Stocktake Sale
* End Of Financial Year
* Queen's Birthday (2nd Monday in June)
* Wimbledon (Tennis) - NBA Playoffs
* Saturday, June 6: FIFA Women's World Cup begins
* Friday, June 12: "Jurassic World" release
* Sunday, June 14: Flag Day
* Friday, June 19: "Inside Out" Pixar release
* Sunday, June 21: Father's Day, Summer Solstice
July
Problems that exist - It’s still cold! TAX returns are starting to come in. Ski Season in full. School Hols start 3rd - 20th
* Christmas In July (Yulefest)
* Gold Coast Airport Marathon (QLD)
* National Tree Day
August
It’s probably still cold - Fitness is poor - Spring is near - Adjusting month as FY15 NPAT rolls in.
* City To Surf (Sydney, NSW)
* Fireside Food Festival (Canberra, ACT)
* Darwin Festival (NT)
* Saturday, July 4: Independence Day, Tour de France begins
* Sunday, July 5: FIFA Women's World Cup ends
* Saturday, July 18: Eid al-Fitr
* Sunday, July 26: Tour de France ends
September
Problems that exist - TAX Return money is in (BAS) - Office set ups - School Holidays start late 25th - 12th of Oct
"Spring is Sprung"
* Father's Day (1st Sunday in September)
* Australian Safari (WA)
* Floriade (ACT)
* Brisbane Festival (QLD)
* Cancer Council Walk To Work Day
* Australian National Flag Day
* AFL Grand Final
* NRL Grand Final
* Monday, Sept. 7: Labor Day
* Thursday, Sept. 10: Queen Elizabeth II will officially be the longest-reigning monarch in United Kingdom history, The Guardian reported.
* Friday, Sept. 11: Patriot Day
* Monday, Sept.