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The Go To Retail Show

48 Episodes

32 minutes | Nov 8, 2015
Show #46 with Amanda Westphal - The Go To Retail Show
SHOW #46 WITH AMANDA WESTPHAL Hey, I’ve got an idea for struggling retailers who need brand and market exposure…. Give your products away!  Not to just anyone, but specifically to todays guest, Amanda Westphal from Prize Pig, and what you get in return is nothing short of MIND BLOWING! Inside this show: - The ups n downs of radio advertising - Why free publicity works - How to measure the returns - What is Prize Pig? - For the LOVE of small business! LINKS Prize Pig - Website Amanda Westphal - LinkedIN Prize Pig - Facebook DON'T FORGET THE FREE PRIZE PIG TRIAL! TWEETABLES [Tweet "The brilliant thing about radio is the fact that it changes quickly! @prizepigaus #retail #podcast"] [Tweet "It's the smaller give aways that advertisers struggle with @prizepigaus #retail #podcast"] [Tweet "If you're looking for big bang for your marketing dollar, competitions are GREAT! @prizepigaus #retail #podcast"] VIDEO DON'T FORGET THE FREE PRIZE PIG TRIAL!
6 minutes | Oct 15, 2015
5 in 5 with Keith Abraham - The Go To Retail Show
G’day everyone, welcome to a new initiative I’m bringing to life, it’s called, 5 in 5. 5 in 5 is a short, punchy, meat n potatoes segment where I headlock a pasted guest to answer 5 ripping questions in 5 minutes or less. Like it?  Well, hold your applause as it’s only just getting started. Anyway, first cab off the rank is, Keith Abraham my guest from show #23. OK, over to you Keith….. Thanks team, as always, go hard, go retail
56 minutes | Oct 13, 2015
Show #45 with David E Boucher - The Go To Retail Show
Want to know how to work your way through retail adversity? What about hearing what it’s like to work for Kings, Queens, Hollywood stars and build centrepiece craftsmanship for Rolls Royce?  Then tune into my chat with David E Boucher from Boucher & Co David Boucher is a master craftsman of bespoke, mechanical furnature.  His company now does work for the Queen, Hollywood stars, and, has an ongoing working relationship with Rolls Royce. INSIDE THIS SHOW: Customer Connection (The importance of breaking bread) Protecting customer relationships About Boucher & Co Authenticity & Customisation Employ people who are skilled The importance of product evolution The tall poppy syndrome Rolls Royce, how it came about. Is it worth the trip? TWEETABLES: [Tweet "Authentic relationships are critical to referral business #podcast #retail @kristianmahony"] [Tweet "What people see is what the get #podcast #retail @kristianmahony"] [Tweet "There’s got to be more to life than filling holes #retail #podcast @kristianmahony"] [Tweet "Words should be a gift you give to someone to build them up #retail #podcast @kristianmahony"] [Tweet "Never miss a chance to hug your kids #retail #podcast @kristianmahony"] [Tweet "Never miss a chance to tell someone you love them #retail #podcast @kristianmahony"] LINKS: David E Boucher Boucher & Co Boucher & Co Instagram Unique Estates Rolls Royce Rolls Royce Ghost Keybox Dr Jason Fox Peter Baines (Hands across the water) “He describes his level of craftsmanship as passion made visible.” VIDEO:
49 minutes | Sep 23, 2015
Show #44 with Ian Segail - The Go To Retail Show
As one of Australia’s leading sales turn-around strategists and authorities on sales and sales management, Ian Segail has been involved in the training and development of salespeople and sales managers for over two decades. Ian is the author of ‘Bullet Proof Your Sales Team’, which is regarded as Australia’s number one book written to enable sales management to get more sales, faster and with higher margins. Ian has a natural gift for rapidly figuring out what his clients need to do to very quickly to generate sales revenue and hit their targets. Drawing on his real-world experience in sales, sales management, Human Resource Management and C-level management, Ian also works as a Strategic Sales Performance Coach with both experienced and novice sales managers and business owners across a wide variety of industries and selling disciplines, including: Microsoft, St George Bank, Chubb Fire & Security, AMP, Astra Zeneca, Rebel Sport, JVC …just to name a few. INSIDE THIS SHOW * The value your sales people are bringing * E.T.A * Buying phases * Why customer retention is KING! * Who owns the customer * Why it's vital to market & sell the way people want to buy LINKS Ian Segail - Website Sales Coach Academy - Website Bullet Proof Your Sales Team - Book TWEETABLES [Tweet "You've gotta know, who owns the customer? @isegail #retail #podcast"] [Tweet "Online requires NO engagement! So product & price is king @isegail #retail #podcast"] [Tweet "Market & sell the way people buy, not the way we traditionally sell @isegail #retail #podcast"] [Tweet "What would your results be like if your sales team had the skills to be highly engaged in what they do? @isegail #retail #podcast"] VIDEO SHOW SPONSOR Audible.com GO to
51 minutes | Sep 16, 2015
Show #43 with Tony Curl - The Go To Retail Show
Gday everyone, welcome back to another episode of The Go To Retail Show, proudly brought to you by Audible.com.  And this is show #43 where I chat with retailers from around the world who are motivated and inspiring to help get YOUR businesses firing!   Big Big show today team.  I chat with Retail Leadership expert Tony Curl from Think & Grow Business and we delve right on into the world of Store Management.  This chat is as I say, a BELTA, and one that needs to not only be heard, but thoroughly understood.  Tony is a leadership expert, he’s a certified John Maxwell leadership coach and if you don’t know John Maxwell, then get on in and look him up, he’s one of THE leading voices on the topic of Leadership, so Tony is more than well placed to have this conversation. INSIDE THIS SHOW * About Tony Curl * What is The Store Manager Club * The Anatomy of Leadership * Maintaining a profile as a Store Manager * You're a Store Manager, now what? * What success as a Store Manager looks like * Most common mistakes made by Store Managers * Leaving a legacy - how do you want to be remembered? LINKS Tony Curl - Website Think & Grow Business - Website John Maxwell - Website Think & Grow Business - Facebook Tony Curl - Twitter Store Manager Club - Website
40 minutes | Aug 31, 2015
Show 42 (Retail Stress) with Tracy Sheen - The Go To Retail Show
So here’s the thing, for 8 months from Jan till August, I worked hard, real hard, and, I just burnt out.  I’ve just taken a 4 week break fro...
41 minutes | Jul 30, 2015
Show #41 with Wen Tan - The Go To Retail Show
So, 44% of new retail start ups fail inside the first 18 months.  Todays guest jumped into retail, on the cusp of the 2008 global financial crisis, and not only did he get through it, he’s now got 4 stores and smashing it!  Yep, it’s a great story! My guest on show #41 of The Go To Retail Show took a chance in retail, a BIG CHANCE. He threw the dice on retailing hand made precision, leather goods, and it's paid off....BIG TIME! Inside this show: * My visit to a National Sporting Good Conference * Register side chat with Wen Tan from Braun & Buffel * My top 3 take aways LINKS: Wen Tan - LinkedIN Braun Buffel - Website Oroton - Website Mimco - Website Nike - Website Under Armour - Website Running Bare - Website Speedo - Website TWEETABLES [Tweet "At the end of the day, retail is a game of numbers - Wen Tan #retail #podcast"] [Tweet "Look for people who have an ethical bond to serve - Wen Tan #retail #podcast"] [Tweet "When starting out, you have to do what it takes to get cash flow positive! - Wen Tan #retail #podcast"] VIDEO SHOW SPONSOR Retail Ramp Webinar Series Grab your spot HERE
66 minutes | Jul 8, 2015
Show #40 with Elizabeth Gillam - The Go To Retail Show
She terminated 8 employees in the week leading up to Christmas in retail, and doubled her sales and profits! Elizabeth Gillam is a multi franchise owner/franchisee who’s now helping franchisees win with their franchise.  Her brand Franchisee Success has now helped multi national brands like: * Boost Juice * Healthy Habits * Bucking Bull * Donut King Elizabeth helps franchisees get clear on their numbers, know what their break even point is, know where and when their 'hours of power' happen and how to leverage them, she helps build higher average transaction values (ATV) and as she says, ACE their business. INSIDE THIS SHOW: * Who should buy a franchise?  Who shouldn't? * Why targeted retail recruitment can LIFT your business * How she sacked 8 employees leading up to Christams and how that effected her business * Why personal relationships still need a line in the sand * How burnout lead her to changing the way she retailed. * Plus so, so much more…. LINKS Franchisee Success – Website I wish I knew Cheat Sheet – Franchisee Insights Franchise Business Templates - Free Download Boost Juice - Website Healthy Habits – Website Bucking Bull – Website TWEETABLES [Tweet "They were running me, I wasn't running them @lizzymaygillam #retail #podcast"] [Tweet "make sure that the business scenario you're buying into has a chance @lizzymaygillam #retail #podcast"] [Tweet "Loose your excitement head, you're buying a business, not going to the circus"] VIDEO SHOW SPONSOR How to increase your Average Transaction Value with Elizabeth Gillam & Kristian Mahony Friday - July 31st, 2015 - 6pm - 7pm REGISTER HERE Next weeks show is with the director of one of Eu
29 minutes | Jul 1, 2015
Show #39 with Kristian Mahony - The Go To Retail Show
  "Successful people, businesses, but more specifically for this show, RETAILERS have a reason WHY they do what they do.  It's these brands and businesses that make a difference in the world, one person at a time" - Kristian Mahony Inside this show: * Top 5 Podcasts you should listen to * How to find your retail WHY? * What's coming up.... My TOP 5 Podcasts you should listen to: * Small Business, Big Marketing with Tim Reid (Awesome guy, great content, very relevant) * StartUp School with Seth Godin (Very MACRO, some huge insights and lessons within) * Social Triggers Insider with Derek Halpern (An over the top New Yorker who knows his stuff.  An awesome listen for sales and selling) * PreneurCast with Pete Williams & Dom Goucher  (150 Episodes, it's got some really good stuff within in, especially for the online side of retail) * The Tim Ferriss Show (This show has had the biggest influence on me and the way I operate, SOAK IT UP!) LINKS Seth Godin - Website Small Business, Big Marketing - Website Social Triggers - Website Pete Williams - Website 4 Hour Work Week (Tim Ferriss) - Websit
50 minutes | Jun 24, 2015
Show #38 with Robert Sztar - The Go To Retail Show
"A 2nd generational Pharmacist who's changing the way retail works!" Robert Sztar is a 2nd generational pharmacist who's hell bent on bringing pharmacy retail into the 21st century.  His brand 'Transpharmation' is responsible for driving medical retail technology advancement with key brands such as: * Lloyds Pharmacy * Monash Medical Centre * Chemart These days, Robert has his very own #podcast called 'Transpharmation' of which is speaks to and interviews leading industry experts helping pharmacists grow around the world.  He’s featured on some key medical industry media, and as you’ll hear him mention inside this show, he has a cracker of a book called 'Transpharmation' - How to embrace technology to build a smarter, more successful 21st century pharmacy before it's too late. Tune in and Robert and I pull the curtain back on retail technology.  I kicked things off by asking him, at what stage in his life did he realise he loved technology? INSIDE THIS SHOW: * What's holding retailers back * Current retail mind sets are leading to retail redundancy * Which technology are MUST HAVE'S for retailers * The first thing retailers should do to gain more time * Plus so, so much more.... LINKS Robert Sztar - Website Transpharmation - Podcast Aerohive - Website Kepler Analytics - Website Xero - Website TWEETABLES [Tweet "old school mindsets are leading to retail redundancy" #retail #podcast @robertsztar"] [Tweet "reboot re
46 minutes | Jun 16, 2015
Show #37 with Charmaine Corcoran - The Go To Retail Show
"Australia's most sort after visual experience consultant delivers some retail GOLD inside this show!" Charmaine Corcoran is one of Australia's most highly credentialed retail consultants, she's worked with some of the most iconic retail brands.  Brand like: * rebel & Amart Sports * Sony * Optus * Table Eight * National Australia Bank In this episode, Kristian chats with visual merchandising and retail experience expert, Charmaine Corcoran around all things VM. Tune in as Charmaine goes through: * How to make the most of your displays * What elements make up experience * The 3 S's in Visual Merchandising * Plus much, much more... Tune in and Charmaine and I go to through THE BLACK ART that is, visual merchandising! I kicked things off by asking her, is it true she was a Sergeant in the Harley Davidson Motorcycle Club?? INSIDE THIS SHOW: * What's the real definition of 'Customer Experience'? * Why retailers should create flow * The 'Black Art' of Visual Merchandising * Which senses make the most impact in retail experiences * The magical 3 S's of Merchandising and Displays * Plus so, so much more.... LINKS Retail Experience - Website Visual Experience - Website The Cool Hunter - Website Envirosell - Website Customer Think - Website Why we Buy - Paco Underhill - Book @cocovmguru - Twitter TWEETABLES [Tweet "the definition of customer experience is to make your customers comfortable! #retail #podcast @cocovmguru"] [Tweet "What ever the customer can't buy, they shouldn't see #retail #podcast @cocovmguru"] [Tweet "The 3 S's to merchandising are Sections, Stories and Styles #retail #podcast @cocovmguru"] [Tweet "You can speed up a shopping visit buy having hard floor
55 minutes | Jun 9, 2015
Show #36 with Sara Hathaway - The Go To Retail Show
Show #36 with Sara F Hathaway on demystifying #Pinterest for retailers... “A best selling author with some special thanks to Pinterest!  Retailers MUST USE THIS TOOL!!” Sara F Hathaway is a best selling author, and a self taught #pinterest evangelist. She's mastered the art of Pinterest which has increased her web traffic by over 2000%!   Sara helps 'demystify' Pinterest.... INSIDE THIS SHOW: * The benefits of Pinterest for retailers * How Pinterest works * How retailers should be using it * Who's using Pinterest? * The stats that matter for retailers with Pinterest * Plus so, so much more…. LINKS Sara F Hathaway – Website Pinterest – Website Simple Pinning – eBook Canva - Graphics App Website Reiss - Website Artifact Uprising - Website TWEETABLES [Tweet "93% of Pinterest users use this platform to make a purchase @sarahathaway19 #retail #podcast"] [Tweet "96% use Pinterest users, use Pinterest to gather purchase information @sarahathaway19 #retail #podcast"] [Tweet "87% of Pinterest users have purchased directly because of what they've seen on Pinterest @sarahathaway19 #retail #podcast"] RECORDED WEBINAR ON HOW TO SET UP A BUSINESS PINTEREST ACCOUNT Sara's BOOK DON'T FORGET!  Retail Ramp Webinar - June Come along and I'll disclose my hints, tips and tricks to build a stronger customer count regularly coming to your store! Register HERE Over to you! Leave a comment in th
26 minutes | Jun 3, 2015
Show #35 with Kristian Mahony - The Go To Retail Show
Hey everyone, Kristian Mahony here with a short, 'INBETWEENISODE' to fill the void. I've been getting asked a lot of questions around strategic marketing, so I thought I'd quickly pull together some ideas around events that you can safely hijack without coming off looking like a money hungry lurker! Ok, so, let’s get stuck into what lies ahead for retailers for 2015.  What are some key events, that you can leverage from, to gain some exposure, some excitement and some sales from.  Now, Jan through to May is done, so I’m going to start this countdown from June onwards. June Problems that exist = It’s cold! - Sickness and poor health - Unhealthy eating - Un motivated * Stocktake Sale * End Of Financial Year * Queen's Birthday (2nd Monday in June) * Wimbledon (Tennis) - NBA Playoffs * Saturday, June 6: FIFA Women's World Cup begins * Friday, June 12: "Jurassic World" release * Sunday, June 14: Flag Day * Friday, June 19: "Inside Out" Pixar release * Sunday, June 21: Father's Day, Summer Solstice July Problems that exist - It’s still cold! TAX returns are starting to come in.  Ski Season in full. School Hols start 3rd - 20th * Christmas In July (Yulefest) * Gold Coast Airport Marathon (QLD) * National Tree Day August It’s probably still cold - Fitness is poor - Spring is near - Adjusting month as FY15 NPAT rolls in. * City To Surf (Sydney, NSW) * Fireside Food Festival (Canberra, ACT) * Darwin Festival (NT) * Saturday, July 4: Independence Day, Tour de France begins * Sunday, July 5: FIFA Women's World Cup ends * Saturday, July 18: Eid al-Fitr * Sunday, July 26: Tour de France ends September Problems that exist - TAX Return money is in (BAS) - Office set ups - School Holidays start late 25th - 12th of Oct "Spring is Sprung" * Father's Day (1st Sunday in September) * Australian Safari (WA) * Floriade (ACT) * Brisbane Festival (QLD) * Cancer Council Walk To Work Day * Australian National Flag Day * AFL Grand Final * NRL Grand Final * Monday, Sept. 7: Labor Day * Thursday, Sept. 10: Queen Elizabeth II will officially be the longest-reigning monarch in United Kingdom history, The Guardian reported. * Friday, Sept. 11: Patriot Day * Monday, Sept.
52 minutes | May 12, 2015
Show #34 – Not my Department! - The Go To Retail Show
NOT MY DEPARTMENT! BEWARE.  Retail Ranting INSIDE Honesty inside the retail (AND Business) space.  Removing barriers, red tape, and egos to discuss the things that let retail down, or have huge areas for improvement inside retail. Better with coffee. INSIDE THIS SHOW! Kristian & Tracy rant in depth about: * Flash mobbing gone wrong * #woolworths Anzac Day fail * Why don't we trust customers more? * Why retail managers fail to empower their people * What do you do if bad comments come through social media? * Are spruikers 'dead man' walking? * Who's the best at Story Telling in retail? * How annoying are short term kiosks in #shoppingcentres * How #theathletesfoot FLASHED their customers! QUOTE of the SHOW: [Tweet "Shopping centres will be more about experience and less about shopping! #retail #podcast @kristianmahony"] LINKS Woolworths - Website Westfield - Website The Athletes Foot - Website Tracy Sheen - LinkedIn From Daunted2Done - Website VIDEO SHOW SPONSORS   What's annoying you about retail at the moment? HIT THE SHOW NOTES BELOW.
40 minutes | May 4, 2015
Show #33 with Andrew Griffiths - The Go To Retail Show
  "12 times international best selling author, Andrew Griffith smashes out a retail lesson!" Andrew Griffiths is an international best selling author.  His portfolio of books include: * 101 ways to market your small business, * The Me Myth and * The Big Book of Small Business. He’s worked with and advised to some of the biggest brands in the world including ANZ & CBA, DYMMOCKS, Hertz, Hewlett Packard, ING, L'oreal, Officeworks, Optus and Newscorp to name a few. He travels the world these days speaking to monster crowds about business topics like marketing, customer service and life.  He’s featured on Sunrise, Today and CBS Interactive, and as you’ll hear him mention inside this show, he’s about to launch a new book called, someone has to be the most expensive, it may as well be you. Tune in and Andrew and I go to Babylon and back on all things retail…  I kicked things off by asking him, what’s the best customer service he’s ever received? INSIDE THIS SHOW: * The importance of story telling within marketing * Why price concerns are only skin deep * Understanding your own worth in retail * Why TIME is KING in customer service * How to build a content strategy * Plus so, so much more.... LINKS Andrew Griffiths - Website Lorna Jane - Website The Athletes Foot - Website Vino Mofo - Website TWEETABLES [Tweet "someone has to be the most expensive, it may as well be you! #retail #podcast @agauthor"] [Tweet "never judge a customer by what they're wearing #retail #podcast @agauthor"] [Tweet "Your sales team need to have the mindset that their role is to spend TIME with customers #retail #podcast @agauthor"] [Tweet "Content is not about you saying you're on sale on Saturday. Content is deeper
42 minutes | Apr 27, 2015
Show #32 with Andrew Griffiths - The Go To Retail Show
"12 times international best selling author, Andrew Griffith smashes out a retail lesson!" Andrew Griffiths is an international best selling author.  His portfolio of books include: * 101 ways to market your small business, * The Me Myth and * The Big Book of Small Business. He’s worked with and advised to some of the biggest brands in the world including ANZ & CBA, DYMMOCKS, Hertz, Hewlett Packard, ING, Loriele, Officeworks, Optus and Newscorp to name a few. He travels the world these days speaking to monster crowds about business topics like marketing, customer service and life.  He’s featured on Sunrise, Today and CBS Interactive, and as you’ll hear him mention inside this show, he’s about to launch a new book called, someone has to be the most expensive, it may as well be you. Tune in and Andrew and I go to Babylon and back on all things retail…  I kicked things off by asking him, what’s the best customer service he’s ever received? INSIDE THIS SHOW: * The worlds best customer service * Why retailers should create content * The art of story telling * Which retail brands do it the best * Don't cry poor if your in store experience is crap! * Plus so, so much more.... LINKS Andrew Griffiths - Website Harley Davidson - Website Jack Daniels - Website Nordsrom - Website TWEETABLES [Tweet "you should know as soon as you walk in the door if a store is right for you! #retail #podcast @agauthor"] [Tweet "It's now about return on attention when it comes to marketing and content #retail #podcast @agauthor"] [Tweet "If you're going to sell anything, you gotta damn well know who your market is #retail #podcast @agauthor"] [Tweet "If you're going to publish content, you gotta damn well know who your market is #retail #podcast @agauthor"] [Tweet
63 minutes | Apr 20, 2015
Show #31 – Not my Department! - The Go To Retail Show
NOT MY DEPARTMENT!  Is about... Honesty inside the retail (AND Business) space.  Removing barriers, red tape, and egos to discuss the things that let retail down, or have huge areas for improvement inside retail.  Better with coffee. INSIDE THIS SHOW! Kristian & Tracy rant in depth about: * #applewatch * Gift Cards with expiring dates * Who's doing customer service well? * Why blokes should shop at #honeybirdette * Is product knowledge important? * #westfield virtual change rooms * How apparel sizing inconsistencies are incredibly annoying! * #lornajane Vs #lululemon - who wins? * How to NOT finish off a sale or visit! * Cop outs on Policies and Procedures * #Pink breaking #twitter QUOTE of the SHOW: [Tweet "Every policy can and should be broken for customer good! #retail #podcast @kristianmahony"] LINKS Apple - Website Honey Birdette - Website T2 - Website Tracy Sheen - LinkedIn From Daunted2Done - Facebook VIDEO SHOW SPONSORS WHAT SHOULD TRACY'S TWITTER HANDLE BE? HIT THE SHOW NOTES BELOW.
35 minutes | Apr 15, 2015
Show #30 with Ross Hanson - The Go To Retail Show
Want to know how to sell for 36 times more than the industry multiple? Then listen in! Ross Hanson is a Business Management Consultant and Business Coach with Shirlaws. He help business owners & CEO's in medium to large corporate enterprises to uncover hidden value in their business and take action to move their business to the next stage. He helps to create value within businesses, teams and help owners realise their business full potential with improved profits, higher business valuation and an exit strategy which values their assets. INSIDE THIS SHOW: * How does a business valuation come about. * Why all business owners should have an exit strategy. * Where does your business value really lie? * Why profit isn't the only way to profit! * Common mistakes business owners make LINKS (Hit him up) @Roscohanson - Twitter Ross Hanson - LinkedIn Shirlaws Business Coaching - Website Successful Mens Business - Website Show #29 with Ionut Danifeld - Podcast TWEETABLES (Please click n Tweet!) [Tweet "Pitch for partnerships to increase your business worth #retail #blog #podcast @roscohanson"] [Tweet "Income follows Asset @roscohanson #kpimethod #retail #podcast"] [Tweet "There will always be a buyer if you can understand the underlying value of your asset @roscohanson #retail #podcast"] [Tweet "Be confident in your business value rather than hopeful of finding a buyer. @roscohanson #retail #podcast"] VIDEO (Watch n learn) OVER TO YOU!  Let me know what your thoughts were on my chat with Ross. Got a question?  Ask it inside the show notes and both Ross and I will answer. Got a good suggestion for a show guest?  Let me know! COMING SOON! You up for it?  Let me know.
40 minutes | Apr 7, 2015
Show #29 with Ionut Danifeld - The Go To Retail Show
The POINT SHOUT episode.  A product that rewards shoppers for their opinions! I chat with Point Shout co-founder, Ionut Danifeld about why customer engagement is so vital! Tune in as I deconstruct the point shout mobile app with co-founder, #ionutdanifeld. This wonderfully simple and brilliantly effective product is something all retailers of any shape and size should consider using if not already.  The simplicity of it and effectiveness to deliver acute retail intel is a game changer in the customer engagement space. Inside this show: * We discuss how point shout got going and came to life * What are the key deliverables that point shout delivers on * Why customer engagement is so vital in todays business world * Some alarming statistics around mobile shopping trends LINKS Point Shout Facebook Point Shout Twitter Point Shout LinkedIn Point Shout Youtube Ionut Danifeld Twitter (@danifeld) Ionut Danifeld LinkedIn Are you under investing in customer engagement? - Blog Post TWEETABLES [Tweet "Retailers must invest in customer engagement or get left behind #retail #podcast @danifeld"] [Tweet "44% of shoppers look at the smart phones during a shopping visit #retail #podcast @danifeld"] [Tweet "24% of shoppers search for discount coupons in the check out lines #retail #podcast @danifeld"] [Tweet "If you're not developing a buyer persona, then START NOW! #retail #podcast @danifeld"] VIDEO PRE ORDER YOUR COPY OF A SPORTING CHANCE OVER TO YOU!  Let me know what your thoughts were on my chat with Ionut. Got a question?  Ask it inside the show notes and both Ionut and I wil
57 minutes | Mar 31, 2015
Show #28 with Darren Finkelstein - The Go To Retail Show
From being made redundant to living retail abundance Ever wondered what #stevejobs would be like to work with?  Want to hear how to take the necessary steps to chasing your retail dreams? Then listen in, as former Apple employee, Darren Finkelstein takes us for a ride through his journey of knowing not much about retail, to being one of the most successful retailers in australia! Inside this show: * A testimonial on the importance of customer engagement * Register side chat with The Boat Guy, Darren Finklestein on his retail journey * An update around my book crowd sourcing campaign for A Sporting Chance My chat with Darren: * The day he was made redundant from Apple * What Steve Jobs was like to work for * How he decided to own and run a boat shop * The top NINJA marketing techniques he implemented to take his business forward * The importance of understanding your customer LINKS Darren Finkelstein - Personal Website St Kilda Boat Sales - Business Website A Sporting Chance - Crowdfunding campaign TWEETABLES [Tweet "Understand how much time your customers have to interact with you #retail #podcast @thinkboats"] [Tweet "If you have trust, then you can take your customers on a journey #retail #podcast @thinkboats"] [Tweet "What are your customers 2 most common asked questions? Get on and answer them #retail #podcast @thinkboats"] [Tweet "Answer your customers questions, and give that out freely #retail #podcast @thinkboats"] VIDEO PRE-ORDER YOUR COPY of…  (Hint, click the image below) OVER TO YOU!  Let me know what your thoughts were on my chat with Darren. Got a question?  Ask it inside the show notes and both Darren and I will answer. Got a good suggestion for a show guest?  Let me know!
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