17 minutes | Jan 24th 2019

Generational Giving Patterns with Josh McQueen, Author of Building Brand Trust LIVE from NIO Summit

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Why do people give? And how is the motivation to give different from generation to generation? That's the focus of Josh McQueen's research, The Giving Heart Across Generations, and what is discussed in this episode which was recorded live at the 2018 Nonprofit Innovation and Optimization Summit. Links & Resources: The Giving Heart Across Generations: http://mcqma.com/ebook-download/ NIO Summit: https://www.niosummit.com/
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