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The Generosity Freakshow

71 Episodes

31 minutes | 13 days ago
Scaling Organizations for Social Impact with Scott Curran, Founder of Beyond Advisers
Brady and Scott Curran, founder of Beyond Advisers, talk about the work it takes to scale organizations for social impact and some advice to increase charitable giving.Links & Resources:Beyond Advisers: https://www.beyondadvisers.com/
43 minutes | a month ago
Fundraising During the Last Week of the Year with Brady, Courtney, and Nathan of NextAfter
Brady, Courtney, and Nathan of NextAfter discuss how to raise more funds online during the final week of the year – looking at what research says about revenue potential, as well as specific tactics that can lead to growth.
39 minutes | 2 months ago
Charity Evaluation with Michael Thatcher, CEO of Charity Navigator
Brady and Michael Thatcher, CEO of Charity Navigator, chat about the encompass rating systems, what the new Impact Matters acquisition looks like, what Michael’s learned in the process of the acquisition, and his tips for those looking to work with a third party. After that they’ll go in to the other beacons that Charity Navigator has in development, and of course end with some rapid fire questions. Links & Resources: Charity Navigator: charitynavigator.org Twitter: @CharityNav Michael's email: mthatcher@charitynavigator.org
57 minutes | 2 months ago
Payment Methods and Emerging Technologies
In this episode of The Generosity Freakshow, Brady talks to Alex Wilson from the Giving Block and Joel Kalinowski from Save the Children U.S. about how we can use emerging technologies, different payment methods, and testing and optimization to grow charitable giving. First, Brady chats with Alex about cryptocurrency and fundraising, who is best suited to pursue a crypto strategy, and some reasonable expectations for what a strategy around crypto actually looks like. Then Brady sits down with Joel from Save the Children U.S. to talk testing and optimization, why some organizations don't test as much as they should, and emerging technologies and payment methods. Links & Resources: The Giving Block: thegivingblock.com Alex Wilson on Twitter/LinkedIn: @AlexWilsonTGB Joel Kalinowski on LinkedIn: https://www.linkedin.com/in/joelkalinowski/
100 minutes | 3 months ago
3 Perspectives of Year-End Fundraising
In this special episode of The Generosity Freakshow you'll get 3 perspectives of year-end fundraising. The episode begins by chatting with Nathan Hill, Marketing Director at NextAfter, taking a look at new research and an overview of new training and resources to help you with your year-end fundraising. Then, Brady sits down with Woodrow Rosenbaum, Data and Insights Lead for Giving Tuesday, to talk about donor fatigue, what to expect for Giving Tuesday and how its grown over the years. Finally, we will dive into the nonprofit perspective with Ardee Coolidge, Director of Marketing Communications at CareNet, and learn what he's seen over the past few years for year-end fundraising, what he's learned along the way, and what he's going to test and try this year. Timestamps: Year-End Research with Nathan Hill 3:19 Giving Tuesday with Woodrow Rosenbaum 27:00 Nonprofit Perspective with Ardee Coolidge 1:00:15 Links & Resources: Year-End Fundraising Resources: nextafter.com/yearend Giving Tuesday Research and Reports: givingtuesday.org/lab Info About Data Commons and Projects: givingtuesday.org/data For Copywriting Help: hemmingwayapp.com, www.thedonorvoice.com CareNet: care-net.org Marketing Trench Warfare Podcast: marketingtrenchwarfare.com Ardee Coolidge: ardeecoolidge@gmail.com
40 minutes | 4 months ago
Sorcha Rochford, Director of Strategic Partnerships at Nation Builder, on Data Privacy
Sorcha Rochford, the Director of Strategic Partnerships at Nation Builder, joins the chat with Brady to talk about data privacy, explain GDPR and CCPA, discuss how to navigate data policies to reach donors, and how this election season may impact fundraising. Links & Resources: Nation Builder: https://nationbuilder.com/
36 minutes | 5 months ago
Steven Shattuck, Author of Robots Make Bad Fundraisers
Steven Shattuck, author of the new book "Robots Make Bad Fundraisers," joins to talk about the perils of technology and how it applies to the fundraising space, the importance of human relationships, and fundraising in 2020. Links & Resources: Book: https://robotsmakebadfundraisers.com/ Bloomerang: https://bloomerang.co/
43 minutes | 5 months ago
Kris Putnam-Walkerly, Author of Delusional Altruism, on Philanthropy
Kris Putnam-Walkerly, author of the new book, Delusional Altruism, helps philanthropists increase the clarity, impact and joy in their giving. In this episode, Kris shares with us what exactly delusional altruism means, what philanthropy is like in times of crisis, and philanthropy trends and tips that can help nonprofits looking to get more funding. Links & Resources: Book: www.delusionalaltruism.com/ Free 45-min Consultation: https://speakwithkris.com/ Website: https://putnam-consulting.com/
45 minutes | 6 months ago
Harvey McKinnon, Author of How to Create Lifelong Donors Through Monthly Giving, on Giving
Monthly giving guru Harvey McKinnon has written a new book on monthly giving and joins to chat about that book, why people do or do not give, and how long it would take us to rebuild civilization if we started from scratch today (random, we know). Links & Resources: Harvey McKinnon: https://www.harveymckinnon.com/ Books: https://www.harveymckinnon.com/books/
41 minutes | 7 months ago
Olga Andrienko, Head of Global Marketing at SEMrush, on Social Media & SEO in 2020
How do you manage 13 teams in 50 countries? How can organizations use social media to listen to customers? What are some of the trends around SEO in 2020? All asked, and discussed, with Olga Adrienko, Head of Global Marketing for SEMrush, in this episode. Links & Resources SEMrush: https://www.semrush.com/ Olga: https://twitter.com/Olgandrienko
41 minutes | 7 months ago
Sarah Welch, Vice President at ideas42, on Narrowing the Charitable Intention-Action Gap
People in the US think they spend 6% of their income on charitable giving but in reality, they spend around 3%. That's the charitable intention-action gap. In this episode Sarah Welch from ideas42 — a nonprofit organization using behavioral science to address complex social problems like charitable giving — shares different research and ideas that organizations can use to narrow and close that gap. Ideas & Resources ideas42: https://www.ideas42.org ideas42 Charitable Giving Page: https://www.ideas42.org/blog/project/future-charitable-giving/ ideas42 A/B Testing Tool: http://abtesting.ideas42.org
41 minutes | 8 months ago
Laura Gee, Professor of Economics at Tufts University, on The Altruism Budget, Matching, & More
Do people have a set 'altruism budget' that once spent is spent or is it more flexible? Can it grow? Does it shift? Laura Gee, Associate Professor of Economics at Tufts University, joins to share research she's done around the altruism budget as well as other research around donor psychology and giving. Links & Resources Laura's site: https://laurakgee.weebly.com/ LinkedIn: https://www.linkedin.com/in/laura-gee-economist/
32 minutes | 9 months ago
Justin Wheeler, CEO of Funraise, on COVID-19 Response, Global Trends Survey, & More
Why start a tech company serving nonprofits? How are nonprofits responding to COVID-19? Crunchy or smooth peanut butter? Justin Wheeler, CEO of Funraise, answers all of these questions and more in this episode. Links & Resources Funraise: https://www.funraise.org/ Justin Wheeler: https://www.linkedin.com/in/wheelerjustin/
29 minutes | 9 months ago
Marina Glogovac, CEO of CanadaHelps, on Charitable Giving in Canada and #COVID19 Response
Online giving is growing 3 times faster in Canada than overall giving. That's according to the latest CanadaHelps Giving Report and one of the things Marina Glogovac, CEO of CanadaHelps, discusses in this episode. She also shares other key findings from the report as well as some early insights into Canadian giving in light of the COVID-19 pandemic. Links & Resources CanadaHelps Giving Report: https://www.canadahelps.org/en/the-giving-report/ CanadaHelps: https://www.canadahelps.org
37 minutes | 9 months ago
Colin McIntosh, CEO of Sheets & Giggles, on Crowdfunding Capital, Giving Back, & More
Why create a bedding company? Why crowdfund it? How do you crowdfund for that? All things discussed with the CEO and Co-Founder of Sheets & Giggles, Colin McIntosh. Links & Resources Sheets & Giggles: https://sheetsgiggles.com/
21 minutes | 9 months ago
Chris "Mercer" Mercer from MeasurementMarketing.io on Google Analytics for Nonprofits
Google Analytics wizard and teacher, Chris Mercer, sat down with Brady in-person after completing a brand new training course, Google Analytics for Nonprofits, to share how he got into Google Analytics, why it's critical (and underused) for nonprofits, and what people need to know and learn (and what the course is about). Special for Listeners: Use the code "podcast" to save 25% off your course at courses.nextafter.com. Links & Resources MeasurementMarketing.io: https://measurementmarketing.io Google Analytics for Nonprofits Course: bit.ly/ga4npcourse
33 minutes | 10 months ago
Mathew Sweezey, Director of Market Strategy at Salesforce, on The Context Marketing Revolution
What is context marketing? Why is it a revolution? And why not just ask the guy who wrote the book on it... wait, we did! That's Mathew Sweezey who joins in this episode to chat about his book, his award-wining podcast, and more things marketing. Enjoy! Links & Resources Mat's Website: https://mathewsweezey.com/ Mat's Twitter: https://twitter.com/msweezey Mat's LinkedIn: https://www.linkedin.com/in/mathewsweezey/ Electronic Propaganda Society: https://electronicpropagandasociety.com/
36 minutes | 10 months ago
Woodrow Rosenbaum on GivingTuesday Insights and Charitable Giving in Down Economies
What does charitable giving look like in a down economy? What are some things you should be looking for? Are all donors impacted the same? Woodrow Rosenbaum, Data and Insights Lead for GivingTuesday, discusses these questions and shares some insights from GivingTuesday in 2019 and some ideas to try for the next one (now on May 5th). Links & Resources GivingTuesday: https://www.givingtuesday.org/ GivingTuesday Data Collaborative: https://www.givingtuesday.org/data #GivingTuesdayNow (May 5th): https://bit.ly/3bOMngy
33 minutes | 10 months ago
Michael Wasserman, CEO & Co-Founder of Tiltify, on Livestream Fundraising and COVID-19
How can in-person fundraising events be streamed online? How can peer-to-peer events be more engaging? And how can people raise millions of dollars playing video games? The answer: livestream fundraising. That's the focus of this conversation with Michael Wasserman — CEO & Co-Founder of Tiltify, a leading livestream fundraising platform — as well as how livestream and other interactive technology can be used in response to COVID-19. Links & Resources Tiltify site: https://tiltify.com/ Tiltify Twitter: https://twitter.com/wearetiltify Michael Wasserman: https://twitter.com/mdwasserman
35 minutes | 10 months ago
Gabe Cooper, Author of Responsive Fundraising, on Responsive Fundraising
How can your fundraising be more responsive? Seems like a pretty pressing question but it's a concept Gabe Cooper — CEO of Virtuous Software — and his team have been thinking about and been working on for a while. In fact, he recently wrote a book on the subject. In this episode, he discusses what Responsive Fundraising is, its key tenants, and what it looks like before sharing some of his views and experiences navigating the coronavirus pandemic. Links & Resources Responsive Fundraising: https://www.virtuouscrm.com/responsive/ Responsive Fundraising Book: https://www.virtuouscrm.com/responsive-fundraising-book/ Virtuos Software: https://www.virtuouscrm.com/
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