35 minutes | Dec 3, 2020

Will Read: Normalization Through Smart Cannabis Marketing

Will Read is the founder and president of CannaPlanners, a Vermont-based web design and marketing company that specializes in the needs of the cannabis industry. Between strict regulations that vary from state to state and the long-lasting remnants of anti-cannabis rhetoric and stigmas, cannabis marketing is an inherently tricky job. The challenge, however, has prompted experts like Will to prioritize simple aspects of brand building, such as a professional and inclusive brand experience. Will recently joined our podcast host TG Branfalt to discuss cannabis marketing strategies, the prospects for an adult-use cannabis market in Vermont and other New England states, Will's advice for what makes a strong cannabis brand, and more! For a full transcript:
Play Next