57 minutes | Feb 26, 2021

Elliot Lewis: Competing Against Cannabis Venture Capital in Southern California

Elliot Lewis is the owner and founder of Catalyst Cannabis Co., a competitive chain of cannabis retailers in Southern California. As an entrepreneur, Elliot lives for — and loves — the competition of business. For the latest Ganjapreneur.com Podcast episode, he joins our host TG Branfalt to discuss the business philosophy that drives Catalyst Cannabis Co. and the exhilaration of pursuing and winning a new retail license in So-Cal's limited, competitive marketplace. This interview also covers the company's history, their industry "bad boy" reputation, how they manage to compete with MSOs and other brands with major investor backing despite having a significantly smaller war chest, and more. For a full transcript:
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