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The Future of Media
47 minutes | 2 years ago
Digital Assistants & Virtual Bubble Gum — Build Deep Relationships On The Right Channels
Serial entrepreneur and digital media executive, Mitchell Pavao, covers how to stand out in the crowded digital world, cut risk, and build sustainable customer relationships. He shares how today's static digital interactions will evolve over the next 10 years and how to keep up.
35 minutes | 2 years ago
From Instagram Ecommerce to Great Video Content, Make Something People Want
Learn about new realities and opportunities arising from cord-cutting, consumer expectations for multi-platform video entertainment, and the intersection of digital entertainment and video ecommerce.
42 minutes | 2 years ago
Hold Tight, Facebook Groups Are Just Getting Started
Facebook Groups and online communities are on the rise, but few brands have yet harnessed their full power. Hear from social expert Matt Navarra on unannounced Facebook changes for Group monetization, what it takes to grow a vibrant digital community, and what digital communities might look like in the future.
28 minutes | 2 years ago
Ground Control, What's Our Mission?
The Penny Hoarder, Clarity Money, and A Plus have each seen enormous social audience and engagement growth. Get a behind the scenes look at a core set of proven tactics they share — spanning brand mission, original content investment, and data-driven decisions.
26 minutes | 2 years ago
Eagle Flags and Sunny Flowers — Know Your Audience
Learn how one of the world's largest residential solar companies blends creativity with a battle-tested campaign model ensure their messaging hits home with consumers and policymakers alike.
34 minutes | 2 years ago
Newsletters, Paywalls, and Sustainable Revenue? Pepperidge Farm Remembers.
There's no shortage of media companies jumping into subscriptions — from The Daily Beast to TechCrunch and The Information — but what lessons can be learned from early pioneers of digital subscriptions? In this interview we speak with E&E News, which has provided digital-only subscriptions for two decades, and learn how they acquire subscribers.
23 minutes | 2 years ago
The future of media is niche (or is it niché?). It's definitely more focused.
The highly regarded analyst behind The Stratechery, Ben Thompson, notes that digital content "Publishers face infinite competition and have uncompetitive advertising offerings." In this episode we unbundle how media companies might adapt and capitalize on the strong audience relationships they have built.
28 minutes | 2 years ago
For Creators Who Want to Make Good Content and Do Other Stuff Good Too
Vast resources are wasted on unoriginal content, causing creators big and small to miss huge upside. Here's some practical advice on how to turn things around, and what the implications will be for the future of content marketers, influencers, and media companies.
36 minutes | 2 years ago
Why Your Mattress Company is Penning Longform Content
Direct to Consumer brands are disrupting traditional retail companies, but what’s next? Get a behind-the-scenes look at how D2C teams use content build customer relationships. Learn what’s working, what’s not, and what is poised to change.
32 minutes | 2 years ago
This is why we can't have nice things
Digital content consumption is changing, and newsrooms must adapt. The good news is there are opportunities to improve civic discourse. In this episode, we discuss notable research findings from The Center for Media Engagement.
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