Unedited Q&A - Andy Macleod with Geoff Koch
Now we have this concept of chip-to-city for autonomous drive, with a whole portfolio that we are bringing together." Andy Macleod is director of automotive marketing for the Mentor product suite at Siemens PLM Software. He riffs on cultural differences in hardware and software design, how autonomy compares to the opening of the market in China in terms of hype, and how the growing list of dependencies across design domains is impacting the automotive industry.
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