59 minutes | Sep 21st 2020

99 - Side project gone wrong — with Benjamin Shapiro

Benjamin Shapiro is a brand development and marketing strategy consultant turned podcaster. He runs the MarTech Podcast, which is short for marketing technology.

He initially started the podcast as a side project, to help onboard new clients. But it has since blossomed into a bonafide business leading him to start his own podcasting network.

Benjamin and Chris discuss the inner workings of podcasting, how to make sense of marketing analytics and how to build meaningful sponsored content that aligns with your brand.

This episode is sponsored by Framer - framer.com/thefutur