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The Funnel: An Experience Driven Commerce Podcast
25 minutes | 2 months ago
What Omnichannel Looks Like in 2021 & Beyond
Chris Guerra, Co-CEO at Blue Acorn iCi, shares how B2C and B2B brands can deliver effective omnichannel experiences, including real-life examples, what the future of omnichannel will look like, and what a brand can do in the next 30 days to kick-off or enhance their omnichannel experience.
24 minutes | 3 months ago
Top Strategies to Win Globally with a Personalized & Localized DTC Channel
Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel. During the interview, he answers when is the right time to expand globally, what cultural nuances a brand needs to consider before entering a new marketing, and why a DTC channel is the best way to personalize and localize the customer experience. For more information about localizing the customer experience, download Blue Acorn iCi and Digital River's eBook: Localizing the Customer Experience for the Global Anytime, Anywhere Customer.
26 minutes | 5 months ago
Enhancing the Digital Customer Experience in Financial Services Part 2
Starting where we left off last month, Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, continue their discussion about enhancing the customer experience in financial services. In this episode, they cover how to use data to optimize customer experience and embrace organizational change.
27 minutes | 6 months ago
Enhancing the Digital Customer Experience in Financial Services Part 1
Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, share their expert insights into enhancing the customer experience in financial services. Yasir and Mark cover how COVD-19 has affected the industry, what trends are shaping financial services, and what customers expect from their digital customer experiences.
14 minutes | 7 months ago
How to Quickly Ramp-Up a DTC Store with Shopify Plus
Is direct-to-consumer on your roadmap? Taylor Boucher, VP of Digital Commerce at Blue Acorn iCi, discusses why now's the time to go DTC, why Shopify Plus is a good option for brands that need to quickly build a DTC store, and what other factors to consider when going DTC.
25 minutes | 8 months ago
Tips, Tactics, and Advice for the 2020 Holiday Season
From marketing and promotion tips to technical tactics, Aimee and Clare from Blue Acorn iCi share their expert advice to help brands and retailers prepare their digital channels for the holiday season.
23 minutes | 9 months ago
Creating a Mobile-First Customer Experience
What do consumers expect from the mobile customer experience and how has COVID-19 affected those expectations? What can brands do to optimize the mobile customer experience? Chase Bruch from Blue Acorn iCi has all the answers plus three key takeaways at the end of the episode.
28 minutes | 10 months ago
Re-Release: Creating an Omnichannel Loyalty Program
Acquiring and retaining customers in today's fast-changing economy takes more than a great product. Experts from Clutch and Magento share how to create an omnichannel loyalty program that delights customers and forms long-lasting relationships.
25 minutes | a year ago
How Data Science Can Transform Your Business
Today more than ever, brands have unprecedented access to customer data and insights. Find out how Data Science can help you tap into those insights and enhance the customer experience.
21 minutes | a year ago
Enhancing Voice Search For Your Brand
SEO expert, Brian Coleman, shares his tips for voice search optimization, how to use voice search to capture new customers, and what steps brands can take this month to prepare for voice search.
22 minutes | a year ago
How to Optimize Your Revenue with Signifyd
What's keeping brands up at night? Fraud. Vid Sukumar from Signifyd shares how brands can protect themselves from fraudulent shoppers while optimizing their revenue.
23 minutes | a year ago
What is Experience Driven Commerce?
In this episode, Emily and Shawn from Blue Acorn iCi share how brands, both digitally native and legacy, can deliver experience drive commerce and personalize each step of the customer journey.
27 minutes | a year ago
Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both
Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for working with a performance marketing agency and how she collaborates with brand agencies.
19 minutes | a year ago
How to Ensure Your Ecommerce Strategy is Scalable with Deck Commerce
Jackie and Luke from Deck Commerce share their insights into what steps brands need to take to ensure they can scale their business—from common challenges brands run into and how to future-proof your brand to signs your brand needs an OMS.
32 minutes | a year ago
ADA Compliance in Ecommerce: What Brands Need to Know
What does ADA web compliance mean for ecommerce? What steps can brands take to be ADA compliant? Meg O'Connell, CEO & founder of Global Disability Inclusion, and Sheridan Walker, IT consultant, share their insights and tips.
26 minutes | a year ago
The Visual Economy & Creating Visual Customer Experiences
Joachim Klein, CEO at Threekit, discusses the visual economy and shares his tips for ecommerce imagery, 3D visualization, and leveraging augmented reality.
26 minutes | 2 years ago
What is Owned Marketing?
We chat with experts from Klaviyo about Owned Marketing in ecommerce. Find out how Owned Marketing helps brands with customer retention and loyalty, as well as what questions to ask vendors when vetting marketing technologies.
22 minutes | 2 years ago
How Sales Tax Could Be Holding Back Your Ecommerce Site
Everyone has to pay taxes, right? In this episode of The Funnel, Avalara covers everything from tax compliance and sales tax automation to the latest tax legislation that could be affecting your ecommerce site.
25 minutes | 2 years ago
Enhancing the Post-Purchase Customer Experience
You've converted the customer, now you need to retain them. In this episode, we cover how to enhance the post-purchase experience—from email communications and the unboxing experience to returns and logistics.
21 minutes | 2 years ago
Applying AI to Personalize the Ecommerce Experience
What's the current state of AI in ecommerce and how are brands applying AI to their ecommerce sites? Jan Soerensen, North American GM at Nosto, shares his insights into AI in ecommerce and what steps brands should take to implement an AI program.
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