When we market our wares, it's easy to get caught up in the Holy Trinity of content: text, video, audio. But humans have five senses; why are we stopping with just two of them? The experience people have with your brand is bound by more than one or two senses at a time. And if you can pay attention to that, activate the ones that matter, or even have them harken back to the memory of a sense from years ago, you'll be creating a stronger bond with them. "The most lively thought is still inferior to the dullest sensation." – David Hume Would you consider leaving a rating or review for the show? It help other people find us. Links: This episode: smonty.co/fullmonty59 The Tingler Beloved 30th Street Station Information Board Scheduled to Depart Other commentary and updates at ScottMonty.com Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image: The Senses by Rembrandt, 1624 (Wikipedia - public domain) Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast." If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.