Created with Sketch.
Freelance Road Trip Podcast
23 minutes | Jun 25, 2022
Help! I Need More Clients
To stay in business freelancers need clients, and we’re commonly asking where to find more clients. The obvious freelance platforms and talent agencies aren’t always the best choice for a variety of reason, and they shouldn’t be your only choice. In the episode I present the case for making client prospecting a regular part of your marketing activities, and offer ways to diversify your prospecting through relationship building.
16 minutes | Jun 10, 2022
Mindset Shifts Every Freelance Creative Must Make
To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I share half a dozen shifts we need to make in how we think about what we're doing, and why.
18 minutes | May 21, 2022
Resumés and Portfolios For Freelancers
You're a freelance creative. Do you need a resumé? That depends on how you find clients. For freelancers who promote their creative services to clients directly, the portfolio is what attracts. In this episode I share the reasons why a resumé is not necessary and how to use your portfolio website as your primary marketing tool.
19 minutes | May 1, 2022
Are You A Freelancer Or A Business Owner?
Have you encountered opinions that if you’re a freelancer you don’t have a real business? Or that you shouldn’t call yourself a freelancer at all because it means you’re a misclassified and employee who’s being taken advantage of by your clients? Since I keep running into these discussions I decided to bring the case that a freelancer — no matter what industry — is indeed a business owner and should operate as such. In this episode I outline a variety of ways that freelancers demonstrate a business mindset. Freelancer and business owner aren’t mutually exclusive ideas.
22 minutes | Apr 21, 2022
Who's In Control?
If you’re a freelancer you’re not an employee. Yet many independent contractors position themselves as an employee for all practical purposes when working with clients. This approach can end up costing you in a number of ways. The difference between independent contractorship and employee status lies not only in your intention but also in your actions. You have to make a very clear distinction about who’s in control of your working relationships — you or your clients. In this episode I present three points of control the IRS looks at to determine if you're an independent contractor or a misclassified employee.
25 minutes | Apr 7, 2022
Sales Taxes, Income Taxes, and Freelance Creatives
One aspect of freelancing is that you get to deal with different kinds of taxes. In this episode, which is sparked by a conversation with one of my coaching clients, I discuss income taxes and sales taxes, and your responsibilities as a freelance business owner. Treating your freelancing as a business, and taking care of business, frees you up to focus on your creative work.
12 minutes | Mar 16, 2022
How To Protect Your Work During A Creative Review
As a follow-on to a recent episode, I go in-depth into why and how it's important for both our clients and us to ensure our work isn't used before it's ready. Creative reviews — those work-in-progress presentations with the client — can be opportunities for the client to take hold of the work before contract terms are fulfilled. How can you prevent that from happening? Here's how I do it.
17 minutes | Mar 7, 2022
Make Your Marketing Easier
Marketing is a necessary part of any business, but creative freelancers aren't always comfortable doing it. Kick the "I hate marketing" catchphrase to the curb with a practical approach that looks at marketing, branding, and messaging as a way of giving value to your prospective clients.
25 minutes | Feb 5, 2022
When Your Client Treats You Like You’re Their Employee
What do you do when a client wants to treat you as an employee rather than an independent freelance business owner? I answer two questions from freelancers dealing with this conundrum: the first centers on a retainer agreement and the second is dealing with a performance review. I present the case for why you’re not an employee, and ways you can respond if you find yourself working with a client who wants control. A third question deals with how to protect your work during a creative review.
21 minutes | Jan 28, 2022
How To Crush Those Freelancing Fears
We all have them... those fears and uncertainties that restrict our forward motion. In this episode I share some insights about fear, risk, and consequences, and how you can accelerate through your own freelancing fears and leave them in the dust cloud behind you.
15 minutes | Jan 20, 2022
The Value Of Our Creative Work
One of the things that is often disregarded is the value of creativity, and especially the value of creativity to business. There's the mindset that, “You’re doing what you love to do. It’s creative, it’s fun. You shouldn’t expect to be paid much for it because your payment is in the enjoyment of what you do.” That’s true to some extent — we should enjoy our work. The thing is, though, that we need to look at what we do as having value beyond just the enjoyment. In Episode 101 I state the case that commerce and media need what we creatives do.
15 minutes | Aug 14, 2021
Helping You Navigate A Changing Landscape
The landscape is changing for freelancers. How do we navigate successfully? I share an update about the ABC Test that's in California's AB5 law and it's big brother, the PRO Act which has passed in the House of Representatives and is being considered in the Senate, and how freelancers have been and can be adversely affected by new labor laws. To maintain your independence, develop your business skills. I created Freelance Road Trip to teach you how to earn your living from your creative work.
21 minutes | Aug 9, 2021
3 Criteria Creatives Use To Solve Business Problems
By way of a true story to illustrate the point, I share a mindset shift for visual creatives who want to elevate their status, pricing, and creative leadership when working with clients. That's by understanding what it is we really do which is far more than making things look good. The true value in what we do as creatives is in how we combine these 3 criteria in our work for clients.
28 minutes | Jul 31, 2021
How To Say No To Problem Clients, Scope Creep, and Bad Ideas
It seems counter intuitive to turn down a project when you need the income. But saying NO is sometimes the best thing to do for the sake of your future. Turning down a client may in fact be the best business decision you make in a day. Here's why, and how to say no to prospective clients, scope creep, and bad ideas.
26 minutes | Jul 24, 2021
4 Time Management Principles To Transform Your Work Week
Whether you freelance full-time or part-time, these time management principles will help you win the struggle to juggle the professional and personal aspects of your life.
16 minutes | Jul 17, 2021
What We Have Here Is A Failure To Communicate
Based on a true account of a miscommunication between me and one of my design students, I discuss the importance of being specific in what we communicate to clients, getting to the point, and diagnosing their needs accurately. It's also important that your client accurately receives what you're communicating. Both parties are responsible for communicating well. Good communication saves you time, builds trust, manages expectations, and reduces wrong assumptions.
21 minutes | Jul 11, 2021
The Designer, the Infographic, and the Unhappy Client
Don't have conversations on the back end of a project that you should have had on the front end. When things go south with a client because they were expecting one thing and you were expecting another, it can ruin your relationship but also your reputation with future clients. Using a true story as the basis, I share how and why we freelance creatives need to manage expectations.
20 minutes | Jul 3, 2021
Mark-ups, Minimums, and Managing Money
How do you create a budget when your freelance income isn't steady? Can you mark up project-related expenses without feeling guilty? In this episode I answere these and other money-related questions submitted by readers and listeners.
25 minutes | Jun 26, 2021
How To Craft Your Professional Portfolio
Your portfolio isn't just about getting you your next client. It's a springboard into your future. It's a primary means of attracting clients you're best suited to serve. I share specific how-tos for creating a high quality, consistent portfolio that best represents your expertise, and the critical thinking behind the tips. The episode includes an excerpt from my online course, Crafting Your Professional Portfolio, which I've taught at design schools and is available to members inside the Freelance Road Trip program.
17 minutes | Jun 19, 2021
Make Your Portfolio A Marketing Tool
If you're a self-employed professional creative, you offer solutions to business and life problems. Your portfolio then, isn't a showcase of art, design, or photography, but a collection of creative solutions. The most effective portfolios demonstrate how you solve clients' problems. I share some practical, professional tips to help you sharpen your portfolio to attract the kinds of clients and projects you're best suited for.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022