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Freelance Road Trip Podcast
23 minutes | 2 days ago
Project Management For Creative Freelancers
How do you manage your creative projects from beginning to end? How do you keep track multiple, concurrent projects at various stages of development? Basic project management skills are essential for your success as a freelance creative. In this episode I share methods to manage project details to ensure an organized workflow, effective results, and, ultimately, satisfied clients.
24 minutes | 10 days ago
Why Clients Leave
One inconvenient truth about freelancing is the fact that, no matter how well you get along with your clients, no matter how effective your work is, or how smoothly a project is going, clients will leave you. Even long-term client relationships come to an end. I lay out 12 reasons why clients leave, and most of them have absolutely nothing to do with the quality of your relationship or the effectiveness of your work. And, I share a 4-point approach to working with your clients to keep them returning to you.
19 minutes | 16 days ago
This Will Keep You Going
Every freelance creative needs a vision — a reason to look beyond their current circumstances. Our work has to be about more than simply making a client happy or earning a living. Vision keeps us moving forward toward a better future, helps us make good decisions, and set meaningful goals. Without vision, we will falter and even given up. In this episode I explore the important of vision and share how to craft a vision statement you can hang your hat on.
22 minutes | 22 days ago
4 Keys To Success for Freelance Creatives
Whether you serve clients by offering creative services and creative results are your clients, or you create a product that you sell to customers, you won't accomplish anything without addressing four aspects of success. I describe these as mission, mindset, mechanics, and marketing. These all work in unity to support and grow your freelance business.
22 minutes | a month ago
Ethics, Motives, and Responsible Creativity
What's the end result of our creative efforts? What responsibility do we as creative professionals have toward the end user? What responsibility do we have to uphold the public good? What do you do when your ethics and your client’s ethics clash? Creative work involves more than proper function, ease of use and visual appeal. There's a bigger horizon we can't lost sight of, both in the work we create and in how we serve our clients.
18 minutes | a month ago
Are You Idling? Or Accelerating?
To realize success as an independent creative, we need to move forward consistently, even if we think we’re not yet ready. Forward motion jump starts us into an ongoing cycle of increasing capability and confidence. Taking action often takes courage. In this episode I explain a process I call the "Four Cs of Acceleration": Courage, Commitment, Competence, and Confidence. Understanding how this operates can help us take charge of our creative and material growth. We build our futures one step at a time, but we have to step out.
29 minutes | a month ago
Do Freelancers Have The Right To Work?
AB5 took effect in California in January 2020. It narrows the definition of independent contractor, and the type and amount of work a person can do for a client without being classified as an employee. While freelancers in CA battle to pass Proposition 22 and overturn AB5, HR2474, threatens to restrict freelancing. In this episode, we break down what these all mean for freelance creatives, and what you can do to ensure you meet the criteria to remain an independent contractor.
20 minutes | 2 months ago
This Is Entirely The Wrong Approach
There are good and poor approaches to how you work with clients. In this episode I answer questions from freelancers, both of them graphic designers, about working with clients. We’re talking about how to be sure a client doesn’t run off with your work without paying, what to do when your client won't give you ideas, and how to gracefully end a working relationship that’s not working out. Not that we ever want that to happen, but it does.
23 minutes | 2 months ago
Pricing Tip: When Should You Name Your Price?
Freelancers, are you getting paid what you're worth? Are you working with the right kinds of clients? Your pricing strategy attracts either low-value or high-value clients. This is the final in a 3-part series on pricing creative work. We compare tactics for negotiating with low value and high value clients, why high-value clients are easier to work with, and how hourly rates prevent having the value conversation.
26 minutes | 2 months ago
Price, Value, and Anchoring
If you’re a freelance creative who's in it to make a living and especially if you're in it full time, and for the long-term, you must have a strategy for how you set your creative fees. Here are 5 hard truths about valuing your work, pricing and negotiating.
22 minutes | 2 months ago
Pricing Your Creative Services
Pricing creative services is one of the most common conundrums freelancers experience. In this episode I share 5 popular approaches to setting your fees: by the hour, by the project, retainer, package, and value. Take the guesswork out of pricing by standardizing your approach. This the first of a series of pricing discussions.
23 minutes | 3 months ago
Are Creativity and Business Really Compatible?
When creatives put business first, they alleviate myriad problems typically experienced by freelancers. In this episode I share some of my story, what I learned, and how the way you think about your work and purpose directly impacts your ability to thrive, and why your creativity has a larger purpose than self-expression.
34 minutes | 3 months ago
You Can't Enforce Boundaries You Haven't Set
In this Q&A session, I respond to 4 freelancing conundrums about communicating with clients, enforcing business policies, working on site, and steps to launch a freelance business. I also share how what’s “under the hood” at Freelance Road Trip helps creativepreneurs become confident owners of their independent businesses.
14 minutes | 4 months ago
3 Questions To Ask In Your Marketing Reset
How will clients find you? If you want to work with a certain type of client, you’ll need to define who they are and why you matter to them. You need a marketing plan, and an effective marketing hub that communicates What, Who, and How. I present 3 key strategic questions dealing with promotion, positioning, portfolio, and prospecting that you need to answer to attract your ideal clients. Why is right now the time to design or revise your marketing plan.? Because new opportunities are waiting for you.
18 minutes | 4 months ago
Let's Talk About Money
So many of us are afraid to talk about money with clients. We’re fearful of the reaction we’ll get when we state our price for a job. We’re fearful the client will get upset, object, and even walk away. Talking money becomes easier and natural when we understand what money actually is and, what it’s not. Shift gears in your thinking with these 3 concepts, and watch how your approach changes.
21 minutes | 4 months ago
Why Freelancers Need To Go Bold
The lie says, "If you build it, they'll show up." The truth is, nothing’s going to happen if you build it and let it sit there. No one’s looking for you. How do get seen if no one’s looking for you? Get yourself in gear and do the work of being found. I share a 3-pronged strategy to help you become obvious to the right clients.
19 minutes | 5 months ago
You're Never Really Out Of Ideas
Got creative block? Have you run out of ideas? Where do ideas come from, anyway? How do creativepreneurs and freelancers create on demand? In this episode I share how curiosity, collection and curation inspire creative solutions. You’re never at a loss for ideas. You just need to understand and apply the mechanism of creativity and inspiration.
25 minutes | 5 months ago
Are You Your Client's Cheapest Option?
Different people don’t value the same things in the same way. One client may understand the value of your work to their increase and prosperity. Another may simply be looking for the cheapest option. Do you want to win the client by being their cheapest option? In this episode I offer a value-based approach to winning your next client.
30 minutes | 6 months ago
Is It Demeaning To Call Yourself A Freelancer?
Is freelancing one step away from unemployment? Can you succeed in freelancing with an employee mindset? Do freelancers have as much right to work as employees? Becoming an owner of your freelance business is how to overcome objections and misclassification. In this episode I share 6 reasons freelancers need to shift gears from individual creative to independent business owner.
20 minutes | 6 months ago
Do You Have A Profit Motive?
It's necessary for a self-employed independent creative to turn a profit. Profit motive legitimizes your freelance practice as a business. In this episode I define what profit motive is, why it's important for your success, how to know if you have a profit motive, and what the IRS looks at to determine if you're running a business or pursuing a hobby as a creative.
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