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The Freelance Economy
32 minutes | Mar 8, 2021
Website Accessibility: What You Need To Know
When your website is designed to be accessible to all people, you will reach more customers, reduce liability, and increase conversion rates. Amber Hinds joins Kim to discuss how not to get sued over ADA compliancy issues and how to create a great website experience for your visitors. Learn about accessibility requirements and how to protect yourself with Equalize Digital's free Accessibility Checker. A free WordPress plugin is available to help web developers and content mangers stay in compliance. Website accessibility affects every freelancer and small business owner that has a website. Don't miss this episode! Visit https://equalizedigital.com/ for more information on the Accessibility Checker and WordPress plugin.
34 minutes | Jan 25, 2021
Tales of a Freelancing Newbie
When Lexie Robles lost her job during the pandemic, things could have gotten dire. Instead, she turned it into an opportunity to start her own business and start freelancing. If you've ever thought of freelancing as a part or full-time job, you're going to want to listen to this episode of "The Freelance Economy." Kim and Lexie talk about her experiences as a "freelancing newbie" and what her list of to-do's were when she was just starting out. Kim discusses initial marketing ideas and social media networks to promote your freelancing activities on. Freelancing has really worked for Lexie and she's a great inspiration to others new to freelancing.
32 minutes | Jan 18, 2021
The Challenges of Freelancing As A Parent
Tiffany Jones began freelancing after she had a baby and realized that she needed much more freedom and flexibility in her schedule. When she realized how freelancing positively impacted her life and her family's, she decided to teach other parents how to make the transition from traditional employment. Tiffany cofounded The Kenza Collective, a platform designed to inspire, empower, and educate parents who work for themselves. Kim and Tiffany discuss the challenges in 2021, freelancing from home as a parent. Having children in your work space brings a whole new set of challenges to freelancing. They talk about setting boundaries, time management, finding support, and running a freelancing business. Tiffany also talks about her new course for freelancing parents, "You Can Do This" that lays out a workable plan to get started. If you're a parent and you work from home, you won't want to miss this episode of The Freelance Economy!
34 minutes | Dec 2, 2020
Reimagining Yourself With Purpose
Kim welcomes her self-confessed soul sister, Gila Kurtz, co-founder and President of Dog Is Good, to the podcast to discuss reimagining yourself and your business in times of chaos. Kim and Gila have together spent more than fifty years in the retail industry, and currently both have retail businesses in the pet space. With newly imagined lifestyles and changed consumer buying habits due to COVID-19, the retail industry has faced challenges. Hear how Kurtz has pivoted her company to create new revenue streams and ways of doing business, while maintaining a zest for life and a super positive attitude with DIG Direct. She also shares how she transformed her best selling book, "Fur Covered Wisdom," into a new business model that focuses on empowering women through awareness, letting go, pursuing with purpose, habits, and accelerating the process. Don't miss a conversation that will excite the entrepreneur and freelancer in all of us.
34 minutes | Nov 24, 2020
How to Bring Your Goals to Fruition
If you feel overwhelmed with work and the isolation of working alone has got you crawling the walls, join Kim as she talks to organization and project strategy expert, Sarah Duran, CEO of Fruition Initiatives. Sarah is a certified Disruption Advisor Coach and works with educators, entrepreneurs, and leaders to help them turn their ideas into action. She specializes in helping people who work remotely get more organized and productive. Kim and Sarah discuss how to take control of work/life balance using time management, email management, automation, and utilizing freelancers. Sarah talks about some of her favorite productivity tools that can transform email inbox nightmares and can eliminate you asking clients for the same things, over and over again. She also discusses her new course, "Running Your Business Instead of Letting It Run You," available on her website FruitionInitiatives.com.
35 minutes | Nov 16, 2020
Female Freelancers Over 50
Are you a woman over 50 who would love to start her own business or side hustle? Today's podcast is for you. Kim talks to Susan Tormollen, a marketer with decades of experience working in corporate America, who took the plunge recently to start her own businesses. Kim and Susan discuss how the pandemic and other factors are contributing to workers over 50 losing their mainstream jobs and being forced into early retirement. Freelancing and starting a side hustle is about financial freedom and empowering women (and men) to take control of their future. Learn the benefits of being over 50 and starting your own business, including taking advantage of the network of friends, family, and colleagues you've built for decades. It's never too late to start something new.
43 minutes | Nov 9, 2020
Turn Your Existing Knowledge & Skills Into a Lucrative Digital Business Model
Kyle Dammann has propelled several brands to become industry leaders and has produced over $10M in direct sales for his clients. His Growth Factor Network is helping small business and freelancers build successful brand recognition and digital marketing companies. He discusses with Kim what a new or established business needs to build a bigger presence online. 90% of digital growth rests in the brand story, narrative and content/offer sequence. Learn the five steps you need to have in place to grow a digital business model quickly and successfully. Kyle and Kim discuss content sequences, landing pages, video and the importance of knowing who your prospective customer is.
35 minutes | Nov 2, 2020
Marketing Magic To Get Your Business Found Online
Cameron Hemphill had built and sold several multi-million dollar companies by the time he was 35. With an extensive background in technology and marketing, Cameron currently heads up Growth99, a leader in the online marketing space, specializing in Medical Spas. Cameron and Kim discuss all things online marketing related like how to get found on Google, the importance of reputation management and online reviews, social media and the rise of Instagram, and the remaining importance of websites and email. They also delve into routines and what Cameron calls the Million Dollar Morning Routine that is part of his new online course, "How To Scale Your Medical Spa to a Multi-Million Dollar Business." You can catch Cameron's new podcast, "Medical Millionaire," and the new Growth99 University at Growth99.com.
32 minutes | Oct 26, 2020
How Lawyers & Professionals Can Use Freelancing Platforms
An interesting conversation with Kim's divorce attorney, Kelsey Lewis, Esq, MSW, who is a fulltime freelancer on Upwork. When Kim was sued for divorce she wanted to represent herself, but she had no idea where to start. So she went to Upwork and found Kelsey Lewis, a fulltime freelancing attorney who had given up the traditional lawyer lifestyle to practice on her terms. She had a rocky start, but now two years in, she makes more than double her past income working for a firm. Kim talks to Kelsey about how she started as a freelancer and what advice she has for other professionals that are tired of not living the lives they want. A fascinating conversation about what being a freelancing lawyer looks like in the 21st century. Kelsey can be found on LinkedIn at linkedin.com/in/kelseyelewis/ and on Upwork at www.upwork.com/fl/kelseylewis
37 minutes | Oct 19, 2020
Diversifying Your Income
Kim is joined by Jason McCullough, National Marketing Leader of the Freelancers Union and the Atlanta chapter of SPARK, to discuss how to diversify your income as a freelancer. You can make more money with services you're already offering when you highlight those items and use them to reel in new clientele. Jason discusses strategies for smart diversification and how to grow your freelancing business. He also talks about his journey from employee to self-employed and the struggles with scheduling, routine and goal setting that he learned along the way. Kim and Jason also discuss the Freelancers Union, the largest and fastest growing organization representing over 57 million independent workers in the United States, and SPARK Atlanta, the local hub of the Freelancers Union with workshops and education events for freelancers.
35 minutes | Oct 5, 2020
When You Don't Know What to Expect Next
What do you do when the unexpected happens? A market disappears. A new competitor shows up and takes your business away. A pandemic happens and your sales dry up. It's time to pivot and pivot quick. Today's episode features Kim x 2 with guest Kim Sherman-Labrum of the Boise Idaho SBDC. Kim has been helping small business pivot and build new markets as an SBDC counselor for more than a decade. Get ideas on how to thrive during difficult times and grow your business instead of losing it. Kim shares different methods of selling products and services online to increase market share. She also discusses Small Business Development Centers (SBDC) and how they can help small businesses and freelancers get started and grow through a variety of free services and free counseling.
33 minutes | Oct 5, 2020
Profit First Financial Management for Freelancers and Small Business
Bill Litster, founder of Better Biz Info, and a Master Level Certified Profit First professional talks to Kim about the biggest problems small business and freelancers have with money management. The Profit First system, created by Mike Michalowicz, combines a unique process of paying out profit to the business owner first and dividing remaining cash into multiple bank accounts to pay bills and save money for tax time, similar to the envelope system your grandmother used to run her household. Bill talks about the danger in using bank balance accounting to get a pulse on a business' finances and how much money they have to spend. Bill combines 25 years of real-world business and accounting experience having owned and operated several small businesses, in addition to consulting with hundreds of small and large companies, including NASA, Boeing, Dow Chemical, and the US Navy. More on Bill and Better Biz Info can be found at https://betterbizinfo.com/
26 minutes | Sep 28, 2020
How the SBDC Can Help Freelancers
Kim welcomes Beth Gantz, Certified Business Advisor with the Lorain CCC SBDC in Ohio to discuss America's best kept small business secret, Small Business Development Centers (SBDC). SBDCs can be found in every state in the US, with more than 900 service locations, many attached to colleges, universities and economic development corporations. They offer free programs and counseling to the small business and freelance communities. Beth talks about how SBDCs work with freelancers and the free counseling sessions available to SBDC clients. She discusses the three main questions her office hears from freelancers and what type of help is available. Beth also discusses special programs and services that have been introduced in the past few months in an effort to help those affected by COVID. Learn the top three things freelancers and small business owners should be doing right now. Find your local SBDC office by going to https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/
36 minutes | Sep 23, 2020
How to Rebound from the Chaos, Without Burning Out
Audie Cashion, licensed One Thing Trainer, and founder of The World Peace Center, joins Kim Merritt, The URL Dr., in a lively discussion about achieving extraordinary results and work/life balance in stressful and chaotic times through coaching. As a One Thing Trainer, Cashion specializes in helping the dental community implement new ways of thinking to successfully grow their practices and restore peace and purpose in their lives. He shares the basics of Gary Keller's One Thing philosophy and how freelancers and solopreneurs can use this methodology to grow. Kim and Audie discuss how fears stemming from the pandemic can affect work/life balance and how to turn those fears into goals and plans for greater achievement.
29 minutes | Sep 23, 2020
The Freelance Economy Landscape
57.3 million people in the United States freelanced in 2019, according to the "Freelancing in America" study conducted by Upwork and The Freelancer's Union. That's 36% of the US workforce. Kim Merritt, The URL Dr., and Top Rated Plus Upwork freelancer, explains the gig economy landscape in the US, who is participating in it and how it is impacting the way we work. A fascinating look at the work from home movement and how more educated professionals are choosing to strike out on their own as a 1099 contractor. Kim also shares updated information from the Payoneer survey in May of 2020, that surveyed freelancers from around the world on the impact COVID-19 was having on their freelancing efforts. For those new to freelancing in the 21st century, Kim shares eight of the top online freelancing platforms and the basics of how they operate.
10 minutes | Sep 23, 2020
Premiere Episode of The Freelance Economy
In the premiere episode, Kim Merritt, The URL Dr., shares the premise of The Freelance Economy podcast and her background as a serial entrepreneur since the age of eleven. Her success on freelancing platform Upwork, led her to start speaking at national conferences three years ago on how freelancers and small business owners could grow their businesses using the online freelance sites. In this episode she discusses how she'll be sharing proven secrets to success for growing freelancing activities and small businesses.Kim also shares her fascinating entrepreneurial journey starting with the founding of her first company, Kim's Khocolate, while she was still in junior high school, through the bankruptcy of her second company, and the growth of her current company, in large part due to the online freelancing platforms. Kim has worked with Apple, The Rolling Stones, Microsoft, ADP, Bausch & Lomb, AT&T, and small businesses around the world. Her combined companies have grossed more than $11.5M.Future episodes will be 30 minutes long and released every Monday. The Freelance Economy Podcast will also be available to view as a Vlog on YouTube.
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