17 minutes | Jan 26, 2022
Building a Franchise Brand With a Cause
Join Jordan Choo and Austin Samuelson as he shares the making of Tacos 4 Life and how they connect with people from behind the counter to beneficiaries. As a franchisor, Austin explains what needs to work in a business model for it to become an attractive franchise. After he shares the origin of the inspiration behind Tacos 4 Life, listen as Austin talks about their three-point marketing campaign, the standard they stick to when choosing the right franchisee, and how they made a franchise that worked for all their stakeholders. In this episode, you'll learn: Tacos 4 Life's one-to-one model The more you can connect the mission to your stakeholders, the more real it becomes. Three things that need to work on a food franchise Austin Samuelson – on word of mouth, creating stories, and utilizing apps Know who the right franchisee is And so much more!
36 minutes | Nov 17, 2021
How to Create a New Franchise Business Model to Disrupt an Industry
Join Jordan Choo with Mike Hanrahan as they talk about creating a new franchise model to disrupt an industry. Mike is the founder and managing director of Maid2Clean, a UK domestic and home cleaning service provider. He shares the business model he built that ensured minimal risk, low operating cost, high-profit margin, and consistent residual income. In this episode, you'll learn: A business model unlike the traditional cleaning service model The decision to franchise due to growth in employee numbers Marketing analysis in terms of charged prices A checking system using landline and cell phone service How to franchise a business with only a shoestring budget And so much more!
22 minutes | Oct 27, 2021
How to Create a Talent Acquisition Pipeline to Set Your Franchise Apart From the Crowd
Join Jordan Choo and Joe Delatte as they talk about how Home Clean Heroes runs the business, making it one of their areas' best home service companies even during COVID. With reputation and experience, Joe explains in this episode the core of a franchise business – the concept. As we go along, find out how Joe goes about talent acquisition with two critical focuses and how Home Clean Heroes leverage data to stay on track with customers, set their employees up for winning, and position their franchisees apart from the competition. In this episode, you'll learn: Double Whammy: Cleaning homes and facing the employment crisis during COVID What is involved in hiring top talents? Joe Delatte – on Home Clean Heroes' cloud-based mobile-enabled three-way texting program What do franchisors need to start doing to leverage data for their business? As a starting franchisor, you need to look into your concept And so much more!
29 minutes | Oct 20, 2021
How Emerging Franchisors Can Crush It With Radio Ads
Join Jordan Choo with his guest Chris Stoness as they talk about using radio ads to crush it in marketing as an emerging franchisor. Chris Stoness is the founder and CEO of Elite Window Cleaning. His company offers a wide variety of window cleaning services, from high-rise towers to residential homes. Not only that, but they also utilize the most advanced cleaning techniques available on the market today. And with their easy online quote generator and appointment scheduling software, Elite Window Cleaning can provide their customers with a quick and affordable solution to their window cleaning needs. After all, their mission is to ensure that the job is completed safely and efficiently. Elite also takes great pride in supporting their network of franchise owners, always fully committing to their success. So, feel free to check out their website to see why they are the cleaner, safer, and better choice for both your window cleaning and franchising needs. In this episode, you’ll learn: What prompted Chris to turn his window cleaning business into a franchise The value of focusing on the quality of the product instead of the quantity of its features How to find the marketing economics when upselling a service with a low price point The advantages of using radio campaigns in generating leads from a specific audience How expanding into different territories can help develop your metric for future locations. And much more!
24 minutes | Oct 13, 2021
How to Crush Marketing as an Emerging Franchise Brand
Join Jordan Choo with his guest Kristen Risby as they talk about excelling at marketing as an emerging franchise brand. Kristen Risby is the president of Wag N’ Wash Natural Pet Food and Grooming. Whether pet supplies, pet grooming, or natural pet foods, Wag N’ Wash is the premier destination for all cat and dog needs. Their mission is to enhance the bond between companion pets and their guardians through products, services and education supporting a healthy lifestyle for pets. At Wag N’ Wash, they put it upon themselves to recognize, promote and foster the positive impact pets and their guardians can have on each other. Not only that, but each store is locally owned and operated. Hence, every purchase made, including pet supplies, supports the local community – from providing food donations to working with pet adoption agencies. In this episode, you’ll learn: The importance of building a foundation for both your franchise and franchisees to grow Which systems should you put in place before moving into the expansion phase? What marketing strategies to use when planning for your brand’s first local launch The benefits of digital marketing and paid advertising when expanding your franchise’ reach How to manage your funds by finding a partner who specialises in the franchising space. And much more!
29 minutes | Oct 6, 2021
How to Take Your Marketing to the Next Level as an Emerging Franchise
Join Jordan Choo with his guest Liane Caruso as they talk about taking your marketing to the next level as an emerging franchise. Liane Caruso is an experienced marketing professional and the CEO of helloCMO, a franchise marketing consultancy that offers an efficient option to outsource clients’ marketing needs. Here, they provide brands with access to C-suite-level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. Not only that, helloCMO specializes in working with clients’ existing marketing departments in developing strategic plans and execute campaigns, delivering results in consumer and franchise development. And as businesses continually confront the challenges of scalable growth, a highly competitive market, and a fragmented target audience, the need for fractional C-suite officers, such as those in helloCMO, is rapidly becoming a practical alternative. In this episode, you’ll learn: The importance of evolving your marketing strategies as your franchise grows The problems franchisees often face when trying to evolve their marketing tactics As a franchisor, how to ensure that your vendors are working towards the same goals What systems to use when gathering specific data for the development of your franchise’s marketing How emerging franchises can set themselves up for success by building a solid team. And much more!
29 minutes | Sep 29, 2021
How to Use Tik-Tok to Drive Growth for Your Franchise
Join Jordan Choo with his guest Anne-Marie Martin as they talk about how to use social media such as Facebook and TikTok to drive growth for your franchise. Anne-Marie Martin is a professional dancer, a certified instructor, and the founder of Diddi Dance. Here, they made it their mission to enhance children's endless energy and enthusiasm through funky, full of fun dance sessions that build confidence, coordination, and creativity. Diddi Dance classes are designed to help toddlers improve their coordination and rhythm, nurturing their natural love of movement in structured yet relaxed 45-minute sessions. After running for over ten years in London, the people at Diddi Dance have successfully implemented its program in nurseries, schools, and children’s centers. Not only that, but the franchise now has 40 locations all across the United Kingdom, with more opening up all the time. In this episode, you’ll learn: What made Anne-Marie take the franchising route for Diddi Dance Why you should do all the necessary research first before trademarking your business How to empower your franchisees to ensure that they feel as accomplished as you The value of social media and online content creation in marketing your franchise How to approach the creation of your franchise’s content that will resonate with your target market And much more!
28 minutes | Sep 22, 2021
Why Every Franchise Needs a Franchisee Coaching Program
Join Jordan Choo with his guest Jennifer Brannon as they talk about why every franchise needs a franchisee coaching program. Jennifer Brannon is a franchise and small business advisor with Angela Coté Inc. The company provides excellent advice for businesses and franchisors seeking visionary growth, impactful action plans, and positive changes in profitability and operations, including franchisee recruitment and support. They also help people thinking of franchising their business to make a wise and informed decision about their path forward and figure out if franchising truly is the right move for them and their brand. Jennifer also serves as a franchise development director for Tutor Doctor, a brand she has been a franchisee for nine years. Here, she takes in people interested in learning more about business ownership with Tutor Doctor through an evaluation to determine if they would have a mutually beneficial business partnership. In this episode, you’ll learn: How Jennifer transitioned from being a franchisee to a franchise growth specialist The common stumbling blocks established franchisees make when running their business The value of having both a support system and a coaching program for franchisees How to choose a good franchise business coach and determine a coach-to-franchisee ratio The importance of connecting with your franchisees as either a franchisor or a coach And much more!
29 minutes | Sep 15, 2021
How to Create a Franchise Holdco That Promotes Cross Pollination
Join Jordan Choo with his guest Steven Knight as they talk about how to create a franchise Holdco that promotes cross-pollination. Steven Knight is a partner and the creator of solutions and opportunities at Mosaic Home Services Ltd, an Edmonton-based incubator of home improvement brands. Since 2016, Steven and his team have invested in 10 different brands, which continue to grow by more than 50% each year. Together, the partners at Mosaic are on a mission to create Canada's largest home improvement franchise network by building stable and scalable brands. Their business model focuses on helping entrepreneurs in the home-improvement sector grow franchisable business models by incorporating recurring revenue models, fine-tuned systems, and infectious corporate cultures. In this episode, you’ll learn: How Steven first got into the franchising world as a franchisee What inspired them to choose the Holdco structure for their master franchise The struggle of emerging franchises when going up against national brands How to continuously grow your brands by leveraging your customers’ data What the best marketing channels are for up-and-coming businesses And much more!
25 minutes | Sep 8, 2021
How Emerging Franchises Can Crush Franchise Development
Join Jordan Choo with his guest Jon Ostenson as they talk about how emerging franchises can crush franchise development. Jon Ostenson is the CEO of FranBridge Consulting, specializing in non-food categories while partnering with over 300 high-growth brands. Here, Jon and his team have thoroughly vetted and acquired innovative propositions within their respective markets. They also introduce their clients to opportunities in diverse businesses, such as fitness, B2B services, senior care, and home services, to name a few. Additionally, Jon oversees FranBridge Capital, where he and his partners own 18 territories across five property service franchises. They provide equity capital to franchise owners across diverse industries and geographies while allowing investors to participate in franchising through passive investment funds. In this episode, you’ll learn: What it was like for Jon to transition from being a franchisor to a franchisee The importance of educating yourself on how franchising systems work How emerging brands can start crushing it with franchise development and partnerships What you should look out for when partnering up with more veteran brands How to vet whether a candidate is suitable for your franchise or not And much more!
25 minutes | Sep 1, 2021
How to Start a Franchise Without Deep Industry Experience
Join Jordan Choo with his guest Maria Joukov as they talk about starting a franchise without deep industry experience. Maria Joukov is the founder and CEO of inq Tattoos, which hopes to deliver a premium tattoo experience for the modern customer. With their customer-first philosophy and technologically forward approach, the inq brand is more than just a great tattoo experience. They espouse clean design and transparency in products, services, and processes, while standing for positivity, inclusivity, and giving back to communities such as first-responders and low-income youth. Along with her husband Peter, Maria created inq to ensure that every customer could have a great tattoo experience and that every artist could work in a nurturing professional environment. In this episode, you’ll learn: What made Maria choose the franchising model for inq Tattoos How networking helped them learn more about franchising amid the pandemic The importance of starting small and being cautious about your first open locations How franchising being a long-term commitment influences their selection process of franchisees Why the community aspect is essential in a franchise’s growth and expansion And much more!
31 minutes | Aug 25, 2021
Why Your Franchise May Want to Build an in-House Marketing Agency
Join Jordan Choo with his guest Jim Donnelly as they talk about the benefits of building an in-house marketing agency for your franchise. Jim Donnelly is the CEO and co-founder of Restore Hyper Wellness & Cryotherapy, which aims to make wellness affordable and accessible to everyone. With the opening of multiple locations across the United States, the company is on a path to create a national presence and leading brand in the proactive wellness space. Restore wants to help people who want their bodies to look and feel like they did when they were in their prime. Hence, they provide innovative, science-backed services to help build people’s natural resilience to physical and environmental stresses. In this episode, you’ll learn: What made Jim go down the franchising route for Restore How the importance of people’s inputs affected their vetting process for franchisees Why “word of mouth” is the best foundation to skyrocket a franchise’s expansion What the transition from traditional to digital marketing looked like for Restore The value of building an in-house marketing agency to help your franchisees And much more!
23 minutes | Aug 18, 2021
Why Franchisors Need to Adopt the “Give a Shit” Attitude for Long Term Success
Join Jordan Choo with Ricky Hall as they talk about his approach to long-term success. Ricky’s passion for vitamin supplements, exercise, and nutrition led to starting Nutrition HQ. His vitamin supplement store works with more than 30 brands and has five locations. Ricky shares how embracing innovation goes a long way for a business. In this episode, you’ll learn: Driven by a passion for fitness Learning from what others do Marketing strategies that pushed for growth Taking advantage of social media An approach that totally works And so much more!
28 minutes | Aug 11, 2021
How Franchisors Can Skyrocket FD Sales With Intelligent Lead Nurturing
Join Jordan Choo and his guest Corey Nicholson today on the Franchise Marketing Podcast as they talk about the role of leads in growing a successful and influential franchise. In this episode, Corey explains the most common reason why some franchises fail. He also stressed the importance of accountability, defined responsibilities, and the standard for what defines a good team when he talks about investing right upfront. Without the right partnership and approach, a franchise may not even have leads in the pipeline to worry about in the first place. In this episode you will learn: The areas where some franchises fail. How can franchisors effectively equip their sales team? Automation + Warm Human Service. Going upfront with the right partners and a slick lead nurturing campaign. Validate Your Concept: The steps to take right after.
28 minutes | Aug 4, 2021
How to Create a Franchisee First System
Join Jordan Choo and his guest Jay Melamed as they talk about creating a franchisee-first system. Jay is the co-founder and CEO of XP League, an esports league modeled after classic youth sports organizations. Through their customized training, anyone can become a successful coach and player, so parents with no video game or esports experience will be able to connect with their kids on a level they had never imagined. Also, XP League incorporates sportsmanship, teamwork, and positive behaviours into their programs, rewarding a player each week for displaying one of their values. In turn, kids see these values as an exciting part of the training and will continue to develop them as lasting life skills. In this episode, you’ll learn: What prompted Jay Melamed to start the first eSports franchise ever to exist. How community-based gaming cultivates cognitive and social development in kids. A franchisee-focused approach to structuring support systems and the value of building one before expansion. How to incorporate your franchisees’ feedback while staying true to the business you want to build. The “culture before growth” mindset and how wealth is not just financial but experiential. And much more!
24 minutes | Jul 28, 2021
How to Expand Internationally as an Emerging Franchise Brand
Join Jordan Choo and his guest John Evans as they talk about expanding internationally as an emerging franchise. John is the founder and CEO of EverLine Coatings and Services. The company provides parking lot and property maintenance services across Canada, specializing in outdoor and indoor line painting. EverLine Coatings and Services is always committed to delivering high-quality results to its clients without compromising its employees’ quality of life. Now, if you are looking to expand your franchising business, stay tuned and enjoy the episode! In this episode, you’ll learn: What made John Evans go the franchising route for his maintenance business. How you, as a franchisor, can provide room for innovation to your franchisees without stepping beyond policies and procedures. What goes into structuring an FDD, and how it can depend on existing operations’ data. The value of building a support and trust system when launching your franchise internationally. Why mentorship and networking are essential when getting into the franchising industry. And much more!
28 minutes | Jul 21, 2021
How to Scale Your Franchise Through Acquisitions
Join Jordan Choo and his guest Tom Britt as they talk about scaling your franchise through acquisitions. Tom is the founder and CEO of Towne Post Network, upsetting the print industry with their new cross-platform digital franchise system since 2004. Towne Post is a family-owned franchise business that publishes monthly community magazines in their respective territories. Each publication focuses on promoting the good news in their communities, featuring local businesses, people, and family events. If you want to learn how to scale your franchising business, listen to Tom Britt on today’s episode of the Franchise Marketing Podcast! In this episode, you’ll learn: How Tom Britt decided to go down the road of franchising for his publication network. What goes into developing an operator’s manual, and how it can change with time. How digitalization has impacted products like print through the years and ways to work around it. The power of content distribution in digital marketing and how it can help a franchise grow steadily. Why slow and steady wins the race when starting a franchise, and the importance of building a solid foundation for it. And much more!
30 minutes | Jul 14, 2021
How to Work With Franchise Brokers to Grow Fast and Steady
Join Jordan Choo and his guest Lance Graulich as they talk about working with franchise brokers to grow fast and steady. Lance is a restaurant creator, franchise consultant, and business strategist. He also founded ION franchising and currently serves as its chief executive officer, specializing in franchise growth and development. ION Franchising is a franchise consulting firm located in Las Vegas, Nevada, with extensive resources on the franchise industry, allowing them to offer their clients an inside look at hundreds of different franchise opportunities. In this episode, you’ll learn: How Lance Graulich got into franchising, from being a franchisee to now a franchisor. The importance of selecting the right franchisees and how to refine the hiring process. As a franchisor, why having standards with no emotion attached is essential when choosing potential franchisees. How the validation stage can help you as a franchisee know if a business is for you or not. What to look out for in a franchise broker and how emerging brands can build a better relationship with them. And much more!
22 minutes | Jul 7, 2021
How to Embed Innovation Into Your Franchise’s DNA
Join Jordan Choo with his guest A.J. Titus as they talk about how to embed innovation into your franchises. A.J. is a certified franchise executive and the president of Signarama, the world’s largest sign franchise. The company offers comprehensive sign and graphic services to consumers and commercial customers in addition to branding and messaging solutions. Signarama is a successful business-to-business franchise brand and development services under the United Franchise Group. As part of a lucrative worldwide sign market, A.J.’s family business has been at the forefront of the sign industry for over three decades. In this episode, you’ll learn: AJ’s experience in the family business, from helping around then to running the show now. What to do to create an efficient feedback loop between franchisors and franchisees. How to stay ahead of the curve in franchising with new tools and technology coming out every day. The value of building a systematic process when starting and maintaining a franchise. How franchising is about clear communication between the franchisors and franchisees. And much more!
32 minutes | Jun 30, 2021
Why You Need to Ignore Everyone Else and Build the Franchise You Want
Join Jordan Choo and his guest Stuart Cain as they talk about building the franchise you want and not what other people say you need to do. Stuart specializes in supporting reluctant exercisers to become happier, healthier, more confident, and full of energy. Hence, in 2015, he founded HITZone, a breakthrough health and fitness studio business with franchises opening across the UK, Canada, and the USA. HITZone offers heart-rate monitored, high-intensity, small group coach-led workouts using revolutionary and unique HIT Machines and various carefully selected lightweight equipment. If you are looking to start your alternative fitness journey, check out HITZone’s website in the links below! In this episode, you’ll learn: What prompted Stuart to create HITZone and go the franchising route. Their holistic approach to fitness and how they solve the common issues when pursuing fitness. The importance of community in franchising and how it affects the franchisor-franchisee dynamic. How the barrier to entry in your franchise makes or breaks the quantity and quality of your franchisees. The importance of sticking to your core values when attracting the kind of franchisee you want in your network. And much more!