52 minutes | Jan 5th 2021

How To Start An Eco-Friendly & Socially Responsible Cookie Business with Barry Sherman

For Barry Sherman and his life partner, Scott, their cookie business is about a lot more than the cookies!

Since 2018, Barry and Scott have run their eco-friendly and socially-conscious cookie business, Urban Bakers, in Tampa Bay, FL.

Initially they started from home due to Scott being diagnosed with early onset of Parkinson’s Disease, but they quickly expanded to a commercial kitchen.

Their dense quarter-pound cookies are very unique. They come individually-wrapped in compostable bags with compostable labels, and the quality of the ingredients is top-notch. They also come in a variety of flavors, including root beer float, piña colada, and spicy dark chocolate chili.

In addition to operating their business as sustainably as possible, they also give back by donating a portion of each sale to a different charity each month.

Barry talks about the triumphs, challenges, and surprises of running a high-end drop cookie business, and what he’s learned along the way.

What You’ll Learn
  • How Parkinson’s Disease impacted the start of their business
  • The benefits of selling individually-wrapped cookies
  • Where to source compostable bags and labels, and what they cost
  • How donating a portion of revenue to charity can increase your sales
  • How to charge high prices for drop cookies
  • The inspiration behind Urban Bakers’ fun and mythical brand
  • The challenges of moving from a home kitchen to a commercial kitchen
  • How to ship cookies nationwide without them breaking in the mail
  • Can you run a cottage food business if you have a full-time job?
  • Urban Bakers’ exciting selection as an approved vendor for Super Bowl LV
  • How your business can take you places you never dreamed of
  • Why manufacturing products is only 15% of a business
  • The importance of listening to customers and catering your product line to them
  • Why all of their cookies are the same price, including their vegan cookies
  • The benefit of adding a QR code to labels and marketing materials
Resources

Urban Bakers Website

Instagram Feed

Fox News video

Compostable bags from ClearBags

Compostable labels from PURE Labels

Logo design on Fiverr

Custom stuffed animals from Budsies

Custom stickers from Sticker Mule

Super Bowl LV Business Connect Resource Guide

Florida Cottage Food Law


Get full show notes and transcript here: https://forrager.com/podcast/25

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