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Tyler's Top 5 Business/Marketing Books... Rich Dad, Poor Dad: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612681123/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1664561645&sr=8-1 Shoe Dog: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/1501135910/ref=sr_1_1?crid=1CMBTCZ317DYR&keywords=shoe+dog&qid=1664561714&qu=eyJxc2MiOiIyLjM2IiwicXNhIjoiMi4wNiIsInFzcCI6IjIuMjQifQ%3D%3D&sprefix=shoe+dog%2Caps%2C124&sr=8-1 Never Split The Difference: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1664561750&sr=8-1 Entrepreneurial Leap: https://www.amazon.com/Leap-Have-Takes-Become-Entrepreneur/dp/1948836815/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1664561782&sr=8-1 Seth Godin - Startup School: https://podcasts.apple.com/us/podcast/seth-godins-startup-school/id566985370 Jayme's Top 5 Business/Marketing Books... Startup School - Seth Godin: https://podcasts.apple.com/us/podcast/seth-godins-startup-school/id566985370 Start With Why - Simon Sinek: https://www.amazon.com/Start-with-Why-Simon-Sinek-audiobook/dp/B074VF6ZLM/ref=sr_1_1?crid=1SQ9I33QST9VT&keywords=start+with+why+simon+sinek&qid=1664896766&qu=eyJxc2MiOiIxLjg5IiwicXNhIjoiMS41OSIsInFzcCI6IjEuNzQifQ%3D%3D&sprefix=start+with+%2Caps%2C223&sr=8-1 How I Built This Podcast: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Chase Jarvis Podcast ( + Creative Live): https://podcasts.apple.com/us/podcast/the-chase-jarvis-live-show/id1127915772 Tools of Titans - Tim Ferris: https://www.amazon.com/Tools-Titans-Billionaires-World-Class-Performers/dp/1328683788/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1664896807&sr=1-1   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

Some of the things we chat with Kami about: the humble beginnings of Anez Consulting losing the love of your life and business partner  choosing happiness + joy - even during the hardest of times the importance of having a peer group as a business owner how the company has evolved since Kami has taken the reigns Connect w/ Kami  //  Like + Follow Anez Consulting //  anezinc.com   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

PLATFORM UPDATES... (things to note!) FACEBOOK: [ 1:30 - 11:30 ] Continuing to push short form video AND making it easier to create reels out of video content you have already uploaded Still battling it out with Tik-Tok On the streaming side, there will be no revenue sharing for content streamers until 2024 Think about streaming strategies for your business! Check out Publishing Tools (Planner) within Fbook - it's super helpful to map out postings and get content tips + ideas INSTAGRAM: [ 11:30 - 16:30 ] Reels just came out with specific reels analytics AND added a bunch of creator tools (to make things easier and cooler!) This is not applicable for U.S. instagrammers, but IG released a Parental Controls features "Take A Break" feature - will tell you when you've spent too much time within the app New Nudge feature that will prompt you to move to another content category within the app Try out the new grid pinning feature to have specific posts pinned to the top of your page IG just opened up 3rd party API's to allow you to schedule reels TIK-TOK: [ 16:30 - 20:50 ] Video length is now 3 minutes Building out paid ads + more marketing analytics Focusing more on creative center for content creation New feature called Discover Trends - helps you know what content trends are working well There are currently working on a leads tracking system LINKEDIN: [ 20:50 - 24:30 ] You can now add a clickable link in your profile header (add your website!) Some users (this is still getting rolled out) can add a quick elevator style pitch video about themselves to their profile photo Ads are more expensive to run, but have amazing targeting features. Worth looking into + experimenting with if you are B2B.   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

Some of the things we chat with Bethany about: her story + upbringing as an adopted kid living in small town Brooten MN her musically + theatrically inclined endeavors  how after traveling the world she decided to buy a property in western MN when and how did the Little Theatre Auditorium come into her life what is the mission of LTA + what are all of the cool things that happen there! Connect w/ Bethany // Like + Follow Little Theatre Auditorium  //  www.littletheatreauditorium.org   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

Some of the things we chat with Lindsey and Jess about: what is mental health? what does 'mental health help' look like? what are some tips we can use to maintain our mental health? when should you seek help? how do you approach a friend/co-worker/family member that you suspect may be in need of help? Like + Follow Woodland Centers  //  woodlandcenters.com   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

Some of the things we chat with Craig about: common financial mistakes + misunderstandings what it means to be disciplined with your financial well-being the process of rebranding a financial firm know your strengths + find others to fill the gaps how to prepare for an economic downturn Connect w/ Craig  //  Like + Follow Accrū Wealth  //  accruwealth.com   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

In case you want to jump around... 4:00 // LinkedIn 14:45 // Facebook 25:10 // YouTube 32:15 // Instagram 40:05 // TIkTok 46:45 // Twitter 51:19 // Snapchat 56:30 // WhatsApp (the dark horse!) Have questions? Get in touch with us! connect with Tyler // connect with Jayme // follow TEN17  

Have questions? Get in touch with us! connect with Tyler // connect with Jayme // follow TEN17

Some of the things we chat with Nick + Candace about: their life's journey up until now how they stumbled into entrepreneurship the pros + cons of being in business with your spouse #smallbusinessowner life the evolution of loving your work marketing + new ideas what's in store for The Goodness Coffee Shop  Like + Follow The Goodness  //  downtown goodness.com   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

10 important lessons we've learned about podcasting...1. Consistency is the most important AND hardest tip. 2. Guests are the spice of the podcast. 3. Takes longer than you think to get comfortable. 4. If nothing else, it’s forced self reflection. 5. Being yourself is the most important thing. 6. Even though we love it, it’s still work. 7. Once you’re done recording, you’re only 5% done. 8. Establish a workflow and then incrementally improve it. 9. Have appropriate goals. 10. There’s no ‘I’ in team.   Have questions? Get in touch with us! connect with Tyler // connect with Jayme // follow TEN17

Topics discussed in this episode: The struggle of "taking a vacation" when you're a business owner How to create a culture of open communication within a team + why it's important Sometimes things/people function better when you take a step away What percentage of your overall workload do you actually enjoy? The amazing feeling of delegating tasks Why you might have more control over work happiness than you think...  Have questions? Get in touch with us! connect with Tyler // connect with Jayme // follow TEN17

3 reasons to share you idea: - You’ll get feedback. Other brains grappling with your idea will bring: new ideas, new problems, new variables - No one is stealing your idea. Ideas are worth nothing, execution is everything! Also, someone else is having that same idea right now…no question about it. Ideas don’t make you special, executing on them does. - Sharing ideas and passion will develop a community of believers! People that like your idea will share it with those that could make it happen. **bonus: we also hit on a few helpful tips for listening + providing feedback to someone that is sharing an idea they're excited about with you.Have questions? Get in touch with us: connect with Tyler // connect with Jayme // follow TEN17

Have questions? Get in touch with us: connect with Tyler // connect with Jayme // follow TEN17

Some of the things we chat with Ashley about: how she got into community theatre and stumbled her way into starting a non-profit her adventures visiting rural communities all across the U.S. in a bus (aka Gus The Bus!) why she's passionate about connecting the movers and shakers in rural communities  the story of the YES! House in Granite Falls the fun chaos of being an entrepreneur with a dominate right brain ;-) Connect with Ashley  //  Like + Follow DoPT  // Support the YES! House //  publictransformation.org   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

5 Website Ground Rules: Make it engaging and eye catching!  Nice imagery or some cool b-roll can go a long way. No stock photos, please. Who you are?! is it obvious?  What's the name of your business + who are the people I can expect to find when I do business with you? Clearly answer what problem you are solving? How will you actually help me? Put a call to action above the fold. Always have a button at the top of your home screen directing the consumer to where you hope for them to go. Utilize a blog or FAQ page. This is great for SEO purposes! Plus, think of it as your bait for drawing people in AND actually being helpful! First, make that kind of content and then use a lovely little plug-in to streamline the process of adding to your site.   Have questions? Get in touch with us: connect with Tyler // connect with Jayme // follow TEN17

get in touch with us: connect with Tyler // connect with Jayme // follow TEN17

get in touch with us: connect with Tyler // connect with Jayme // follow TEN17

Some of the things we chat with Tyler about: why in the world you choose insurance as a career path how independent agencies differ from the corporate agency world what it really means to establish + build trust marketing yourself as an insurance agent golf stuff... of course. Connect with Tyler  //  Like + Follow Citizens Alliance  //  citizensallianceagency.com   GET IN TOUCH WITH US: connect with Tyler // connect with Jayme // follow TEN17

a few things we chat about: ideal working scenarios... the "ceiling" and the "floor" how much risk/unexpectedness do you prefer to have involved in your working days? why it's important to know this and then surround yourself with other people and/or coworkers that don't fall into the same boat the pros and cons of either end of the spectrum   get in touch with us: connect with Tyler // connect with Jayme // follow TEN17