53 minutes | Dec 11, 2018

180: Establishing Your Expertise with Jeff Coyle

Quality content, becoming a subject matter expert, and finding connections in your content with Jeff Coyle.


Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

 Establishing Your Expertise

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

In this episode, Jeff shares:
  • What led him to MarketMuse
  • Why subject matter expertise is valuable
  • What a quality piece of content looks like
  • How you can prove you’re an expert
  • How to find connections in your content
  • How narrow your expertise should be


If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Rebecca from No Big Bites! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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