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Highlights from this week's Fitness Marketing Q&A with Gilles Domartini, Founder of Cleeng: How you can use Cleeng to expand your fitness business. You can use a mix of content on Cleeng - books, videos, live training Can generate coupons you can send out Open system - no applications or control on pricing your content Can try it for free to see if it's for you Links for this week's episode: Cleeng's website Cleeng on Facebook Fitness Industry Focus Moving From DVD to VOD Fusion Fitness Online Savvy Fitness businesses using Cleeng: Barrecore Express With-Morgan Mobile Blackbelt Fusion Fitness   About Gilles Domartini Gilles Domartini is the founder and CEO of Cleeng, an award winning Video Pay-Per-View and subscription platform.  After 15 years of managing Apple, Philips and PackardBell eCommerce divisions, his amazing Cleeng team built the most flexible, robust & cost-efficient platform for companies to sell their videos tutorials, live shows and memberships. Launched in 2011, Cleeng works with major media and entertainment clients worldwide, including CondeNast, Dailymotion, Cirque du Soleil, British Basket Ball League, and 100's more. See www.cleeng.com for details. Graduated in Business Administration from EDHEC Group Lille (FR) and Aston University Birmingham (UK), Gilles loves to spend quality time with his 3 lovely kids and wife, and enjoys getting rid of the stress on his dutch bicycle, or kite surfing in the north sea.   SORRY NO TRANSCRIPTS YET. WILL UPDATE POST AS SOON AS THEY'RE READY. I DON'T MAKE MONEY FROM THIS PODCAST SO IF YOU WANT TO SUPPORT WRITTEN TRANSCRIPTS FOR THE SHOW PLEASE SEE THE OPTIONS ON THE SIDEBAR. THANK YOU!

Highlights from this week's episode with guest Malcolm Taylor, Owner of TFW London: What being a Training for Warriors (TFW) Affiliate means for you and your business How Malcolm raises money for charity while increasing brand awareness for TFW London Differentiating your fitness business in a saturated market When you have to make the hard decisions for your business - have a vision for what you want and stick to it You’re never too old to follow your passion How he plans to use fitness to combat bullying in middle schools Links for this week's episode: Scott Academy Martial Arts - TFW London website Scott Academy Martial Arts - TFW London on Facebook  Scott Academy Martial Arts - TFW London on Twitter Scott Academy Martial Arts - TFW London on Pinterest Training for Warriors main website Shout Outs I want to give shout outs to a couple of people who have left comments or emailed me about the show. First, is Carrie from ThisFitChick.net who posted this on my Facebook page. "I absolutely LOVE your Fitness Marketing Q+A Show. I have read every single transcript and cannot get enough. I'm in the middle of reading the one you posted today! Thank you for doing them-I am learning so much." And Marcus Brooks, an aspiring personal trainer from Louisville, Kentucky  who sent me an email and said “Lisa, I love your podcasts show!  I’m working on becoming a NASM personal trainer and have been looking for info like this. I got your book on Amazon.” Thank you Carrie and Marcus for the very kind words and letting me know how much you like the show. Of course, it’s my awesome guests sharing their stories and experiences that are helping folks like Carrie and Marcus get the fitness marketing information they can use in their own businesses. So an extra shout outs to all of my guests on the show - this wouldn't exist without you! About Malcolm Taylor Malcolm Taylor began studying the martial arts in 1983 at age 10 when he took up Kodokan Judo and continued until 1994. He competed in several tournaments including an international competition in Holland. He then began studying N.A.K Kickboxing under British Champion Kirsten Wiley and competed in the British nationals in '96 and '97.  In 2003 Malcolm met his teacher/partner Winston Scott when he began studying the Keysi Fighting Method and JKD under Winston. Together they started the Scott Academy and have been growing their classes since. In 2007 an MMA fighter they were training gave Malcolm

Highlights from this week's episode with guest John Ashworth, owner of The Fitness Nomad: Lessons learned from owning a big gym, small gym and no gym Why you should clearly define a market and target niche Don't be afraid to ask - John got a local TV spot because he pitched the opp Offering a discounted kick-start program instead of a free session and other great ideas Use books, TV spots and interviews to postion yourself as the expert and build credibility John's new software program will change the way fit pros do business - get in on the beta! Links for this week's episode: Website for John's fitness business software The Fitness Nomad Report website Get John's book and find his podcast here The Fitness Nomad on Facebook The Fitness Nomad on YouTube John on LinkedIn   John on Google+ The Healthy Effects Software I don't normally call out one specific part of an interview but I'm making an exception because I think this deserves some extra attention. John has developed a software program that will allow fitness business owners to better track their client data and make targeted decisions based on that data. John is looking for more fitness business owners to get in on the beta testing. If you're interested or want o learn more contact him at John@thefitnessnomad.com. Online Coaching Book Quick blurb on my upcoming book, The Fitness Professional's Complete Guide to Online Coaching. I've been working on it for 10 months and am about 80% done. If you’ve listened to even one episode of this podcast you know I ask every guest who does online coaching about it. I used some of my interviews about online coaching in my first book, but realized there was more that needed to be said. I won’t go into all the details here, but if you’re interested in checking it out here's the link for the  online coaching book site. This site doens't have  the full blown book. I'm putting up the chapters and subheadings to people can get a sense of what will be in it and let me know if something is missing. The cool thing is that after each chapter you can leave comments. If you offer online coaching please take a moment to complete this Online Coaching survey. This will help me on some of the more detailed aspects of online coaching. About John Ashworth John Ashworth is an author, clinical exercise physiologist, fitness coach, fitness business owner, and software developer creating unique and effective systems and software tools designed specifically to

Highlights from this week's Fitness Marketing Q&A with Jordan Syatt, owner of Syatt Fitness: Ideas for email marketing auto responders Guest writing to get your name out there and how Jordan got started The importance of mentors and connections Don't be afraid of rejection - you'll never get a yes if you don't ask Don't let anything stop you from writing even if you think it's been covered; no one brings the same experience you do What book Jordan is working on next (you know, in his spare time!) Links for this week's episode: The College Student's Guide To Grocery Shopping: Healthy Eating Made Easy Syatt Fitness on Facebook Syatt Fitness on Twitter Jordan Syatt on YouTube Precision Nutrition Fitocracy The New Rules of Fitness Marketing update My book, The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even if You Hate Selling, is now available in print! It will be well worth your time – I promise! You’ve heard enough about how the only way to get clients is using Facebook. Yes, Facebook is a great tool, but that’s all it is. You need a broader marketing strategy to make sure you get in front of your target client. That’s why my book has 28 topics and 89 actionable ideas you can implement right away in your fitness business. It’s a mix of online such as social networks, writing and podcasting. Plus offline activtiies like public speaking, holding seminars and doing fun activities with your clients. All of them focused on developing relationships, building communities and forging partnerships that actually attract clients and help you build your business on a solid foundation. About Jordan Syatt Jordan Syatt is the owner, operator, and main contributor to SyattFitness.com. He covers a variety of topics,  but mainly focuses on fat loss, mass gain, and athletic performance. If you’re looking to improve body composition and/or athletic ability you may have just found your new favorite website. Jordan is a Precision Nutrition Certified Coach, Westside Barbell Certified Strength Specialist and holds several Powerlifting World Records. He is currently working towards his Bachelors Degree in Health & Behavior Science with a Minor in Strength & Conditioning. His work has been featured in publications such as T-Nation, Muscle and Fitness Magazine, and Men’s Fitness Magazine. Jordan's primary goal for creating Syatt Fitness is to give people the knowledge and confidence to incorporate

Highlights from this week's episode with guest Tony Gentilcore, co-owner of Cressey Performance and owner of Gentilcore Training Systems How having a system in place improved his online coaching program. Writing for a local publication can be more important for your business than a national publication. Hear how Tony used writing, podcasting and speaking engagements to have his information reach a wider audience. Hear his promise for 2013. Hint: it's something he thinks everyone should be doing, but hasn't gotten around to himself. Links for this week's episode: Tony's website/blog Follow Tony on Twitter Check out his Rebel Mouse site Muscle Imbalances Revealed Upper Body - Product that Tony co-developed Spinal Health and Core Training Seminar - Product from a seminar that Tony co-presented at. Pre-launch book info In the audio I mentioned my upcoming fitness marketing book, Forget the Old Rules: Today's Successful Fitness Marketing Builds Relationships and said that I would have a pre-launch landing page ready by next week. Well, I am an over-achiever :) and finished it late last night so I snuck the link into this post. Check it here >>> Book Pre-Launch Landing Page

Highlights from this week's Fitness Marketing Q&A with Tony Gentilcore, co-owner of Cressey Performance and owner of Gentilcore Training Systems How having a system in place improved his online coaching program. Writing for a local publication can be more important for your business than a national publication. Hear how Tony used writing, podcasting and speaking engagements to have his information reach a wider audience. Hear his promise for 2013. Hint: it's something he thinks everyone should be doing, but hasn't gotten around to himself. Links for this week's episode: Tony's website/blog Follow Tony on Twitter Check out his Rebel Mouse site Muscle Imbalances Revealed Upper Body - Product that Tony co-developed Spinal Health and Core Training Seminar - Product from a seminar that Tony co-presented at. Pre-launch book info In the audio I mentioned my upcoming fitness marketing book, Forget the Old Rules: Today's Successful Fitness Marketing Builds Relationships and said that I would have a pre-launch landing page ready by next week. Well, I am an over-achiever :) and finished it late last night so I snuck the link into this post. Check it here >>> Book Pre-Launch Landing Page

Highlights from this week's episode with guest Luke Carlson, owner of Discover Strength: Ideas on holding seminars at your facility. How Discover Strength stays true to it's brand and how you can too. An easy way to get customer testimonials (hint: throw a client appreciation party!) Links for this week's episode: Luke mentions several books as well as conference and networking organizations in his interview. So you don't have to go searching for them, here they are: Different: Escaping the Competitive Herd by Youngme Moon Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham Start With Why by Simon Sinek HIT Resurgence Conference IHRSA Conference BNI International - Business networking chapters across the globe Note: All book links are affiliate links. If you feel like supporting this podcast by purchasing a book through these links it's much appreciated. Every bit helps pay for the production costs. :) About Luke Carlson Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota.  Discover Strength’s three personal training facilities are among the highest volume/revenue training facilities in the country.   Luke is an ACSM Health and Fitness Specialist and has a BS in Kinesiology and a MS in Exercise Physiology from the University of Minnesota. Luke also hosts a yearly HIT Resurgence Conference in Minneapolis. He has also co-authored a training guide, "The Female Athlete: Train for Success" (Wish Publishing, 2004). Check out everywhere Discover Strength is online: their website, YouTube channel, Twitter and Facebook. Rather read than listen? Please note that the transcript is as conversational as the audio with no editing except for format. Catch it here.... Lisa: Hey, Luke. Thanks so much for being my guest on the show today. I know you're really busy running your business as well as doing other fitness related projects, so I appreciate you taking the time. Luke: Thanks for having me. I'm excited to be with you, Lisa. Lisa: Oh, I am too. This is great. I'm glad we finally got it together, finally connected. I start every interview asking people what their path was to the fitness industry, and I hope it's not becoming cliché at this point. But everybody does come at it from a really different angle and perspective, and I think unlike a lot of professions, it's more a passion pursuit than maybe some other things. So what's your story? How did you evolve into the fitness industry?

Highlights from this week's episode with guest Luke Carlson, owner of Discover Strength: Ideas on holding seminars at your facility. How Discover Strength stays true to it's brand and how you can too. An easy way to get customer testimonials (hint: throw a client appreciation party!) Links for this week's episode: Luke mentions several books as well as conference and networking organizations in his interview. So you don't have to go searching for them, here they are: Different: Escaping the Competitive Herd by Youngme Moon Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham Start With Why by Simon Sinek HIT Resurgence Conference IHRSA Conference BNI International - Business networking chapters across the globe Note: All book links are affiliate links. If you feel like supporting this podcast by purchasing a book through these links it's much appreciated. Every bit helps pay for the production costs. :) About Luke Carlson Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota.  Discover Strength’s three personal training facilities are among the highest volume/revenue training facilities in the country.   Luke is an ACSM Health and Fitness Specialist and has a BS in Kinesiology and a MS in Exercise Physiology from the University of Minnesota. Luke also hosts a yearly HIT Resurgence Conference in Minneapolis. He has also co-authored a training guide, "The Female Athlete: Train for Success" (Wish Publishing, 2004). Check out everywhere Discover Strength is online: their website, YouTube channel, Twitter and Facebook. Rather read than listen? Please note that the transcript is as conversational as the audio with no editing except for format. Catch it here.... Lisa: Hey, Luke. Thanks so much for being my guest on the show today. I know you're really busy running your business as well as doing other fitness related projects, so I appreciate you taking the time. Luke: Thanks for having me. I'm excited to be with you, Lisa. Lisa: Oh, I am too. This is great. I'm glad we finally got it together, finally connected. I start every interview asking people what their path was to the fitness industry, and I hope it's not becoming cliché at this point. But everybody does come at it from a really different angle and perspective, and I think unlike a lot of professions, it's more a passion pursuit than maybe some other things. So what's your story? How did you evolve into the fitness industry?

I’m excited to bring you this week’s fitness marketing Q&A guest, Daniel Freedman. Unlike my other guests, Daniel doesn’t own a fitness business. But I really wanted to bring him on the show because of his experience working with fitness professionals on their web strategies. Highlights from this episode: Top mistakes fitness pros are making on their websites and how to fix them Important to leave some money aside for marketing How to produce content if you don’t have a desire to write Daniel mentions an online brochure that he created for a client. Check it out here. Rate & review the show: I've gotten some questions on how people can rate or review the show in iTunes so I put together this page with screenshots. Thanks so much for your support - I really appreciate it! About Daniel Freedman Specializing in the health and fitness fields, Daniel Freedman is a leading web strategist with a proven track record of success.  Daniel  builds revenue by recruiting new members and customers, often from unconventional sources, using Web Search Engine Optimization and Social Media techniques. He helped fuel the explosive growth of CrossFit and brought John Berardi's Precision Nutrition to a new level of engagement with customers and prospects. Daniel has exceptional editorial, technical, and business skills.  Daniel has served as Chief Internet Officer of the U.S. Environmental Defence Fund and as Online Director for PBS.  He has also been a magazine editor, television producer and business development executive. Visit his Linkedin profile to connect and see his recommendations. You can also catch him on Facebook and Twitter. Rather read than listen? Please note that the transcript is as conversational as the audio with no editing except for format. Catch it here.... Lisa: Today's guest on the Fitness Marketing Q & A show is Daniel Freedman, a web strategy consultant for those in the fitness industry.  Good morning, Daniel. Thanks so much for taking the time to be on the show today. Daniel: Good morning. My pleasure. Lisa: Everyone excuse my voice. I got back from vacation late last night and, I don't know, shot my voice somehow on vacation.  So I'm just going to apologize for now for how I'm sounding.  I don't know if I’m coming down with something. So you were a TV producer and nonprofit executive, among other jobs you've held.  How did you get into consulting for the fitness business? Daniel: Complete fluke. I’d like to say

"You’ve got to think big to achieve big" - that's how this week's fitness marketing Q&A guest, Karl Williams, looks at his business, Williams DeVera Personal Training Studios in London, England. Karl wrote a guest blog post for me almost a year ago so it was great to finally have him on the show. And I was pretty excited to have my first guest from across the Pond! Other highlights from this week's show are: Treat what you're doing like a business Insights into opening a fitness studio Provide quality and treat your clients with respect and they'll stick with you People in the fitness industry will help more people get fit by helping each other than regarding other fitness professionals as competition Side notes about the show: This show is part of a bigger goal of mine to help fitness professionals find relevant marketing and social media information they can implement in their own businesses. If you need to get a handle on what to do on your social networks or you’re tired of wasting time searching the web for good info, check out the Reesources menu link on my site AgilitySocialCues.com for lots of free resources The more ratings and reviews the show has in iTunes the eaiser it will be found by other fitness professionals looking for quality marketing information that my guests have shared. Please help others like you find the show and leave a rating and review in iTunes. Anyone who leaves a review will get a shout out in next week’s show. Thank you! With the iTunes 11 upgrade some things have changes. Here's a post on how to rate/review a show in iTunes.   About Karl Wiliams Karl is the founder of Kommitted and Co Founder of Williams DeVera Personal Training Studios. Having worked for private clients around the world and then in the commercial gym environment, he decided to make the next step and used his experience to set up a studio with his business partner in Kensington, London. It was an easy decision to make as the numbers based operation of a commercial gym didn't allow him to pay the attention he wanted to all of his clients and he believes quality always wins over quantity. A year later he started Kommitted, a health and fitness company addressing all aspects of a healthy and fulfilling life and aims to encourage people to be the best versions of themselves they can be. This came about as he noticed that people that succeed in achieving their goals all had one thing in common no matter how different they were. When

This week's guest is Amanda Shipe, owner of the soon to open Mind Your Body Oasis in Crystal City, Virginia. I met Amanda several months ago through a friend of mine (and previous guest) Patty Repko. We met for coffee and when she told me about her plans to open a health and wellness studio I knew I had to have her on the show. I loved the idea of talking with someone in the thick of opening their own place! So, even though she is extremely busy, as you can imagine, she graciously agreed. Like the show? Loooovvvee the show? Lol – yeah those are your only two options :) Please consider leaving a rating and review in iTunes - super appreciated! About Amanda Shipe Taking a risk to start her own company was the easy part, according to Mind Your Body Oasis (MYBO) Founder, Amanda Shipe.  ”When you find something you’re passionate about and the opportunity presents itself, you can’t not go for it.”  Building upon her career in the Pharmaceutical and Nutrition sales industries, nourishing her passions of health and fitness, and finally actualizing her dream of a health and wellness center, Amanda is pleased to unite her past experiences and her passions into Mind Your Body Oasis. Amanda’s love for Pilates stems from a knee injury while training for her first triathlon.   She was advised she should never run or do high impact activity again.  Rather than pursuing the suggested surgical route, Amanda started intensive acupuncture therapy and began Pilates to maintain her workout regimen.  A lot of surprising results followed: Amanda strengthened her knees, significantly decreased her waistline, avoided surgery, and felt the extremely powerful benefits of an exercise that works with (rather than against) the body.  As Amanda healed, she began practicing Vinyasa and Hatha Yoga, became certified to teach Pilates in 2007, earned an additional certification in Power Pilates in 2010, and earned her Yoga Teacher certification in 2011.  She has taught privately and at many fitness outlets in the DC area. When contemplating the best place to actualize her dream of turning her passions into a career by owning a health and wellness center, she was led no further than her own back yard: the shops at Crystal City, which are central to so many busy professionals and accessible via metro to those who are a little further out. Dream, passion, opportunity; thus MYBO was born. Recognizing how fortunate she is to be able to realize her dream and her life’s

This week's guest is Amanda Shipe, owner of the soon to open Mind Your Body Oasis in Crystal City, Virginia. I met Amanda several months ago through a friend of mine (and previous guest) Patty Repko. We met for coffee and when she told me about her plans to open a health and wellness studio I knew I had to have her on the show. I loved the idea of talking with someone in the thick of opening their own place! So, even though she is extremely busy, as you can imagine, she graciously agreed. Like the show? Loooovvvee the show? Lol – yeah those are your only two options :) Please consider leaving a rating and review in iTunes - super appreciated! About Amanda Shipe Taking a risk to start her own company was the easy part, according to Mind Your Body Oasis (MYBO) Founder, Amanda Shipe.  ”When you find something you’re passionate about and the opportunity presents itself, you can’t not go for it.”  Building upon her career in the Pharmaceutical and Nutrition sales industries, nourishing her passions of health and fitness, and finally actualizing her dream of a health and wellness center, Amanda is pleased to unite her past experiences and her passions into Mind Your Body Oasis. Amanda’s love for Pilates stems from a knee injury while training for her first triathlon.   She was advised she should never run or do high impact activity again.  Rather than pursuing the suggested surgical route, Amanda started intensive acupuncture therapy and began Pilates to maintain her workout regimen.  A lot of surprising results followed: Amanda strengthened her knees, significantly decreased her waistline, avoided surgery, and felt the extremely powerful benefits of an exercise that works with (rather than against) the body.  As Amanda healed, she began practicing Vinyasa and Hatha Yoga, became certified to teach Pilates in 2007, earned an additional certification in Power Pilates in 2010, and earned her Yoga Teacher certification in 2011.  She has taught privately and at many fitness outlets in the DC area. When contemplating the best place to actualize her dream of turning her passions into a career by owning a health and wellness center, she was led no further than her own back yard: the shops at Crystal City, which are central to so many busy professionals and accessible via metro to those who are a little further out. Dream, passion, opportunity; thus MYBO was born. Recognizing how fortunate she is to be able to realize her dream and her life’s

This week's guest is Leigh Peele, a trainer , fat loss expert  and author in Greensboro, NC. Rog Lawson suggested I ask her to be on the show and I knew that if Rog suggested someone then I had better follow up. Am I glad that I did! Leigh and I had great convos about running a membership site, our dogs, making your own way in the fitness biz and so much more! I really enjoyed talking with Leigh because she's got great business and marketing sense. I think you'll pick up a lot of good information listening to what she's done for her own business. I normally post new shows on Thursdays but moved this one up a few days since Thursday is Thanksgiving in the U.S. Hope everyone has an awesome Turkey Day! I know I will! :) I would love more fitness professionals to be able to find the show easily in iTunes. When you get a chance head on over to the show in iTunes and rate it or leave a review. Doing either or both of those will bring the show closer to the top of search returns making it easier for others to find. Thanks! About Leigh Peele Leigh Peele is a trainer certified by the National Academy Of Sports Medicine and fat loss expert based in Greensboro, NC. Her ultimate purpose is to help educate people on the most efficient methods of making them become the person they want to be. Inside and out. Leigh is the author of The Fat Loss Troubleshoot and is truly the master of fat loss and aiding people to navigate away from their neurotic and wrongly educated storm. She is a straight shooter and if you are a client of hers, as long as you do what she says, you will see results. While she jokes about a lot of things, she doesn't kid around about her ability to do her job. She has trained a wide variety of people - TV personalities, professional athletes and people with regular 9 to 5 jobs. In her personal life, Leigh has an extreme affection for music and dancing. For a long time, she created music and still does, just not in a career sense anymore. She also dances and enjoys the challenges of bodyweight movements and conditioning. Most of the time her training consist of dancing or bodyweight/suspension system training. However, she still loves to lift for strength. Leigh has her own podcast,  Ask Leigh: Common Sense Advice for Exceptional Bodies and Lives and co-hosts one with Kevin Larrabee and Jonathan Fass, The FitCast: Fitness and Nutrition Podcast. She has also been interviewed and featured in top fitness and health blogs and magazines such as

This week's guest is Leigh Peele, a trainer , fat loss expert  and author in Greensboro, NC. Rog Lawson suggested I ask her to be on the show and I knew that if Rog suggested someone then I had better follow up. Am I glad that I did! Leigh and I had great convos about running a membership site, our dogs, making your own way in the fitness biz and so much more! I really enjoyed talking with Leigh because she's got great business and marketing sense. I think you'll pick up a lot of good information listening to what she's done for her own business. I normally post new shows on Thursdays but moved this one up a few days since Thursday is Thanksgiving in the U.S. Hope everyone has an awesome Turkey Day! I know I will! :) I would love more fitness professionals to be able to find the show easily in iTunes. When you get a chance head on over to the show in iTunes and rate it or leave a review. Doing either or both of those will bring the show closer to the top of search returns making it easier for others to find. Thanks! About Leigh Peele Leigh Peele is a trainer certified by the National Academy Of Sports Medicine and fat loss expert based in Greensboro, NC. Her ultimate purpose is to help educate people on the most efficient methods of making them become the person they want to be. Inside and out. Leigh is the author of The Fat Loss Troubleshoot and is truly the master of fat loss and aiding people to navigate away from their neurotic and wrongly educated storm. She is a straight shooter and if you are a client of hers, as long as you do what she says, you will see results. While she jokes about a lot of things, she doesn't kid around about her ability to do her job. She has trained a wide variety of people - TV personalities, professional athletes and people with regular 9 to 5 jobs. In her personal life, Leigh has an extreme affection for music and dancing. For a long time, she created music and still does, just not in a career sense anymore. She also dances and enjoys the challenges of bodyweight movements and conditioning. Most of the time her training consist of dancing or bodyweight/suspension system training. However, she still loves to lift for strength. Leigh has her own podcast,  Ask Leigh: Common Sense Advice for Exceptional Bodies and Lives and co-hosts one with Kevin Larrabee and Jonathan Fass, The FitCast: Fitness and Nutrition Podcast. She has also been interviewed and featured in top fitness and health blogs and magazines such as

This week's guest, Jeremey DuVall, is a personal trainer and fitness writer based in Denver, CO. We had a great convo covering everything from the benefit of finding a good mentor, thoughts about setting up an online coaching program, a less than successful marketing tactic and good tips on using YouTube for your marketing. Really great interview! Download the Podcast app to your mobile device and  subscribe in iTunes or, if you'd prefer, via RSS to make sure you get access to all of the latest episodes. I’m actually really excited about how well The Fitness Marketing Q&A Show™ has been received in the short time it’s been live! Each episode has been downloading nearly 100 times (yay!) and it’s now on the top row for the search term Fitness Marketing in iTunes. If you like the show and want to help keep it at the top so other fitness professionals can find it please take amoment to rate the show and leave  review in iTunes – thank you! About Jeremey DuVall Jeremey DuValll is a personal trainer and writer based out of Denver, CO. His works can be found in Men's Fitness, Greatist.com, STACK, and others. After graduating from the University of Florida, Jeremey began training at Life Time Fitness in Denver. His mission and goal is to inspire others to become their best self possible through exercise, nutrition, and better lifestyle choices. He's big on high fives and believes that fitness should relieve stress not add it to your life. Jeremey shares all sorts of informational and entertaining posts so be sure to check him out on Facebook and Twitter!  Rather read than listen? Here's the interview transcript. Lisa: I’m thrilled to be talking with today’s guest on the Fitness Marketing Q&A show, Jeremey Duvall, a trainer in Denver, Colorado.  He’s written for sites such as Men’s Fitness, Greatest.com, and ConFITdent and others. He’s been tearing it up lately with a new website, a new focus and more good stuff coming. I’ve always enjoyed reading Jeremey’s fitness posts and knew I had to have him on the show. Lucky for me and my listeners he agreed. Welcome Jeremey. Thanks so much for being my guest. I am excited to have you share your experiences with your fitness business and hear about what you’re up to next. Jeremey: Oh yes, thank you Lisa. You have an impressive list of guests. I’m just honored to be included. Lisa: Have loved all of them. I think they’ve just shared incredible information. So yes, having you part of

This week's guest on The Fitness Marketing Q&A Show™ is Trey Potter, owner of Driven Training Systems in Salina, KS. You will absolutely love it because there is an s-ton of information!! He shares his story of how his fitness business turned around within days after he made the decision to close up shop. He also has some great stuff on how speaking in the community has led to more clients. I don't want to give it all away so make sure to listen or read the transcripts below. On top of all that he mentions that he found some helpful info from my resources links - yay! :) Don't forget to download the Podcast app for your iPhone, iPod or iPad. That's the only way I listen to podcasts anymore because it's so much easier to keep up with the latest episodes. To get the latest episode each week of  The Fitness Marketing Q&A Show™ please subscribe in iTunes or via RSS. Being just 10 episodes in, the show hasn't been around long enough to be easily found on iTunes. If you like the show I would really appreciate your support by rating it and leaving a review. Thank you! About Trey Potter Trey is a Certified Strength and Conditioning Specialist who owns Driven Training Systems, a personal training business based out of Great Life Golf and Fitness in Salina Kansas. He graduated from Fort Hays State University in 2009 with a Bachelors in Health Promotion and Wellness and has been training people since May 2011. On a personal note, Trey enjoys long walks on the beach, a good glass of whiskey (but it better be neat), a nice thick steak fresh off the grill and going for a long hike with his wife and two dogs. Connect with him on Driven Training Systems Facebook page, his personal Facebook profile, Twitter and his website.  Rather read than listen?  Lisa Shaughnessy: I'm very happy to introduce this week's guest, Trey Potter. Trey is a certified strength and conditioning coach and owner of Driven Training Systems, a personal training and fitness business in Salina, Kansas. Thanks so much for being my guest on the Fitness Marketing Q&A Show. I appreciate you taking the time to talk about your business and how you're using marketing. Trey Potter: Thanks for having me on. Lisa: First let's start with you and your business. How did you get into the fitness business? Trey: Well, like a lot of people I started out as an athlete in high school and when I went to college I was actually aiming more at sports medicine was where I was initially headed. The