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The Firebelly Social Show
27 minutes | Aug 27, 2021
Disrupting The Wine Space: Living The Dream With Just Enough Wines Founder Jessica Hershfield
Jessica Hershfield is the Founder and CEO of Just Enough Wines, a brand that sells premium, great-tasting wine in the convenience of a can. The cans provide a glass and a half worth of quality wine. Before founding Just Enough Wines, Jessica was the Senior Product Manager at Lime and Product Operations Manager - Pricing and Fares at Uber. She holds a Bachelor of Arts in Human Biology and Global Public Health from Stanford University. In this episode… There are many benefits — and challenges — associated with entrepreneurship. The journey of building a successful brand requires commitment, self-drive, and the courage to go after your dreams despite all the obstacles you face. As a founder, you have to wear different hats and take on different responsibilities, especially as you start your business. Jessica Hershfield, an entrepreneur and the Founder of Just Enough Wines, is constantly growing and transforming her brand. She knows how important it is to stay competitive, regardless of the industry the entrepreneur operates in. She also knows how valuable it is to build a mission-driven business centered around your core values. So, what steps can you take to differentiate and revolutionize your brand, all while staying true to your core principles? On this episode of the Firebelly Social Show, Duncan Alney talks with Jessica Hershfield, the Founder and CEO of Just Enough Wines, about the value of innovation when building a disruptive brand. Jessica also talks about the importance of having well-defined core values, discusses the benefits of having a supportive community of fellow entrepreneurs, shares tips to manage burnout, and explains how social media marketing helps build brand transparency. Stay tuned.
40 minutes | Aug 20, 2021
Monetizing Social Media, TikTok, And The Best Rapper Ever
Marty McDonald is the Co-founder and CEO of Bad Rhino Inc., a full-service social media marketing and digital agency that was founded in 2011. Bad Rhino was recognized as a top social media marketing agency in 2016 and 2017 by the research firm, Clutch. Marty leads the day-to-day strategy of Bad Rhino’s operations and sales processes, as well as its client strategies for craft beer, e-commerce, and golf brands. Marty is also the author of Great Beer Is Not Enough: How Social Media Can Create Raving Fans & Increase Consumer Demand and the host of the Taps and Tees podcast. In this episode… Over the years, social media marketing has become more and more essential for brands looking to grow their businesses. The emergence of new platforms, such as TikTok, has made competition more intense while also providing avenues for users to consume different types of content. So what do you need to know about social media marketing today? As Marty McDonald says, social media gives individuals and brands a great opportunity to share valuable content with their audience. It allows them to take the reins, grow their customer base, and increase sales. Social media also gives brands a platform to interact with their customers and get first-hand feedback about their products. Now, Marty is here to share his expert tips for leveraging social media for your brand. On this episode of the Firebelly Social Show, Duncan Alney talks with Marty McDonald, the Co-founder and CEO of Bad Rhino Inc., about the evolution of social media and how that has influenced digital marketing over the years. They talk about blending content from different social media platforms, the benefits of storytelling with your marketing, and how to regulate content sharing on the internet. Stay tuned.
30 minutes | Aug 6, 2021
Creating Smart Products, Niches, & #Founderlife
Christina Appleton is the Founder of Appleton Consulting and VP of Marketing at Karma Nuts. She is a strategic marketer with a strong background in analytics and operations, having worked as Senior Director of Purchasing & Merchandising at Thrive Market, Director of Business Development at Laurel & Wolf, VP of Operations, Sales & Marketing at Purple Health, and Marketing Manager at Fox Networks Group. Christina is a fourth generation grocer. Her family started a store in Michigan called Appleton Market, which she now runs. She holds an MBA from Harvard Business School and a BA from Northwestern University. In this episode… Many entrepreneurs in the food industry start their businesses out of a desire to satisfy their own needs. With focus and determination, they end up building great brands that help other people live simpler lives. This is what happened with Christina Appleton. She was frustrated with not finding something tasty and nutrient-dense that she could quickly warm and eat. This frustration (and her vision to help other people find healthier food bites) led to the creation of power veggie bites. She uses ingredients from local farmers in Southern California to create her products that provide the satisfaction of a real meal. On this episode of the Firebelly Social Show, Duncan Alney talks with Christina Appleton, of Appleton Consulting and VP of Marketing at Karma NFounder uts, about founder life and building a food brand. Christina shares her experience being a female founder, talks about her inspiration to create power veggie bites, and explains how Better Box helps support small businesses.
47 minutes | Jul 30, 2021
Flavor Profile Analysis: How Outside In Thinking Wins The Day
Steve Hershberger is a Consultant at Westminster Innovation Group. He is a subject matter expert in the areas of customer engagement, loyalty, and innovation. He is also a recognized expert in developing high-performance intelligence and analytics initiatives. Steve was a Charter Member of WOMMA (the Word of Mouth Marketing Association, now the ANA) and a member of the Board of Directors for The Global Forum for Online Data and Measurement. Steve is the recipient of both the Red Herring Top 100 North America Award and the Red Herring Top 100 Global Award, and he’s listed as Inventor on ten US and International Data Management and Internet of Things (IoT) patents. He’s also a partner with Simplex Intelligence, a data and analytics firm specializing in predictive artificial intelligence, machine learning-driven algorithms, and data feeds for brands. In this episode… According to Steve Hershberger, entrepreneurs who think differently and work towards creating amazing experiences for their customers end up building great brands. Sometimes, all it takes is looking at your brand from a different angle, evaluating performance, and making some changes. With the right strategies, social media allows brands to come to life in the form of personalized stories. It can help brands learn more about their customers, create more awareness about the brand, and help in creating exceptional experiences for the target audience. On this episode of the Firebelly Social Show, Duncan Alney talks with Steve Hershberger, a Consultant at Westminster Innovation Group, about Steve's flavor profile analysis invention and using social media to create brand awareness. They also talk about building a brand legacy and the value of carrying out flavor profiling.
48 minutes | Jul 9, 2021
Growing A Beverage Brand
Sid Sheth is the Founder and CEO of Trillium Beverages, the company behind the viral brand, Thirsty Fox. A stickler for detail, Sid brings with him an engineering and systems mindset and tries to put all of his experience to use. His love for everything food and drink is what led him to launch Trillium. With previous experience working at Amazon, LÓreal, and Clariant Chemicals, Sid has a wide variety of experience across business functions and markets. He holds a B.S in Chemical Engineering from Purdue University and an M.B.A from the University of Washington. In this episode… Building a successful brand requires vision, persistence, and endurance. Entrepreneurs face a lot of challenges but soon realize that experience is the best way to learn how to build a business. Running a business involves a lot of ups and downs which can lead to either emotional stress or joy. When the Thirsty Fox brand was launched in Mumbai, India, it turned out to be a category creator. The country's exchequer did not know how to tax the product because the category did not exist in the country's excise regulations, and therefore meant that the company did not know what to do — until a solution was found. They had already invested a lot of money in production and were ready to start selling. Because they believed in their product, the brand, and the team, Thirsty Fox had the confidence to overcome these challenges and continue building the company. On this episode of the Firebelly Social Show, Duncan Alney talks with Sid Sheth, the Founder and CEO of Trillium Beverages, about successfully growing a beverage brand into a global enterprise. Sid explains how surrogate marketing works in India in the alcoholic beverages industry and how social media and digital marketing help smaller brands promote their products.
34 minutes | Jul 2, 2021
Aimy Steadman On Being The Future
Aimy Steadman is the Co-founder and COO of Future/Proof, the creators of BeatBox Beverages. Future/Proof is a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. It was recently named one of Inc. Magazine’s Top 5000 Fast-Growing Privately Owned Companies in America. Aimy is a founding board member and 2021 Board President of the emerging CPG group, Naturally Austin. She has received a handful of notable national and global accolades, most recently Austin Chamber’s A-List 2020 in addition to being featured in a recent book titled The Immigrant Hustle. In this episode… Competing with large established brands can be very challenging for small minority-owned businesses. This is because the big brands have access to substantial budgets that they can use to market their products compared to the smaller brands. They also tend to have more experience in their given industry and therefore know what works best to win customers. According to Aimy Steadman, small business owners have to think outside the box to stay competitive and expand their customer base. She and her team at BeatBox Beverages had to find and adopt the proven strategies used in other industries to build a successful business. They also made an appearance on Shark Tank, which increased demand and distribution for their products. Now, the BeatBox Beverages team has been pivoting whenever necessary to grow the brand. On this episode of the Firebelly Social Show, Duncan Alney talks with Aimy Steadman, the Co-founder and COO at Future/Proof about building a value-based business and giving back to the community. They discuss social media marketing in a competitive industry, creating change in the world, and the value of having unique packaging.
37 minutes | Jun 25, 2021
Diana Fryc On The Important Things
Diana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo. Retail Voodoo is an agency that helps marketers, founders, executives, and investors in the food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate established brands. Diana has over 20 years of sales and marketing expertise with a demonstrated history of working with CPG brands in food, beverage, wellness, and fitness. In addition, she’s skilled in marketing management, negotiation, sales, and customer relationship management. In this episode… In life, we often get caught up with all the urgent stuff and forget about the important things. But what are the essential things you should focus on — in both your business and personal life? For Diana Fryc and her work, the important things include being a better-for-you brand, grooming conscious consumers, using business as a force for good, uplifting a diverse range of voices, and recognizing women's ability to do a better job of thinking holistically. Of course, these critical things or values distinguish your brand, but that's if you know how to communicate through different brand channels — including social media. On this episode of the Firebelly Social Show, Duncan Alney talks with Diana Fryc, Chief Sales and Marketing Officer at Retail Voodoo, about the crucial things in brand development. They discuss the elements necessary for building a unique brand, transferring that authenticity to your social media marketing, branding missteps to avoid, and more.
31 minutes | Jun 18, 2021
Social Impact by Design (And Wine)
Brandon Hall is the Co-founder and the Chief Branding Officer of ONEHOPE Wine, a state-of-the-art flagship winery in the heart of Napa Valley. Brandon is responsible for the winery’s overall brand strategy, business development, and strategic partnerships. He and seven other co-founders launched the brand out of the trunk of their cars in 2007. Brandon has been helping to transform the company into one of the fastest-growing independent wine brands and one of the top DTC wine brands in the United States. In this episode… Many companies have different give-back programs as their way of trying to impact their community. But some companies are cause-driven by design. ONEHOPE Wine is one such company. Founded by a group of friends who saw firsthand how much impact a bottle of beer can have, ONEHOPE Wine was built with an authentic story behind it. However, its Chief Branding Officer Brandon Hall says the impact they have made so far could not have been as far-reaching if not for social media. Using different social media tools, they’ve created a community around their brand and told their authentic stories to inspire evangelists for their brand. If your brand looks to make a social impact — and wonders if social media can support your cause marketing — this episode is for you. On this episode of the Firebelly Social Show, Duncan Alney talks with Brandon Hall, Co-founder and Chief Branding Officer at ONEHOPE Wine, about social impact by design. They discuss what makes a mission-driven brand marketing effective, the elements of a great brand story, the pivotal role of social media to drive social impact, and what cause-driven brands should be doing with their marketing today.
40 minutes | Jun 11, 2021
Demystifying Conversion-First Thinking
Alexander Svensson is the Director of Optimization at SiteTuners. At SiteTuners, Alexander helps improve conversion rates via best-practices redesigns and landing page testing for over 1,500 companies, including Google, Nestle, Intuit, Paychex, eHarmony, Canon, Symantec, AutoDesk, and Rhapsody. In addition to his conversion rate optimization skills, Alexander maintains a robust knowledge of SEO, PPC, and social media. His well-rounded skill set enables him to optimize messaging from the source all the way through to the final conversion. In this episode… Your website is your digital grocery store where you hope visitors come to, walk down the aisle, fill up their carts, and checkout as customers. That’s conversion. And even when visitors don’t find what they came in for, your store should be set up so that it is hard to leave without buying something — no matter how small. Think of that as micro conversions. However, people are more patient at a grocery store than on your website. Sometimes they leave as quickly as they land on your page without sparing a minute to look around. So how do you make website visitors do what you want them to? What are the assumptions that should guide how your web pages are set up for conversion? On this episode of the Firebelly Social Show, Duncan Alney talks with Alexander Svensson, Director of Optimization at SiteTuners, about conversion-first thinking. They discuss the three assumptions that should guide how you set up your website for conversion, avoiding the greedy marketing syndrome, and why relationship building is essential in conversion-first thinking.
33 minutes | Jun 4, 2021
Supplier Marketing To Wineries With Drew Hendricks
Drew Hendricks is the President of Barrels Ahead. This wine and craft marketing agency propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. Drew also interviews top leaders in the wine and craft beverage industry on his podcast, Legends Behind the Craft. Drew has been a leading light in the wine industry. He spent 10 years as a wine buyer for one of the largest wine stores in San Francisco after graduating with a degree in philosophy and ancient Greek. He later founded Nimbletoad to empower companies to do business online before starting Barrels Ahead. In this episode… The right content at the right time can be the start of brand affinity, conversations that create credibility, and, ultimately, B2B sales. Unfortunately, many B2B companies struggle to align their business with their social media presence. As a result, many wine suppliers miss out on the colossal opportunities online. To leverage these opportunities, it takes smart social media marketing to share your brand’s story and connect with your customers. So, you may be asking, ‘what type of content should we be creating, and how should we distribute it? We already do LinkedIn — isn’t that enough for B2B?’ On this episode of the Firebelly Social Show, Duncan Alney talks with Drew Hendricks, President of Barrels Ahead, about smart social media marketing for wine suppliers. They discuss how wine suppliers use social media, the business case for B2B social media marketing, and making your social presence fit your business.
24 minutes | May 28, 2021
Innovation Special: Reducing Alcohol Absorption with SOBAR
Dr. Joseph Fisher is the inventor of SOBAR and the President of Zeno Functional Foods, located in California. He was trained as a medical scientist and received his bachelor’s and master’s in chemistry from Stanford before obtaining his MD and Ph.D. from Stanford Medical School as part of the prestigious medical scientist training program. After doing a postdoctoral fellowship at the UCSF Howard Hughes Medical Institute, Dr. Fisher worked in the biopharmaceutical industry in research, business development, and strategic consulting for over 20 years. In starting Zeno, Dr. Fisher raised the bar higher by creating unique foods that can improve an individual's well-being and lifestyle — the SOBAR. The SOBAR is a unique protein bar that is the world's first food specifically designed to reduce alcohol absorption. Dr. Fisher is also a member of the Institute of Food Technologies. In this episode… It’s excellent advice to ‘eat before you drink.’ But what happens if you’re in a situation where food may not be available? We are all likely to face those circumstances at some point, but if you drink on an empty stomach, you stand the risk of absorbing a lot of alcohol into your bloodstream. Unfortunately, even when you eat a full meal, it can slow the rate you absorb alcohol by only about 10%. But not much is known about the type of food you should eat — until now. Thanks to SOBAR by Dr. Joseph Fisher, there’s a protein bar designed to reduce alcohol absorption two times more than a complete meal can. So what’s the science behind SOBAR, and why should you care? On this episode of the Firebelly Social Show, Duncan Alney talks with Dr. Joseph Fisher, President of Zeno Functional Foods, about the invention of SOBAR, a protein bar that reduces alcohol absorption. They discuss the idea and science behind the product, the role of social media in bringing it to market, and more.
30 minutes | May 21, 2021
Keepin It Real with Rachel Klein: Courage & the Best Damn Almonds (Butter)!
Rachel Klein is the Owner of Revival Food Co., a food brand known for its craft flavors and stone-ground texture almond butter. She founded the company in 2014 after reviving her passion for a holistic, clean, plant-based lifestyle. Rachel’s vision for Revival Food Co. is to inspire others to eat more wholesome foods on a daily basis and to encourage a lifestyle that doesn’t put pressure on being skinnier, stronger, or something different than who you already are. Before turning her almond butter creation into a career, Rachel was a contemporary dancer, pilates and yoga instructor, massage therapist, and she had a serious hobby of making weird and healthy foods in the kitchen. In this episode… Imagine walking down the butter aisle of your local store. You stand there and stare at a wall of nut butter brands that all look alike and promise the same things — and you’re not sure which to buy. Indeed, they’re all trying to be the better version of peanut butter. What if you could skip all of that and opt straight for a healthy alternative that is even tastier? Thanks to Rachel Klein, you can now enjoy the damn best almond butter! But that has not come without the handmade hustle of a mom of three. Why has she decided to travel the lonely road of entrepreneurship, and how is she transforming the super-competitive food category? On this episode of the Firebelly Social Show, Duncan Alney talks with Rachel Klein, Founder of Revival Food Co., about the origin of the Revival almond butter, what’s unique about the almonds, and how she uses social media to grow her brand. Plus, Rachel shares the challenges she faces as a woman CEO and how she’s overcoming these obstacles.
38 minutes | May 14, 2021
Do You Have Fire in Your Belly?
Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. In this episode… What’s the big business goal that’s been keeping you up at night? Maybe it’s been on your mind so much you’re beginning to doubt that you can crush it. Well, here’s some good news: yes, you can! But it requires having some fire in your belly. Focus. Integrity. Reliability. Excellence. Those are the fire values driving Duncan Alney and his team at Firebelly Marketing, who help brands become more likable and profitable via social media. Do you want that fire in your belly, too? On this episode of the Firebelly Social Show, Duncan Alney talks with Dr. Jeremy Weisz, Co-founder of Rise25, about the origin of ‘fire belly’ and why it matters, what the fire represents, and how the Firebelly Marketing team have been using it to generate ROI for brands through social media marketing. Plus, Duncan shares how you can achieve your business goals through the F.I.R.E. values.
32 minutes | May 7, 2021
Cleaning Up the Baking Aisle
Dan Morovits is the Brand Manager of Bake Believe, a company that creates better-for-you baking chocolate. Dan specializes in advertising, customer satisfaction, marketing, retail sales, and website production. Prior to joining Bake Believe, Dan worked as a leader in marketing for many companies, including American Girl, Kaplan Schweser, and UFP Industries. Dan also has an extensive background in customer service and holds a Master of Business Administration from Purdue University Global and a Bachelor of Arts in marketing from Upper Iowa University. In this episode… According to Dan Morovits, there is an increased interest in healthier, low-sugar or no-sugar products. However, healthier products can often be expensive and inaccessible for many. That’s where Bake Believe comes in: they’re creating accessible, affordable, better-for-you baking chocolate that everyone can enjoy. As a marketing expert at Bake Believe, Dan knows how to provide customers with what they want. How does he do this? Through direct interaction with customers on social media, Dan is able to get feedback, help improve the product, and deliver results that will make every customer happy. Want to learn more? Listen to this episode of the Firebelly Social Show, where Duncan Alney and Lauren Johnson talk with Dan Morovits, Brand Manager at Bake Believe, about social media and marketing for healthy products. Dan discusses what it’s like working with a socially dominated marketing strategy, the process of facilitating organic outreach, and how to optimize a small budget to get the best results. Stay tuned!
18 minutes | Apr 30, 2021
Using Innovation to Make the World a Better Place
Rusty Jones is the Co-founder and Chief Strategy Officer of hellowater®, a company that creates fiber-filled and sugar-free bottled water. The hellowater® brand features a wellness product that is affordable, fun, tasty, and made with natural ingredients. Rusty is also the President and Founder of Hello Experience, a brand management company that delivers in-market promotions and consumer market programming for clients, including Nintendo, LaCroix, SoBe Lifewater, and more. Rusty has spent 15 years designing, developing, and implementing successful sales and marketing campaigns. In addition to his sales and marketing expertise, Rusty is the Managing Partner of Orange Blossom Event, a company that provides wedding and special event planning for the greater Kansas City area. In this episode… According to Rusty Jones, there is a generational shift happening in the beverage industry. People are becoming more educated on nutrition and buying healthier products. So, what does this mean for the industry? And how can you get involved in supporting better-for-you products as an entrepreneur or startup business? Over the past few years, Rusty has grown a successful, health-conscious company. He noticed that younger generations no longer care for legacy products — they want a product that is unique to their life. However, that’s not the sole factor determining whether your brand will succeed or not. Rusty says that the key to development is connecting with your community and surrounding yourself with talented people. In this episode of the Firebelly Social Show, Duncan Alney sits down with Rusty Jones, Co-founder and Chief Strategy Officer of hellowater®, to talk about doing mission-driven work in the beverage industry. Rusty discusses changes happening in the industry, his approach to social media and marketing, and how you can use your passion to succeed as a startup brand. Plus, Rusty shares a special code to get 20% off your next hellowater® order! Stay tuned.
30 minutes | Apr 23, 2021
The Edible Upcycle Opportunity: From Trash To Delicious Food
Daniel Kurzrock is the Co-founder and CEO of ReGrained, a company that upcycles nutritious grain by leveraging technology to turn beer waste into food. Daniel’s company uses these rescued grains to make award-winning nutrition bars and puffed snacks. ReGrained has been listed in Forbes’ “30 Under 30: Food and Beverage,” won Slow Money Northern California’s Food Funded Pitch Competition, and was a finalist at FoodBytes! among many other achievements. Daniel is an entrepreneurial systems thinker and loves tackling problems through creative entrepreneurship and cross-sectoral collaboration. Through ReGrained, he has become a thought leader about food waste business models, edible upcycling, and the circular economy for food. In addition to his accomplishments at ReGrained, Daniel also serves as a board member for Naturally Bay Area and the Upcycled Food Association. In this episode… If you’re in the food and beverage industry, there’s one term you need to know: upcycling. This growing movement has organizations worldwide teaming up to create a more sustainable future. So, what exactly is food upcycling, and how is it helping the food industry, environment, and food economy? According to the Upcycled Food Association, “upcycled foods use ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment.” Daniel Kurzrock is no stranger to the upcycled food industry; he started out brewing his own beer in college and realized how much grain was being wasted in the process. Back then, there wasn’t a solution for wasting the extra grain — so Daniel created one. He now uses his patent-pending technology to introduce a second harvest to the grains used for beer. These grains are then upcycled into nutrient-dense flour and used for other nutritious snacks! In this episode of the Firebelly Social Show, Duncan Alney is joined by Daniel Kurzrock, Co-founder and CEO of ReGrained. Together, they talk about the benefits of upcycled food. Daniel explains ReGrained’s approach to upcycling, the environmental and health benefits of upcycled products, his thoughts on equity crowdfunding, and his tips for creating something meaningful as an entrepreneur. Stay tuned.
41 minutes | Apr 16, 2021
The Politics of Food
Asma Khan is an iconic chef, Netflix star, and the Founder and Owner of the restaurant Darjeeling Express. For many years, Asma worked in her mother’s catering business in Kolkata, India, which inspired the creation of her restaurant. Darjeeling Express started as a dinner for 12 guests at home, serving Indian food cooked from family recipes. Now they offer nationwide delivery, supper clubs, private catering, and a wide array of dishes originating from family recipes. Darjeeling Express’ kitchen has been operated by an all-women team of housewives since day one. In addition to creating a successful restaurant, Asma is the author of the cookbook Asma’s Indian Kitchen: Home-cooked food brought to you by Darjeeling Express, and she was the first British chef featured on the Netflix series Chef’s Table. Asma has been named “Female Entrepreneur of the Year” at the Asian Restaurant Awards and “Entrepreneur of the Year” at the Asian Women of the Year Awards. In this episode… Food is more than just a meal; it’s powerful, political, and it’s a shared bond between people. For Asma Khan, food is also a connection to her roots in Kolkata, India. Asma’s heart, soul, and culture are in every dish she serves, and she’s sharing her story through her home-style Indian cuisine. Growing up in Kolkata, India, Asma has always had strong friendships, an eye for detail, and a drive for equality. As a chef, author, and restaurant owner, Asma is changing the narrative: she’s communicating across borders and cultures through food. How does she do it, and how can you learn more? Listen to this episode of the Firebelly Social Show as Duncan Alney talks with Asma Khan, Founder and Owner of Darjeeling Express, about the interconnectedness of food, people, culture, and politics. Asma talks about the inseparability of food and culture, representation within the industry, and how to be fearless, kind, and gracious on social media. Asma also discusses the details of her new book centered around her life, family, and the food of gatherings! Stay tuned.
21 minutes | Apr 9, 2021
Developing Your Brand Through Custom Design
Jim Snediker is the Founder and CEO of Stock Mfg. Co., a company that designs custom uniforms for high-end restaurants and hotels. Jim began his career as a sales representative making cold calls at a freight company. A year and a half later, he was working with high-level clients as the Manager of Client Solutions at CareerBuilder.com. Before founding Stock Mfg. Co., Jim was the Co-founder and President of the fashion website Left of Trend. Stock Mfg. Co. was founded in 2012 as a menswear brand but quickly found a niche designing custom uniforms. They’ve designed and manufactured uniforms for some of the best bars, restaurants, and hotels, including Ace Hotel, Soho House, Aparium Hotel Group, and more. Stock Mfg. Co. has a national reputation for its focus on innovative products and its full-service approach to design, development, and manufacturing. In this episode… Over the past decade, Stock Mfg. Co. has worked with some of the top brands in the hospitality, food, and beverage industries. They’re now a nationally recognized company, and their custom designs have caught on with some of the best bars, hotels, and restaurants in the world. So, how did they grow to be a leading company in the industry? And how can you apply those same strategies to your business? After Jim Snediker founded Stock Mfg. Co., he began to develop a clear mission and brand. One of the key factors responsible for Jim’s success is his focus on reducing pain points for customers. Prioritizing his client’s needs allows Jim and his team to tailor their product to the customer’s aesthetic while providing the perfect balance of form and function—a win-win for both parties. In this episode of the Firebelly Social Show, Duncan Alney sits down with Jim Snediker, Founder and CEO of Stock Mfg. Co. Jim shares why brands love working with his custom design company, the role of social media and networking events in his company’s success, and how you can get an exclusive coupon from Stock Mfg. Co. Stay tuned!
22 minutes | Mar 26, 2021
Words Matter: Why Telling Stories is So Important
Danny Schuman is a writer, marketer, entrepreneur, and the President of the marketing consultancy, Twist Your Thinking. At Twist Your Thinking, Danny has worked with brands ranging from small nonprofits to Fortune 100 companies, and he helps them focus their message and develop their brand strategy. A lot of Danny’s work is based on tactics discussed in his No.1 best-selling book, The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur. Before founding Twist Your Thinking, Danny spent 23 years moving up the ranks of ad agencies from copywriter to Group Creative Director. He also spent 10 years working on the Gatorade brand and making commercials with Michael Jordan. In this episode… In the age of shorter attention spans, rapid swiping, and a preoccupation with followers, there’s one thing that holds true: words matter. When it comes to social media, how can you make your company stand out using words? What steps are involved in building an authentic story? With 23 years of experience working in the marketing industry, Danny Schuman has learned to adapt to new technologies and modes of communication. According to Danny, storytelling will never go out of style. No matter what your company specializes in, your story is an essential part of sharing your brand and your message with audiences. In this episode of the Firebelly Social Show, Duncan Alney is joined by Danny Schuman, President of Twist Your Thinking. Together, they talk about the art of storytelling on social media. Danny shares his expert advice on how to stand out on social media by knowing your “why,” developing emotional connections, and focusing on your message to create the perfect story. Stay tuned.
17 minutes | Mar 12, 2021
Doing Good: Connecting Mission, Stories, and Social
Ganesh Nair is the Founder and CEO of Karma Nuts, a company whose mission is to put goodness into the world whenever you can. Ganesh is also the CEO of Wenders Western India Cashew Company, a third-generation, family-owned business. Before joining the family business and starting Karma Nuts, Ganesh worked in strategic planning, business development, and finance at Johnson & Johnson. Ganesh has a Master of Science in Health Sciences and Technology from Massachusetts Institute of Technology and a Master of Business Administration from UCLA Anderson School of Management. Christina Appleton is the Founder of Appleton Consulting, and she handles all things marketing and e-commerce for Karma Nuts. She is a strategic marketer with over 15 years of marketing experience, a background in analytics and operations, and a successful track record of building brands and launching new products. Previously, Christina worked in marketing roles at Thrive Market, FOX Sports, NBCUniversal Media, Sony, and General Mills. Christina holds a Bachelor of Arts from Northwestern University and a Master of Business Administration from Harvard Business School. In this episode… Social media marketing can build a community around your product and it offers marketers a way of establishing a direct relationship with customers. It also creates opportunities for customers to become a part of your brand’s story. But, when you open the door to user-generated content, how do you hold true to your brand’s character? According to Karma Nuts Founder Ganesh Nair, the tone of a brand is so crucial that trusting customers to represent it can make anyone a little nervous. However, as his company’s name might suggest, he believes that what he puts out into the world will come back around—and Karma Nuts is doing a lot of good things. In this week's episode of the Firebelly Social Show, hosts Duncan Alney and Lauren Johnson sit down with Ganesh Nair and Christina Appleton of Karma Nuts. Together, they discuss the company’s origins, the ways that the pandemic shifted their marketing plans, and how they’re using social media to let customers become a part of their brand’s story. Plus, everyone offers up their favorite nut and beverage flavor pairing. Stay tuned.
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