50 minutes | Jan 27th 2021

Episode 65: Courtney Fanning on Clarifying Your Audience and Messaging

Are you ready to get clear on creating a cohesive message that speaks directly to your ideal client and audience? If so, then this episode is for you! Joining me today is Courtney Fanning, a brand strategist and copywriter and founder of Big Picture Branding. After going through my own rebranding last year, this was such a powerful conversation where we talk through where to start with figuring out who your audience is to how to create messaging that speaks directly to them. This process can be difficult but it is so important as it truly is the foundation of your business. If you are just starting out and need some tips or are an established business that is considering rebranding, this episode will provide you with valuable information to make sure you are building a business that speaks to your ideal audience. In this episode, you will hear: -How and why she started her business -Where to start when trying to figure out your audience and messaging -When to DIY and when to hire a brand strategist -What she wishes she had known when starting out and her advice to entrepreneurs Thanks so much for listening! Connect with Courtney: Website - www.bigpicturebranding.com Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/ Other resources mentioned in this episode: Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast. Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook More free resources can be found at: www.bigpicturebranding.com/resources Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/
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