12 minutes | Apr 22nd 2015

Episode 23: Your Fans Are the Cool Kids

Your brand's popularity is driven by your passionate fans.  This episode of #FanDamnShow details a fascinating Princeton study that uncovers the determinants of popularity.  Is a product popular because of its quality, or because of the WOM that other people are sharing about that product?  The findings might surprise you, and we discuss that and more in this 23rd episode of The Fan-Damn-Tastic Marketing Show.
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