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The Fab Fempreneurs Podcast Show
30 minutes | Jan 19, 2022
Featured Fempreneur: Tammy Ferreira, Divorce University Online
Tammy Ferreira, Founder of Divorce University Online, shares must-know tips to make the divorce process feel less stressful and more manageable. Whether you're at the very beginning stages or still working through post-divorce challenges, this conversation will be supportive!
49 minutes | Dec 1, 2020
Featured Fempreneur: Dana Magnus, Mission-Driven Marketing for Entrepreneurs
You may know what your values are, but do they align with your business values? Every entrepreneur has a core reason why they began their business and that reason should shine in their marketing strategy and plan. Dana Magnus of the MKTG Brand (and one of the fabulous speakers at Fab Fempreneur Fest 2021) helps entrepreneurs with their daily plan and marketing strategy by building a strong, evergreen community of fans, followers, and frequent customers starting with Mission-Driven Marketing. In college, Dana discovered the unethical nature of advertising and marketing and how it has destroyed much of the values of our current society- this is why she is set out to help people reconnect to their true human side. As an Ethical Leader, her goal is to unite the community first and be a like-hearted unifyer of people who are looking to use communication to make an impact. To learn more about Mission-Driven Marketing, connect with her on Facebook at Your Ethical Business group.
28 minutes | Nov 17, 2020
[Featured Fempreneur] Mindset & Marketing for Entrepreneurs with Cheryl Hawley
The way you create a healthy mindset and market yourself or your company is a balancing act that takes time and will continue to grow. Knowing your brand personality will help you present yourself online and offline. Today on the Fab Fempreneurs Podcast show, we speak with the founder of Unite Socially, Cheryl Hawley about mindset and marketing for entrepreneurs. Unite Socially is a full-service digital marketing agency that specializes in the beauty and wellness industry. Cheryl Hawley is an expert in creating B2B relationships, digital content marking strategies, and brand storytelling. To connect with Cheryl further, please contact her here.
44 minutes | Nov 3, 2020
[Strategy Spotlight] Sound like a human in your communications, not a jargony robot, with Sarah Flocken
Communication is key inside and outside of your business. To learn how to communicate effectively in your messaging, is a gateway to success for your business and for you to attract your ideal client. Sarah Flocken of SLH Communications, a San Diego based (relocated from Washington DC) Public Relations agency specializes in editorial services for nationwide businesses and entrepreneurs. The “SLH” in SLH Communications stands for “sound like a human” and that’s exactly what Sarah aims to do with her clients. “PR is the core of storytelling so that your brand or company is trusted and your name is out there more,” says Sarah. She helps companies craft their message for their website and blogs, PR crisis management and provides editorial pitches. Her key tip is to read your content out loud and make sure what you are writing makes sense! To connect with her further, please contact her here.
77 minutes | Oct 6, 2020
Featured Fempreneur: How to Host a Profitable Live Event As a First Time Organizer with Makeda Mutema-Newton
Planning an event or workshop, whether a couple of hours or multi-day, can be one of the most beneficial (but stressful!) things you can do in your business. Your event can help educate people in your network or community, build better relationships and make you some money! Sara had a fabulous chat with Makeda Mutema-Newton Event Strategist of Events Unlocked, who helps creative entrepreneurs plan a profitable live event with attendee experience at its core. Her company came out of a necessity to create an online events directory for event organizers to post and not just any events- events and retreats for entrepreneurs. She later pivoted in 2020 to become an event strategist and wrote an entire workbook with A-Z tips and worksheets on how to plan a profitable event! Her top 2 tips are 1) to stick with your business idea and 2) to know how to pivot your business. “The one thing COVID has taught me is there's more than one way to do it,” Makeda says. Connect with her more at https://www.eventsunlocked.co/
57 minutes | Sep 15, 2020
Strategy Spotlight: How to Use “Stages” as a Lead Generation Magnet with Barbara Maisonet
There comes a time in every entrepreneur's life where they meet a fork in the road: to continue working in the corporate world or embrace their entrepreneurial spirit. For Barbara Maisonet, she had been let go from her 9-5, she had a decision to make, find another corporate job or be her own boss. She chose the latter and never looked back! Barbara was introduced to life coaching by a friend and that sparked her interest in becoming a Life and Business Coach for entrepreneurs, small business owners and CEOs. On the Fab Fempreneurs Podcast Show, Barbara shares her inside tips on how entrepreneurs can use “stages” to gain more leads by honing in on where your ideal clients are at and showing up there with consistency. To connect with Barbara further, please visit https://www.barbaramaisonet.com/
48 minutes | Sep 1, 2020
Featured Fempreneur: How to Conquer Your Business with Erin Marcus
As a Fab Fempreneur, one of our core values is being in charge of your business. Making the right decisions that make the most sense for you. Owner of Conquer Your Business, Erin Marcus chats with Sara Clark-Williams CEO and Founder of Fab Fempreneurs about not only how to take charge of your business but to ultimately conquer and stay in control of your business. Erin grew up in the midwest with the mentality to go to school, work hard, and be the best at that job. With that philosophy, she ran a 6 figure franchise business for many years until she realized she could apply her knowledge on how to maintain and stay strong in your business with entrepreneurs. Erin helps entrepreneurs get out of reaction mode so they can be in charge and obtain the results that they are looking for by asking “what do I want and how am I going to build it?” To connect with Erin further, please visit her website https://conqueryourbusiness.com/
50 minutes | May 19, 2020
[Strategy Spotlight] How and Why To Set Specific, Purposeful Revenue Goals with Tess Wicks
Money plus mindset equals financial success! We’re chatting on the Fab Fempreneurs Podcast Show with wealth and mindset coach, Tess Wicks, about how and why to set specific, purposeful revenue goals. As a business owner, it is super important to know how much money you are making and where that money is going. Tess Wicks is a Wealth and Mindset Coach for Online Coaches and Service-Based Entrepreneurs. She's worked with individuals to help them master their cash flow for the past 4 years and fully understands the struggles and limitations of being a business owner and having the responsibility of both the business's finances and your own. What is considered a successful business owner has changed: you don’t have to have a 6 figure business in order to be successful. Being clear on your numbers is the first step in financial success. Takeaways 1. Journal out your ideal day Become clear on what you want in your personal life and not letting vanity numbers guide you. Weave in all your needs (e.g., putting money away for taxes) into your money goals. Identify your personal expenses- which are necessary and which are “on pause” right now by monthly, semi-annual and annual needs list. A common example of something you can pause if you are struggling with money, or wanting to simplify, is as simple as canceling a TV subscription or any subscription that processes automatically that you may not even use. 2. Identify all the outflows in your business - annually! Identify your needs and what you want. For business, maybe you want to invest in content creation or hire an assistant. Create two purpose-driven goals for the needs and wants in your business. 3. Do the Easy Profit Math, to calculate your purpose-driven revenue goals, while accounting for the 4 Financial Elements of a Business (including profit!) How does it break down: your salary (what you pay yourself), business costs, profit and taxes. Where does the money go in order to have a business. What percentage of dollars you make are you going to put aside for taxes (talk to a CPA). Think 15%-20%, this a percentage of revenue not profit. Be proactive and set money aside. And if you have money left over, save it or splurge and go on a vacation! You also want to have money aside for an emergency fund or “rainy day account”, not only for your personal expenses, but for your business. Have money as a backup to supplement your income if you are going through a hard time. 4. Use your purposeful revenue goal to inform your business decisions: pricing, launch strategy, etc. When pricing your services, think about your revenue goals. If you know how much you want to make, this is how much you should charge. Your pricing should go into how much it costs to run the product or service.
65 minutes | May 5, 2020
[Strategy Spotlight] Amplify Your Powerful Feminine Voice to Attract Your Next-Level Clients and Achieve Business Success
Rebecca Massoud knows how to speak, shine, and sell very well! Not only is she the founder of Speak, Shine, Sell, she is a wife, a mother and a yogi. Rebecca shares on the Fab Fempreneurs Podcast Show how to amplify your powerful feminine voice to attract your next-level clients and to achieve business success. Doesn’t that sound fabulous? She created her business out of a secret desire to get out of the corporate world and jump (with a leap of faith!) into the entrepreneurial world. It takes courage to move forward with your passion and one of the best ways to get out there is to look for speaking opportunities (ie: workshops, conferences, etc.). Rebecca Massoud inspires thousands to share their brilliance on stage as a speaker coach, marketing mentor and creator of Speak Shine Sell. Her signature Speak, Shine, Sell 1-day workshop has been delivered more than 20 times. Women entrepreneurs hire Rebecca to help them double and triple their incomes with a high-converting signature talk that connects from the heart. Takeaways: Speak for free & speak often. Use every opportunity to practice your speaking. In this day in age, if you are a business owner, you have to be a speaker on some level. We are the face of our businesses. Live speaking and online speaking are great to get yourself out there. Knowing your signature talk is the first step. Once you have a talk you can use it in so many ways whether in-person or on a podcast. First you need to create a structure to your talk. It should be scalable from a 10 minute podcast to a full day workshop. Have a signature talk that you can use over & over again and one that includes the 5 key ingredients as described below. Opening: Have a strong opening. When you tell your story, you want to position yourself with credibility and vulnerability. Share your story: Share your success story with your audience, including the success you have created and your expertise. Don’t downplay your expertise. All of your experiences are important to share and will show how far you have come and what led you to what you do. Content: This is your body of work. Create your talk by using the steps of what you’ve done. Your Offer: Your offer is your call to action. Don’t over-deliver your content. Focus more on what is valuable by telling stories about your clients. Facts tell, the stories sell. Your Close: Wrap up your talk by summarizing the above and end on an energetic high note. 3. Share your story (or hero's journey) to create an emotional bond with your audience. 4. Your energy & presence are actually MORE IMPORTANT than the words you say. 5. Always include a call-to-action each time you speak; serve your audience by letting them know how they can take it further with you. Don’t rush on your offer and don’t let the fear creep in. Make sure you are prepared with your offer and to be able to offer that kind of offer at the place you are speaking at. Be prepared for questions and don’t down play it. You want your audience to ask themselves, “is this a natural next step for what I just shared?” Make sure your offer correlates with what you talked about. What are your intentions with this group? Make sure all of the elements of your talk work with what you are offering. Rebecca Massoud, speaker coach and creator of Speak Shine Sell, will share at Fab Fempreneur Fest 2020 on how you can prosper from your powerful feminine voice in ways that are fun, easeful and profitable and also create soul-aligned connection with your audience. To connect with her further, please visit her website, https://rebeccamassoud.com/. To register for Fab Fempreneur Fest and more info, please visit our website, https://fabfempreneurs.com/fest.
40 minutes | Apr 21, 2020
[Strategy Spotlight] Conquer Your Instagram Game: Engagement is Key with Melissa McClure
The Instagram Game is ever-changing, but the number one thing you can do is to conquer engagement! How do you engage on social media? Is it more than just posting a photo? It sure is. Instagram expert, Melissa McClure of Melissa McClure Coaching, shares with the Fab Fempreneurs community on how to uplevel your Instagram skills to create authentic relationships and gain more exposure. Melissa spent 15 years as a wedding and portrait photographer and uses her photo and social media skills to help women entrepreneurs put themselves in front of their brand. Although photography and being behind the camera is her first love, over the past year she has discovered that she loves being in front of the camera and has experienced growing more comfortable with her body confidence and self-image. She is launching a new program to help women entrepreneurs find their passion while being more comfortable and self-confident. Her best tip to get started on Instagram is to put your whole self out there: from your sweaty workout self to your sophisticated business self. Interact for more than 20 mins a day The more you interact on Instagram, the more Instagram will share your content. This does take time, so it is good to time block about 20 minutes a day to engage with other users and followers. The more time you allot to this, the more growth you will see on Instagram. Melissa suggests you interact for 10 minutes, then share your post, and then engage for another 10 minutes after. This will help boost your algorithmic exposure and will help make sure you respond to each comment on your post. Then go to their page and comment. This process helps build relationships, rapport and trust. One engagement SECRET to know is: Only comments with at least 4 words will count as a comment, and even sending a direct message (aka a DM!) counts as engagement according to the Instagram algorithm. Also, don’t bombard other users for requests. It's about posting and engaging, which will help in building your online community. Follow Hashtags You can have up to 30 hashtags, but 11 hashtags are ideal and is all you need for engagement. The thing about hashtags is, you don’t want to reuse the same ones over and over because you can get marked as spam (yikes!). On Melissa’s phone, she has a note with 10 sets of hashtags she uses and she rotates them depending on the post. Just like the following accounts, you can follow hashtags, which is a good way to find new accounts and have them find you. Find out what hashtags work for you and your ideal client. Give your hashtags a niche. For example instead of #weddings try #outdoorweddings Join Giveaways Collaborate with other like -minded entrepreneurs and participate in Instagram giveaways. A fast way to get followers with these requirements: Have them follow all accounts, and comment and tag friends for more engagement. Melissa McClure will be a speaker at this year's Fab Fempreneur Fest 2020 and will be discussing more in-depth tips on how to attract the right followers on Instagram and turn them into paying clients. To connect with Melissa further, please visit her website http://www.melissamcclurecoaching.com/. To register for Fab Fempreneur Fest and more info, please visit our website. https://fabfempreneurs.com/fest
50 minutes | Apr 7, 2020
"[Featured Fempreneur] Becoming a Solo-Entrepreneur and 3 Ways to Revamp Your Brand with Jessica Cruz-Abalos"
Wife, mom, business owner, friend, the list goes on and on for how many roles we can play. When you become an entrepreneur, you take on a whole new brand identity. It is fun to create your brand identity, but where the heck do you start? On today’s episode, we talk with Jessica Cruz-Abalos, founder of J.Cruz Designs, about the importance of visual branding and navigating life as a solo-entrepreneur. Jess is a web and graphic designer that specializes in visual branding. Her work and life philosophy is to create purposeful design for purpose driven people and small businesses. For 5 years she was a co-owner of a boutique branding company with her friend, who loved working with small businesses and women entrepreneurs. They decided to part ways (no hard feelings!) and to pursue bigger projects on their own. Being an entrepreneur does have its challenges, especially when you have a family: Jess experienced postpartum depression while she was discovering that she wanted to become a solo-entrepreneur. She was able to bounce back by finding new love for fitness that gave her self-confidence and awareness of the importance of self-care. Takeaways: 1. Don't just create a generalized persona for your target audience. Create 3 detailed personas! Include their name, age, education, lifestyle, occupation and hobbies. The more descriptive you are, the more you are able to understand their needs and pain points. 2. Establishing your brand personality is crucial. Not only will it drive what your visuals will look like, it will create authenticity and relatability among your target audience. What are the feelings or experiences you want your client to feel and how do you want to be perceived? 3. A huge tip when working with your web designer and graphic designer: Content Drives Design. It is like when you make a movie, but you don't have the script. The content is the foundation on which the design rests on. You can create a design with filler text, but you are only going to add more work onto yourself because things will still need to be rearranged and reorganized. It will be a disaster. So, you need to create the content FIRST. Jessica is one of the speakers for this year’s Fab Fempreneur Fest 2020. Her round table talk will teach you how to discover your brand personality in more detail. To connect with her further, visit her website: http://jcruz.design/. To register for Fab Fempreneur Fest and more info, please visit our website: https://fabfempreneurs.com/fest.
45 minutes | Mar 17, 2020
[Strategy Spotlight] How to be Awesome: Confidence tips for Entrepreneurs with Kimberly Patek
The best way to show up in your community as a business owner or entrepreneur is to authentically be yourself. Confidence in one’s self is key for success. Kimberly Patek, Founder of San Diego, Drama Kids shares on the Fab Fempreneurs Podcast Show , tips and tricks on how you can exude confidence as an entrepreneur, whether you are speaking on stage or at a networking event. She and her daughter created Drama Kids San Diego to equip students (ages 3-17) with life skills to overcome public speaking. As a women business owner herself, Kimberly applies what she teaches her students to the Fab Fempreneurs community. (Get ready to use your Oz voice!) #1. Be Proactive Versus Reactive. Keeping the big picture in mind and not getting caught up in the day to day activities. Looking ahead (i.e. 90 days) and working backwards on timelines helps foresee conflicts, busy times and resources needed. #2. Don't take things personally. Have a vision, always follow your intuition and know most people around you have GOOD intentions. Treat challenges with curiosity and take the time to come to a conclusion: a) was there something I could of done differently for a better outcome, b) is this challenge likely to reoccur (how much attention do I need to put into it) and c) is it my problem or perhaps something or someone just wasn't a good fit... move on. #3. Invest more in growing your business and yourself... invest less in “stuff” or business. Start with basic tools and add things as you need it. Sometimes we learn about better things (or discounts) as we grow our business. At first introductions...listen more to others and talk some but less about your business. Be a good listener when around your clients and fellow entrepreneurs.
53 minutes | Mar 3, 2020
[Strategy Spotlight] How to Build a Successful Company by Utilizing the Live Launch Method with Kelly Roach
“Necessity is the mother of all inventions and the key to entrepreneurship.” Entrepreneurs often create their businesses out of a certain need or they have an innate talent. Once you have that grand idea it is hard to put that idea (program, book, online course, etc.) out there into the world. Kelly Roach is known as the business catalyst, helping elite business owners become game-changers in their field and achieve million-dollar breakthroughs in their business. On the Fab Fempreneurs Podcast show, Kelly talks about her business “The Unstoppable Entrepreneur” and her program the Live Launch Method. The Live Launch Method is a course that takes people through online content to a conversion experience. This means you're creating content from your core offer to share live online for a total of 10 days. Throughout the Live Launch Workshop, you are providing viewers insight, education, helping them create a breakthrough and ultimately taking them to the next step in purchasing your offer. Build Connection! You are doing the launch LIVE so interact and build one-on-one communication. Live Launch Method is launching an offering over a 10 day period. The first 4 days is a workshop interaction (the workshop to go along with what you are teaching) and the second half is inviting the audience to purchase your product. Be clear and focused on the topic you want to present about. Knowing your product or service from the inside out will help you to be more confident during your Live, Launch, Live. Focus on them getting the WIN! When you put the win on your client you will have more success! When you share valuable tools and resources and provide your potential client a small win, they will want to come back for more.
45 minutes | Feb 18, 2020
[Strategy Spotlight] Getting It All Done: Reclaiming Your Time + Energy From Your To-Do List with Kelly Nolan
Time Management. You cringe at the thought of your daunting “to-do” lists and the amount of work that piles up because you can’t manage your time. It is the one thing we all have in common and fight so hard to be good at it. Time management is something you can master with the right mindset and tools. Kelly Nollan of Kelly Nollan LLC, a lawyer turned entrepreneur, is a time management expert who teaches business owners and women entrepreneurs how to make their calendars and schedule work effectively for them. As a lawyer, she had to learn to time manage fast with important deadlines, and used those systems in her business. She helps her clients create a game plan for their schedule, gain clarity and feel confident and intentional with their time. On the Fab Fempreneurs Podcast Show, Kelly tells us how to reclaim your time and energy from your to-do list.
54 minutes | Feb 4, 2020
"[Featured Fempreneur] Techniques to Subtract to Add for a More Meaningful Life with Katie Burke "
It used to be that “hustle and heart will set you apart” was the way to go when running your business. We’re not saying it's not good to hustle for what you want, but the hustle can lead to burning out. Learning to implement time to recharge and practice self-care in our schedule is often a common struggle for women entrepreneurs. Katie Burke of B Inspired, is a world-renowned yoga instructor and owner of B Inspired, a self-development company that helps people live an inspired life. She began her journey by working for nonprofits by selling a dream and asking for donations for different causes. After a bad break up, she fell into yoga teacher training and fell in love with the art and felt healed. She loved teaching others with instant gratification that she had made a difference in someone’s life in just one class. She now produces international yoga retreats and creates “mini-ventures” for her clients. In today’s episode, Katie teaches us important techniques to subtract to add for a more meaningful life.
40 minutes | Nov 19, 2019
[Strategy Spotlight] How to Support Others in Business with Ashley Cubbison
Sure you can do it all, but you can’t do it all without support from others- your tribe and/or followers. Ashlynn Cubbison is a rockstar serial woman entrepreneur: she owns 4 businesses! As a successful real estate agent, running a thriving online business and pool company with her husband, and now a published author, her new passion is teaching newer/start-up women entrepreneurs how to support others in business as a strategy for growth On this Fab Fempreneurs Podcast episode, Ashlynn shares her tips on how to evaluate your current relationships in business and how to further nurture your relationships with businesses you currently know or would like to. She shares that supporting others should be a priority: women are relational and want to feel connected. Once that is established, you can have a mutually beneficial relationship with other businesses. “It is important to build a relationship first, then collaborate,” she says.
52 minutes | Nov 5, 2019
[Strategy Spotlight] Confidently Share Your Ideas and Market Your Services to Make True Connection with Keasha Lee Ince
You always hear that content is key for your marketing strategy. That may be true, however, you want to use your words with confidence to share your ideas to be able to market your services and make a true connection with your audience. On this episode of the Fab Fempreneurs Podcast Show, Keasha Lee Ince of “Striking Statements” shares tips on how to clearly and boldly share your message in your business. She studied Public Relations and held a Public Relations position for a corporate company. While she thrived in that role, she found an interesting perspective of helping those people at the company get their story out. She knew she was good at her job but it wasn’t as dynamic as she wanted; she wanted to help people create their message. In her company “Striking Statements” Keasha helps evolutionary entrepreneurs who want to make a bigger impact and take themselves to the next level by using their words to create clarity and connection in their content. Keasha’s mission is to help entrepreneurs to convey what and who they stand for. 1. Know who you're talking to - get clear by eavesdropping, evaluating the attributes of former or current clients. Engage with them online and listen to similar podcasts. This will help you learn their preferences, what they like and dislike, and what other brands they support. 2. Tell Your Story. Acceptance of your unique journey gives validation to your mission. People don't want perfect- they want real. Three themes that people connect with the most: Resilience Hero’s Journey Empowered Vulnerability 3. How to Speak Directly to One Person Pretend to speak to one person and draft out what you want to say and then read it out loud. Your message will be different for each person but if you can have them relate in some way to your message, you are building a connection.
47 minutes | Oct 15, 2019
[Strategy Spotlight] How to Reclaim Your Time and Inner Game Through Energy Work Practices
Finding balance in everyday life is a never ending challenge for entrepreneurs. Balance in running your business, helping clients, supporting the family, exercising, and the laundry list goes on! Squeezing in time for yourself is the most difficult thing to add to your plate that is already full. However, it is a necessity that you must make time for in order to attain balance. Lisa Gornall is a Spiritual Medium, Healer, Coach, Speaker, and Author of Your Easy Path to Success, Fulfillment and Balance. She helps women entrepreneurs reclaim their time, relationships, their inner game, and get more energy. She originally wanted to become a nurse but then discovered that she wanted to help people with their health and balance, but not in the medical field. Lisa fell in love with the practice of reiki which led her to open her business in 2002 as a healer and a coach. Now she guides women entrepreneurs to let go of what is no longer serving them and to let in positivity into their daily life. On the Fab Fempreneurs Podcast show, she shares insightful ways to carve out self -time into your schedule and techniques to de-stress.
63 minutes | Oct 1, 2019
"[Strategy Spotlight] How to Naturally Release Weight through the 3-phase Modern Girl Method "
As every business is different, so is everybody’s body. Finding the right “diet” or planning out your meals can be as daunting of a task like scaling your business. We know it is all about balance but how can we achieve that balance of feeling full, good, and healthy? Katelyn Parsons, the founder of the Modern Girl Method, created a 3 phase natural weight release method that actually works! No dieting, counting calories or over exercising. Katelyn works with the modern career women, whether you are an entrepreneur or scaling the corporate ladder, she helps women develop healthy eating habits and claim back their freedom. The three phases include balancing blood sugar, regulating digestion, and shifting your mindset. Her method has been proven as sustainable and long-lasting. Her focus is to teach women how to understand your body, food, and how to eat for energy and joy. “The release comes into play when you tune into your natural body chemistry which will let go of weight easier,” Katleyn says. In this episode, Katelyn shares her personal journey on how she became interested in nutrition. In this episode, she breaks down her Modern Girl Method, and shares how to tune in and reconnect with your body to feel more body confident.
46 minutes | Aug 6, 2019
[Strategy Spotlight] How to Promote Your Brand in the Media with Gigi Barnett
Everyone has a story, especially every business owner. Self-promotion can be scary but must be done in order to get your name and business out there. There is power in storytelling and sharing your story with the media. Gigi Barnett of Story Sell Your Brand, teaches entrepreneurs how to successfully pitch themselves to the media. Often business owners don’t realize that they are capable of doing their own PR; Gigi shows them strategies to get seen and heard. In this episode, Gigi shares her tips on how to promote your brand with confidence. Step One -Plan your Purpose: Look at what I call the T&T (trends and timing) effect of your business. The best story ideas come from trends and timing (significant times of the year). What the business owner notices can also reveal where your industry is headed and editors/producers like predictions. Step Two - Put the "people angle" at the center of your pitch. Producers and editors want stories that directly affect their audience. If you can couch your pitch using words their audience wants to see and hear, it's golden. Step Three - Know who and what to pitch. This step can take 15-20 minutes a day. (Just build it into your calendar and do it!) Sit down and write out which platforms are best for your pitch. Where are the people you want to reach? (this isn't just about a producer's or editor's audience - it's about the audience you want to reach, too.) Get the names of those editors/producers. Sometimes this takes a quick call to the news desk (It's OK to do this.) Step Four - The follow-up! This is key. Many times editors and producers need a little nudging. While I was working in the media, it was perfectly OK to get phone calls from people in the community. Call them! Send follow up emails. Ask, 'When do you have availability on your show?' Step Five - Keep your contacts handy! I've worked with some clients who have been interviewed by reporters and anchors before; and, they tossed the reporter's business card later. Don't do that! Keep in contact with anyone and everyone you are linked to in the media. Producers, editors - and especially reporters -- like the "you-scratch-my-back-I'll-scratch-yours" method of keeping in touch. If they're not interested in your pitch, some of them will tell you. This is a good time to reconnect over a cup of Joe; and, go over what they're looking for in a great pitch.
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