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The Experts powered by Media Stable
32 minutes | Sep 27, 2022
This is the podcast for all parents to listen to as the digital safety of our young people is crucial for good solid digital citizens. Our next guest on the podcast is a well-known parenting expert that has been there and seen it all particularly on the horrific side of human behavior gone wrong when it comes to poor parenting. The platform and software that all families can access and educate their children to work with online media in a safe and measured way. It is guiding and educating them not telling them what to do. “A third of children have accessed porn before the age of eight.” Claire Orange is a parenting expert and the developer and owner of DigiiSocial. A platform that is used at schools and in homes to educate and inform a child on correct online behaviour. What an insurance policy this is for parents when they are looking to introduce a digital screen or access to the outside world to their most precious assets. Their children. With Christmas just in front of us we need to be able to make smart decisions with the devices and protection. This is such an interesting chat that we need all parents to look at as we never had to deal with this in our time as young people. Bullying and the like happened in the schoolyard and was to a degree visible. Now it happens in the privacy of homes online. That is nothing in comparison to what the children have access to on the net including porn, language, inappropriate content, people that might not have the same values. “If we want our kids to be better online, we as parents need to be better with our online activity.” The Digiisocial.com product is for the 8–12-year-old as any parent knows you cannot tell a 14-year-old anything. The platform and the user experience are not only practical, but it has been created purposefully with the child in mind. The most appealing aspect of the product is that it is not out to just make money as the cost is minimal but, it really has the child in mind when it comes to being safe on the internet.
33 minutes | Sep 20, 2022
Family Law is a fascinating area of our legal industry as each case has a different level of emotion and unique factors that have been brought forward by each case. We have spoken to lawyers before that steer away from Family Law because it is very taxing on the mind and wellbeing. Our next guest has had her own Family Law firm for 18 years and walks us through the challenges and the behind the scenes of divorce, separation, and conflict resolution. Catherine Leach is the Principal at Leach Legal Perth’s largest Family Law firm and has been a lawyer herself for 30 years. Catherine has seen it all and has a particular way of dealing with and processing a dispute or a case that has been presented to her. Very quickly Catherine also debunks the myths that we might have when it comes to divorce such as the number of relationships that part ways is not at the 50% as suggested. The link to the property market is a real revelation. “Family Law is tied to the property price… when the property market is up so is the divorce rate. If you are going to part ways you want to part with something.” Carmen mentioned early in the podcast the need for lawyers in the media and how difficult they can be to find. Lawyers in their nature are busy and time poor. Catherine while does not lock away time in her schedule to write content certainly sees it as an important part of her working day. The content that is resonating with people is her leadership and personal pieces on LinkedIn because she is able to put a lot more of her in each post. Something that is exceedingly rare with lawyers. “People can relate to you more as a lawyer when they can relate to you as a human.” An amazing insight into this fantastic legal practitioner and also the industry that she works in. We tap into the myths and the perceptions of an area of law that we all hope that we do not go down the path of. Catherine shares amazing advice from a divorce lawyer on what it takes to make a successful relationship with your partner which I can assure you is so valuable. The media loves lawyers as experts but the emotion and stories that a family lawyer can deliver has even greater demand.
34 minutes | Sep 12, 2022
Marketing for any business can be difficult particularly if you are a small business or if you don’t have the mindset to take on this critical element of your business success. Our guest on The Experts podcast this week is the marketer for one of the most successful and dominating marketing firms in Perth. She has recently come off presenting at State of Social and impressed both Nic and Carmen so much that it was time for a chat on the podcast. What can we do to improve the storytelling of our businesses and market them out there. Hayley Boneham is the marketing manager of Bonfire. A name that is renown in Perth for its reputation and its ability to make an impact particularly in the space of digital marketing. They tend to have a large footprint which is quite ironic when Nic asks of Hayley the prominence and importance of the billboard sitting on the corner of Hay and Thomas Streets. It’s their show piece and while it is traditional media highlighting digital media the irony isn’t lost on us. Hayley took on the marketing lead at Bonfire just before Covid and while the time was confusing at the beginning very quickly, we discovered it was essential for businesses to put themselves out there and in front of their customers and clients. With just on two hundred clients, big developments brewing, this agency is making waves and continues to be a leader in the WA market. There is plenty to take from this podcast for all brands big and small. Marketing isn’t cheap and the results are never guaranteed but there is quite a variance between successful and poor performing agencies. Nic and Carmen really enjoyed speaking to Hayley getting her perspective on what it takes in this current environment. We are coming out of one of the most challenging times for any business and the future looks bright.
31 minutes | Sep 6, 2022
Milestones for Media Stable and Known Associates
This is a little self-indulgent podcast with Nic being the focus after his company Media Stable recently turned 10 years old. The podcast brought in Tamara Cook from events company Known Associates who recently celebrated 15 years. Such enormous business milestones that it was a good chance for Carmen to quiz the key learnings from these two business owners. Carmen dives deep into the mindsets, the lessons, the advice, the takeaways, the motivators, the drive to get to these key moments in your business. Very quickly we learn that there is business gold for other business owners that might feel that they are struggling or have felt the similar pressures and challenges of Nic and Tamara. This is a really fun chat that the three business owners Carmen, Nic and Tamara who had a chance to pause and reflect on their business journey. There are many surprise responses to the biggest mistake and proud moments from both Nic and Tamara. Hiring staff, paying yourself, outside help, working in unusual times have all been challenges that all businesses have faced over their time. There is very much a family and friendship theme for both businesses that have reached their milestone and it is this theme that is responsible for their success. It is critical for the joy, the outcomes, and results for their clients. There is fun and laughs right through the podcast and you can sense that both businesses are all about that. It doesn’t feel like work at all.
33 minutes | Aug 30, 2022
A human behaviour or body language expert is irresistible for media particularly when we get to digest and dissect the messaging of a politician during a federal election. It’s not just what you say it’s how you say it. The subtle body language movements can be interpreted and when we are finding out if they are telling the truth. Our next expert on the podcast cracked a record number of media engagements during the last federal election and remains in demand. Sharon Box is the Founder and Lead Behavioral Investigator at the Mind Hush Group and joins the Experts Podcast team to talk all things body language. An expert who is relatively new to the media has had a flying start but also one that she cautiously approached and has been determined to keep her own bias out of her findings. Sharon takes a moment to breakdown both Nic and Carmen in some of their body language quirks. This is actually quite confronting for both of them as it wasn’t planned but the feedback was very interesting and helpful. They were observations that neither of our hosts of the podcast were aware of and explained a lot about their true personality. Again, fascinating listening. Maybe one of the greatest media tips has been given by Sharon for all those that are a little nervous when it comes to working with media. There might be a bowel movement involved. This expert has been amazing as far as early success in the media with 18 media engagements in one month across various media forums. This very focused expert is keen to stay true to herself and has a very relaxed, but deliberate strategy on working with the media. You will be hearing a lot more from Sharon in the future
33 minutes | Aug 25, 2022
There are three industry experts that media loves more than others. If you are in the financial, health, or legal space you are in the most desired space for the value they bring to audience. In this episode of The Experts podcast we talk to a self-described ‘suburban law firm’ who has a real hands-on and personal approach to all things legal. The journey of this lawyer has been one that has an interesting touch in that he works alongside his sister Jacqui. I am not sure that there are many industries that you can collaborate with a sibling and be so successful, but our next expert has worked it out. Steven Brown is the Founding Director at law firm Lynn & Brown and been working in law for twenty-six years as a commercial lawyer. He has worked in about all the fields of law which has made him quite the media asset but there are certainly areas that he prefers to stay away from. One of the immediate characteristics you will notice quickly with Steven from start to finish of this podcast that he has an incredible business acumen and approach to the law. That is why Steven sees media and networking as an important part of the business. “I see it as brand awareness and important to be putting yourself out there. The media works with experts and it’s a good place to be seen. Long gone are the days that a law firm just does law. We are businesses and as the business lead this is very important for me to be a part of.” Never has there been a more unusual time during Covid for lawyers with more trial and client meetings conducted electronically but the chance of returning to this isn’t likely as we return to face-to-face and in-person trials. A shame as the system didn’t fall over because of covid and we have returned to the old way which the electronic aspects could have helped business. Steven goes on to talk about the challenges of running a law firm that has as much pressure on their workforce as any other industry. It has certainly been a time to exercise that business acumen. The most enlightening aspect of the podcast with this ‘Legal Eagle’ is that he gets it. He understands the importance of relationships, networking, media, and marketing. Many in the legal space haven’t got there or few might have aspects mastered, but not across all of them. Lynn & Brown might not be on the ‘Terrace’ but they sure have a ‘Terrace’ feel about them.
34 minutes | Aug 16, 2022
A real leader and leadership theme in this episode of the Experts Podcast looking at what it takes to be a CEO these days and what employees are looking for in their leader. Leadership looks vastly different in the corporate world today than it did a decade ago. There is more need for the executive to get out from behind the desk and get in front of their audiences. This new age leader does just this and we ask him the questions on why and how he does this. James Curtis is the CEO of Element a planning and advisory business that is behind an abundance of key projects here in Western Australia. James is the former CEO of Football West and has never been shy when it comes to working with the media. This is not a natural attribute for the majority of leading executives when it comes to working with media. Most business leaders would prefer not to engage but James celebrates the opportunity and is the best asset that the business has. One of first things you will note that James is a great storyteller and extremely comfortable giving his point of view with a sense of humour and clarity that is easy to understand. That is a skill that James has been working on across his time in stakeholder engagement or as an executive of a major sporting code. This has taken time, but James does more than that he invests and provides opportunity with the people in the business. Providing media training and communications strategies for the young footballers as they are the future. “Create a space that people feel they are valued and that they get the skills and support to thrive.” So many great messages for business owners from all sizes on empowering people around you to make your people ready for anything. Empower them to be the best that they can be and make them an asset for the business. This makes so much sense as theory but in practice it can prove to be difficult to do. There is no doubt that James is a new generation leader and certainly one to watch as he takes Element to new levels of success.
32 minutes | Aug 10, 2022
We have all heard about the great resignation but is it really happening or is just a myth that doesn’t really exist? It is a wonderful time for the employee and not so much for the employer, as there is a shortage of good talent. It is time to talk to the executive search recruitment specialists that are doing very well in this market. Businesses need help to find the right people and when they are not free flowing or on tap you will need more help from our expert today. Laura Grierson is a director of specialist recruitment firm Acacia who specializes in finding the right talent for leading businesses and firms in the country. Laura is a self-confessed control freak and enjoys the writing and opinion pieces more so than other media. One of the great assets for any expert is knowing their strengths and who might be better suited for other media. Laura is the written word while her colleague and business partner is the TV talent. Laura talks about her experience with the media and what kind of results have been derived from the media engagements that she has been able to produce. Servicing an industry that has been male and older has not always been a great playground for females or diversity, but industry has worked out the value this brings to all organisations. This is a wonderful time for a change in the guard when it comes to those in the executive suite and positions of power. “If you want to change the way something is done you can’t rely on those that have been doing it the way it has always been done.” Laura Grierson One of the real take aways you will hear in this podcast is Laura knows what she is looking for, what she is after. The media really lights up when they engage both Laura and her colleague Abi because they are smart, engaging, opinionated, and driven. These are such great assets to have when engaging media as an expert because too often it is too easy to not put your position forward in fear of offending. Laura is a wonderful media asset for any media outlet and engages in her true authentic style.
35 minutes | Aug 2, 2022
Nadia Owen by Media Stable
35 minutes | Jul 25, 2022
We have been searching to understand what is the meaning of good public relations and understanding what an individual and brand needs to do in a modern media? This week we chat with a veteran of communications and public relations who early in the podcast claims he wasn’t classically trained to work in PR. It is advanced brief of work and business approach that makes him an effective communicator for his clients. David Tasker of Chapter One Advisors has been at the Fremantle Dockers, the once dominating PR firm Professional Public Relations and now driver behind his own business. It is his business and strategic approach that many communications professionals are going to learn from. Brands will benefit from the reality of what it takes and what length someone needs to go to tell a story in the media. There is something for communicators, small and big business in this podcast. The breadth of knowledge from this PR professional is impressive and the discussion around relationships hits home well with the Experts Podcast team. The reality of the media environment, the connection with a journalist, understanding of the media’s working day and the boxes needed to be ticked off to get a story up. The calm and knowledgeable communications professional delivers some real home truths for media relationships to start, develop and prosper. David talks candidly about the health of the PR industry and where it is heading. The modern-day communication tactics all stem back to traditional communications disciplines. There is great encouragement for all and everyone to get involved in getting your story told but with one key message make sure that it is quality. Fascinating chat with David and he even offers his number up to help those that might be looking for advice. That is an offer certainly worth taking up.
33 minutes | Jul 21, 2022
State of Social 2022 - SPECIAL RELEASE
State of Social is the premier social media event in Australia if not Asia Pacific. The event into its fifth year is a destination conference for all communicators and marketers across the country. The founder Meg Coffey believes this will be the biggest yet and has mix of international, interstate, and local marketing and communication professionals delivering their expertise to 900 plus delegates. If you want to know what the event is all about listen to Nic Hayes as he interviews three of the speakers in Meg, Mike Drysdale of Dear Storyteller, and co-host of The Experts podcast Carmen Braidwood who is presenting on the day. You will get a sense of what you can expect, what you can get, and what you will walk away with. This event is special and it is a destination conference for all that are looking to understand the latest trends, news, ideas, and thinking when it comes to digital marketing. State of Social is on the 23rd and 24th of August at Optus stadium Perth. Tickets via www.stateofsocial.com.au
32 minutes | Jul 19, 2022
Di Wilcox by Media Stable
32 minutes | Jul 11, 2022
Divorce and marriage breakups are a reality today that does not seem to be as big a deal as it once might have been but that is different if you are going through it. There is still stigma that comes with divorce and our guest today walks through the very elements of a relationship break up in her book Welcome to D-Town. A remarkably close and personal book that traverses through life after a divorce and guide to walk through the various stages of life after marriage. Beverly Ligman is an author, storyteller, journalist, and a media engagement manager at Media Stable. Most journalists will put down the writing of a book as goal, but Bev did not from the outset see this as her first book. No one goes into a marriage expecting it to break up, but the odds are not great. The book was cathartic for the author who wrote it to help others that might benefit from her experiences. The team explores the disciplines of drafting a book. It is something that many experts aspire to do, and Bev speaks of her experience writing, publishing, promoting the book. It is a lot of demanding work, and you need to go into it with the right mindset. The experience and the result certainly open doors and new opportunities that we do not normally get. There are fantastic storytelling tips in this podcast from the content creator Bev who shares her own experiences as a lifestyle journalist and driver of stories for members of Media Stable. The collection of experiences across different jobs and media houses has made Bev a better storyteller. We are the result of our experiences and while Bev’s first book would not have been what she was dreaming about as a young journalist you can be sure there will be more books coming from this author.
33 minutes | Jul 4, 2022
On The Experts podcast this week Nic Hayes and Carmen Braidwood talk to sports broadcasting royalty Glenn Mitchell. The Perth broadcaster who left the ABC eleven years and now hosting a breakfast program on Curtin Radio didn’t put up any guards or barriers to the questions thrown at him about his career and life generally. Glenn talked candidly on his departure from the ABC after twenty-one years, his battle with mental health and his ongoing work in that space. There was a lot of laughs and intriguing responses from the great broadcaster from his time calling cricket, Olympic Games, AFL, Commonwealth Games, and other sports needing his ability to tell an audience what is going on in words. Nic raises from the start of the podcast the frog joke Kerry O’Keeffe told and Glenn’s response to this is a classic. A joke that he shares openly with Kerry O'Keeffe “I spent 21 years at the ABC, covered Olympic Games, cricket, Commonwealth Games and the thing I remembered for most is sitting next to an idiot telling a story about a frog.” Mitchell is sharp, he is witty, and he is enjoying the media commitments that he has with the various media houses today including Curtin, SportFM, and Seven. That voice is as velvet as it was calling Australian Cricket, or The Olympic Games and you can hear that he is in a good place. Other topics The Experts team got to talk to Glenn about was who he believes are Australia’s greats in the broadcasting and commentating space. Glenn fell into commentating by accident but forged an amazing career over three decades and identifies who he thinks does it better than others. What his most memorable sporting moment might surprise you. The thirty minutes focus on Glenn Mitchell is certainly worth your time for sport, media, and broadcasting goodness.
33 minutes | Jun 28, 2022
For the first time in The Experts podcast history, we had the dump button ready for this forthright and passionate expert that lives and breathes LinkedIn. We are liberal with our language but when you get to know our expert well there is no filter. That is why she is the sought out after expert in the media when it comes to this professional platform for employees and employers. It is not just LinkedIn though that we see her working her charm across employment, recruitment, social media, branding, and communication. Sue Parker is from Dare Group Australia and is an advisor, trainer, and leader particularly in the field of LinkedIn. When we think of an expert that is always chasing earned media then Sue would be at the top. It is her understanding of the media cycle that makes her such an asset for the media. A majority of the stories that Sue has been quoted are the stories that she has initiated with the journalist. There so much GOLD in this podcast on what, who and how people are performing on social media. Sue often will take three steps forward and very rarely take a step back when explaining her view and position on topics. This no BS approach from expert is quite refreshing and if there is something that is not going well Sue will call it out. Both Nic and Sue have a certain passion for calling out those who pay for fake media and pretend to promote it as ‘earned media.’ It is straight-out deception. When we got Sue started on the hot topics there was nothing going to stop her. She is fast, fun, forthright, frantic, and fabulous. The woman is a fighter for those looking to communicate effectively and smartly. There is a lot of terrific tips for experts to avoid certain behaviours and encourage them to do more of. Without doubt the finger on the pulse approach that Sue has will make her a great ally for you and your business.
33 minutes | Jun 21, 2022
We have been on a theme the last two weeks looking at property and real estate and how to get finance for this. We have had decade of no increase in mortgage rates and there will be buyers out there that have not experienced a rise. The finance and mortgage industry has been under the microscope in recent years with a focus on the players in the industry. One of the experienced and best at the game joins us today on the podcast. Kerri Buurman from Buurman Finance one of Western Australia’s leading finance brokers has seen the changes, the trends, the highs, and the lows in an industry that has had its share of unfair scrutiny when the Royal Commission was focusing on banking industry. The industry is stronger and better for the experience and has come out of it well. Kerri is the founder of the Perth Property Hub which is a one stop shop with a panel of experts that are sharing expertise and content that helps them in the purchase of property through video. Real estate agents, land surveyors, accountants, finance, property management. It is through the use of video that Kerri is educating, informing, and providing a vital resource to buyers and sellers of property. Kerri has a voice that is very reassuring and comforting for the listener and you will hear this through the podcast. Kerri is very customer centric and a natural communicator that seems to come with all successful mortgage brokers that are looking to find a bespoke solution for each family looking for a home. Kerri is going to be a voice you are going to hear more from in media.
33 minutes | Jun 14, 2022
Property and real estate are always going to make it into media because it just reaches all audiences. When we sat down with our next guest the team discovered that she could have her own show ‘CSI Property’ that investigated the properties for fault, issues, problems, or compatibility for clients particularly those purchasing from afar. This sounded like so much fun and that is just a small part of what this expert does. Ashleigh Goodchild is an investor advocate, property manager, business owner, podcaster, founder of the PM Collective and that’s just her business life. At home there is six children and Carmen calls her the Carol Brady of the real estate industry. Ash is tireless and organised to a level that would make a President of a country blush. You will discover as you listen through the podcast that it is the joy that she finds in her work that doesn’t make it work at all. “There’s not one thing in my working week that I don’t enjoy doing.” Ash is a content engine that is producing enormous amounts of content to share with her networks. Her use of YouTube and short videos are fast, sharp and to the point without being over-produced. They are very real and authentic that have such an impact. The podcast PM Collective Podcast is a focus on the property management industry and the people that work within it. Something that didn’t exist before. There’s a lot for listeners to take away from this podcast. This is important content for all experts that might be struggling for content ideas, time, inspiration, motivation, or just enjoying what you do take a leaf out of Ash Goodchild’s book. You can hear it in Ash’s voice that she loves what her work and it is that joy that makes her such an approachable and successful businessperson.
33 minutes | Jun 7, 2022
You would have heard the adage that ‘charity starts at home’ but you might not have heard of this one ‘marketing starts at home.’ This is what our next guest lives by who is prolific with earned media and her own podcast. The reality was that she didn’t have big buckets of money to promote herself or her business and she needed to do what she did best. It did help she is an exceptionally good writer and skilled in marketing. Mia Fileman is the founder of online marketing company Campaign Del Mar, host of the podcast Got Marketing and is based in Darwin. This had Nic stumped because the perception of Mia and her business was that she was a Sydney based agency with an entourage of staff. That is what Mia has created with her earned media across key media that is important for her to be seen in her industry. In fact, forty pieces of content were published last year across publications like Mumbrella, SmartCompany, Social Media Examiner, and the like. One of the key messages that Mia delivers and is one that resonates those businesses should put more emphasis on quality than quantity. The pressure is to keep posting across all the platforms both personally and professionally is exhausting. You must get that mix right because the value of the content and the time to put it together is not matching up. Mia has clear thoughts on the state of the marketing industry that has had its challenges both from a work and personnel level. There are useful tips in this podcast for business owners to get more involved with their marketing teams and approach with the right questions to ask and to get out from behind the desk. A more hand on approach is needed and this marketing expert certainly has her finger on the pulse.
33 minutes | Jun 1, 2022
2022 Federal Election - learnings from the media campaign
With the dust settling on the 2022 Federal Election Australia has decided to put a new government in place with the ALP taking a majority hold of the lower house. The rise of the independents and the Greens has seen a shift in the political landscape for parties and voters. The media and the campaigning of this election didn’t look any different to what it did in the past ten elections, and this is a heads up to all in politics that this is going to change. Nic and Carmen break down some of the messages and campaign efforts of the major parties. The media gaffs and ‘gotcha’ moments were they significant or just a distraction? How did the environment hardly get a mention and why was Scott Morrison not able to win back the people? These were just a few of the questions the team addressed and looked at as being part of the reason behind the change of government. There is a significant theme of being human, empathy, real, and authentic. Something that politicians have a real issue with and fail on just about all accounts. The errors and mistakes made by the leader of then opposition Anthony Albanese might have just made him more human. The voters certainly didn’t punish him for those ‘gotcha’ moments. The real lesson for future elections is that the messaging needs to be more focussed around leadership, less negative campaigning as this isn’t a race to the bottom. The voters also are sending a strong message that the environment is important to them and the ‘climate wars’ that the two majors are having should be over now. With the lowest Primary vote for both major parties they both will need to shift their communications to attracting the mass middle again otherwise the rise of Teal and Green is just the beginning.
34 minutes | May 26, 2022
Australia's Top Gun - Boo
Our guest today knows full well that his expertise is not as easy as picking up a phone book or googling the number of a ‘fighter pilot’ here in Australia. You would think that all we might be talking about is the change of government or the horrors of the war in Ukraine. No, it is the premiere of Top Gun 2 and in between appearances on Seven’s Sunrise and Nine’s Today show our guest had a chat with Nic and Carmen. Christian ‘Boo” Boucousis is a former fighter pilot, a current author, speaker, human behaviour, and leadership expert and coach. He might be adding Australia’s greatest “newsjacker” to his title as never have we seen such a demand on his time for an appearance this week on radio, television, and print. To do the two breakfast TV programs you are either a sporting icon like Ronaldo or a superstar musician like Paul McCartney. The aviation industry is a fascinating one and the ‘fighter pilot’ is the pinnacle of that industry in the training and the lifestyle that comes with it. The training and the mindset of a pilot can be transferred to leaders of industry and that is what Boo has been doing with his business Afterburner. A fantastic program that is helping businesses make better decisions that might be under pressure or difficult circumstances. Not only is Boo a fascinating fella with an incredible experience to share and educate others on but he is also a top bloke. He understands the importance of mainstream media telling his story and will go out of his way to tell it Well. His interviews and media engagements on Seven and Nine are two of the best of the year by far that Media Stable have put forward and we are all desperate to see the film. “Carms it’s time we busted the tower.”
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