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The Expand Your Reach Podcast
39 minutes | May 21, 2015
015: Calligraphy, Design, and Where to Find Creative Inspiration with Ashley Bush and host Dana Malstaff
Every creative entrepreneur has their own creative process to help get the ideas flowing. Ashley Bush, founder of Ashley Bush Lettering & Design, says that the creative process for her isn’t just about being creative…it’s about problem solving. Her unique way of pulling together new ideas and turning them into amazingly beautiful calligraphy and design has helped her business succeed. Ashley always knew she wanted to design, she just didn't realize that calligraphy would be her main outlet until she got to college and was blown away by how much she loved putting pen to paper. She started doing lettering for friends and family until one day In this episode you will discover: - How to harness the creative process - The goal of a creative entrepreneur - Finding your social media - Engaging on social media when you're an introvert - How to manage your Instagram content - Where to get creative inspiration - How to get rid of creative block - How to get more creative aha moments Resources: You can connect with Ashley on her website at: http://www.ashbush.com/ You can also find her on Instagram at
43 minutes | May 14, 2015
014: Branding, Priorities, Ideal Clients, and Raising a Family with Laura James & Host Dana Malstaff
Have you ever met one of those people that you are just in awe of how much they accomplish? Well Laura James of Laura James Studio is that person. She recently had her second child and still says that she thought raising a family and a business would be harder. Now for those of us that have experienced first hand the challenges of having a business and a family can see that is is half a wonderfully positive mindset and outlook on life. But what about the other half? How does she make it look so easy? Well Laura not only tells us about her journey, but also about how she keeps that amazing positive attitude and her tricks for staying productive. Have a listen and see if you aren't inspired to get things done, and maybe a little less fearful of having a family and a business at the same time. Oh and Laura is chalk full of wonderful quotes...she just seems to say things that make sense. Here are a few of my favorites. What is your favorite? Let me know in the comments and share it on Twitter or Instagram (Make sure to include @DanaMalstaff and @laurajstudio) - If you aren't speaking to the exact kind of people you want to work with, then how do you expect them to know to work with you? - Don't let the wrong client let you question your passion or purpose. - When you are willing to help others, you end up helping yourself. Resources: You can connect with Laura on her website at http://www.lauraj.co You can also find her on Twitter or Instagram at @laurajstudio Ger her FREE Starting Your Brand Discover Guide at http://www.lauraj.co/2014/10/starting-brand-discovery-free-download And check out her LOVE YOUR BRAND e-course at http://www.lauraj.co/courses/loveyourbrand
22 minutes | Apr 21, 2015
013: How Not Setting Real Priorities NOW, Will Catch Up With You...like it did me. (with host Dana Malstaff)
I may or may not have what Chris Ducker calls the 'superman syndrome' where I think I can do anything and everything for my business. I have that same issue with just about everything in my life, and most of the time I can tackle it all. Now I'm not saying that is the right way to do it, in fact, I am getting increasingly better at delegating and saying 'no'. But sometimes I just don't realize how much I am actually trying to take on. Enter the need for assessing your priorities. Here is the run down: I run a business, I have a toddler, I am currently expecting our second (3rd trimester), we had just bought a house and were selling things, packing things, and buying things, and were expecting guests for 2 full weeks right after we moved in. Now each one of those things has its own set of tasks that are required to really achieve each goal, right? If I would have thought it through more, I would have known that it always takes more time than you think to take pictures, post and sell something. I would have known that it takes a lot of time to find the right new items for your home...in fact you can get lost in the search. I would have known that my toddler might not transition well and that might mean less sleep and maybe less ability to work in the evenings or early mornings like I normally do. If I would have stopped for a new minutes and thought about the 'real' time commitment for each thing, and then really assess what's important, what are the variables I can't control, and what is time sensitive...then I would have seen how stressful it would be to really try to tackle everything. Here's the thing...I DID get it all done, but that's not the point is it. In the midst of trying to be a superhero and take on the world, I found myself crying in the closet trying not to let everyone see. I also would get emotional over silly things that would never usually bother me. I was not as compassionate of a mother, wife, or daughter. In essence, I was not myself. In trying to get all of these 'things' done, I lost myself, and it was stressful and frustrated, and I felt alone and isolated. Who wants to feel like that, right? I know I don't. The empowering feeling of getting things done was completely lost in the abyss of my stress, which was a total bummer. I hope that imparting some of my journey in this episode will help you avoid the same m
40 minutes | Apr 7, 2015
012: Inspiring Women to Chase a Sweet Life Well Lived with Blogger N.J. Rongner and Host Dana Malstaff
Expanding your reach, isn't just about building more content, getting more followers, or growing your business. Those are just the conduits for a larger purpose; to live our purpose and to allow up to expand our lives in what ever way is most important to us. So when I had the chance to interview blogger N.J. Ronger, I jumped on it, because we believe in the same things. As a serial lifestyle blogger, with a dash of mommy blogging in there, she seeks to inspire women to chase a sweet life well lived. She writes about her journey through life, parenting, and the every day decisions to help each of us feel accepted in and confident in our own daily decisions. She is not only empowering and inspirational...she is chock full of awesome information and tactics when it comes to creating and organizing content, and then getting it out to your audience. I particularly love how she talks about stealing the leftover moments of her day…and she uses every last second of them. For those of us who are parents, business owners, or both, we know how those seconds can be precious. She have wonderful insight in to thinking up blog topics and how to use social media to build a community. She is a blast to listen to and I can't wait to hear what you think.
38 minutes | Mar 31, 2015
011: The Story Behind a Rad Brand for modern-day #girlbosses w/ Heidi Bartlett and host Dana Malstaff
Heidi Bartlett has an amazing brand, and her large instagram following would agree that she has this fun way about her that makes you want to smile. Maybe it's her love of hearts, or the whimsical way she presents herself and her brand. You would think that she grew up among rainbows and rose pedals, but her story may surprise you. It has been a long journey to find her 'why' and settle into her brand. And she tells us a little bit about this journey in Episode 11. So if you have ever wondered if you have what it takes to create a brand that truly speaks to who you are, then you will want to hear Heidi's story.
13 minutes | Mar 20, 2015
010: 3 Ways to Balance Risk for your Business & Content (inspired by Jordana Paige) w/ host Dana Malstaff
Running your own business is a constant struggle to weigh risks and make decisions. You are the ultimate CEO of everything you do...and that can get scary. So how do you balance the risks you take with your business and your content? In my podcast interview with Jordana Paige we talked about how she look the leap and started her business as a freshman in college. We talked about risk and how if she has waited until she finished her business degree to start, she might not have taken the risk. It got me thinking...what are my top 3 things that I think about when weighing risk. So here they are... 1. Ignorance Can be Bliss 2. Don't do anything for your business or content unless you know your end in mind 3. Always assess the cost vs reward and try to land in the lower right quadrant. If you use these three concepts when thinking about what you do and create for your business, it will help you take the right risks at the right times. Now I'm not saying you won't ever stumble...I am saying that you will feel confident in your decisions, know why you are doing what you are doing, and will learn and bounce back quicker
35 minutes | Mar 17, 2015
009: Handbags and Pockets - How Jordana Paige Grew a Business in College & Kept On Going. with Host Dana Malstaff
As I opened my deep purple Jordana Paige handbag I realized something...my life was about to get easier. No more frustration of trying to hold my son in one arm and dig through my purse to find keys with the other. No missing moments because I couldn't find my phone in the mess. My life was about to get more organized...and that's because Jordana gave me something I needed...more pockets. And not just any pockets...we are talking well thought-out, functional, amazing, world changing pockets. It made me realize something else about business...it doesn't take much to change someones world. Pockets aren't complex...and they aren't new, but they are often thrown by the wayside to make way for a nice purse design. Jordana decided that it was high time the function of pockets met beauty to fill the ever present void that busy women feel when it comes to looking good without taking more time and effort. And she nailed it. When I got a chance to talk with Jordana it was clear she knew what she wanted and was already out getting it. She started her business as a freshman in college and part of what I love about this interview is that she makes it ok for others like herself to take the entrepreneurial leap without knowing everything about business. In fact, she would say that by not knowing everything, she took risks she would have never taken later in life...and that can make all the difference. Jordana is fun, authentic, and candid when she talks about her journey, what helped her become successful, her continual struggles, and her awesome success. When I look at her handbag I don't just see a purse, I see a metaphor for why start up businesses can thrive. We are always look
12 minutes | Mar 13, 2015
008: Ask Dana - How to Brainstorm & Create Cover Art for your Podcast w/ host Dana Malstaff
This is a weekly segment I like to call Ask Dana....ok I know Pat Flynn uses that, but hey it gets to the point and I like it...so I'm gonna use it too. Ok, now that that is out of the way, this week I answer the question of why I picked the particular cover art I did for my podcast. I was asked why I would cover my face? That's a great question, and it comes down to 3 things: my brand, research, and a feeling. In this episode I dive into the process I took to come up with my cover art and how you can use that same process to help you create visualizations for your business. And it doesn't have to be for a podcast...maybe it's an optin graphic, a course cover, a book cover, a blog image, you name it and it can be translated into a visual...and everyone loves visuals. So have a listen...its only 10 minutes...and then start brainstorming visuals for your business. Resources: Check out my other podcasts here. Check out my How to Create an Infographic course: Either on Udemy or Skillshare.
16 minutes | Mar 12, 2015
007: Take Action Followup - 5 Ways to Get Past Your Fears to Get S*@# Done! w/ host Dana Malstaff
We all have fears....but I am not going to let that get in our way. Between Hal Elrod's awesome quote in Episode 4, "I still deal with fear, self-doubt, and insecurities, I don't let let it dictate what I do." and Shayla Logan's entire interview in Episode 6 about Busting through your fears, we know we can conquer anything, right? (Ok I realize that was a really long sentence, but I got excited and just couldn't stop.) So the point of doing these weekly Take Action Follow-up episodes for each interview is because I don't want us to just be inspired, I want us to get off our butts and make things happen. I'm a get things done kinda gal, and so I want to make sure you have what you need to move you and your business forward. These 5 ways to get past your fears really do help. Not only have I used them, and continue to use them, but I know a lot of other people who do too....so pick one that fits for you and start there. Then start to get s*@# done! In a nutshell, here are the 5 ways....but don't be fooled, this blog is not a tell all...you have to listen to the podcast to get ALL of the juicy details. 1. Create a realistic, bite-sized, tangible plan
35 minutes | Mar 10, 2015
006: Who You Gonna Call...Professional Fear Buster Shayla Logan w/ host Dana Malstaff
When it comes to creating content for our business, fear is one of the biggest causes of procrastination and often causes us to miss out on opportunities to grow. I talked last week with best selling author Hal Elrod and he mentioned that his fear held him back from putting on his Best Year Ever Blueprint event for several years...and he has hundreds of thousands of followers. So I decided that when it comes to Expanding Your Reach, you have to get past your fears and get movin. And who better to help us do that then professional fear buster Shayla Logan? Shayla's story is one of true rags to riches...and I'm not just talking about money either...she has a glow and happiness about her that gets you smiling till your cheeks hurt. She takes us through the most common fears, where they come from and how to get past them so you can move forward. She is motivating and inspiring. while also giving some great advice on how to move out of our own way. Ultimately, she says you only need the gift you have and the willingness to share it with the world. That's the first step to getting past your fears, a willingness to give...and she offers up so much more. Have a listen and let me know what fears have been holding you back.
12 minutes | Mar 8, 2015
005: The Recipe to Maximize the Value of Your Live Event (Inspired by Hal Elrod) w/ host Dana Malstaff
If you run a service based business, then you have thought about offering a live event, before. That's ok you can admit it, I know you've thought about it at least once. I know I have. And each time I think about it, I stop myself dead in my tracks and begin to think about all of the effort it will take to get it put together, and then the fear that no-one will show up sets in. If you listened to Episode #4, my interview with best selling author Hal Elrod, then you would know that he had that fear too. Even when we has a hug following. We all get scared. But you know what helps?...a plan of attack. So I decided for this weeks Follow-up Takeaways Episode I would talk about the recipe I came up with on how to maximize the value of your live event. There are 5 main ingredients. Now I will give them to you her, but I urge you listen to the podcast to really understand why these are important and how Hal Elrod used them to create an awesome event. 25% Tangible/Valuable Content 25% Inspiration 15% Connecting 15% Internalizing
41 minutes | Mar 4, 2015
004: Behind the Scenes with Hal Elrod (Planning the Best Year Ever Blueprint Event) w/ host Dana Malstaff
If you don't know Hal Elrod, then you should. He is the #1 best-selling author of what is now being widely regarded as "one of the most life-changing books ever written." It's called the Miracle Morning and you definitely read it. But even more than that...Hal is a giving, gracious, and just plain fun guy. Now most the time Hal talks about his absolutely amazing story of how he was hit head on and died for 6 minutes, came back to life, made a miraculous recovery, and has gone on to change millions of lives. But in this episode I wanted to talk about something else...I wanted to talk about Hal's recent Best Year Ever Blueprint event. I went, and I loved it. And it left me with the burning question of how does one create an amazing event experience like Hal did...on their first try. And boy did I get lucky, because Hal tells all in this show. He talks about his challenges, fears, successes, and what's to come for 2015. And in true Hal Elrod fashion he manages to sprinkle in some amazing life and business lessons throughout our talk. I can't wait for you to hear it. It was such a blast to record.
58 minutes | Feb 26, 2015
003: Draw Forth the Best in Yourself Through Visual Conversations w/ host Dana Malstaff
Have you ever heard of the red hat theory? Well it's the theory that if you see a red hat, then you will be gin to see red hats everywhere. It applies to everything. Try it sometime...take notice of something new and you will find that the person, thing, or idea will begin to crop up more and more. The funny part, is that it's not that there is more red hats in the world, it's that you simply notice them more. Ok what's my point? Jeannel King has become my new red hat...and she will will become your red hat too. Jeannel King is the Stick Figure Strategist and author of Draw Forth: How to Host Your Own Visual Conversations Without Having to Be a Professional Artist or a Full-On Facilitator. She rocks....and you will be able to tell just from listening to this interview why she rocks. So back to how she is became my new red hat...she opened my world to visual conversations. Now I have always considered myself to be a visual person, but Jeannel takes it to a new level. She opens up your world in a way that makes business easier and relationships more fun. And she does it through visual conversations.
13 minutes | Feb 25, 2015
002: The Crucial Need for a Content Strategy & How to Get It w/ host Dana Malstaff
Life without a content strategy is a bit like trying to juggle when you have no idea what you're doing. If you haven't tried juggling, give it a whirl. You can get a good idea of how it feels by the picture to the right. You concentrate really hard, expend a lot of mental energy, all the blocks end up falling to the ground and you look pretty silly in the process. And and add in a pinch of frustration that someone you know makes it look like the easiest thing in the world. That is what it's like with our content. We are constantly told that you just have to write insanely great content and then you will make 7 figures. We watch webinars, take courses, read blogs, listen to podcasts...and in the end we are still spinning our wheels trying to figure out the secret. Well, for starters, the secret is that you have to have a plan, a strategy, a road map. When you have a plan, then it makes execution and success so much easier.So that's what a Content Strategy is all about. It's the end of flinging things at the wall to see what sticks, and becoming strategic about the journey and experience you want to create for your followers. And like all things in business, you have to start by knowing what you are doing, what you want to accomplish, who you are doing it for, and how you plan to change their lives. If you want to learn how to start creating a content strategy for your business, then listen to Episode #2. And there will be a lot more on this topic, because it's what I do...it's what I get all giddy over. Ps. Help me grow by leaving a review on iTunes….it really helps, and I could sure use your help to get this podcast going. (Here is a big virtual hug up front to thank you in advance)
12 minutes | Feb 25, 2015
001: My 3 Life Lessons That Just Might Help Your Business w/ host Dana Malstaff
I believe that both nature and nurture play prominent rolls in who we are and who we become, and I think in order to maximize the positive aspects of both, we have to reflect a little...and that's just what I do in my very first podcast. But it's not just about my story...it's about how my story can help you, right? I mean the whole reason we love to listen to anyone's life experiences is because we hope to take away lessons ourselves. I think that Eleanor Roosevelt said it best, "Learn from the mistakes of others. You can't live long enough to make them all yourself." So here they are for you...my life lessons on all of their glory, just for you.
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