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The Evolving Accountant
35 minutes | Mar 17, 2021
You VS The Algorithm
In this episode, we are joined by Tim Hyde, CEO & Founder of TWH MediaTim started his journey at LADBible at just 18 years old, as the 11th staff member of the company. Named ‘Employee of the Year’ a year later, he was instrumental in the growth of LADBible’s Facebook presence from 1.8 million to 10 million ‘likes’ in just 10 months, increasing daily traffic from one million to five million each day. Tim then became Head of Campaigns for company Social Chain, devising, pitching and executing effective social media campaigns for brands such as Eurosport, Ford, ASOS, Puma and Spotify, pioneering the top nine most engaged live streams by a brand ever, with the top stream receiving 2.4 million comments in just 24 hours. In September 2017, Tim launched his own social media marketing agency, TWH Media, which is dedicated to helping brands scale online through his own unique methodology. He is just entering Y4 and the business is scaling fast putting brands in the best position to be successful by driving ROI for growing businesses using cutting-edge marketing tactics.Working with companies like Dreamworks, Adidas, Revolut, UFC, Baylis & Harding, Sky, Deliciously Ella, General Assembly, Optimum Nutrition, Huel, MissPap, PNW Components and The Sole Supplier.Passionate about omni-channel marketing strategies to drive value for clients all over the world.During the chat we discuss:Tim's journey to dateTaking a startup from £0 to £75k Revenue in just 4 weeksTop Tips for a B2B and B2C marketer in 2021Trusting the process
20 minutes | Mar 12, 2021
Combatting the issues surrounding training management,
In this episode, we're joined by Gordon MacPherson, CEO of Moralbox.Moralbox was the brain-child of CEO Gordon MacPherson when he was working as a health and safety consultant in the construction and manufacturing sectors.He discovered that when undertaking audits and accident investigations many organisations struggled to manage training records. It was common for training records to be missing or expired meaning that many of their personnel were carrying out high-risk activities either untrained or with outdated training, leaving them exposed to an increased risk of injury.Inadequate training management processes also meant organisations were affected by reduced efficiency due to personnel being unskilled and higher training costs due to missing refresher training as personnel needed to attend the full courses again. Gordon wanted to standardise the training management process for organisations to make it simple, more automated and proactive rather than reactive.Organisations and their workforce should be able to work together to ensure that appropriate training needs are identified and those needs are monitored to eliminate gaps and ensure refresher training is actioned in advance of expiry.
50 minutes | Mar 10, 2021
The 40-year career has gone!
In this episode, we are joined by Michaela Reaney, co-founder at The Opportunity GroupThe opportunity group work with organisations to ensure that their existing and aspiring talent are ready for the future of work. They do this by helping clients to maximise their Apprenticeship Levy funds so that they can develop critical skills and change behaviours – for the better and believe that talent is evenly distributed but opportunity is not.During the conversation we talk about:What to expect from this decade and the future of workChange the perception of apprenticeships in the UKTop tips for building a culture of continous learning at workWhat to expect from The Opportunity Group in 2021Over consuming and not implementing
30 minutes | Mar 5, 2021
Developing new therapeutic solutions to improve patient's function and long-term outcomes with oral cancer.
In this episode, we are joined by Sam Whitehouse, CEO at LIGHTOXAll of their products have chemistry at the heart of their origin and design, Lightox are able to take this chemistry and look for application opportunities in a number of fields, and by working collaboratively, they seek to raise revenues from a number of sources. By coupling the molecules to targeting agents they can direct their probes and cell killing drugs to specific cell types or intracellular components.During the conversation we talk about:Understanding the two main research areasCost of care associated in this spaceProject APOLLOand an exciting 2021 for Sam
12 minutes | Mar 4, 2021
The Chancellor's Budget - What it means for you and your business
In this episode we're joined by Georgina Weedon and Laura Tweddle from the Harlands Accountants Tax Team to discuss the announcements made by Rishi Sunak during his March 2021 budget.During the episode we chat through:Existing support extensionsNew Support availableThe end of CBILs and Bounce Back Loans and what will replace themThe bad news to the sandwichIncreased taxes for companies Encouragment to invest and rebuild the economyPositives for the North EastAdvice for here and now
30 minutes | Mar 3, 2021
Content that creates conversations
In this episode, we are joined by Rachel McBrydeRachel shares the story of McBryde & Co. An agile collective of B2B communications consultants based in the North East of England.Eye-catching campaigns, impactful PR, engaging social media and big-hitting creative ideas - they do it all, but operate lean and deliver big.During the conversation we talk about:Being a start-up business during the last 12 monthsThe process to identify what content will create the conversationFavourite ProjectWorking in a nicheContent focus direction in the next 12 months
24 minutes | Feb 26, 2021
Mouth Watering Images
In this episode, we are joined by Sue ToddSue helps the Fine Food and Hospitality industry to increase organic reach, boost social media engagement and increase sales by providing the WOW factor with Beautiful Mouth-Watering Images that people will want to Eat.During the conversation we talk about:Why your images need to tell stories and the importance of telling the right storyTop tips for product brands and what you should be considering in 2021Wining the North East Commercial Photographer of the year
20 minutes | Feb 24, 2021
Creating Clarity with your data
In this episode, we are joined by Esther GillespieEsther shares the story of Jumping Rivers, an analytics company whose passion is data and machine learning. Helping clients move from data storage to data insights.During the conversation we talk about:Understanding what Data Science isThe process of a project linked to Data Scienceunderstanding some of the products, such as R, Shiny, Python and RMarkdownLooking ahead for 2021
53 minutes | Feb 22, 2021
Workplace Mental Health Clinic Session with Our Minds Work
Now more than ever we need high quality advice, guidance and new tools to help support our employee's mental health.We know how important this topic is to many of you so we've partnered up with the talented team at Our Minds Work to bring you a 45 minute sessionSince 2013, 33.9% of absence days in the financial services sector alone have been due to mental ill health. This compares to 24% of absence days in the retail sector and 22% in utilitiesNow more than ever does a change to how we approach mental health need to happen!Who is this session for?This webinar is ideal for business owners, leaders and HR professionals who wish to learn more about supporting their team's mental health.Why should you listen?The aim of the session is to provide you with a simple model and tool that can be used in your workplace to ensure your team are provided with appropriate and effective support in response to them experiencing poor mental health.You will also leave with an understanding of how to implement the Our Mind's Work ECO model and access to the Our Mind's Work Mental Health Continuum Model. These are 2 great tools you can implement in your business straight away.Some useful resources linked to this session:The slide deck that accompanied the webinarOur Minds Work Continuum ChartOur Minds Work progression Model
40 minutes | Feb 18, 2021
Value Driven VS Revenue Driven
In this episode, we are joined by Dean Fox, Dean shares with us his journey from losing a business, being almost killed in a car accident, bankrupt, depressed and suicidal to rebuilding himself and becoming a business coach and international speaker.During the conversation we talk about:The story of DeanThe fear associated to business growthBeing a service driven vs a revenue chasing businessExternal satisfaction and chasing the moneyThe impact a business owner can have on the business for not making the right decisions, when required to do so.
32 minutes | Feb 17, 2021
Think like a scientist and have an entrepreneurial mindset
In this episode, we are joined by Lindsey Wander, Founder and CEO of WorldWise TutoringWorldWise Tutoring is a full-service tutoring company that offers in-person services in Chicago but some of the lessons that Lindsey and her team sahre can help many of us.During the conversation we talk about:A little about LindseyImportance of soft skills learning from children in the playground to adults in business adapting to new clientsThinking like a scientist but an entrepreneurial mindset adpating to opportuntiesLessons in life
41 minutes | Feb 12, 2021
Agency? No, Tech Company.
In this episode, we are joined by Gilbert Corrales, CEO of Leaf Grow.Leaf Grow don't just use tech, they build it. It helps them delivery results that traditional agencies simply can't come close to.They test & optimise audience and creative combinations at unrivalled scale; reaching the right audience, with the right content, at the right time and place, to deliver maximum return on ad spend.During the conversation we talk about:The story of Leaf GrowThe decision and challenging situations from the pivot of Leaf Grow from Leaf FM.The Tech behind the platformWorking with Bear GryllsFacebook Ads vs the 'boost' button.Lessons in life and a motto to live by
27 minutes | Feb 10, 2021
Certified B Corp - Building a Better Business
In this episode, we chat to Liam White, Co-Founder of Dr Will's.The Dr Will's brand came from: As a doctor, Will, and a restauranteur, Josh, the sauces we found on the shelves just weren’t doing it for us. So we decided to come up with our own.We started cooking. Experimenting with all things natural, good and tasty. We wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.During the conversation, Liam talks to us on the topice of The B Impact - The Most credible tool a company can use to measure on its workers, community, environment and customers.Some of the things we discussed during the topic talk was:What B Corp is?How to get that certificationThe Impact score and what it's doing to businesses that they decide to work towards the certification
27 minutes | Feb 5, 2021
Better for your feet and the planet!
In this episode of 'The Evolving Accountant' we are joined by Mick Armstrong, Head of the Herd at Seapigs.Seapigs is known for creating ultimate products to reduce your impact on #ClimateChange - creating a different future for you, & our planet. 🐽❤️🌍During the episode we talk about:The Drifters (Not the R&B / Soul Group) but what's coming out in 2021 that's defined as the worlds comfiest beach footwear following nearly 4 years in the making.Pinky PromisesClimate Change and loving out tiny blue dotSoaking up 1 tonne of CO2Here's the link to the blog that Mick mentioned during the chat
23 minutes | Feb 3, 2021
How to successfully expand into international markets
With over 20 years' as an international sale and marketing consultant experienced in developing niche products in emerging markets. Kathryn Read helps small and medium companies to break through international barriers creating successful entrepreneurs and a thriving global marketplace.This episode is all about "How to successfully expand into international markets", during the podcast we discuss:What it is that Kathryn doesWhat the frequent mistakes areTop tips to do it properlyThe impact of Brexit on the work that Kathryn doesWant to find out more about Kathryn website, here's the link
41 minutes | Jan 28, 2021
Using the strategic discipline of marketing to accelerate your performance in 2021
In this episode we chat to one of the UK's leading Sales and Marketing experts. His fourth book, 'Digital Selling' debuted at Number 1 on the Amazon charts prior to being published following the success of Leboff's previous titles.A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests.The topic of this episode is, "In this challenging climate how do businesses use the strategic discipline of marketing to accelerate their performance in 2021" and we chat about:Marketing as wholeValue proposition and why you should revisit it now more than everGateway and cross sell offeringsWhy slashing your marketing budget last year and this year could damage your business for years to comeThe Attention EconomyWhy your brand matters more now than ever before - especially in B2BThe difference between segmentation and targeting and why most marketing goes wrong.Grant's top tips for creating effective marketing messages, content and material.
29 minutes | Jan 13, 2021
Helping turn Science into Business
In this episode we chat to Patricia Barclay, Life Science Lawyer and Founder of Bonaccord.Bonaccord is an award winning law firm established to support the scientific community. They help innovative businesses maximise the commercial value of their technologies and have particular expertise in the life sciences, specialty chemicals and advanced engineering.The life sciences sector is highly specialised with unique challenges. Bonnacords insightful support and understanding of the industry, based on many years' experience, aims both to protect your interests and support you in seeing your idea to market.During the podcast we spoke about:Patricia's career to date, including time spent working at Pfizer that everyone knows of now, due to the COVID-19 VaccineRaising Money - The important things you need to do when raising money and the big NO NO's for investorsProtecting your IP - Do you really need to protect your IP? Isn't protecting IP only for big companies?
36 minutes | Dec 23, 2020
There is a lot of talk out there about ‘going greener’ and being more ‘sustainable or eco’ but how many businesses are actually acting on this? Enter Jolyon Bennet – CEO and founder of Juice (mobile phone accessories manufacturer) – he is on a mission to not only ensure his company is manufacturing in a more sustainable way, but he is also rolling out an incentive to help others (even his competitors) to do the same with their own label ranges – TESCO being one of the first to work with him. On top of this, he is actually taking a hit for the environment by not increasing any of his pricing on his eco packaging so as not to put customers off buying it and to encourage more sustainable shopping. Earlier this year Juice has become the first mobile phone accessories manufacturer to completely remove single-use plastic from its packagingJuice also scooped the prestigious ‘Best Accessories Manufacturer’ award at the annual Mobile News Awards 2020 beating multi-national industry giants such as Belkin, Otter Products and Zagg to the win Jolyon's efforts have been recognised by industry professionals including Steven Pacitti, President of the International Packaging Press Organisation (IPPO). During a recent interview, Steven said: “I’d like to say ‘thank you’ to Juice and Jolyon Bennett – to find a brand that is committed to the intrinsic values and benefits that plastic brings and is prepared to go the extra yard to make it completely recycled at his own cost, is a rare breed.” Although many businesses have been helping each other throughout the pandemic, this was always part of Jolyon's wider business plan. He is making it his mission to encourage sustainable purchasing and believes that even making small changes can make a big difference.
45 minutes | Dec 16, 2020
Covid-19 and mental health issues associated to the pandemic
In this episode, we chat to John Devitt, CEO of Recovery4life.As an experienced leader, John has had a varied and successful career and has experience in working in a range of sectors and environments including, International Development (The British Council), Enterprise (PNE Group) and Substance Misuse and Primary Care (Counted4). Most recently he has been supporting businesses with Covid-19 testing with profits from tests going into the 20/20 fund to support essential community services working with vulnerable people.He is passionate about making a positive impact on people’s lives and the wider community and strongly believes in the importance of personal enterprise.During the episode we discuss:John's carerr to dateCOVID-19 and the testing behing itAlong with the mental health issues the pandemic has broughtThe support (or lack of it) for individuals impacted with mental healthThe 20/20 fund that Recovery 4 Life created and whyDrug and Alcohol testing in the work place
28 minutes | Dec 9, 2020
It's lonely at the top
In this episode, we chat to Simon Taylor, Managing Director of SJT Management HoldingSimon was born and brought up in Newcastle, started his professional career with Northumbrian Water after gaining a MSc in Environmental Management, and has since gained a MBA from Durham Business School. He has a wealth of senior management experience, having held a number of Director and Managing Director positions. Since returning to the North East of England he setup SJT Management Holdings and is a Non-Exec Director in a SME and is on the Board of Governors for a local independent school. He is a Mentor for the NELEP and a member of The Experience Bank, as well as being a Business Innovation Specialist for the NE BIC, and is a provider for NBSF.Simon has over 20 years’ experience of managing organisations in the Utilities sector in the UK and abroad, including a number of senior leadership roles in large complex organisations, in both the private and public sector. He spent 6 years working in the Middle East managing teams of locals and international expats in demanding commercial and regulatory environments. During the episode we discuss:Simon's career to dateThe boom of dubai and their vision for the futureWorking on the business, not in itRecommended reading & listening
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