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The Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business

249 Episodes

28 minutes | Mar 14, 2023
Episode 239: Where Should I Advertise My Wedding Business?
One question I get all the time from wedding professionals around the world is "Where should I advertise my wedding business?"I get it, you want to book more weddings and you see advertising as the best way to do that. But there are some things you need to consider before making a decision about any advertising opportunity.In this episode, I'll take you through what to consider when it comes to evaluating advertising opportunities, how to determine where you should advertise, and a few specific steps you should take before you spend money on advertising so you can get more bang for your buck.You can find the full show notes at https://evolveyourweddingbusiness.com/239 ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
50 minutes | Mar 1, 2023
Episode 238: The 5 Ps of Creating An Aligned Business with Annemie Tonken
We all go into business for ourselves because we think it’ll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we’re making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to.  In order to stay out of overwhelm, burnout, and constant stress, we need to make our business is in alignment. What does that mean exactly? Today’s guest has created a 5 P framework for making sure your business is in alignment. If it’s out of alignment, it’s a one-way ticket to burning out and going bust. The good news is, this 5 P framework makes it really simple to make sure your business is aligned and meets both your needs and your wants.You can find the full show notes at https://evolveyourweddingbusiness.com/238 ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
23 minutes | Feb 17, 2023
Your invite to The Accelerator & a killer guarantee
Over the past few months, I’ve had multiple members ask me when I’m going to introduce a higher level of membership to The Wedding Business Collective.The Wedding Business Collective is EVERYTHING I’ve wanted it to be and more. I won’t be changing The Wedding Business Collective but I will be offering something brand new.Something for wedding pros who are ready to get results faster, spend more time in their CEO role, and work more strategically.That brand new thing is The Wedding Business Collective Accelerator.To create the experience I want you to have inside The Accelerator, I’m capping it to just 12 people. I’m also offering those who join during this pilot program a 50% discount.See the full invite to The Accelerator (and the killer guarantee) at https://evolveyourweddingbusiness.com/inviteInterested in joining, have questions, or want to set up a call to see if it's a fit for you? Just email me at heidi@evolveyourweddingbusiness.com or DM me on Instagram @evolveyourweddingbusiness ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
85 minutes | Feb 15, 2023
Episode 237: 4 Members Of The Wedding Business Collective Share Their Journey To Embracing Their CEO Role
The path to seeing yourself as the CEO of your business is one we all have to go on. Most wedding pros didn’t start a business because they love running a business. You most likely started a business to be able to do the thing you love whether that’s planning weddings, officiating weddings, DJing, creating insane floral designs, taking photos, or anything else.In order to grow your wedding business in a way that’s sustainable and doesn’t burn you out, you have to learn how to become the CEO. That requires a combination of learning how to do specific things and learning how to think differently.In this episode, we’re joined by 4 incredible wedding professionals who share their journey to embracing their CEO role. They share the good, the bad, and the ugly that they faced along the way.See the full show notes with all of the links mentioned at https://evolveyourweddingbusiness.com/237 ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
37 minutes | Feb 1, 2023
Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
45 minutes | Jan 18, 2023
Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
25 minutes | Jan 4, 2023
Episode 234: How To Handle A Recession In Your Wedding Business
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 234: How To Handle A Recession In Your Wedding Business appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
61 minutes | Dec 21, 2022
Episode 233: Why It’s Time To Stop Trying To Be ‘Fully Booked’ & Create Your Own Version Of Success! with Laura Canham
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 233: Why It’s Time To Stop Trying To Be ‘Fully Booked’ & Create Your Own Version Of Success! with Laura Canham appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
11 minutes | Dec 16, 2022
Holly Jolly Holiday Giveaway: Win a Premium Gift Bundle for Wedding Pros worth $1743!
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Holly Jolly Holiday Giveaway: Win a Premium Gift Bundle for Wedding Pros worth $1743! appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
54 minutes | Nov 23, 2022
Episode 232: Lessons Learned From The Best In The Wedding Industry with Andy Kushner
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 232: Lessons Learned From The Best In The Wedding Industry with Andy Kushner appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
10 minutes | Nov 22, 2022
Black Friday Announcement: Ghost-Proof Your Wedding Business
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Black Friday Announcement: Ghost-Proof Your Wedding Business appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
75 minutes | Nov 9, 2022
Episode 231: Behind The Wedding Business with Carolyn Kulb of Bloom Poet
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 231: Behind The Wedding Business with Carolyn Kulb of Bloom Poet appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
50 minutes | Oct 26, 2022
Episode 230: How To Sell More In Your Wedding Business With Email Marketing with Shannon Vonderach
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 230: How To Sell More In Your Wedding Business With Email Marketing with Shannon Vonderach appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
23 minutes | Oct 12, 2022
Episode 229: Mix Up Your Marketing With Promotions
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 229: Mix Up Your Marketing With Promotions appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
63 minutes | Sep 28, 2022
Episode 228: Behind The Wedding Business with Kay Northrup of Kay Northrup Events
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 228: Behind The Wedding Business with Kay Northrup of Kay Northrup Events appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
74 minutes | Sep 14, 2022
Episode 227: What 4 Wedding Pros Have Gotten Out Of The Wedding Business Collective
Do you ever wish you could take a peek behind the scenes of a successful wedding business and see exactly what makes it successful? Would it make it easier for you to know what has worked and what hasn't worked for 3 successful wedding pros? The post Episode 227: What 4 Wedding Pros Have Gotten Out Of The Wedding Business Collective appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
55 minutes | Sep 7, 2022
Episode 226: How to Stay Consistent With Your Social Media (Even When You’re Busy!) with Brandee Gaar
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 226: How to Stay Consistent With Your Social Media (Even When You’re Busy!) with Brandee Gaar appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
64 minutes | Aug 31, 2022
Episode 225: Behind-The-Scenes Rebrand Walkthrough with Amanda Shuman
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 225: Behind-The-Scenes Rebrand Walkthrough with Amanda Shuman appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
50 minutes | Aug 8, 2022
Episode 224: How To Know When It’s Time To Rebrand with Amanda Shuman
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 224: How To Know When It’s Time To Rebrand with Amanda Shuman appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
17 minutes | Aug 1, 2022
Episode 223: Why You Should Attend Book More Weddings Summit
Book More Weddings Summit is back for the FIFTH time! Maybe it's your first time, maybe it's your fifth, but if you're a wedding pro who wants to attract more of your ideal clients and book more weddings, you are not going to want to miss this free event. In this podcast episode, I'm giving you a behind-the-curtain look at not just why you should attend Book More Weddings Summit but what you'll learn when you do. The post Episode 223: Why You Should Attend Book More Weddings Summit appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. ***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
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