Evidence-Based Marketing – What Is It?
Marketing used to be extremely subjective, grounded in art and intuition. Now, the ability to track and measure almost everything, provides marketers with powerful insights into how to evolve and fine tune tactics and strategies to optimize effectiveness. In addition, new insights into the emotional forces and intellectual biases that drive consumer behavior provide us with a more scientific understanding of how to deliver resonant message and solutions. In this episode, we provide an overview of this brave new world and what it means for marketers today. Visit http://www.theevidencebasedmarketer.com to learn more. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.