28 minutes | Jun 30, 2021

Creating a Better Brand

How hard is your brand working for you? That’s a question marketers should ask themselves regularly—but seldom do.  A strong brand can lead to greater client loyalty and faster growth, but even successful brands may need to be refreshed periodically.  In this episode, we look at a time-tested, four-step process for building—or refining your brand.  We look at everything from defining your brand’s promise and personality to brand architecture to key considerations for successful messaging. Visit http://www.theevidencebasedmarketer.com to learn more. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
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