55 minutes | Nov 26, 2019

Maxine Windram – Defying the Retail Recession | Episode #7

Maxine Windram had a hunch. Based on her own experience and those of otherwomen, she knew that the bra shopping experience for bigger busted ladies wasgenerally awful and in many cases downright depressing. Together with her mother Lin, Maxine got serious about researching this nicheconsumer market and in 2006, with no retail or bra fitting experience, launchedBrava, a lingerie store catering for d-cup and up. Today, Brava has 6 stores and a booming online business and a cult following thatmost retailers could only dream about. Maxine freely admits that she has had a steep learning curve and notes building herown advisory board as one of the many ways she’s made up for her lack of businessexperience. She also outlines some of the nuts and bolts of the Brava customer experiencestrategy and how the Brava business, even in tough times, has doubled down ontheir customer experience rather than cutting costs. To learn more head to bravalingerie.com.auSee omnystudio.com/listener for privacy information.
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