33 minutes | Oct 23, 2019

Episode 58: The Danger of Success — Ryan Wines

This week on The EnTRUEpreneurship Podcast, Wes interviews Ryan Wines, CEO at Marmoset — a creative services company that helps businesses and agencies discover and license music. Ryan’s team are experts at finding existing music or even creating original music to fit clients’ needs. Over each of its first 8 years of business, Marmoset had an average year-over-year growth rate of 30 percent and experienced almost zero internal turnover, which is a testament to the rich culture Ryan helped build. As one of the fastest growing companies in America, Marmoset was also featured as a 2018 Inc. 5000 finalist. There is no denying Marmoset’s success since its founding in 2010, but Ryan would be the first to admit that he fell into a trap of prosperity. Because of its growth and increased revenue, Ryan grew content with the status quo, assuming that everything was fine within his walls, and it wasn’t until last year that everything came to a head. On the podcast, Ryan shares some advice around avoiding the success trap and the importance of always looking for ways to improve.   The EnTRUEpreneurship Takeaway: “Continued year-over-year growth and profitability can definitely give one too much confidence… The reality is, no matter how successful your business may be or how much growth your experiencing, there’s never a day when everything is working. There are always opportunities for improvement." “The blessing of failure is that it forces you to see what’s not working." “There was just something about our timing and the cultural capital of the moment that opened some doors. And when the doors were opened, we just went to work." “A really strong organization with strong values is like a magnet. You’re going to attract the people who align with your values really strongly. If people don’t align with your values, you’re going to repel them." “There’s nothing stronger in B2B dynamics than real human-to-human communication." “Always be learning. Listen, learn, and grow."   Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:06: Ryan reflects how his two grandfathers inspired him to consider entrepreneurship as a viable career path. 5:36: Ryan discusses the events that eventually pushed him into the music industry. 8:29: Wines explains how his full-time ad agency job turned part-time and how being in this position alongside his other gig in the music industry primed him to start his current business. 11:14: Wines reflects on the founding of his current company, Marmoset. 14:56: Ryan looks back on how they landed their first big client and discusses the importance of relationship-building in the B2B services industry. 18:48: Wines discusses where he focused most in the earliest days of his business — building his client list or building his list of musical talent. 21:54: Ryan shares how his company was funded and how the future may look from a financial perspective. 23:03: Ryan describes one of the hardest lessons he’s learned in entrepreneurship, which involves never growing too comfortable with the status quo. 28:01: Wines discusses how his company is looking to better steward their resources by furthering good in their surrounding community. 30:08: Ryan ends the discussion by speaking on the importance of ongoing learning and approaching education with an open mind.   Bulleted List of Resources — Ryan Wines -     Personal Website -     LinkedIn -     Instagram   Marmoset -      Company Website -      Facebook -      Twitter -      Vimeo -      Instagram
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