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The Entrepreneur's Money Podcast - Smart Money Management For Small Business
40 minutes | Feb 14, 2014
078 Jo-Ná Williams on Empowering and Protecting the Artist Entrepreneur
Jo-Ná Williams’ life in entertainment began 15 years ago, and her path to coaching the artist entrepreneur and providing legal protection was paved in industry experience. She was 17 years old when she started out working as a backup vocalist. Even though she was young and determined to get her work out into the world, she knew that something was wrong when there was no paperwork and she was not credited for her work. At the same time she was contributing to the success of others. As a result of that experience, something in her shifted. Jo-Ná wanted to work with other artists to show them what to do and how to take care of business so they are protected, and to empower them. After completing law school and receiving multiple offers from different law firms, Jo-Ná understood that whatever it was that others were seeing in her she needed to see in herself, because obviously there was something there. "If they are seeing this in me, I need to see it in myself!" She said. As a result, she eventually founded J. A. Williams Law: the Artist Empowerment Firm in 2011 to provide artists with ways to successfully navigate their careers in the entertainment industry. Law school does not teach one to be entrepreneurial. Jo-Ná had to learn for herself and discover a way to do what she wanted, and now she is able to coach others to do the same. She now teaches others to create a business structure for what it is they want to create in the world. What is an artist? Anybody who is creative. Artist is an all-encompassing term. Jo-Ná herself is a musician, a writer, and it is anybody that can hone in on the creativity inside of them. Anyone who identifies with the word artist is welcome to work with her. She works with online and new entrepreneurs, musicians, authors, fashion designers, and creative entrepreneurs.
21 minutes | Feb 6, 2014
077 FinCon Session, Part 2
Here’s the second half of our FinCon session titled: Ignorance is Not Bliss: 5 Things Every Social Media Entrepreneur Needs to Know About Setting up a Business to Save Money, Prevent Headaches and Keep the Government off Your Back. It’s good stuff. Enjoy!
24 minutes | Jan 29, 2014
076 FinCon Session, Part 1
Imagine a conference filled with Financial Bloggers. Depending on who you are it’s either heaven or…not so much. No matter your orientation, this session titled: Ignorance is Not Bliss: 5 Things Every Social Media Entrepreneur Needs to Know About Setting up a Business to Save Money, Prevent Headaches and Keep the Government off Your Back, is full of good stuff. We’re releasing it in 2 parts, part one this week and part 2 next week. Enjoy!
26 minutes | Jan 23, 2014
075 Joshua Brown on Why and How Video Marketing Works for You
Joshua Brown is a filmmaker who teaches small businesses and entrepreneurs to use video marketing to provide value to customers and ultimately to sell more product. As someone who has always liked movies he transitioned from the entertainment to the business side of film. His main considerations were logistics, money and income. Everyone wants to be a famous director or actor, but he was always interested in filmmaking as an art. It helps to have skills that translate into things that you can sell: services, knowledge and expertise. Being knowledgeable AND creative helped him use his skills in an industry outside of his own personal projects. Where should a business owner start with video and why do it? -YouTube is the second biggest search engine in the world. If you look at it from a search engine optimization perspective, people are looking for products, reviews and information on YouTube. -When you create things, people find them to find information and products. -Videos are a very effective marketing tool. There are different videos for different situations. Even quality is dependent on the purpose. Lower production value can often feel more personal, for example. Most people aren’t interested in the pitch. They are interested in a STORY. If you can create a story that tells about the product, you will avoid your video being pitch-y. Create information AND entertainment! Making video can be more intimidating because you feel like you’re performing. -One of the best ways to do it is to realize that you’re giving value to the audience. You have to know that you are an authority.
28 minutes | Jan 16, 2014
074 Beverly Harzog Helps us Learn About Credit Cards Through Her Mistakes
Beverly Harzog is a nationally recognized credit card expert and the author of Confessions of a Credit Junkie: Everything You Need to Know to Avoid the Mistakes I Made, a book that provides wisdom about credit cards in a simple, enjoyable manner. She is also the author of a popular blog, and has appeared on major network television as an expert guest. She has transformed her sordid credit past into a successful career as an adviser and finance journalist and has dedicated herself to helping other learn from her research, her process of fixing her credit, and, of course, her mistakes. In order to work herself out of debt in 2 years, she studied personal finance and credit, and kept an eye on the credit card industry. Ironically, at her most troubled, she was working as a CPA. In her book, Beverly candidly shares her top ten mistakes, and strives to have the reader understand that we all screw up and we CAN make a comeback. When was Beverly's "Uh-oh, I have a problem!" moment, you ask? Not as soon as she would hope, she tells us. Most people struggling with credit card debt tend to spend a good amount of time in denial and continue to spend as she did. Beverly points out that the effects of credit card trouble on one's life can be paramount. -There is a lot of pressure and stress. In order to feel better and get a rush of adrenaline, a person may shop more frequently. -When confidence and self-esteem do not come from within, one may develop an emotional connection to spending in order to get a temporary boost. -Some people are impulsive about shopping. Beverly warns that if such is YOUR case, you should not get involved with credit cards as all. -Most people work incredibly hard and just want to get a chance to play. Many people treat money as a band-aid to temporarily relieve a much larger feeling of stress, inadequacy, and even boredom. As for small business
25 minutes | Jan 9, 2014
073 The 8th Grade Career Project
Here’s what happens when an entrepreneur is an 8th Grade Career Project mentor. Move over dance teachers and forget dog paw surgery, we entrepreneurs can bring it just as well as the firefighters. 8th grader extraordinaire Genevieve Smith interviews and is interviewed by Emily Chase Smith, who just happens to be her mother.
26 minutes | Jan 2, 2014
072 Alexia Leachman: How Dumping Your Head Trash Will Help You Grow
Alexia Leachman is a Nottingham-based expert when it comes to clearing head trash and helping change mindset to get things done. She is the founder of Head Trash, a company that helps clients clear their mind of negative thoughts, feelings, and emotions. She is also a personal brand, reputation, and leadership coach, with a background in consumer products. Head Trash came to be when Alexia first found that the main challenge with her clients was their mindset. Because of all of the clutter they held onto, they couldn’t see or believe in their potential and therefore were unable to create a strong personal brand for themselves. Because she wanted to help people overcome these obstacles, she went from being a marketing specialist to learning everything she could on different programs to help people overcome their mental obstacles. It was on that journey that she came across Reflective Re-Patenting, and found that her own head trash dissolved. She wasn’t just hiding the stress and negativity, it was simply gone. As a marketing specialist she knew that she needed to simplify both the name and the information, making the process accessible and largely self-guided. What are the signs you might be dealing with Head Trash? -You are struggling to sleep at night
26 minutes | Dec 19, 2013
071 Jan Moran, Renaissance Woman and Entrepreneur, Talks About Doing It All
Jan Moran, a true renaissance woman and entrepreneur, is just one of those people who have been there done that. Not only is she a Harvard Business School grad, but a fragrance and beauty expert, CEO, and a published fiction and nonfiction author. When she talks of what excites her in the moment, she references the undying spirit of visionaries, creatives, and entrepreneurs. True to this spirit she is always creating new challenges. Just last year, she self published a book, drove it up the charts, found an agent and hooked St. Martin’s Press. And as we speak, she is working on her second book for them, as well as a nonfiction book called Rich Ideas, aguide to the entrepreneurial platform, an exchange of ideas and tools for small business and the startup, her collection of tools for success. Otherwise, Jan is in the beauty business; a company that she started with new technology was recently acquired by cosmetics giant Sephora. It all started when she created an interactive experience for in store use called Scentsa, a touchscreen fragrance finder. This technology also grew into skincare (Skin IQ) and color cosmetics. She ended up with a platform for retailers you could put any kind of product on. Customers are now accustomed to having information at their fingertips. Her unique combination of experiences as first a programmer, then a fragrance company employee as she worked her way through a writing program helped her to understand how to fill this need for information in-store. Furthermore, she had previously become an expert on fragrances and self-published a guide on the subject. Her AHA! moment occurred when she noticed that people buying her book were writing notes in its margins and using it as a tool. Jan envisioned the experience of having that information at the Point of Sale. She found a developer and ended up with a team, marketed her product, made it available in five to six languagesall over the world. With its terrific run, it is no wonder that Sephora wanted it in-house. The time frame between the AHA! moment and the big exit took a number of years, but mainly because the technology was not available at first. Jan’s “hockey stick moment”came when they signed the Sephora contract, because every time a store went up, there was a unit in there, several hundre
24 minutes | Dec 12, 2013
070 Mark Henson on Improving the Work Environment and Productivity
How does a man go from a radio job to a brand development company to his own enterprise reinventing workspace productivity and helping his clients think outside of the box to improve the work environment? Mark Henson loved introducing people to new ways of thinking, challenging and stimulating them, and recreating the typical conference room environment. Sometimes this meant dragging around bean bag chairs and transporting extremely expensive furniture to the great outdoors. One thing is for sure- he got better and better results. More and more clients would say “I wish I could work in a place like this!” Realizing how many work environments lack creativity, Mark decided to build a space in 2000 and rent it out so people would have a sanctuary of thinking outside of the box when it comes to their business. To this day, that space feels new and fresh. The best part is that Mark gets to make it whatever he wants it to be and gets to play around. The space is anything but static and has expanded seven times since opening. Located in Columbus, across from the hockey arena, Sparkspace is an innovative environment where people can move and be comfortable, breaking down barriers in the process. Corporate clients rent the space and to conduct workshops, seminars, and executive retreats. It’s also perfect for blowing off steam and doing team building. Without a background in education or business management, Mak even began to implement their own team building programming. Simply put, he put together things that were fun and that people liked to do. Now Sparkspace is abuzz with public events and team building/development for companies. Most people underplay ENVIRONMENT, Mark says, especially in smaller businesses and startups. Most people are working on garage sale furniture because of lack of startup capital. A work environment must encourage collaboration and creativity. Behind the scenes should be as strong as the front end of the business. That’s where your people are after all! Bright colors and good lighting don’t seem like worthy investments, but they ARE, and they increase productivity! How is your environment set up to encourage what you want out of your employees and your business? Most offices are horrible places t
27 minutes | Dec 7, 2013
069 Business Insurance as Your Business Grows with Ted Jenkin
Ted Jenkin is no doubt a business insurance expert, with 22 years of financial advice to thousands of people across the U.S. under his belt, with his business oXYGen Financial, publication in many magazines and newspapers (including the Wall Street Journal, Newsweek, Huffington Post), and with his exciting radio personality job on Atlanta’s “The Regular Guys”. I was inspired to have him share his wisdom on our podcast after I heard him talk about the five insurance mistakes business owners make. Insurance is important of course, Ted says, but overwhelming. Business owners are too busy, they don’t have the time, or are uninterested. Gaining an understanding of what kind of insurance fits you and your business is vital to protect yourself. According to Ted, the best way to do this is to do your research and find an advisor who is independent and is not selling a product. What kind of insurance does a business owner need? 1. Disability (Income Protection Insurance) – If you’re working for a company
26 minutes | Nov 27, 2013
068 15 Minutes are the Key to Productivity!Go from Time View to Impact View with Jason Womack
Jason Womack is an international speaker, author of Your Best Just Got Better: Work Smarter, Think Bigger, Make More, and a productivity guru, helping people think less of time and more of impact. Heprovides practical methods to maximize tools, systems and processes to achieve a quality work/life balance and focuses on creating ideas that matter and implementing solutions that are valuable to organizations and individuals within them. Jason is focused on the INTERSECTION OF IDEA AND ACTION. He finds that the fastest way to build a successful business is to pay attention to what people are complaining about and fill that need. Entrepreneurs complain about TIME. While you can’t change time itself, youCAN change how you look at it. You have at your disposal 96 blocks of 15 minutes. You can radically change how you use each block! With this shift in perspective, Jason wants to shift the way people look at what might be getting in their way. So why 15 minutes? -It’s about the size of Jason’s attention span
32 minutes | Nov 21, 2013
067 Add the Concierge Touch to Your Business with Katharine Giovanni
Katharine Giovanni is a concierge specialist who helps business owners bring the concierge touch to their business. A breast cancer survivor, Katharine is an expert on how perspective is essential tobusiness AND life. When Katharine sensed a need, she propelled her meeting planning business into something more cutting edge- a company that offers concierge services and products to a range of industries that have yet discover that world. So what IS a concierge? -A concierge is a personal assistant. They do the things that you have to do which allows you extra time to do the things you want to do and not let things slip through the cracks and cause you to burn out. -People hire a concierge to help give them extra hours. Many conciergeare being hired by corporate because people are concerned about taking care of their families. -Concierge come in many shapes and forms. It is a hot home startup business and very low cost. It penetrates every demographic. -A concierge will take care of not only work-related things, but also buy groceries and fill your prescription. There are virtual, corporate, hotel concierge, nonprofit concierge, medical field, funeral homes, hospice, divorced men, and even concierge for plastic surgery patients. Credit card companies now have concierge services. It’s a great second career. The key to success, says Katharine, is never giving up. If it doesn’t pan out
26 minutes | Nov 15, 2013
066 How Solo Professionals Can Stand Out and Get Better Clients with Michael Katz
Michael Katz is the founder and chief penguin of Blue Penguin Development and works with solo professionals (professional service providers like attorneys, recruiters, financial planners, etc) as a marketing consultantto teach them how to get better clients more easily. He is in the business of helping people create a business that fits who they are and takes them beyond just making money. Michael says that everybody thinks that they will do any kind of work and will be able to specialize some day. But what he found was that the most effective things any business can do are: -Get the traction you want and narrow your focus. It CAN be hard to cut out a significant portion of the market, but you have to be seen as an expert. The narrower you go, the better your chance of rising to the top. -Narrow it to people, things, approach, etc. When you get narrow, you get really good at that particular thing. So what is a Likeable Expert anyway? Michael has found that getting hired has two main components: 1. Proving that you’re good (which is often a function of publishing content) 2.
25 minutes | Nov 8, 2013
065 What Financial Sacred Cows Are You Still Feeding? Brandon Allen on Business Myths
Brandon Allen of Freedom Fast Track was there from the beginning of the self-published gem of a book that spawned a new way of thinking and made us aware of the business myths we still believe and propagate. That book is Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity by Garrett B. Gunderson He joins us to point out these myths to us and give us examples of them such as these: -The myth of the finite ply: If you have something, that means there is less for me.This myth puts you in a scarcity mindset. You begin to believe that the only way to get ahead is to take from someone else. You don’t feel like you’re offering something, but are taking from someone. -Self-insurance: The myth that the best insurance you can have is self-insurance. The truth? If you are able to get insurance, you want to protect yourself as much as you possibly can for as long as you possibly can. We are taught to only have insurance to a certain point and nothing else. Prevailing wisdom is to get the cheapest insurance and it sets up people for a disaster if something happens. Brandon explains the importance of mindset: the difference between consumer mindset and producer mindset, also known as the abundance vs. scarcity m
32 minutes | Oct 31, 2013
064 Josh Brown of IndyFranchiseLaw.com Leads Us to Franchise Success!
Josh Brown, aside from being the franchise guru is an Indiana lawyer who provides legal and consulting services to help people and businesses succeed in franchising. He is also a host of Franchise Euphoria, a new podcast. He is very much in love with the franchise model and is so very great at giving us the reality of necessary considerations all the while remaining passionate about the idea that a good buyer and a good franchise can work together beautifully. In fact, it is the only time the whole idea truly works! Perhaps the biggest mistake people make is thinking that a franchise is a ready-made success. A franchise is NOT a business in a box! All franchises are different and who the local owner is and her involvement with the local community can truly make a huge difference. Customer service, although can be dictated by the franchise manual, is all about how you deliver it. The bottom line, says Josh, is if you buy a franchise because you think it will run on autopilot, you are wasting your money.Furthermore, if you are not fully engaged and dedicated long term, your business will surely suffer. As soon as you turn a blind eye, things will start going downhill quickly. Franchising, as franchise buyers know, is heavily marketed. With the sea of information out there, at which point should one involve a lawyer? Josh says it doesn’t hurt to start your search before your first consultation with a lawyer as lon
22 minutes | Oct 24, 2013
063 What’s Love Got to Do With It? Kate Northrup on Your Relationship with Money and Financial Freedom
Kate is truly soulful about business and has created financial freedom for herself by age 28 by building a team of more than a thousand wellness entrepreneurs. She is also the author of Money: A Love Story: Untangle Your Financial Woes and Create the Life You Really Want The thing is, people don’t associate money with love. Kate is great at reminding us that the more value we offer in the world, the more money we make. Her philosophy? -Value yourself, take good care of yourself, love yourself, and from THAT place deal with your finances and add more value to the world. -Just like any other relationship, we have to invest. Approach money with love and appreciation as opposed to fear and doubt and limitations. -A lot is said about deprivation, lack, limitations. There’s conditioning from our childhood and from our society. There’s an attitude that you’ve been bad and you have to atone for your sins by budgeting within an inch of your life. Approach your financial situation from a place of love and joy instead! Some very important building blocks:
26 minutes | Oct 17, 2013
062 Marcia Reynolds Helps High-Achieving Women Understand and Use Their Powers Wisely Through Organizational Psychology
Marcia Reynolds is certainly one of the kind of women she studies and understands. As a brain expert, Dr. of organizational psychology, and the author of two (almost three) books, she is certainly no stranger to the inner workings of high-achieving women and has special insight into the brains of leaders and the ways in which their powers can be maximized to achieve success AND balance. Her two published books illustrate her journey through the available research and what she has learned along the way to help understand how to use the science of the human brain in our careers. In her first book, Outsmart Your Brain: How To Make Success Feel Easy Marcia explores emotional intelligence as the missing element in understanding why we do what we do, and how we can make better choices. Analyzing research on the entire nervous system, Dr. Reynolds has been able to articulate how we process information from our brains down to our gut (and YES, your gut has as many neurotransmitters as your brain!). She has worked hard to understand and present that which science doesn’t have a language for, but that many call “intuition” or a “sixth sense”. Dr. Reynolds considers herself to be a translator, as she bridges the research world with the application of that information for the real world.
29 minutes | Oct 10, 2013
061 Starting a Conversation About Business Debt: Solutions Not Shame
Greetings EMP listeners! Having just returned from the Thrive Hive Retreat put on by Jules Taggart and Sandy Sidhu of Amp & Pivot and the Alt-A Project. I share how this type of retreat process is different and valuable: Sadly, upon returning home and settling back into my daily routine I found out that my Uncle Tom had passed away. And so as I sat down to record this podcast, I reflected upon the intersections between our lives and our businesses. As entrepreneurs we are more in a position to respond to life because of some of the freedoms that we have. Let’s dive into the basics of debt. There is a lot of stigma and shame attached to the word itself, but it is universal. A lot of business owners don’t know how to handle it, talk about it, and what to do with it. I consider myself a sort of sanitation worker as a bankruptcy attorney and am accustomed to dealing with people who are very much in debt. Most entrepreneurs are not starting their business from a position of power. Most people are doing it because the opportunity presents itself and the time is ripe. Here’s how they start: Find a partner Borrow money from friends and family Use credit cards Take out a 2nd Mortgage, a line of credit, a loan…
28 minutes | Oct 3, 2013
060 Phil Pallen Explains Why This is an Exciting Time for Social Media Marketing and Branding Success
Phil Pallen knows you might be overwhelmed by social media marketing possibilities and branding - after all, the options seem endless and the pressure is ON. As a creative who manages, designs, and consults for brands and personalities in the entertainment, lifestyle, and retail space, he is an expert in creating strategy and structure to achieve success. He also teaches inspiring TV hosts how to brand and market themselves for Hollywood. His own story is a fairy tale of social media magic. It all started out with a tweet to enter to be Charlie Sheen’s social media intern back in 2007. Phil had just gotten his masters, and with his tweet ended up in the top fifty (out of 90,000) finalists for the position. He created a social media campaign under the name Tiger Blood Phil and it got him international press. He participated in over 100 media interviews, and built up his expertise to end up working fulltime and having clients coming to him wanting to pay him to do their social media campaign. Phil is quick to point out he had learned more in the three months of driving the campaign than he learned in his many years of school. These days Phil can be seen focusing on branding and social media strategy. His work is a balanced blend of two components of successful business practice. 1. He designs brands. What does the client look like? The full picture includes print collateral, web sites, name, business cards, etc… 2. Social Media Strategy- This is more what Phil is known for. He speaks at conferences and works with clients to build a brand and promote it in an intelligent way. Phil’s Twitter profile declares that“If your baby is ugly, it’s my job to tell you.” One Big Thing The best Twitter bios are two sentences, says Phil, and his formula seems to invite a concise intelligent approach
29 minutes | Sep 26, 2013
059 Leaning Into Stupid With Richie Norton
This is one of my favorite podcast interviews, both for the subject and the guest. Although it’s been more than 6 months, Richie Norton’s interview has really stuck in my mind and I wanted to share it again. The title of his book really says it all: The Power of Doing Something Stupid: How to Crush Fear, Make Dreams Happen, and Live Without Regret. Listen in. On this episode of Entrepreneur’s Money Podcast we are joined by Richie Norton, author of The Power of Doing Something Stupid: How to Crush Fear, Make Dreams Happen, and Live Without Regret. Richie breaks down for us why so many people never make time to follow their dreams, and how you can leverage resources to turn your ideas into reality, no matter how crazy or stupid they may seem. In the six years it took Richie to write his book, he spent countless hours interviewing successful people on what motivated them to pursue the things they wanted to accomplish. What he found was that successful people were the ones who weren’t afraid to move forward with their ideas, no matter how stupid they seemed. There is a liberating power in going through with so-called stupid ideas because though there is a chance of failure, you are taking a leap of faith that will bring you closer to your goals. And even if you don’t succeed, going forward with your project will bring new connections and opportunities, and may even lead you to imagine new dreams to chase. In such a way, leaning into stupid ideas can actually be smart. Richie’s experience writing the book was intensified by two personal tragedies: the sudden death of his 21-year-old brother in law, and the passing of Richie’s infant son. Richie realized that, quite literally, life is short. No one can know for sure how much time he or she has left. So many people put off their dreams until later in life or retirement, but there is never a magical time in life where everything comes together and you finally have the time, experience, money, etc. to pursue your passions. There will always be challenges in life, but that’s why it’s so important to work with th
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