Episode 011 How to become a New York Times best seller with Jay Papasan
Episode 011 How to become a New York Times best seller with Jay Papasan
The process of writing a book seems to be a pretty straightforward, right? You write something, proofread it, edit some bits, then you publish it. You now have a book. If people like your work, you will end up in one of those bestsellers lists.
In reality, writers rarely have it that easy. Writing a book meant for commercial publication might take months, if not years. you’ll also need a team. You can do it alone too – but having a team help and guide you every step of the process can make things relatively less stressful.
Take it from Jay Papasan – bestseller author, writer, and entrepreneur. With decades of experience in publishing and writing, the EP Grind thought Jay would be one of the best resources out there to educate people on all the work involved with writing. Jay shares his experiences, tips and insider information. This way, if you do decide to write your book, you’ll have a better idea of how the industry works.
Some of the topics we’ve unpacked on this special edition episode include:
The importance of the Hobbit and Conan the Barbarian in his chosen path, and the track he paved to get to where he is now (02:16).
His early career working for publishing giant Harper Collins (04:39).
How almost getting kicked out of the house and playing too much Diablo became the jump-off point in the renaissance of his interest in writing (03:09; 12:03).
The most critical publication category to penetrate for longevity (07:00).
Stepping out of his introvert comfort zone to establish a connection with Gary Keller (15:27).
The less sexy but essential aspect of writing books that involve market research and statistics (16:38).
The decision to self-publish Gary Keller’s Millionaire Real Estate Agent (20:02).
Challenges involved in writing a book (23:07).
Two approaches people take when writing non-fiction (24:32).
Factors and limitations affecting one’s effectivity in their chosen niche or role (26:30)
The full process of what it takes to land on the bestseller lists (30:10).
The impact of digital marketing on reader engagement (35:43).
Writing books as an effective means of brand marketing (38:35).
The two ways of marketing your work as prescribed by Ryan Holiday in his book Perennial Seller (43:56).
The bestsellers list, the competition involved to get into it, and how the various lists work (44:49).
The pros and cons of launching books via providers like Book in a Box (49:37).
Why writing, publishing, and marketing a book takes so much time (52:23).
The discipline (and sometimes emotions) involved in editing books (53:59).
The importance of practicing mindfulness in current times where everything seems to be rushed (56:24).
The value in reading novels (57:49).
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Related Links
The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan
The Tipping Point by Malcolm Gladwell
Ryan Holiday on Amazon
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