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How much do you think about why you are busy....busy doing work that companies used to provide to you, now through self service you do for them? Craig Lambert, Ph.D, staff writer and editor at Harvard Magazine, joins me to talk about Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day.

Anna Farmery talks to Martin Reeves about how to match your strategic approach with your environment and effectively execute your strategy. We discuss What is the definition of strategy? What is the art behind winning in business? How there is more than technological change to consider in your approach to strategy. Is classical strategic thinking relevant to the modern business world? What is the renewal strategy? Why your strategy is not remaining relevant for long. How to choose the right strategic thinking for your business environment.

Anna Farmery talks to Mike Stallard on creating a healthy connection culture. Find how to create a strong culture at work by improving your connection skills.

Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang joins Anna Farmery to talk about Disrupting Digital Business - his new business book published by Harvard Business Press. Ray explains the 9C's behind creating sales success through understanding the basics of digital disruption.

Anna Farmery talks to Heidi Grant Halvorson about why we are so often misunderstood. Heidi shares tips on how to ensure you are always understood by those people who matter

How do we turn our digital communication into high business growth? That the question I put to Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and founder of the professional development site for PR and marketing pros, Spin Sucks Pro. What is the difference between content marketing and PR communication? Why does PR get such a bad wrap in the modern world? Are we falling into a content marketing 'spin' mindset? What is the opportunity for SMB's with PR communication? What is the biggest mistake with social media for business? Do we learn enough from our competitors when it comes to integrated marketing campaigns? How to research your competition to improve your marketing strategy? Has the media middleman disappeared or changed? How to influence the digital middleman? What is the right ratio between content creation and content distribution? How does voice recognition change the way you conduct your keyword research? What is the future for 'spin'? Is there such a thing as 'good spin'? Tooliers is the winner of this weeks Engaging Brand goodie bag. Tooliers was chosen from everyone who shared about the show with their followers on any social media site.

Learn how to create a social movement from within your company.

Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. For a FREE copy of Leading Digital Strategy: Driving Business Growth Through Effective E-commerce then email James at jh@goodgrowth.co.uk [Tweet "Great listen- Leading digital strategy to drive your business growth"]

How do you turn your website from a bland website to the land where your brand stands out....? How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to profile your business. Why do entrepreneurs struggle to convey their brand? Is blogging undervalued by business? How blogging is a self development tool. The pitfalls of website implementation. The balance of writing for SEO and writing content for customer value. How to create triggers for customer action on your website. Balancing visual engagement with action orientated visuals.

Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'? Anna Farmery discusses the effect of smart technology with Max Burton, founder of Matter. Max believes in "participating in a future that melds technology with art and humanity".

What can we learn from frugal innovation in the emerging markets? Is there a danger that abundance means that businesses ignore frugal innovation? Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the emerging markets to make the most from our technological advances.

Kathleen Gage is a wonderfully inspiring lady. She helps people find their true message and helps them share it with the world. Kathleen joins me - Anna Farmery- to talk about how to find  out "not just who you are, but what you stand for, what you’re passionate about, and the difference you’re here to make in this world". We talk about how to understand that hidden secret to the success of your business  - YOU.  

Anna Farmery discusses with Jeremy Miller how a listener, who is a plumber, can create more sales from his existing customer base. Anna and Jeremy give practical tip on how service providers can create more sales through a 3 step approach to make your service stand out from the crowd

Matthew Pollard - a rapid growth 'guru' joins me - Anna Farmery - to talk about his rapid growth sales process. Matthew is described as a "true differentiation, niche marketing, and sales systemization powerhouse" So we need to learn some of his sales secrets! And as well as a fantastic discussion Matthew has given us, a 5 FREE Sales Worksheets to help you drive rapid growth with your clients to accompany the audio.

Heard about the experience economy yet don't really know what it is or how to incorporate into your business? No worries, today I am talking to Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinking how to create customer value through experience marketing. What is the difference between great service and a customer experience? Is customer service a given and not a differentiating factor in itself, today? How can you attach an economic value to the customer experience? How to create an engaging customer experience. How to measure customer sacrifice.

Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra, Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD, joins Anna Farmery to talk about Act Like a Leader, Think Like a Leader.

Business can be hard, so how do we find the passion to grow our business? Tim Leberecht talks about the need for more business romantics exploring why he feels the time is right for a new business romantic movement.

Small business struggle to stand out from their competition....but there is a way small business can create a sticky brand that resonates with customers. On The Engaging Brand this week Anna Farmery talks to Jeremy Miller on what it takes to create sticky branding on the limited budget that small businesses work from.  

Do you know what is your critical knowledge? Do you actively manage a culture of sharing critical knowledge? This weeks Engaging Brand podcast discusses what determines critical knowledge, how to find it and also how to develop the right business culture.

Russell Glass of LinkedIn Marketing Solutions talks to Anna Farmery about how to use big data to increase sales and create a better customer experience on this weeks Engaging Brand podcast