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The Engaging Brand
23 minutes | Jun 29, 2015
536 -Is Self Service Really Self Disservice?
How much do you think about why you are busy....busy doing work that companies used to provide to you, now through self service you do for them? Craig Lambert, Ph.D, staff writer and editor atÂ Harvard Magazine, joins me to talk about Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day.
28 minutes | Jun 17, 2015
535 - Why Your Strategy Needs A Strategy
Anna Farmery talks to Martin Reeves about how to match your strategic approachÂ with your environment and effectively execute your strategy. We discuss What is the definition of strategy? What is the art behindÂ winning in business? How there is moreÂ than technological change to consider in your approach to strategy. Is classical strategic thinking relevant to the modern business world? What is the renewal strategy? Why your strategy is not remaining relevant for long. How to choose the right strategic thinking for your business environment.
27 minutes | May 29, 2015
534 - Competitive Advantage of Connection Culture
Anna Farmery talks to Mike Stallard on creating a healthy connection culture. Find how to create a strong culture at work by improving your connection skills.
24 minutes | May 19, 2015
533 - Dominate Digital Disruption Before It Dominates You
Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang joins Anna Farmery to talk aboutÂ Disrupting Digital Business - his new business book published by Harvard Business Press. Ray explains the 9C's behind creating sales success through understanding the basics of digital disruption.
29 minutes | May 13, 2015
532 - How To Ensure Everyone Understands You
Anna Farmery talks to Heidi Grant Halvorson about why we are so often misunderstood. Heidi shares tips on how to ensure you are always understood by those people who matter
27 minutes | May 5, 2015
531- Getting PR Right For Digital Marketing
How do we turn our digital communication into high business growth? That the question I put to Gini Dietrich, founder and CEO of Arment Dietrich, aÂ Chicago-based integrated marketing communication firm and founder of theÂ professional development site for PR and marketing pros,Â Spin Sucks Pro. What is the difference between content marketing and PR communication? Why does PR get such a bad wrap in the modern world? Are we falling into aÂ content marketing 'spin' mindset? What is the opportunity for SMB's with PR communication? What is the biggest mistake with social media for business? Do we learn enough from our competitors when it comes to integrated marketing campaigns? How to research your competition to improve your marketing strategy? Has the media middleman disappeared or changed? How toÂ influenceÂ the digital middleman? What is the right ratio between content creation and content distribution? How does voice recognition change the way you conduct your keyword research? What is the future for 'spin'? Is there such a thing as 'good spin'? Tooliers is the winner of this weeks Engaging Brand goodie bag.Â Tooliers was chosen from everyone who shared about the show with their followers on any social media site.
25 minutes | Apr 20, 2015
530 - Become a Force for Good
Learn how to create a social movement from within your company.
30 minutes | Apr 15, 2015
529 - Leading Digital Strategy For Business Growth
CanÂ we learn to leadÂ digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winningÂ Engaging Brand podcast. Professor Chris Bones and James Hammersley ofÂ Good Growth join me to talk about their ideas fromÂ Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. For aÂ FREE copy ofÂ Leading Digital Strategy: Driving Business Growth Through Effective E-commerce then email James atÂ email@example.com [Tweet "Great listen-Â Leading digital strategy to drive your business growth"]
29 minutes | Apr 7, 2015
Show 528 - Build a Website To Reflect Your Brand Personality
How do you turn your website from a bland website to the land where your brand stands out....? How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to profile your business. Why do entrepreneurs struggle to convey their brand? Is blogging undervalued by business? How blogging is a self development tool. The pitfalls of website implementation. The balance of writing for SEO and writing content for customer value. How to create triggers for customer action on your website. Balancing visual engagement with action orientated visuals.
25 minutes | Mar 30, 2015
527 - Effect of Smart Technology On Customer Experiences
Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'? Anna Farmery discusses the effect of smart technology withÂ Max Burton,Â founder ofÂ Matter.Â Max believes in "participating in a future that melds technology with art and humanity".
28 minutes | Mar 23, 2015
526 Lessons of Frugal Innovation From Emerging Markets
What can we learn from frugal innovation in the emerging markets? Is there a danger that abundance means that businesses ignore frugal innovation? Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the emerging markets to make the most from our technological advances.
22 minutes | Mar 16, 2015
525 - Why the Secret is Inside You
Kathleen Gage is a wonderfully inspiring lady. She helps people find their true message and helps them share it with the world. Kathleen joins me - Anna Farmery- to talk about how to find Â outÂ "not just who you are, but what you stand for, what youâ€™re passionate about, and the difference youâ€™re here to make in this world". We talk about how to understand that hidden secret to the success of your business Â - YOU. Â
34 minutes | Mar 9, 2015
524 - Retention Marketing Case Study
Anna Farmery discusses with Jeremy Miller how a listener, who is a plumber, can create more sales from his existing customer base. Anna and Jeremy give practical tip on how service providers can create more sales through a 3 step approach to make your service stand out from the crowd
34 minutes | Mar 1, 2015
Show 523 - The Rapid Growth Sales Process
Matthew Pollard - aÂ rapid growth 'guru' joins me - Anna Farmery - to talk aboutÂ hisÂ rapid growthÂ sales process. Matthew isÂ describedÂ as a "true differentiation, niche marketing, and sales systemization powerhouse" So we need to learn some of his sales secrets! And as well as a fantastic discussionÂ Matthew has given us,Â aÂ 5 FREE Sales Worksheets to help you drive rapid growth with your clients to accompany the audio.
29 minutes | Feb 18, 2015
Show 522 - What is the Experience Economy?
Heard about the experience economyÂ yet don'tÂ really know what it is or how to incorporate into your business? No worries, today I am talking toÂ Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinkingÂ how to create customer value through experience marketing. What is the difference between great service and a customer experience? Is customer service a given and not a differentiating factor in itself, today? How can you attach an economic value to the customer experience? How to create an engaging customer experience. How toÂ measureÂ customer sacrifice.
25 minutes | Feb 9, 2015
Podcast 521 - Feeding Your Leadership Skills
Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra,Â Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour atÂ INSEAD, joins Anna Farmery to talk aboutÂ Act Like a Leader, Think Like a Leader.
28 minutes | Jan 23, 2015
520 - How to Be A Business Romantic
Business can be hard, so how do we find the passion to grow our business? Tim Leberecht talks about the need for more business romantics exploring why he feels the time is right for a new business romantic movement.
30 minutes | Jan 16, 2015
519 - Best Tips To Create Sticky Branding
Small business struggle to stand out from their competition....but there is a way small business can create a sticky brand that resonates with customers. On The Engaging Brand this week Anna Farmery talks to Jeremy Miller on what it takes to create sticky branding on the limited budget that small businesses work from. Â
24 minutes | Jan 7, 2015
518 - Why You Need To Manage Your Critical Knowledge
Do you know what is your critical knowledge? Do you actively manage a culture of sharing critical knowledge? This weeks Engaging Brand podcast discusses what determines critical knowledge, how to find it and also how to develop the right business culture.
26 minutes | Dec 22, 2014
Show 517 Win More Sales Through Big Data
Russell Glass of LinkedIn Marketing Solutions talks to Anna Farmery about how to use big data to increase sales and create a better customer experience on this weeks Engaging Brand podcast
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