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The Enchanting Lawyer Podcast | Marketing and Leadership for Your Law Firm or Business

100 Episodes

36 minutes | 4 years ago
EL 111: Learn How to Sell without Selling Out, with Matthew Kimberley
Matthew Kimberley is a speaker, author, and entrepreneur who thrives on helping solo and small to medium size businesses turn leads into actual sales. According to Matthew, marketing doesn’t get clients - it just calls attention, it’s what you do next that gets clients. In today’s show, Jacob and Matthew talk about what it takes to be a great salesperson, the use of urgency and scarcity in sales and the importance of building rapport.
32 minutes | 5 years ago
EL110: Why you shouldn’t go to Law School: An Interview with LSAT Master, Nathan Fox
We often make decisions about our future without really knowing what is involved. This is certainly often the case for people who want to be lawyers. The LSAT itself requires hard work and dedication - traits which are important for lawyers to possess, as well as the mental ability to pass, and this is why it is such a good indicator or a person’s suitability for law school. Having decided that being a lawyer wasn’t for him, Nathan Fox set up his company Fox LSAT to help people understand whether law school is for them, and help them to pass their LSAT. Today Jacob talks to Nathan about the LSAT and what skills and traits are needed to become a lawyer.
28 minutes | 5 years ago
EL 109: The importance of Online Reviews, Amazing Customer Service and Great Beer, with Kari Embree
Kari Embree is the social media community manager for Green Flash Brewing Co. She brings a fresh, new approach to the craft brewing market with experience in developing creative campaigns that drive engagement and sales. Kari is an expert at extracting consumer insights from social media which allows for productive polling and testing of the target market in her industry. She is dedicated to contributing to the success of social media by activating brand ambassadors around the globe. Today, Kari talks to Jacob about the importance of reviews and why it is important for businesses to respond to them.
30 minutes | 5 years ago
EL 108: Taking Life Changing Risks in 30 Days, with Pavel Gitelman
What kind of person leaves the safety of their successful business in their homeland, to come to the USA for 30 days, with no contacts, little English and a goal of winning $500,000 worth of new contracts? The answer? Pavel Gitelman. Pavel doesn’t agree with being told what he can’t do, and it is with this outlook that he has grown his successful creative digital agency in Russia which employs 150 staff - each with their own individual talent and burning passion for what they do. In today’s show, Jacob chats to Pavel about his challenge, why employing is an emotional decision, and why it’s important to stay true to yourself.
28 minutes | 5 years ago
EL 107: WordPress Secrets and Tips, with Syed Balkhi
Syed Balkhi moved to the US from Pakistan at the age of 12. It was his family’s struggle for an income that led him to his work in the online world. His desire to teach people how to maintain their own websites led Syed to creating his free information website, wpbeginner.com. Today, Syed has a number of product and plug-ins which helps people get the most of their sites and in today’s show Syed and Jacob chat about giving away content for free,reaching out to influencers and the challenges faced by website owners today.
34 minutes | 5 years ago
EL 106: Starting Over and Coping with Unexpected Events with Attorney Jim Hart
38 minutes | 5 years ago
EL 105: Full Contact Living: Preparing you for the Martial Arts of Everyday Life, with Rodney King
Life didn’t start off easy for Rodney King, having grown up in a poor part of Johannesburg, not knowing his Dad and having an alcoholic mother. But it was when he was sleeping on a park bench that he managed to tap into what he had learned in martial arts that he started to turn his life around. Now Rodney uses the lessons which martial arts teach us, to help other people with their inner management allow them to build success in their lives. In today’s show, Jacob and Rodney talk about his seven principles to full contact living - the principles which Rodney owes his success to, how to achieve them and his new book - Full Contact Living.
29 minutes | 5 years ago
EL 104: Why Business Etiquette is the Key to Success with Kara Ronin
Kara Ronin is the founder of ’Executive Impressions’ - a company which helps businesses - and their people in them - to create the right kind of relationships amongst themselves, and their clients to ensure the success of a business. Having been born in Australia she now lives an international lifestyle, and is currently enjoying living in Lyon - France. In today’s show, Kara and Jacob chat about the importance of being in the moment, how not to damage your reputation with your online presence, what makes people do business with you and how to make people like you.
28 minutes | 5 years ago
EL 103: Be a Man: Live with Purpose, Achieve Self-Mastery and Create your Legacy, with Ryan Michler
Ryan Michler is a husband, father, Iraq combat veteran and founder of the website, Order of Man. He has run his own business as a financial advisor for the past 9 years and through his website is helping men (and women) step up, become useful and be successful in whatever they choose. In today’s show, Jacob and Ryan talk about what it means to be a father, what he learned in the military and the importance of action and accountability.
32 minutes | 5 years ago
EL 102: Becoming Superman: How to be Healthier, Stay Motivated and become Limitless, with Kestutis Rasimavicius
Kestutis Rasimavicius is a genetics scientist from who has studied the relationship between genes and nutrition, and is also an athlete and body builder. From his experience as a body-builder and his strive to be the best, Kestutis started investigation and found out that success has a lot to do with it. In today’s show, Jacob and Kestutis chat about his products which help people lose weight, overcome food addictions and change moods, and what being an athlete has taught him about how to become successful.
14 minutes | 5 years ago
EL 101: Life According to Liam, an interview with my 11 year old Son, with Liam Sapochnick
In Jacob’s final podcast of 2016, he interviews a very special guest - his 11 year old son, Liam. Liam has grown up speaking three languages and loves reading, writing, watching movies and playing tennis. In today’s show, Jacob and Liam chat about life through the eyes of an 11 year old, what is a good person, what he would do to change the world and what he wants to do when he grows up.
16 minutes | 5 years ago
EL 100: Top Marketing/Business Trends in 2016 and What They Mean for Your Law Firm, with Jacob Sapochnick
As we come towards the end of 2015, and start looking forward to 2016, we begin to think about what the next year has in store for us. In Jacob’s third solo episode, he takes a peek into the next year and talks about where he sees marketing and business trends going, and looks at what this means for your law firm. Today Jacob discusses the various aspects of online marketing including SEO, reviews and video.and where they are headed in the next year.
18 minutes | 5 years ago
EL 099: The Power of a Good Morning Routine and Great Habits, with Jacob Sapochnick
In Jacob’s second solo podcast, he talks about how constructing a morning routine has completely changed his life, giving him more security and making him more productive.By making time for exercise, meditation, eating and reading, Jacob has found that he has set himself up perfectly for a great day at work and at home, helps him to reach his goals and creates good habits. In today’s show Jacob talks about how he has created this morning routine and the difference that it has made to his life.
18 minutes | 5 years ago
EL 098: Is Failure Good or Bad? with Jacob Sapochnick
Failure is some people’s biggest fear. But should it be? We hear a lot from ’successful’ people about how learning to deal with ’failure’ was what propelled them forward in their lives. But the feeling of having failed at something is a horrible feeling. So how do you turn something that hasn’t gone how you wanted it to, into the first step towards success? Today Jacob goes out alone and talks about a letter that he received from a listener about failure and gives him some useful advice.
30 minutes | 5 years ago
EL 097: Unbundling Legal Services to your Practice, with Dave Aarons
With the impact of the financial crisis hitting the pockets of many, increasingly, people are taking their legal needs into their own hands. However, with this comes a number of duties that need to be carried out by an attorney and this is where ‘Unbundled Attorney’ can help. Dave Aarons set up his business to help attorneys to ’unbundle’ their services and help people with individual tasks. In today’s show, Jacob and Dave chat about how his business, Unbundled Attorney can help both clients and attorneys, the value of understanding people’s financial situation and the use of technology to quicken processes.
37 minutes | 5 years ago
EL 096: Google My Business and the Power of Local Search, with Ryan Steinolfson
Getting yourself found online is a vital part of a business’s online strategy, and search engines play a major part in this. Google is by far the most popular search engine and through ‘Google my Business’ and local search, they are able to  help to validate businesses and improve their service. Ryan Steinolfson is an expert in all things search engine, and on today’s show he chats to Jacob about why businesses can’t ignore ‘Google my Business’, the value of local search and why reviews are essential in online marketing.
34 minutes | 5 years ago
EL 095: The Stories that have shaped my life, with Julian Hosp
Everything that has happened in Julian Hosp’s life has helped him to get to where he is today. Whether it was planting a peach tree at six years old, following his dreams and moving to the USA as a teenager, moving to Asia and overcoming the language barrier, or the long lasting effect that his strict basketball coach had on him. Julian has learned that there is always a way - proving this by his fulfillment of his dream to be financially free within 10 years - in only 5 years. In today’s show, Jacob chats to Julian about the events that have changed his life, gaining and using knowledge, and his book - ‘25 Stories I would tell my younger self’.
41 minutes | 5 years ago
EL 094: How I saved my Family’s Law Firm, with expert marketer, Tony Litster
When it comes to running a law practice, Tony Litster has done it all - except be an attorney. Having started off as a janitor in his family personal injury practice, he began to learn the ropes, help to streamline systems and eventually become responsible for marketing. He has had accidents, learned about marketing and uses his public speaking skills to become an expert marketer and video marketing guru. In today’s show, Jacob and Tony chat about new online marketing strategies, how video is changing and why it is essential for businesses to put themselves in their customers shoes.
29 minutes | 5 years ago
EL 093: How anyone can effectively use the power of transitions, forced or chosen, to their advantage with Steve Rodgers
Steve Rodgers has had  long and varied career. Having started off in hospitality, he then moved onto being a real estate salesman. From there he went to management and eventually ended up as a hiring and firing CEO. But it was when he got laid off as an SEO that he found his true calling as an entrepreneur who is helping people and businesses use situations which they have or haven’t chosen to be in, to propel them to success. In today’s show Steve and Jacob chat about how Steve used transition to change his life, the importance of building relationships and his new book - Lead to Gold.
25 minutes | 5 years ago
EL 092: The Customer Service Revolution: Overthrow Conventional Business and Inspire Employees with John R. DiJulius III
John R. DiJulius III is a world class customer service guru and entrepreneur. He uses his skills to help businesses worldwide to give their customers an exceptional customer service. He understands exactly what it takes to deliver a great service and also uses his skills in his two businesses to great success. John’s most recent book - ‘Customer Service Revolution’ talks about how companies are standing out from the rest through their customer service and today chats to Jacob about training employees in excellent customer service, why lawyers are amongst the worst and how to deal with unhappy customers.
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