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The E-Myth Podcast
41 minutes | Jul 20, 2012
The Business Conversation You Need to Have
Today, we talk about starting the customer conversation. In this episode we discuss: How marketing is the first relationship touch-point with clients and customers The benefit of knowing who your customer isn't The false split between business and life Bringing a fresh perspective to every conversation you have with your customers
36 minutes | Jul 13, 2012
How to Get Bigger than Your Business
Today, we talk about how to view your business as the product. In this episode we discuss: Why you need to decide if you want a business, or just a job The hurdle that every technical service based business must overcome in order to grow How getting outside perspective can dramatically increase the health of your business
36 minutes | Jun 29, 2012
What is Business Freedom?
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about Freedom from the Business. In this episode we discuss: The new way of relating to business freedom How to work with employees who don't take ownership Why choice is so important for business owners
37 minutes | Jun 29, 2012
How to Meet Your Prospects Where They Are
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about Meeting Prospect Needs. In this episode we discuss: How to create a compelling prospects that brings customers back Why you have the authority to tell prospects "no" Important selling functions of the lead conversion process
50 minutes | Jun 25, 2012
How to Truly Inspire Your Employees
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about Management by Agreement. In this episode we discuss: Weekly EDMs: What they are and how they'll change your company culture The biggest myth about managing your employees The kind of incentives employees are really responding to in today's business environment
50 minutes | Jun 14, 2012
Positioning - With EMyth CEO Jonathan Raymond
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about positioning with EMyth CEO, Jonathan Raymond. In this episode we discuss: How positioning affects more than just your marketing department How EMyth is positioning itself for the future Sequencing - where you must begin to attract the customers you want
53 minutes | Jun 11, 2012
The Five Step Path to Self-Knowledge
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about self-knowledge. In this episode we discuss: How to discover the impact you have on your employees and customers Five exercises to lead you to a better understanding of your role as a leader
43 minutes | May 31, 2012
Prioritization In Business
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about prioritization. In this episode we discuss: The first step you must take before prioritizing How to be proactive about where you spend your time Base-lining your work day Time management techniques
41 minutes | May 25, 2012
Why You Can't Afford to Ignore Quantification
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about quantification. In order to grow your business systemically, you must have a goal in mind and a way to track your progress. In this episode we discuss: How quantifying your business metrics provides a foundation for growth How to track your marketing efforts A simple way to measure department performance in one hour a week
39 minutes | May 18, 2012
How to Create Your Marketing Message
This week's podcast is brought to you by the 2012 State of the Business Owner Report. www.stateoftheowner.com. Today, we talk about effective messaging. You can only begin to reach the right prospects when you know who your best customer is, and what they need to hear. Today we discuss: How to start creating your marketing message The competition triangle (what it is and why you need to understand it) E-Myth's marketing message, and why it's evolving
34 minutes | May 11, 2012
Recruiting and Hiring
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about recruiting and hiring. It is important to know why you're hiring and how to choose the person who best fits your company culture. We discuss: How to define your company culture Powerful ways to find the right employees The #1 tool you must have before starting the hiring process
45 minutes | May 4, 2012
Customer Service Starts Here
This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about meeting customer needs. It is important for every business owner to know the pivotal moment to begin rolling out the red carpet for customers. We discuss: The most important part of your sales process Long held myths about customer service Needs conversion vs. lead conversion
48 minutes | Apr 27, 2012
Think Like a Manager
In this podcast, we talk about why it is necessary for every business owner to think like a Manager. When you understand the importance of managing resources, and how to do it, you can reach your business vision. We'll talk about about: The problem with "job descriptions" Why most owners have issues with their managers How to create a positive company culture by thinking like a good Manager
47 minutes | Apr 20, 2012
How to Manage Overwhelm
In this podcast, we talk about how to approach overwhelm. When you understand specific patterns leading up to the moment you feel overwhelmed, you'll be able to feel it coming on and eliminate it. We'll tell you about: The different kinds of overwhelm The causes and effects of overwhelm 5 questions you can ask to keep from feeling overwhelmed
46 minutes | Apr 13, 2012
Four Ways Money Moves Through Your Business
In this podcast, we talk about four ways money moves through your business. By understanding these different roles, you will be able to get an optimal return on any business decision you make. We'll tell you about: How often you need to be thinking about money in your business. The small shift you can make to begin relating to money differently. A two-week challenge that will provide you with vital data that every business owner needs.
41 minutes | Apr 6, 2012
How to Do Market Research - In Six Steps
In this podcast we dispel the myth that market research has to be complicated and expensive. We'll give you an inside look into E-Myth's point of view on psychographics - the study of how your customers think. Listen to learn: Why understanding psychographics is easier than it sounds. The foundational question you must ask before making any business decision. The six simple ways you can start gathering psychographic data immediately - without an expensive third party.
44 minutes | Mar 29, 2012
How to Lead Toward the Future
Today, we interview E-Myth CEO Jonathan Raymond. Jonathan gives valuable insight into how you can create an atmosphere where each employee owns their job so you can focus on developing your business. He also gives a rare look into the change that has happened at E-Myth over the last year - and what the E-Myth of the future looks like. In this podcast we discuss: How to get some space from your business without it collapsing. The difference between "Old Co." and "New Co." (and how to bridge the gap). The most important product any business owner can develop.
36 minutes | Mar 23, 2012
Positioning Your Brand
As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price. Over time, they saw a steady decrease in sales and it became apparent that something needed to change. In today's podcast we discuss: 1. Jack and Emily's situation, and the common misconception around competing with the "big guys." 2. How you can begin to position your brand to a selected audience. 3. The key elements of a healthy marketing strategy.
32 minutes | Mar 15, 2012
How to Own a Business, Not a Job
As an entrepreneur, you've braved uncertainty to create something you value. More time. Better income. A creative outlet. But too much time spent IN your business can keep you from getting what you really want out of it. In today's podcast we discuss: 1. What to do when your business overshadows your vision. 2. The essential question that Bridgette, a veterinarian-turned-business owner, had to ask in order to transform her business into a vehicle for more life.
26 minutes | Mar 9, 2012
Why Most Planning Doesn't Work (and What to Do About It)
Does planning take more effort than it's worth? You know the frustration: you spend time planning and nothing goes as planned. This common problem leaves many overwhelmed. In today's podcast we discuss: 1. Why is planning so difficult? 2. How one small business owner was able to make a change. 3. Practical steps you can follow to bridge the gap between dreaming and doing. We also unveil new opportunities for our listeners. Listen now.
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