28 minutes | Jun 22, 2020

The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep

Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress.  Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey.  
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