26 minutes | Jun 29, 2020

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Join us this week on the Empowered Marketer as we talk to Scott from Upper Quadrant.  UQ is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.   Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.  
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